{"id":3318,"date":"2013-01-05T11:00:01","date_gmt":"2013-01-05T16:00:01","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=3318"},"modified":"2018-08-09T16:26:32","modified_gmt":"2018-08-09T20:26:32","slug":"the-best-and-worst-aspects-of-my-job","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2013\/01\/05\/the-best-and-worst-aspects-of-my-job\/","title":{"rendered":"The Best (and Worst) Aspects of My Job"},"content":{"rendered":"

In my past few speaking opportunities, a few attendees have asked what my least favorite part of my job is, and I always applaud that curiosity.<\/p>\n

As future practitioners, it is wise to understand that not all of your responsibilities will be a highlight of your day.\u00a0Don’t fret, PRSSA\u2019ers. As you know, there are a lot of aspects of public relations that make what we do so very rewarding. This post shows a balance between the two.<\/p>\n

\"Bucket<\/a>
Bucket List: I actually managed to be on the field during halftime of the BCS National Championship this past year as a sweepstakes referee — never know exactly what will be thrown your way!<\/figcaption><\/figure>\n

BEST: Bucket List Events<\/strong>
\nJust this year, I’ve had the opportunity through my work to attend the Bowl Championship Series (BCS) National Championship, the NCAA Final Four and four highly anticipated soccer matches. Granted, a ton of hard work went into planning and executing each of these, but who knows if I would have ever had the opportunity to do any of these things if it weren’t for my job \u2013 let alone the intimate access I’ve experienced.<\/p>\n

WORST: Counting on Others<\/strong>
\nTrust me, I’m all for teamwork \u2013 but so much of what we do is dependent on the interest and availability of others, especially in reference to media relations. Imagine you and your team ideating and falling in love with a brilliant idea, selling it to the client, receiving a budget for execution, planning every aspect of that program, contracting spokespeople, coordinating logistics with vendors, drafting media materials, performing site checks, developing crisis plans, applying for permits, contacting media, etc. Nothing hurts more when:<\/p>\n