published an article<\/a> checking up on how the intern is doing.<\/p>\nWhen companies use social media, the responsibility is usually with the public relations department. The skill sets are similar in that communicating to audiences is one of the most important parts of the job. That\u2019s exactly what the Twintern does: She posts tweets about the company and talks with customers. It\u2019s an interesting idea, and according to the article, things seem to be working out pretty smoothly. I wouldn\u2019t be surprised to see more \u201cTwinternships\u201d show up for companies large and small.<\/p>\n
If you\u2019ve touched on social media during your internship, you\u2019ve probably been asked about Twitter and Facebook because of your age. After all, we are the online generation. However, do you think because we\u2019ve been using these tools socially<\/em> that we know how to use them strategically<\/em>? That we can counsel our superiors on successful implementation of a public relations program using these tools?<\/p>\nIf you\u2019re charged with anything related to social media, here are some questions to ask your bosses before moving forward with the program:<\/p>\n
\n- What are the business objectives of the program? This is the first and foremost question you should be asking and you must have a good grasp of the answer. It\u2019s important to approach social media strategically \u2014 creating a Facebook page just to have one is not a good way to start.<\/li>\n
- How will each tool be used? Will these channels just post news about the company, or will it be used to talk directly with customers? Social media is no different than traditional public relations in that research and planning are the beginning steps of a campaign. Having a plan set is the key to success.<\/li>\n
- What is the tone of conversation? Will you be more informal when communicating to customers using new media? Is your industry regulated? Know how you want to speak to keep things consistent.<\/li>\n
- How will the company use social media in the future? Will the Twitter stream be around for a short period of time or is it a long-term program? Know where the company is hoping to move with these tools.<\/li>\n
- How should you engage customers? Do you want to ignore people who hate your company\u2019s brand? How do you want to talk to the brand evangelists? Just like crisis communications, think about what people are saying about your company\u2019s brand and prepare to respond when appropriate.<\/li>\n<\/ul>\n
So, what experience have you had with social media in your internship? Have you learned anything you\u2019d like to share? Do you have anything else to add to the list? Please share your experiences.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A couple of months ago, I remember reading an internship posting for Pizza Hut. This wasn\u2019t really an internship, however; it was a post for a Twinternship. Intrigued, I read it \u2014 this was a job for a young, social media savvy graduate to get on Twitter and tweet for Pizza Hut. The post has since been filled and The […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2894,13],"tags":[55,57,45,54,2224,56,53,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/227"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"predecessor-version":[{"id":9221,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/227\/revisions\/9221"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}