{"id":2225,"date":"2012-03-23T10:08:29","date_gmt":"2012-03-23T16:08:29","guid":{"rendered":"http:\/\/blog.prssa.org\/?p=2225"},"modified":"2012-04-19T13:04:08","modified_gmt":"2012-04-19T19:04:08","slug":"four-undiscovered-social-networks","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2012\/03\/23\/four-undiscovered-social-networks\/","title":{"rendered":"Four Undiscovered Social Networks"},"content":{"rendered":"<p style=\"text-align: justify;\">Advances in social platforms move at breakneck speed. It is impossible to keep up with them all. But as aspiring public relations professionals, we must do our best. The more knowledgable we are of new social networks and trends, the more we can use that knowledge to predict how the public will react. That will give you the upper hand in campaign development.<\/p>\n<p style=\"text-align: justify;\">While you might not use all of these mostly undiscovered social networks, it is still important to look at them from a different perspective.<\/p>\n<h5><strong>Path<\/strong><\/h5>\n<p style=\"padding-left: 30px; text-align: justify;\"><a href=\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2012\/03\/Path1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2228\" title=\"Path\" src=\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2012\/03\/Path1-300x243.jpg\" alt=\"The smart journal that helps you share life with the ones you love\" width=\"210\" height=\"170\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2012\/03\/Path1-300x243.jpg 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2012\/03\/Path1-1024x832.jpg 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2012\/03\/Path1.jpg 1328w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a>This iPhone and Android app is by far the most successful anti-Facebook social network. After floundering for about a year as a photo sharing app, <a>Path<\/a> redesigned into a beautiful journal to share moments with close family, friends and colleagues. How do they define close? Simple \u2014 a limit of 150 friends based on <a href=\"http:\/\/www.npr.org\/2011\/06\/04\/136723316\/dont-believe-facebook-you-only-have-150-friends\">Dunbar\u2019s number<\/a>, which says you can only hold about 150 social relationships at any given time. With all the anger over Facebook Timeline, I wouldn\u2019t be surprised if people starting searching for real alternatives to Facebook and not just this app. Public relations people might start to worry about Facebook\u2019s diminishing influence, which probably won\u2019t happen soon \u2013 but you never know.<\/p>\n<h5><strong>Slideshare<\/strong><\/h5>\n<p style=\"padding-left: 30px; text-align: justify;\">An awesome community for slide presentations on whatever subject your heart desires. Despite being nearly six years old, <a href=\"http:\/\/www.slideshare.net\/\">Slideshare<\/a> continues to be a thriving educational space. We can even use it to improve our skills as public relations practitioners, as large agencies like <a href=\"http:\/\/www.slideshare.net\/Edelman\">Edelman<\/a> and <a href=\"http:\/\/www.slideshare.net\/BMGlobalNews\">Burson-Marsteller<\/a> regularly post presentations relative to current industry topics. Even <a href=\"http:\/\/www.slideshare.net\/whitehouse?utm_source=MailingList\">the White House<\/a> posts important policy information with the platform. \u00a0Many public relations people use it as a means to post informational content for clients. It is also great for embedding presentations in personal blogs.<\/p>\n<h5><strong>Meetup<\/strong><\/h5>\n<p style=\"text-align: justify; padding-left: 30px;\"><a href=\"http:\/\/www.meetup.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Meetup\" src=\"http:\/\/support.socialreport.com\/attachments\/token\/0gx4scvy3uz5gzg\/?name=meetup.jpeg\" alt=\"Meetup\" width=\"172\" height=\"110\" \/><\/a>If you haven\u2019t been to a <a href=\"http:\/\/www.meetup.com\/\">Meetup<\/a> recently, you should. These local gatherings of myriad interests happen in nearly 45,000 cities across the country, thanks to this social network. The company loves to emphasize how great they are at promoting local events. Because we know effective local marketing with tailored messages to different audiences is vital, Meetup should be an indispensable tool for every pubic relations professional. A perfect use is nurturing brand advocates. Find people who love your product or company and make it easy for them to tell others with Meetups. The popular location-based service <a href=\"http:\/\/www.meetup.com\/foursquare\/\">foursquare<\/a> is a great case study because Meetup enables foursquare users to get together and discuss in over 1,640 locations. That would be extremely difficult for a relatively small start-up if it weren\u2019t for Meetup.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>SoundCloud<\/strong><\/h5>\n<p style=\"text-align: justify; padding-left: 30px;\">The music industry has always been prone to disruption after the emergence of iTunes, internet radio and now product mixtures like Spotify. While <a href=\"http:\/\/soundcloud.com\/\">SoundCloud<\/a> is not like these products, it is a social network just for music. You can create and upload original mixes, share them and connect with other music lovers. This has potential for the future as a better means of promoting independent music because of its bottom-up implications. Why distribute your client\u2019s original and revolutionary new album through traditional and bloated record industries when you could create a ravenous demand through social media, thereby driving digital sales? Seems like a no-brainer anyone doing music public relations.<\/p>\n<p style=\"text-align: justify;\"><strong>What other networks do you think should be included in this list? How are you using new, less-known networks personally or professionally?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em><a href=\"http:\/\/www.mgflip.com\/\">Mike<\/a><a href=\"http:\/\/www.mgflip.com\/\">DeFilippis<\/a> is a junior in the <a href=\"http:\/\/www.bu.edu\/com\/\">College<\/a><a href=\"http:\/\/www.bu.edu\/com\/\">of<\/a><a href=\"http:\/\/www.bu.edu\/com\/\">Communication<\/a> at <a href=\"http:\/\/www.bu.edu\/\">Boston<\/a><a href=\"http:\/\/www.bu.edu\/\">University<\/a> and Events Coordinator for the <a href=\"http:\/\/www.buprssa.com\/\">Edward<\/a><a href=\"http:\/\/www.buprssa.com\/\">L<\/a><a href=\"http:\/\/www.buprssa.com\/\">. <\/a><a href=\"http:\/\/www.buprssa.com\/\">Bernays<\/a><a href=\"http:\/\/www.buprssa.com\/\">PRSSA<\/a><a href=\"http:\/\/www.buprssa.com\/\">Chapter<\/a>. He recently studied abroad in Paris, France. Mike is currently a press intern for <a href=\"http:\/\/www.theresemurray.com\/\">Senate<\/a><a href=\"http:\/\/www.theresemurray.com\/\">President<\/a><a href=\"http:\/\/www.theresemurray.com\/\">Therese<\/a><a href=\"http:\/\/www.theresemurray.com\/\">Murray<\/a> at the Massachusetts State House. You can email him at <a href=\"mailto:mgd1104@bu.edu\">mgd<\/a><a href=\"mailto:mgd1104@bu.edu\">1104@<\/a><a href=\"mailto:mgd1104@bu.edu\">bu<\/a><a href=\"mailto:mgd1104@bu.edu\">.<\/a><a href=\"mailto:mgd1104@bu.edu\">edu<\/a> or follow him on <a href=\"http:\/\/www.twitter.com\/mgflip\">Twitter<\/a>.<\/em><em> <\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Advances in social platforms move at breakneck speed. It is impossible to keep up with them all. But as aspiring public relations professionals, we must do our best. The more knowledgable we are of new social networks and trends, the more we can use that knowledge to predict how the public will react. That will give you the upper hand [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13],"tags":[1302,1235,1301,1314,24,1311,1312,1303,1305,1306,1304,1307,1309,1310,1308,2224,757,1300,760,758,445,69,1313,1315,1316],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2225"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=2225"}],"version-history":[{"count":18,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2225\/revisions"}],"predecessor-version":[{"id":2263,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2225\/revisions\/2263"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=2225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=2225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=2225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}