{"id":217,"date":"2009-07-07T06:38:07","date_gmt":"2009-07-07T10:38:07","guid":{"rendered":"http:\/\/www.prssa.org\/blog\/?p=217"},"modified":"2018-08-09T12:44:09","modified_gmt":"2018-08-09T16:44:09","slug":"issues-facing-the-profession","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2009\/07\/07\/issues-facing-the-profession\/","title":{"rendered":"Issues Facing the Profession"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><span>Last week, the\u00a0<a title=\"blocked::http:\/\/www.counselorsacademy.org\/\" href=\"http:\/\/www.counselorsacademy.org\/\"><span>Counselors Academy<\/span><\/a>, a PRSA Professional Interest Section, released survey results discussing the top three issues facing the profession. Check out the\u00a0<a title=\"blocked::http:\/\/media.prsa.org\/article_display.cfm?article_id=1298\" href=\"http:\/\/media.prsa.org\/article_display.cfm?article_id=1298\"><span>PRSA release<\/span><\/a> describing the survey and how it was conducted. Also, for reference, the full results of the survey can be found\u00a0<a title=\"blocked::http:\/\/www.counselorsacademy.org\/2009SpringConference\/Documents\/TuesdayBreakfast.pdf\" href=\"http:\/\/www.counselorsacademy.org\/2009SpringConference\/Documents\/TuesdayBreakfast.pdf\"><span>here<\/span><\/a>.<\/span><\/p>\n<p class=\"MsoNormal\"><span>According to the survey, the top three issues facing the profession are\u00a0\u201cproviding authentic strategic counsel,\u201d \u201cdemonstrating return on investment\u201d and \u201cmastering social media.&#8221; While some of us may just be entering the profession and others still in college, these are the issues we will tackle as public relations practitioners. Here&#8217;s what those issues mean:<\/span><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\"><strong><span>Authenticity<\/span><\/strong><span>: In the age of transparent communications, people don&#8217;t just want      to know what happened \u2014 they want to know\u00a0<em>why<\/em>. Public      relations practitioners advocate open and honest communication and we must      continue to counsel our clients to do the same.<\/span><\/li>\n<li class=\"MsoNormal\"><strong><span>ROI (return on      investment)<\/span><\/strong><span>: Has anyone ever asked you why a press      release should be sent? Or why a company should converse with customers      on\u00a0<a title=\"blocked::http:\/\/www.twitter.com\/\" href=\"http:\/\/www.twitter.com\"><span>Twitter<\/span><\/a>?      The public relations profession needs to continue to demonstrate the value      of what we do, especially in times when budgets are being slashed across      the board.<\/span><\/li>\n<li class=\"MsoNormal\"><strong><span>Mastering social      media<\/span><\/strong><span>: Understanding new trends on the digital      landscape is key to offering smart counsel to clients. Even more important      is being able to offer strategic and experience counsel that is measurable      and goal-oriented. Mastering social media will not be easy, but it is      something young practitioners can continue to learn.<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span>In addition, there were several other stats that are important to\u00a0<a title=\"blocked::http:\/\/www.prssa.org\/\" href=\"http:\/\/www.prssa.org\"><span>PRSSA<\/span><\/a> members. More 60 percent of respondents believe that millennials (that&#8217;s us) moving into positions of power is either somewhat important or very important. Furthermore, more than 44 percent think recruiting and retaining talent is very important.<\/span><\/p>\n<p class=\"MsoNormal\"><span>As you can see, many issues face the profession. As students and new professionals, it is our responsibility to respond to these issues as a Society and a profession.<\/span><\/p>\n<p class=\"MsoNormal\"><span>How can we tackle these issues? Can PRSSA play a role? I&#8217;d love to hear your thoughts on how we can improve the profession.<\/span><\/p>\n<p><!--EndFragment--><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Last week, the\u00a0Counselors Academy, a PRSA Professional Interest Section, released survey results discussing the top three issues facing the profession. Check out the\u00a0PRSA release describing the survey and how it was conducted. Also, for reference, the full results of the survey can be found\u00a0here. According to the survey, the top three issues facing the profession are\u00a0\u201cproviding authentic strategic counsel,\u201d \u201cdemonstrating [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892],"tags":[43,38,39,41,2225,15,40,42,2224,44,16],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/217"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":6,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":223,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/217\/revisions\/223"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}