{"id":2133,"date":"2012-02-17T07:37:56","date_gmt":"2012-02-17T12:37:56","guid":{"rendered":"http:\/\/blog.prssa.org\/?p=2133"},"modified":"2018-08-22T11:30:39","modified_gmt":"2018-08-22T15:30:39","slug":"five-secret-strategies-for-finding-your-perfect-job","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2012\/02\/17\/five-secret-strategies-for-finding-your-perfect-job\/","title":{"rendered":"Five Secret Strategies for Finding Your Perfect Job"},"content":{"rendered":"

In my experience, not ONE of the\u00a0jobs I scored in my public relations career was a public listing or posting. This may be the case for you, as well. Here\u2019s how you can find and even create your dream job\u00a0beyond the want ads.<\/p>\n

\"\"
Lorra Brown, assistant professor at William Paterson University.<\/figcaption><\/figure>\n
1. Seek People<\/strong><\/h5>\n

Ask yourself where you really want to work and identify the person you would love to work for. Check out their blog, read their client releases, follow them on Twitter, Google them, research them on LinkedIn.\u00a0I\u2019m not telling you to be a stalker, just do your research. Armed with this information you can then write a short cover email (or Twitter comment) about something they\u2019ve said, written or done.\u00a0Indicate you would love to learn more about their work.\u00a0Once you\u2019ve started a dialogue, seize the opening by dropping a note about an idea or question you have.\u00a0Finally, email your resume<\/a> and your well-written cover letter<\/a> explaining how you would be an asset to their organization.<\/p>\n

2. Follow Industry News<\/strong><\/h5>\n

Pay attention to the public relations, advertising and marketing trade publications<\/a>. When you see a big client win for an agency, write a note of congratulations.\u00a0Most likely the company or public relations firm will need to staff up to service this new client.\u00a0Send in your compelling cover letter and resume<\/a> showcasing how you will be the perfect addition to help serve this new client.<\/p>\n

3. Read The Business Section of Your Local Newspaper <\/strong><\/h5>\n

Every week, newspapers include new executive appointment announcements. Even now (and I\u2019m not looking for a job), I drop a note of congratulations to new corporate communication and public relations executives I read about in the paper. Many have become guest speakers in my class and host sites for my students\u2019 internships. \u00a0This can work for you, too. This also works if you read a newspaper article and see a quote from a company spokesperson.\u00a0With the Internet or professional sites liked LinkedIn<\/a>, these executives are easy to find.<\/p>\n

4. Be Patient<\/strong><\/h5>\n

Take the time to develop a relationship with professionals. Don\u2019t just ask for a job. Instead work to show who you are \u2014 that you are insightful, intelligent and good at tracking and spotting trends.<\/p>\n

5.\u00a0Personalize Your Outreach<\/strong><\/h5>\n

If you do reach out via LinkedIn, be sure to include a personal message like, \u201cI read about your new client\u201d or \u201cI loved your quote in The New York Times.\u201d<\/em> Also include a short sentence about who you are and why they should care about your message.<\/p>\n

With some creativity and initiative, you truly can find a job. Most of the best jobs do come from word of mouth and networking<\/a>. Happy hunting!<\/p>\n

What advice do you have for students seeking their dream job? How can they establish connections that will make a lasting impact?<\/strong><\/p>\n

Lorra Brown is an assistant professor of public relations\/corporate and strategic communication at William Paterson University. She is also a former executive with Ogilvy Public Relations and Weber Shandwick. Brown blogs career advice and lists job openings on her <\/em>website<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In my experience, not ONE of the\u00a0jobs I scored in my public relations career was a public listing or posting. This may be the case for you, as well. Here\u2019s how you can find and even create your dream job\u00a0beyond the want ads. 1. Seek People Ask yourself where you really want to work and identify the person you would […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892,2894],"tags":[67,1253,1255,1014,849,593,1258,68,75,997,1256,1257,15,40,884,1259,730,778,50,2224,1254],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2133"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=2133"}],"version-history":[{"count":8,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2133\/revisions"}],"predecessor-version":[{"id":9190,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/2133\/revisions\/9190"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=2133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=2133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=2133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}