{"id":2104,"date":"2012-02-12T23:46:23","date_gmt":"2012-02-13T05:46:23","guid":{"rendered":"http:\/\/blog.prssa.org\/?p=2104"},"modified":"2012-04-19T13:50:52","modified_gmt":"2012-04-19T19:50:52","slug":"super-bowl-social-media-volunteers","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2012\/02\/12\/super-bowl-social-media-volunteers\/","title":{"rendered":"Super Bowl Social Media Volunteers Score Big"},"content":{"rendered":"

 <\/p>\n

One of the most advanced sports communication projects in recent history included a driving force of college students and PRSSA members.\u00a0 During the 2012 Super Bowl<\/a>, social media command center volunteers included students from Ball State University, Indiana University-Purdue University-Indianapolis, Butler University and Campbellsville University.<\/p>\n

\"Social<\/a>
Tweets were mapped and analyzed for sentiment and organized by keywords. Photo courtesy Gerry James.<\/figcaption><\/figure>\n

PRSSA members Sarah Janiga, of Ball State University, and Gerry James, of Campbellsville University, shared key lessons they learned along the way:<\/p>\n

1. Take Opportunities When They Come<\/strong><\/h5>\n

According to Twitter, an average of 10,000 tweets were posted per second during the final three <\/strong>minutes of Super Bowl XLVI. For social media fans, the buzz began in 2010 when the Indianapolis Super Bowl Host Committee contacted Raidious<\/a>, a digital content marketing firm, to create a strategic digital plan for the committee. Ryan Smith, president of production, said Raidious monitored the Internet, reviewed what was done during the 2011 Super Bowl in Dallas and drafted ways to engage more fans via social media in 2012.<\/p>\n

2. Learn Fast<\/strong><\/h5>\n

We used a social media interface like Tweetdeck to pinpoint tweets originating from the downtown Indianapolis area using Twitter <\/em>search terms such as \u201c#SB46,\u201d \u201cbathrooms,\u201d \u201chot dogs,\u201d \u201czipline\u201d and \u201c<\/strong>weather.\u201d Volunteers and staff collectively monitored 500 keywords for more than 1,130 hours. One of the most active keywords was \u201cparking.\u201d For people looking for parking, we would recommend a response like, “Check out this interactive parking map. Have a super day!” Those suggestions then went to a Raidious staff member for edits. We also approved videos and photos taken by visitors to Super Bowl Village. Each day, there were more than 900 guest experiences recorded and uploaded to the Host Committee’s YouTube and Flickr pages.<\/p>\n

3. If You See a Problem, Offer Ways To Fix It <\/strong><\/h5>\n

When the staff at Raidious told us they were short volunteers, we didn\u2019t waste any time to make sure those shifts were covered. We made calls to friends in the Midwest who were experienced in social media and asked them to help. If you have an opportunity to help your employer and your professional contact, you should do it; everyone benefits.<\/p>\n

4. Be Passionat<\/strong>e<\/strong><\/h5>\n

Raidious made us feel like valuable members of the team. Even when not working, we would log on to Tweetdeck to help people find information. Gerry even had the chance to expand his photography portfolio using the firm\u2019s Nikon 3100, which is one of the best cameras in the market.<\/p>\n

5. Have Fu<\/strong>n<\/strong><\/h5>\n

Despite working long hours, Raidious provided us with plenty of opportunities to take part in Super Bowl events. At the J.W. Marriott Media Fan Gallery, Sarah met former Chicago Bears coach Mike Ditka. We both wandered <\/em><\/strong>around the Super Bowl Village and explored the NFL Experience at the Convention Center. While out filming footage about our experience in Indianapolis, we ran into Snoop Dogg and reporter Bob Costas. Several people came to visit the command center like NFL running back Arian Foster and Indy Star reporter <\/em><\/strong>Dana Hunsinger. One of the coolest parts of our experience was when we were featured on the Ochocinco News Network about our roles within the Super Bowl’s social media team.<\/p>\n