\n \u201cWe finished the show and came back to Boston and weren\u2019t just a truck anymore,\u201d DiSabatino said. \u201cWe were a brand.\u201d Running his food truck business requires both entrepreneurship and social media skills. Below are the four top tips from DiSabatino on building your business and brand.<\/p>\n While DiSabatino believes that social media is a simple and effective tool for communicating, he stressed that his business uses it to engage people with the brand. On Roxy\u2019s Twitter account<\/a>, everything about the food and the people who make it is documented with tweets and pictures.<\/p>\n \u201cI don\u2019t mind if people come up to me and know me and my staff. That is what I want,\u201d said DiSabatino. Getting people involved with the company and product is the best way to engage customers.<\/p>\n <\/em><\/p>\n DiSabatino said one line from a book he read in a college marketing class will always stick with him. <\/em>\u201cNo matter what you do, you have to connect with the people you are serving.\u201d Creating a brand personality, being expressive and being yourself on social media will help form a company culture that will get customers to connect with your product.<\/p>\n While DiSabatino appreciated the fame that came along with him and his truck on a TV show, he did not want to \u201cjust be that guy on TV.\u201d So he used his time spent on one form of media to create other media opportunities, including developing ideas for another TV show and possibly writing a cookbook.<\/p>\n \n DiSabatino emphasized the importance of letting \u201cone opportunity snowball into something really big\u201d \u2014 from one thing you can create multiple facets of your brand identity.<\/p>\n \n In a very heartfelt way, DiSabatino said that when he goes to work, \u201cthe excitement every day is still like the first day.\u201d He still works with the same core ideals and entrepreneurial spirit he had when he first started the truck.<\/p>\n \u201cWe are still a little food truck with a bunch of friends working together,\u201d said DiSabatino. \u201cIf we keep those ideals, then it works.\u201d<\/p>\n What do you think is important for building a reputable brand? How can entrepreneurs use new media to strengthen their brand?<\/p>\n![\"\"](\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2012\/01\/Roxy-Grilled-Cheese-Truck2.jpg\" "\\"Roxy")
<\/a>Connect With Your Audience<\/strong><\/h5>\n
Create a Culture<\/strong><\/h5>\n
Leverage Yourself Through Media<\/strong><\/h5>\n
![\"\"](\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2012\/01\/JAN_Food-Truck-SM.jpg\" "\\"James")
<\/a>Keep the Business Running With Core Values<\/strong><\/h5>\n