Knowing these things as a professional will ultimately advance the general understanding of public relations in the business world.<\/strong><\/h5>\n\u2022 Understanding measurement of public relations programs.<\/p>\n
\u2022 Facilitate a better understanding and appreciation of the public relations profession.<\/p>\n
\u2022 Communicate the value of public relations.<\/p>\n
\u2022 Improve incorrect attitudes and perceptions about the practice of public relations.<\/p>\n
\u2022 Arm yourself with information on the latest industry trends, research and techniques.<\/p>\n
To become a better public relations professional, you must first clearly understand the reasons for its existence. It\u2019s time to get down to business!<\/p>\n
How do you define public relations? How would you explain the value of public relations?<\/p>\n
This is a guest post by University of Toledo Chapter member, Megan Gross. Megan is a junior from Temperance, Michigan, majoring in marketing and minoring in communication.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA\u2019s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations\u00a0 in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[14,1],"tags":[152,1023,1021,1022,213,29,1026,41,2225,15,40,1028,1020,1019,730,1025,1027,1024],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1782"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":15,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1796,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1796"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"PRSA's](\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2011\/11\/BusinessCaseLogoMedium2.jpg\" "\\"Business")
<\/a>Matthew Harrington, president and CEO of Edelman Worldwide, was one of the public relations industry leaders who helped create this campaign. \u201cThere needs to be a greater awareness that public relations can be part of a solution,\u201d he said, \u201cand an avenue to greater transparency and is not often the problem in and of itself.\u201d (See what other industry leaders thought here<\/a>.)<\/p>\n