\n Rick Leventhal, senior correspondent with Fox News, has reported on major events of the past two decades, including traveling the globe to report on war and international crises. From the BP oil spill to hurricanes and other natural disasters, Leventhal\u2019s 24 years of reporting allow him to offer a unique perspective on domestic and international turmoil. Leventhal presented a keynote address during the PRSSA 2011 National Conference.<\/p>\n \n \n \u2022 Take journalism classes. It\u2019s important to understand where the other side is coming from.<\/p>\n \u2022 Every person has a story. Viewers can identify those stories.<\/p>\n \u2022 Pets and animals work on TV. Find a way to package it and you\u2019ll get more attention.<\/p>\n \u2022 If an email is not addressed personally, it\u2019s often discarded.<\/p>\n \u2022\u00a0Include information related to what the journalist has done in the past and why they\u2019ll be interested in the story.<\/p>\n \u2022\u00a0Be as brief as possible.<\/p>\n \u2022 Get an internship in production at a station as a way to network for future opportunities.<\/p>\n \u2022 Get to know the journalist.\u00a0 Invite them to an outing where you won\u2019t pitch anything.<\/p>\n \u2022 Two emails a week is good contact. Two emails a day is too much.<\/p>\n![\"\"](\"http:\/\/blog.prssa.org\/wp-content\/uploads\/2011\/10\/RickLeventhalT.jpg\" "\\"Rick")
Some of Leventhal\u2019s words of wisdom for public relations students includes:<\/strong><\/h5>\n