\n
Editor\u2019s Note: <\/strong>The PRSSA 2011 National Conference is in Orlando from October 14-18. To follow the events live, use the Twitter hashtag #PRSSANC<\/a>. All National Conference posts can be found here<\/a>.<\/em><\/p>\n Dr. Joseph V. Trahan, III, APR, Fellow PRSA, had every attendee of the Media Training Session at the PRSSA 2011 National Conference excited about media relations before he was one minute into his presentation. Among the many messages Dr. Trahan enlightened attendees with, were the \u201cThree C\u2019s of Media Relations\u201d and media interview techniques, the most relevant and basic tips for young professionals.<\/p>\n Control<\/strong><\/p>\n Control means never losing control when talking to reporters. Right now, public relations professionals have to deal with \u201cthe 4-headed monster\u201d \u2014 including traditional media, social media, your own company\u2019s media and stalker media who attack your reputation.<\/p>\n <\/strong><\/p>\n Competence<\/strong><\/p>\n Remember to stay in your lane. People in public relations often want to try to do everything, but will create better work when they stay on issues that are most relevant to your organization.<\/p>\n <\/strong><\/p>\n Concern<\/strong><\/p>\n When on camera, concern must be on your face, in your words and in every single thing you do.<\/p>\n Begin With a Brief Summary<\/strong><\/p>\n Open your interview by providing a 25-40 second summary of what you\u2019re speaking about. This should include the who, what, when, where, why and how.<\/p>\n Answer With Stand-Alone Statements<\/strong><\/p>\n Remember that only one or two of your sound bites might make it on air. Take time after each question to listen, pause, think and answer.<\/p>\n Have an Open, Confident Body Language<\/strong><\/p>\n Don\u2019t forget to look at the reporter, not just the camera. Your eyes will control the interview \u2014 don\u2019t look away or down. Establish a comfortable space between yourself and the reporter, and don\u2019t keep hands on your hips or crossed across your chest.<\/p>\n This is a guest post by University of Texas at Austin Chapter member Rachael Sperling.<\/p>\n","protected":false},"excerpt":{"rendered":" Editor\u2019s Note: The PRSSA 2011 National Conference is in Orlando from October 14-18. To follow the events live, use the Twitter hashtag #PRSSANC. All National Conference posts can be found here. Dr. Joseph V. Trahan, III, APR, Fellow PRSA, had every attendee of the Media Training Session at the PRSSA 2011 National Conference excited about media relations before he was […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2895],"tags":[915,160,914,2219,822,798],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1635"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":8,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"predecessor-version":[{"id":9270,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/1635\/revisions\/9270"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Public relations professionals can use Trahan\u2019s three C\u2019s to improve their media relations practices:<\/strong><\/h5>\n
Follow these tips from Trahan to have successful on-camera interviews with the media:<\/strong><\/h5>\n