{"id":13745,"date":"2025-10-27T08:00:00","date_gmt":"2025-10-27T12:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=13745"},"modified":"2025-10-14T16:37:48","modified_gmt":"2025-10-14T20:37:48","slug":"pitching-con-proposito-como-llegar-a-la-bandeja-de-prioridad","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2025\/10\/27\/pitching-con-proposito-como-llegar-a-la-bandeja-de-prioridad\/","title":{"rendered":"Pitching con prop\u00f3sito: c\u00f3mo llegar a la bandeja de prioridad"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-1024x576.png\" alt=\"\" class=\"wp-image-13746\" style=\"width:840px;height:auto\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-1024x576.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-300x169.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-768x432.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-1536x864.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/PRSSA-Progressions-Blog-Headers-Running-Your-Own-Race-Redefining-What-It-Means-To-Be-On-Track-Grace-Wright-English-Version-2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Como periodista que estudia relaciones p\u00fablicas, a menudo siento que llevo una doble vida; algunos d\u00edas me encuentro entregando un comunicado de prensa de cuatro p\u00e1ginas para una clase y, m\u00e1s tarde, revisando otro comunicado en la redacci\u00f3n para una noticia de \u00faltimo momento.<\/p>\n\n\n\n<p>Con frecuencia, los profesionales de relaciones p\u00fablicas y los periodistas no comprenden lo crucial que puede ser una relaci\u00f3n simbi\u00f3tica \u2014y esta desconexi\u00f3n puede darse de ambos lados. Para ayudarte a prepararte para tus relaciones entre RR. PP. y periodistas, aqu\u00ed comparto algunos consejos que he aprendido en mis clases y tambi\u00e9n desde mi experiencia personal como editora en jefe del peri\u00f3dico universitario.<\/p>\n\n\n\n<p><strong>Piensa como periodista<\/strong><\/p>\n\n\n\n<p>\u00bfHas le\u00eddo las noticias \u00faltimamente? Son tiempos ocupados para el estudiante de periodismo que se sienta a tu lado en clase. Y ese futuro periodista al que le enviar\u00e1s con desesperaci\u00f3n tu propuesta tambi\u00e9n estar\u00e1 muy ocupado. Seg\u00fan el estudio State of Journalism 2025 de Muck Rack, el 55% de los periodistas recibe m\u00e1s de cinco propuestas de RR. PP. por d\u00eda.<\/p>\n\n\n\n<p>Mi consejo para evitar terminar en su lista de bloqueados: prep\u00e1rate, personaliza y revisa toda tu comunicaci\u00f3n.<\/p>\n\n\n\n<p>No env\u00edes una propuesta a cada periodista de tu lista de contactos; considera el tama\u00f1o de la audiencia potencial de la historia y distribuye tu mensaje en consecuencia. Investiga qui\u00e9n es el periodista: piensa c\u00f3mo habr\u00e1 sido su d\u00eda, cu\u00e1l es su relaci\u00f3n con su p\u00fablico e incluso revisa sus redes sociales para entender mejor su personalidad.<\/p>\n\n\n\n<p>Una vez que re\u00fanas suficiente informaci\u00f3n sobre c\u00f3mo abordar a ese periodista, empieza a pensar c\u00f3mo captar su atenci\u00f3n con personalizaci\u00f3n y atenci\u00f3n al detalle.<\/p>\n\n\n\n<p>Si est\u00e1s promocionando una nueva crema de lujo, quiz\u00e1 no deber\u00edas contactar al periodista que cubre la escena musical alternativa. Seg\u00fan Muck Rack, el 86% de los periodistas ignora una propuesta si no es relevante para su \u00e1rea de cobertura, as\u00ed que personaliza tu pitch.<\/p>\n\n\n\n<p>Por \u00faltimo, revisa tu mensaje para asegurarte de que sea claro, conciso y sin errores ortogr\u00e1ficos o gramaticales. No entierres la noticia en el segundo p\u00e1rrafo: ve al grano.<\/p>\n\n\n\n<p>Como se mencion\u00f3 antes, los periodistas est\u00e1n ocupados y a menudo buscan cualquier motivo para pasar a la siguiente propuesta, incluidos errores evidentes en la l\u00ednea de asunto.<\/p>\n\n\n\n<p>Ahora que tu correo no termin\u00f3 en la papelera (\u00a1felicitaciones!), veamos algunos detalles sobre c\u00f3mo destacar como profesional de RR. PP. creando una propuesta irresistible.<\/p>\n\n\n\n<p><strong>La propuesta perfecta<\/strong><\/p>\n\n\n\n<p>Hay muchos trucos para crear el \u201cpitch perfecto\u201d, pero existen algunos elementos clave que la mayor\u00eda de los periodistas consideran ideales y que aumentan las posibilidades de obtener una respuesta.<\/p>\n\n\n\n<p>Adem\u00e1s de acercarte al periodista de manera directa y personalizada, tambi\u00e9n debes facilitarle el trabajo. Esto puede implicar dividir el mensaje en p\u00e1rrafos breves, usar vi\u00f1etas y omitir informaci\u00f3n de contexto innecesaria.<\/p>\n\n\n\n<p>Algunos consejos que he aprendido y que me han ayudado a mejorar mis propuestas:<\/p>\n\n\n\n<ul>\n<li>Elimina la primera oraci\u00f3n y verifica si a\u00fan tiene sentido.<\/li>\n\n\n\n<li>Borra cualquier frase de cortes\u00eda inicial (adi\u00f3s al \u201cEspero que este correo te encuentre bien\u201d).<\/li>\n\n\n\n<li>Guarda cualquier referencia personal relevante para un \u201cP. D.\u201d al final del correo.<\/li>\n\n\n\n<li>Evita redactar propuestas con tono demasiado publicitario.<\/li>\n\n\n\n<li>Incluye enlaces a informaci\u00f3n de contexto o contactos \u00fatiles para el periodista desde el principio.<\/li>\n<\/ul>\n\n\n\n<p>Al hacerlo, te beneficias t\u00fa y tambi\u00e9n el periodista, d\u00e1ndole a tu propuesta la mejor oportunidad de ser reconocida por su verdadero valor. Y si quieres profundizar en los datos sobre qu\u00e9 buscan los periodistas, aqu\u00ed van algunos hallazgos del estudio State of Journalism 2025 de Muck Rack<sup data-fn=\"d59e07b1-5518-4508-bc01-0c02a58564df\" class=\"fn\"><a id=\"d59e07b1-5518-4508-bc01-0c02a58564df-link\" href=\"#d59e07b1-5518-4508-bc01-0c02a58564df\">1<\/a><\/sup>:<\/p>\n\n\n\n<ul>\n<li>El 62% de los periodistas prefiere recibir propuestas por correo electr\u00f3nico individual.<\/li>\n\n\n\n<li>El 50% no tiene preferencia por el d\u00eda, pero de los que s\u00ed, el 18% prefiere los lunes.<\/li>\n\n\n\n<li>El 78% quiere recibir propuestas antes del mediod\u00eda.<\/li>\n\n\n\n<li>El 69% prefiere mensajes de menos de 200 palabras (o tres p\u00e1rrafos).<\/li>\n\n\n\n<li>El 50% considera ideal un solo seguimiento, y el 51% prefiere que se realice entre 3 y 7 d\u00edas despu\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>A la luz de estos datos, se puede decir que una propuesta ideal es breve, personalizada, enviada antes del mediod\u00eda un lunes y seguida unos d\u00edas despu\u00e9s.<\/p>\n\n\n\n<p>En definitiva, te encontrar\u00e1s con muchos tipos de periodistas con diferentes preferencias, pero si logras ponerte en su lugar y preparas, personalizas y revisas, tendr\u00e1s muchas m\u00e1s probabilidades de llegar a su bandeja de prioridad.<\/p>\n\n\n\n<p><strong>Hacer networking como estudiante<\/strong><\/p>\n\n\n\n<p>Aunque todav\u00eda no tengas una lista de medios ni un producto para promocionar, reconocer la importancia de construir relaciones con periodistas y otros profesionales de RR. PP. puede ser clave para tu \u00e9xito en el campo.<\/p>\n\n\n\n<p>Muchos estudiantes de RR. PP., como yo, sienten gran inter\u00e9s por el periodismo, y a menudo muchos periodistas tambi\u00e9n sienten curiosidad por las relaciones p\u00fablicas. El mundo de la comunicaci\u00f3n y los medios est\u00e1 profundamente entrelazado, y nunca sabes qui\u00e9n podr\u00e1 ayudarte m\u00e1s adelante en tu carrera.<\/p>\n\n\n\n<p>Por eso, cuando asistas a eventos de networking \u2014ya sean organizados por PRSSA u otras organizaciones del campus\u2014, seguramente te cruzar\u00e1s con periodistas dispuestos a compartir sus consejos o experiencias. Y te recomiendo: escucha.<\/p>\n\n\n\n<p>Busca crear relaciones con periodistas, ya sea en l\u00ednea o en eventos presenciales, y descubre qu\u00e9 los motiva. Perfecciona tus habilidades como comunicador con este rol profesional clave y te sentir\u00e1s mucho m\u00e1s seguro cuando llegue el momento de enviar tu propuesta.<\/p>\n\n\n\n<p>A\u00fan mejor: si encuentras periodistas con intereses similares o que trabajen en un \u00e1rea relacionada, podr\u00e1s presentarles tus ideas directamente y obtener una respuesta inmediata.<\/p>\n\n\n\n<p>Tu red de contactos est\u00e1 en tus manos. Mi consejo: dale al periodista tu atenci\u00f3n y escucha activa; eso podr\u00eda fortalecer tus habilidades de presentaci\u00f3n en el futuro.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"476\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-14-at-4.26.45\u202fPM-1.png\" alt=\"\" class=\"wp-image-13747 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-14-at-4.26.45\u202fPM-1.png 488w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-14-at-4.26.45\u202fPM-1-300x293.png 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Delaney Joyce es estudiante de \u00faltimo a\u00f1o en la Universidad Estatal de California, Sacramento, donde estudia Relaciones P\u00fablicas y Comunicaci\u00f3n. Actualmente forma parte del Subcomit\u00e9 de Publicaciones y se desempe\u00f1a como Editora en Jefe del peri\u00f3dico estudiantil The State Hornet. Con una profunda pasi\u00f3n por contar historias, Delaney busca seguir desarrollando sus habilidades de escritura y medios para fortalecer a su comunidad. En su tiempo libre disfruta de fotografiar bandas locales, jugar videojuegos y escribir en su diario.<\/p>\n<\/div><\/div>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"d59e07b1-5518-4508-bc01-0c02a58564df\"><a href=\"https:\/\/muckrack.com\/research\/the-state-of-journalism\" title=\"\">https:\/\/muckrack.com\/research\/the-state-of-journalism<\/a> <a href=\"#d59e07b1-5518-4508-bc01-0c02a58564df-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Con frecuencia, los profesionales de relaciones p\u00fablicas y los periodistas no comprenden lo crucial que puede ser una relaci\u00f3n simbi\u00f3tica \u2014y esta desconexi\u00f3n puede darse de ambos lados.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":34,"featured_media":13746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"[{\"content\":\"<a href=\\\"https:\/\/muckrack.com\/research\/the-state-of-journalism\\\" title=\\\"\\\">https:\/\/muckrack.com\/research\/the-state-of-journalism<\/a>\",\"id\":\"d59e07b1-5518-4508-bc01-0c02a58564df\"}]"},"categories":[3852,3869,3868,3859],"tags":[3858,3870,647,3866],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Con frecuencia, los profesionales de relaciones p\u00fablicas y los periodistas no comprenden lo crucial que puede ser una relaci\u00f3n 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