{"id":13197,"date":"2024-10-29T08:00:00","date_gmt":"2024-10-29T12:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=13197"},"modified":"2024-10-28T14:04:41","modified_gmt":"2024-10-28T18:04:41","slug":"from-fear-to-success-my-pr-transformation-in-usmp-prssa-del-miedo-al-exito-mi-transformacion-en-relaciones-publicas-en-usmp-prssa","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2024\/10\/29\/from-fear-to-success-my-pr-transformation-in-usmp-prssa-del-miedo-al-exito-mi-transformacion-en-relaciones-publicas-en-usmp-prssa\/","title":{"rendered":"From Fear to Success: My PR Transformation in USMP PRSSA \/ Del miedo al \u00e9xito: mi transformaci\u00f3n en relaciones p\u00fablicas en USMP PRSSA"},"content":{"rendered":"\n
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English Version<\/em><\/strong><\/p>\n\n\n\n

I was born in Callao, Peru, a city well-known for being the country\u2019s main port and a key hub for international maritime trade. I am the daughter of parents who didn\u2019t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first year of college, I felt very insecure and constantly questioned whether communications was really the right path for me. As it turns out, I just hadn’t discovered the wide world of public relations yet. <\/p>\n\n\n\n

Then the pandemic hit. Suddenly I was taking classes from my room, staring at my laptop all day. The pandemic was undeniably devastating, not only in Peru, but worldwide. However, it also presented unexpected opportunities. During this time, I discovered the Public Relations Student Society of America (PRSSA), and it opened doors I hadn’t even considered. The Universidad de San Mart\u00edn de Porres (USMP) PRSSA Chapter provided a wide range of opportunities for its members, and that was a turning point for me.<\/p>\n\n\n\n

When I decided to join USMP PRSSA,\u00a0I had no idea how much it would change my perspective on everything related to my professional life. Becoming part of PRSSA allowed me to grow in every aspect as a leader, friend and communicator. It gave me the confidence to step out of my comfort zone and explore parts of the communication field I didn\u2019t even know existed because in Peru, being a public relations professional is not very common. In fact, it\u2019s only recently, following the pandemic and many other crises (political, economic, and social), that our profession has gained much more relevance.<\/p>\n\n\n\n

I\u2019m truly grateful for all the people I met during my time in PRSSA. They saw potential in me when I couldn\u2019t see it in myself. Their support and belief in my abilities pushed me to grow both personally and professionally. Thanks to those experiences and the support of my Chapter, I had the honor of becoming the president of USMP PRSSA in 2023. It was an achievement I never could have imagined reaching at the beginning of my college journey.\u00a0<\/p>\n\n\n\n

As president, I made the decision that Peru needed to be represented at ICON, especially since we hadn\u2019t participated since 2019. I reached out to everyone who could help us make this happen. During that process, I learned the power of collaboration and the importance of perseverance. But it wasn\u2019t just perseverance that was key \u2014 teamwork played an essential role as well. I was fortunate to have an incredibly supportive team and mentors by my side, always ready to step up and help.<\/p>\n\n\n\n

After all of our hard work, \u00a0I got the chance to attend ICON in Nashville, where I exchanged experiences with my peers, met amazing professionals, and learned so much from them. It was such an inspirational experience that opened my eyes to all the possibilities in our field. When I got back to Peru, I knew we had to work harder to encourage more members to attend and not miss out on these incredible opportunities to grow and learn more about what we do.<\/p>\n\n\n\n

Now, our Peruvian Chapter has even more participation, not just in national events like Leadership Assembly or ICON, but also in PRSSA National Subcomittees. It makes me incredibly proud to see us collaborating more with the Society. It\u2019s wonderful to witness how far we\u2019ve come and how much we\u2019ve grown as a Chapter.<\/p>\n\n\n\n

As the immediate past president of the USMP Chapter, I believe our Chapter is constantly working to enhance and enrich the experience for our members, and helping them grasp the true power of public relations. In Peru, the situation is similar. PR professionals are working really hard to help others understand that we are more than just press release writers. We serve as connectors between people and organizations, and we play a vital role in driving positive change.\u00a0<\/p>\n\n\n\n

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Antonella Barreda Vargas is a Public Relations and Advertising graduate from Universidad de San Mart\u00edn de Porres in Lima, Peru. She has experience in the public and private sector. In the public sector, she developed content strategies for the digital channels of the National Port Authority. <\/em>
Currently, she is a junior consultant at KREAB, a public relations consulting firm, where she contributes to various communication strategies for its portfolio of clients. She is also a member of the Public Relations Society of America (PRSA). Connect with Antonella on <\/em>LinkedIn.<\/em><\/a><\/p>\n<\/div><\/div>\n\n\n\n

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Versi\u00f3n en espa\u00f1ol<\/em><\/strong><\/p>\n\n\n\n

Nac\u00ed en Callao, Per\u00fa, una ciudad bien conocida por ser el principal puerto del pa\u00eds y un punto clave para el comercio mar\u00edtimo internacional. Soy hija de padres que no tuvieron la oportunidad de asistir a la universidad, pero trabajaron incansablemente para asegurarse de que yo pudiera ser la primera generaci\u00f3n en mi familia en hacerlo. Durante mi primer a\u00f1o de universidad, me sent\u00eda muy insegura y constantemente cuestionaba si las comunicaciones eran realmente el camino adecuado para m\u00ed. Resulta que, sin saberlo, simplemente no hab\u00eda descubierto a\u00fan el amplio mundo de las relaciones p\u00fablicas.<\/p>\n\n\n\n

Luego, lleg\u00f3 la pandemia. De repente, estaba tomando clases desde mi habitaci\u00f3n, mirando mi computadora port\u00e1til todo el d\u00eda. La pandemia fue indudablemente devastadora, no solo en Per\u00fa, sino a nivel mundial. Sin embargo, tambi\u00e9n present\u00f3 oportunidades inesperadas. Durante este tiempo, descubr\u00ed la Public Relations Student Society of America (PRSSA), y me abri\u00f3 puertas que ni siquiera hab\u00eda considerado. El Cap\u00edtulo de PRSSA de la Universidad de San Mart\u00edn de Porres (USMP) brind\u00f3 una amplia gama de oportunidades a sus miembros, y ese fue un punto de inflexi\u00f3n para m\u00ed.<\/p>\n\n\n\n

Cuando decid\u00ed unirme a USMP PRSSA, no ten\u00eda idea de cu\u00e1nto cambiar\u00eda mi perspectiva sobre todo lo relacionado con mi vida profesional. Convertirme en parte de PRSSA me permiti\u00f3 crecer en todos los aspectos como l\u00edder, amiga y comunicadora. Me dio la confianza para salir de mi zona de confort y explorar partes del campo de la comunicaci\u00f3n que ni siquiera sab\u00eda que exist\u00edan, porque en Per\u00fa ser profesional en relaciones p\u00fablicas no es muy com\u00fan. De hecho, solo recientemente, tras la pandemia y muchas otras crisis (pol\u00edticas, econ\u00f3micas y sociales), nuestra profesi\u00f3n ha ganado mucha m\u00e1s relevancia.<\/p>\n\n\n\n

Estoy verdaderamente agradecida por todas las personas que conoc\u00ed durante mi tiempo en PRSSA. Ellos vieron potencial en m\u00ed cuando yo no pod\u00eda verlo en m\u00ed misma. Su apoyo y creencia en mis habilidades me impulsaron a crecer tanto personal como profesionalmente. Gracias a esas experiencias y al apoyo de mi Cap\u00edtulo, tuve el honor de convertirme en presidenta de USMP PRSSA en 2023. Fue un logro que nunca hubiera imaginado alcanzar al inicio de mi camino universitario.<\/p>\n\n\n\n

Como presidenta, tom\u00e9 la decisi\u00f3n de que Per\u00fa necesitaba estar representado en ICON, especialmente porque no hab\u00edamos participado desde 2019. Me comuniqu\u00e9 con todos los que pod\u00edan ayudarnos a hacer esto posible. Durante ese proceso, aprend\u00ed el poder de la colaboraci\u00f3n y la importancia de la perseverancia. Pero no solo la perseverancia fue clave: el trabajo en equipo tambi\u00e9n desempe\u00f1\u00f3 un papel esencial. Tuve la suerte de contar con un equipo incre\u00edblemente solidario y mentores a mi lado, siempre listos para ayudar.<\/p>\n\n\n\n

Despu\u00e9s de todo nuestro arduo trabajo, afortunadamente tuve la oportunidad de asistir a ICON en Nashville, donde intercambi\u00e9 experiencias con mis compa\u00f1eros, conoc\u00ed a profesionales incre\u00edbles y aprend\u00ed mucho de ellos. Fue una experiencia tan inspiradora que me abri\u00f3 los ojos a todas las posibilidades en nuestro campo. Cuando regres\u00e9 a Per\u00fa, supe que ten\u00edamos que trabajar m\u00e1s duro para motivar a m\u00e1s miembros a asistir y no perdernos estas incre\u00edbles oportunidades de crecer y aprender m\u00e1s sobre lo que hacemos.<\/p>\n\n\n\n

Ahora, nuestro Cap\u00edtulo peruano tiene a\u00fan m\u00e1s participaci\u00f3n, no solo en eventos Nacionales como la Leadership Assembly o ICON, sino tambi\u00e9n en los Subcomit\u00e9s Nacionales de PRSSA. Me llena de orgullo ver c\u00f3mo colaboramos m\u00e1s con la Sociedad. Es maravilloso ser testigo de cu\u00e1nto hemos avanzado y cu\u00e1nto hemos crecido como Cap\u00edtulo.<\/p>\n\n\n\n

Como presidenta inmediata anterior del Cap\u00edtulo de USMP, creo que nuestro Cap\u00edtulo est\u00e1 trabajando constantemente para mejorar y enriquecer la experiencia de nuestros miembros, ayud\u00e1ndoles a comprender el verdadero poder de las relaciones p\u00fablicas. En Per\u00fa, la situaci\u00f3n es similar. Los profesionales de relaciones p\u00fablicas est\u00e1n trabajando arduamente para ayudar a otros a entender que somos m\u00e1s que simples redactores de comunicados de prensa. Servimos como conectores entre personas y organizaciones, y desempe\u00f1amos un papel vital en impulsar cambios positivos.<\/p>\n\n\n\n

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Antonella Barreda Vargas es licenciada en Relaciones P\u00fablicas y Publicidad de la Universidad de San Mart\u00edn de Porres en Lima, Per\u00fa. Tiene experiencia en el sector p\u00fablico y privado. En el sector p\u00fablico, desarroll\u00f3 estrategias de contenido para los canales digitales de la Autoridad Nacional del Puerto.<\/em>
Actualmente, es consultora junior en KREAB, una firma de consultor\u00eda en relaciones p\u00fablicas, donde contribuye a diversas estrategias de comunicaci\u00f3n para su cartera de clientes. Tambi\u00e9n es miembro de la Public Relations Society of America (PRSA). Con\u00e9ctate con Antonella en <\/em>LinkedIn<\/em><\/a>.<\/em><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

English Version I was born in Callao, Peru, a city well-known for being the country\u2019s main port and a key hub for international maritime trade. I am the daughter of parents who didn\u2019t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first […]<\/p>\n","protected":false},"author":33,"featured_media":13199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1555,2895,3775],"tags":[3756,3635,15],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/13197"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=13197"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/13197\/revisions"}],"predecessor-version":[{"id":13202,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/13197\/revisions\/13202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/13199"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=13197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=13197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=13197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}