{"id":12920,"date":"2024-03-19T12:18:43","date_gmt":"2024-03-19T16:18:43","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=12920"},"modified":"2024-03-19T12:22:14","modified_gmt":"2024-03-19T16:22:14","slug":"the-nfl-is-branding-themselves-for-taylor-swift-fans","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2024\/03\/19\/the-nfl-is-branding-themselves-for-taylor-swift-fans\/","title":{"rendered":"The NFL is branding themselves for Taylor Swift Fans"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49-1024x668.png\" alt=\"\" class=\"wp-image-12921\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49-1024x668.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49-300x196.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49-768x501.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49-368x240.png 368w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/03\/Progressions-Banners-49.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all\u2026..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of being associated with Swift.&nbsp;<\/p>\n\n\n\n<p>For the NFL, this has brought upon numbers they have never seen before in viewership. <a href=\"https:\/\/hispanicad.com\/news\/fandoms-the-next\/\">For all women in the age ranges of 12 to 17, there was a 53% spike in spectators and between 18 to 24 a rise of 24%. While a&nbsp; 24% increase for 35 and older women<\/a>. These numbers are compared to an average Sunday Night Game during the season.&nbsp;<\/p>\n\n\n\n<p>The league has put themselves in a key position if they want to keep such a major audience interested. Therefore, they act as any company would do and use her face and likeness to their advantage. Through any game she attends, cameras are likely pointed in her direction to profit off of any and all reactions. For the individuals not watching, social media is buzzing on \u201cWhat is she wearing? Who is she sitting with?\u201d and the NFL feeds into it.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\">10\/10 LFG, <a href=\"https:\/\/twitter.com\/taylorswift13?ref_src=twsrc%5Etfw\">@taylorswift13<\/a> <a href=\"https:\/\/t.co\/RlaDHmdMj4\">pic.twitter.com\/RlaDHmdMj4<\/a><\/p>&mdash; NFL (@NFL) <a href=\"https:\/\/twitter.com\/NFL\/status\/1706077496788320609?ref_src=twsrc%5Etfw\">September 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Taylor Swift has ruined the NFL\u2026 this is so cringe. \ud83d\ude21\u203c\ufe0f<br><br>Time to boycott? <a href=\"https:\/\/t.co\/fZP62kthZz\">pic.twitter.com\/fZP62kthZz<\/a><\/p>&mdash; DramaAlert (@DramaAlert) <a href=\"https:\/\/twitter.com\/DramaAlert\/status\/1746579222351528323?ref_src=twsrc%5Etfw\">January 14, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>To the NFL defense, it is free marketing on their behalf. Swift has a combined 533.4 million followers on all her social media platforms. Anytime they tag or mention her name, the \u201cSwifties\u201d come to support their idol. This has made the NFL over<a href=\"https:\/\/www.marketwatch.com\/story\/taylor-swifts-nfl-interest-has-created-122-million-of-brand-value-expert-says-a1c09113\"> $122 million dollars since her first game appearance in September.<\/a> It may be easy for the NFL to keep doing this but are fans going to get sick of it?<\/p>\n\n\n\n<p>Not everyone is happy about this so-called new collaboration. As some fans just want to watch the game. They do not want to have a singer with no \u201creal ties\u201d to make an appearance on their screen 15 times a game. Spectators feel like the NFL is overdoing it and using her image every chance they get, which is not fair to the supporters who just want to see the Chief\u2019s matchup.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Taylor Swift gonna ruin the NFL<\/p>&mdash; BIJOU (@BIJOU) <a href=\"https:\/\/twitter.com\/BIJOU\/status\/1708688289463779728?ref_src=twsrc%5Etfw\">October 2, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">At some point it has to be asked: is Taylor Swift killing the <a href=\"https:\/\/twitter.com\/Chiefs?ref_src=twsrc%5Etfw\">@Chiefs<\/a>?<\/p>&mdash; David Axelrod (@davidaxelrod) <a href=\"https:\/\/twitter.com\/davidaxelrod\/status\/1741591927886320065?ref_src=twsrc%5Etfw\">December 31, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Haters are the least of problems for Swift as she stated in her time magazine interview,,<a href=\"https:\/\/time.com\/6342806\/person-of-the-year-2023-taylor-swift\/\"> \u201cI have no awareness of if I\u2019m being shown too much and pissing off a few dads, Brads, and Chads.\u201d<\/a> But surprisingly enough there are many dads in support of her presence.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Say whatever you want about Taylor Swift &amp; the NFL. <br><br>My 12-year-old daughter just asked me to point out Jason Kelce &amp; it spurred an entire conversation about why lineman have the numbers they do. I love her beyond words, but the kid never cares about football. That was cool.<\/p>&mdash; Jordan Strack (@JordanStrack) <a href=\"https:\/\/twitter.com\/JordanStrack\/status\/1747088037136286207?ref_src=twsrc%5Etfw\">January 16, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">My 9-year-old daughter couldn&#39;t wait to watch Dolphins vs. Chiefs this past weekend because of Taylor Swift &amp; Travis Kelce. <br><br>Then, she liked it so much that she wanted to watch the Sunday playoff games. <br><br>Taylor Swift is good for football &amp; hasn&#39;t ruined a thing about the NFL. <a href=\"https:\/\/t.co\/0nDpd3XKvM\">https:\/\/t.co\/0nDpd3XKvM<\/a><\/p>&mdash; Matt Cannata (@CannataPFN) <a href=\"https:\/\/twitter.com\/CannataPFN\/status\/1747622465197547888?ref_src=twsrc%5Etfw\">January 17, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Swift has generated a brand new audience for football so does the NFL need to worry, or do they (<em>You) Need to Calm Down<\/em>? The answer isn\u2019t really that simple as the media will always have <em>The Great War<\/em> about whether she deserves the spotlight. But it can truly be said the NFL does not have <em>Bad Blood<\/em> with Swift providing her presents will make them millions, while also giving them a <em>Delicate <\/em>new audience.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 31%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Julia Anderson is a sophomore at Temple University, majoring in public relations with a minor in sports management. She has been involved with PRSSA since her freshman year and is currently director of fundraising for her Chapter. Outside of PRSSA, she works for The Temple News running their social media accounts and a peer mentor for Klein College of Media Communication. Julia\u2019s dream profession is to work in sports public relations with an ultimate goal of working for a sports network or team. You can connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/julia-anderson0002\/\">Linkedin<\/a>.\u00a0<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"537\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/01\/Julia-Anderson.png\" alt=\"\" class=\"wp-image-12810 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/01\/Julia-Anderson.png 358w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2024\/01\/Julia-Anderson-200x300.png 200w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/figure><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all\u2026..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":32,"featured_media":12921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[174,2410,189,667,256,2575,41,15,40,56,2777],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/12920"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=12920"}],"version-history":[{"count":3,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/12920\/revisions"}],"predecessor-version":[{"id":12925,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/12920\/revisions\/12925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/12921"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=12920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=12920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=12920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}