{"id":12530,"date":"2023-05-10T15:30:00","date_gmt":"2023-05-10T19:30:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=12530"},"modified":"2023-05-16T15:55:30","modified_gmt":"2023-05-16T19:55:30","slug":"district-conference-preview-pr-gen-a-digital-generation-universidad-de-san-martin-de-porres-2023","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2023\/05\/10\/district-conference-preview-pr-gen-a-digital-generation-universidad-de-san-martin-de-porres-2023\/","title":{"rendered":"District Conference Preview: PR GEN: A Digital Generation (Universidad de San Mart\u00edn de Porres 2023)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-1024x577.png\" alt=\"\" class=\"wp-image-12542\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-1024x577.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-300x169.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-768x433.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-1536x865.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/PR-GEN-1640X924_Mesa-de-trabajo-1-2048x1154.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The PRSSA Chapter of the Universidad de San Mart\u00edn de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event \u2014 aimed at students, graduates, and faculty members in the field of communications \u2014 will focus on the changes brought about by digitalization in the realm of communications and how to harness its benefits for public relations in a post-pandemic international context.<\/p>\n\n\n\n<p>The conference, free of charge and requiring prior registration, will cover the following topics:&nbsp;<\/p>\n\n\n\n<ul>\n<li>PR generations: the phases of constant evolution<\/li>\n\n\n\n<li>The construction of digital reputation: the value of intangibles in the humanization of companies<\/li>\n\n\n\n<li>The impact of digital activism on corporate communication<\/li>\n\n\n\n<li>Metaverse and the future of virtual communities<\/li>\n\n\n\n<li>Communication trends in public relations<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Day One will commence with the captivating session titled &#8220;Generaciones PR: Phases of Constant Evolution,&#8221; led by a panel of distinguished specialists who will share their experiences on the ongoing evolution of PR, its adaptability to new technologies, and the significance of news. Attendees can expect to gain valuable insights into the dynamic nature of PR and its impact on modern-day communication practices.<\/p>\n\n\n\n<p>In the second segment, the focus will shift to &#8220;Strengthening Corporate Reputation in the Digital Era: Strategically Integrating Social Media and Corporate Narratives to Foster Trust with Stakeholder Groups.&#8221; The speaker will address the challenges faced by PR professionals in building reputations within the realm of digital credibility. Attendees will gain practical knowledge on effectively utilizing social media platforms and corporate narratives to establish meaningful relationships with key stakeholders.<\/p>\n\n\n\n<p>The third session of the day, &#8220;The Power and Impact of Digital Activism in Corporate Communication,&#8221; will explore the influence of digital activism on businesses and its role in constructing authentic and solid brand images. Attendees will gain a deeper understanding of how companies can effectively navigate the landscape of digital activism to foster positive engagement with their audiences.<\/p>\n\n\n\n<p>Day Two of the District Conference will begin with a thought-provoking presentation on the &#8220;Metaverse and the Future of Virtual Communities.&#8221; Attendees will discover the transformative potential of virtual environments for PR professionals, including leveraging digital communities to enhance corporate reputation and harnessing innovative technologies to engage with target audiences more effectively.<\/p>\n\n\n\n<p>Before the final session, an exclusive &#8220;PRSSA Leadership Summit&#8221; will be held, providing a unique opportunity for PRSSA members to enhance their leadership skills, coordination and team management abilities, as well as problem-solving capabilities. The summit will feature an inspiring talk by Nicole Steele and Milagros Orcoyen from PRSSA National, focusing on &#8220;The Power of Diversity: Leading Teams to Success in the PRSSA Leadership Space.&#8221;<\/p>\n\n\n\n<p>The event will end with a panel titled, \u201cCommunication Trends in Public Relations,\u201d where PR professionals will share their insights on the latest trends in the industry. The audience will have the opportunity to participate through a Q&amp;A session.<\/p>\n\n\n\n<p>At the end of the blocks, all the participants will be sent a support link in the Zoom chat, where they will place their data so they can later receive a certificate by email for attending our event.<br>People interested in attending can sign up at this <a href=\"https:\/\/forms.gle\/ityXwHSvKWLwfPik8\">link<\/a>. If you want to know more about the conference or meet our exhibitors, write to us at prssa_usmp@usmp.pe or follow us on Instagram as <a href=\"https:\/\/www.instagram.com\/prssausmp\/?hl=en\">@prssausmp<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>El Cap\u00edtulo de PRSSA de la Universidad de San Mart\u00edn de Porres tiene el agrado de anunciar su District Conference de 2023,<strong> \u201c<\/strong>PR GEN: A Digital Generation\u201d<strong>, <\/strong>a realizarse el 25 y 26 de mayo. El evento acad\u00e9mico universitario internacional; dirigido a estudiantes, egresados y docentes de la carrera de comunicaciones; tendr\u00e1 como tema principal los cambios que ha tra\u00eddo la digitalizaci\u00f3n a las comunicaciones y c\u00f3mo aprovechar sus beneficios en favor de las relaciones p\u00fablicas, en un contexto internacional de postpandemia.<\/p>\n\n\n\n<p>La conferencia gratuita, previa inscripci\u00f3n, tocar\u00e1 los siguientes temas:&nbsp;<\/p>\n\n\n\n<ul>\n<li>PR Generations: las fases de una constante evoluci\u00f3n<\/li>\n\n\n\n<li>El fortalecimiento de la reputaci\u00f3n corporativa en la era digital: integrando estrat\u00e9gicamente el social media y las narrativas empresariales para establecer relaciones de confianza con los grupos de inter\u00e9s<\/li>\n\n\n\n<li>La potencia el impacto del activismo digital en la comunicaci\u00f3n corporativa<\/li>\n\n\n\n<li>Metaverso y el futuro de las comunidades virtuales<\/li>\n\n\n\n<li>Tendencias comunicacionales en las relaciones p\u00fablicas.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>El primer tema del d\u00eda, \u201cPR generations: las fases de una constante evoluci\u00f3n\u201d, estar\u00e1 a cargo de un panel de especialistas donde nos contar\u00e1n, desde sus experiencias, la constante evoluci\u00f3n de las relaciones p\u00fablicas y su adaptabilidad a las nuevas tecnolog\u00edas, as\u00ed como la relevancia de las noticias para el rol del comunicador.&nbsp;<\/p>\n\n\n\n<p>En el segundo bloque, \u201cEl fortalecimiento de la reputaci\u00f3n corporativa en la era digital: integrando estrat\u00e9gicamente el social media y las narrativas empresariales para establecer relaciones de confianza con los grupos de inter\u00e9s\u201d, se abordar\u00e1 el reto que tienen las relaciones p\u00fablicas ante la construcci\u00f3n de la reputaci\u00f3n en la esfera de la credibilidad digital.&nbsp;<\/p>\n\n\n\n<p>Para el tercer bloque del d\u00eda, \u201cLa potencia el impacto del activismo digital en la comunicaci\u00f3n corporativa\u201d, se expondr\u00e1 acerca del impacto del activismo digital en las empresas y c\u00f3mo pueden ayudar a construir una imagen aut\u00e9ntica y s\u00f3lida frente a sus p\u00fablicos.&nbsp;<\/p>\n\n\n\n<p>El segundo d\u00eda la District Conference iniciar\u00e1 con la ponencia sobre \u201cMetaverso y el futuro de las comunidades virtuales\u201d. Se presentar\u00e1 sobre la transformaci\u00f3n de las relaciones p\u00fablicas en los entornos virtuales, aprovechando las comunidades digitales para potenciar la reputaci\u00f3n corporativa y las tecnolog\u00edas innovadoras en la interacci\u00f3n con los p\u00fablicos objetivos.<\/p>\n\n\n\n<p>Antes del \u00faltimo bloque, se llevar\u00e1 a cabo el \u201cPRSSA Leadership Summit\u201d, espacio exclusivo para los miembros de la PRSSA, en el cual <a href=\"https:\/\/www.linkedin.com\/in\/nicolesteele123\/\">Nicole Steele<\/a> y<a href=\"https:\/\/www.linkedin.com\/in\/milagros-orcoyen\/\"> Milagros Orcoyen<\/a> de PRSSA National dar\u00e1n una charla sobre &#8220;El poder de la diversidad: liderando equipos hacia el \u00e9xito en el espacio PRSSA Leadership Summit&#8221;. Todo ello con la finalidad de fortalecer las habilidades de liderazgo de los miembros de PRSSA, as\u00ed como su capacidad de coordinaci\u00f3n, gesti\u00f3n de equipos y resoluci\u00f3n de problemas.<\/p>\n\n\n\n<p>Finalmente, se concluir\u00e1 el evento con el panel de \u201cTendencias comunicacionales en las relaciones p\u00fablicas\u201d, en el cual presentar\u00e1 <a href=\"https:\/\/www.linkedin.com\/in\/carlapareja\/\">Carla Pareja<\/a>, Gerenta de Comunicaciones en DP World, as\u00ed como <a href=\"https:\/\/www.linkedin.com\/in\/josemanuelvelasco\/\">Jos\u00e9 Manuel Velasco Guardado<\/a>, galardonado con el PRO PR Global Awards concedido por cuatro asociaciones mundiales de comunicadores profesionales (PRCA, IPRA, ICCO y CIPR), y primer espa\u00f1ol y latino en desempe\u00f1ar la presidencia de la Global Alliance for Public Relations and Communication Management. Ambos brindar\u00e1n sus reflexiones sobre las \u00faltimas tendencias que existen en el sector. Adem\u00e1s, el p\u00fablico podr\u00e1 participar a trav\u00e9s de una ronda de preguntas.<\/p>\n\n\n\n<p>Cabe resaltar que los participantes a todos los bloques del evento tendr\u00e1n una constancia de participaci\u00f3n. Esta se realizar\u00e1 de manera virtual v\u00eda Zoom de 1:00 p. m. a 5:00 p. m., ambas fechas.&nbsp;Si deseas participar, puedes inscribirte en el siguiente<a href=\"https:\/\/forms.gle\/2DeHhJQLrYtkaQjR8\"> enlace.<\/a> Y, si deseas conocer m\u00e1s sobre la conferencia o sobre nuestros expositores, escr\u00edbenos al correo de prssa_usmp@usmp.pe o s\u00edguenos en Instagram como <a href=\"https:\/\/www.instagram.com\/prssausmp\/?hl=en\">@prssausmp<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Mariana Salcedo is a senior at Universidad de San Mart\u00edn de Porres. She has been a part of USMP PRSSA since 2022. She is currently the coordinator of the USMP PRSSA\u2019s web and blog team. After graduation, she wants to dedicate herself to the publicity world.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"1024\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-10-at-12.29.16-PM-846x1024.png\" alt=\"\" class=\"wp-image-12533 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-10-at-12.29.16-PM-846x1024.png 846w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-10-at-12.29.16-PM-248x300.png 248w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-10-at-12.29.16-PM-768x930.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-10-at-12.29.16-PM.png 986w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">Erick Ch\u00e1vez is a senior at Universidad de San Mart\u00edn de Porres. He is interested in specializing in journalism, since he is passionate about storytelling. Erick joined USMP PRSSA in 2022 and has worked diligently as a part of his Chapter\u2019s press team.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-1024x1024.png\" alt=\"\" class=\"wp-image-12532 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-1024x1024.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-300x300.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-150x150.png 150w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-768x768.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-400x400.png 400w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1-1536x1536.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2023\/05\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The PRSSA Chapter of the Universidad de San Mart\u00edn de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event \u2014 aimed at students, graduates, and faculty members in the field of communications \u2014 will focus on the changes brought about by digitalization in [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":31,"featured_media":12542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[169],"tags":[213,3701,3702,3105,2584,3616,2217,15,40,567],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The PRSSA Chapter of the Universidad de San Mart\u00edn de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. 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