{"id":11730,"date":"2021-12-10T16:00:00","date_gmt":"2021-12-10T21:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11730"},"modified":"2021-12-07T18:17:19","modified_gmt":"2021-12-07T23:17:19","slug":"the-perfect-product-launch-taylors-version","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/12\/10\/the-perfect-product-launch-taylors-version\/","title":{"rendered":"The Perfect Product Launch (Taylor’s Version)"},"content":{"rendered":"\n
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Unless your cell phone has been dead since November 12, you\u2019ve probably heard something about Taylor Swift\u2019s release of Red (Taylor\u2019s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift\u2019s PR team was thinking when they saw that brands have incorporated the country-turned-pop singer in their own marketing tactics, resulting in tons of earned media for Swift.<\/p>\n\n\n\n

We\u2019ve received months\u2019 worth of easter eggs and promos from Swift, leaving her fans anxiously awaiting the album\u2019s release. She left a trail of numbers for us to calculate the dates, created a website with anagrams to identify the tracklist and used her Instagram as another code to decipher. Like any successful brand should do, she teased the launch of her ground-breaking new product. On the weekend of the release, Swift herself appeared on Saturday Night Live,<\/em> The Tonight Show Starring Jimmy Fallon<\/em> and Late Night with Seth Meyers. <\/em>Diving into the world of PR, you should earn some sort of award for getting your client a lineup like this one. Yet, Swift\u2019s name does the work itself. An established performer for 15+ years now, most people associate Taylor Swift with \u201cLove Story,\u201d \u201cOur Song,\u201d \u201cShake it Off\u201d and more. <\/p>\n\n\n\n

Brands have been hopping on Twitter trends left and right to stay true to the times, so, it\u2019s no surprise that they\u2019re capitalizing on this rare moment of pop culture. Taylor\u2019s PR reps must have been shocked by the reaction from big accounts all through social media. Starbucks introduced Taylor\u2019s favorite drink<\/a> to the menu \u2014 a caramel latte (Taylor\u2019s Version), Sour Patch Kids took to Twitter<\/a> to say good morning to everyone except Jake Gyllenhal, TikTok briefly changed its username<\/a> to TikTok (Taylor\u2019s Version) and more. She also received acclimates from CNN, Rolling Stone and Variety all detailing her album launch.<\/p>\n\n\n\n

While most people will remember this moment as a time when Swift continued to rise above her former music producers, take back her music and re-share it with her fans, our PR brains will see this as an extremely successful campaign. The most long-awaited track, \u201cAll Too Well (10 Minute Version) (From the Vault) (Taylor\u2019s Version),\u201d earned 43 million views in one week<\/a> on YouTube for the short film starring Dylan O\u2019Brien and Sadie Sink. Red (Taylor\u2019s Version) broke records (including her own) for the most-streamed album by a female artist in a day on Spotify with 90.8 million streams<\/a>. These are some really strong results for a campaign if I say so myself.<\/p>\n\n\n\n

Swift fans continue to sit tight while waiting for more re-recordings, including Speak Now (Taylor\u2019s Version) and 1989 (Taylor\u2019s Version), already placing bets on which is to come first and which artists will be featured. Will these two releases gain as much attention as Red (Taylor\u2019s Version) or will Swifties hit a point where they lose interest? My guess is the first option, but we\u2019ll have to wait and see. <\/p>\n\n\n\n

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Kimberly Hurd is a senior public relations student at the University of Florida. She\u2019s a member of the UF Chapter of PRSSA and the PRSSA National Publications Subcommittee. Aside from PR, she sings in UF\u2019s all-female a cappella group, The Sedoctaves. Connect with Kimberly on LinkedIn.<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Unless your cell phone has been dead since November 12, you\u2019ve probably heard something about Taylor Swift\u2019s release of Red (Taylor\u2019s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift\u2019s PR team was thinking when they saw that […]<\/p>\n","protected":false},"author":30,"featured_media":11734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13,3551],"tags":[15,40,1341,3406,3167],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11730"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11730"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11730\/revisions"}],"predecessor-version":[{"id":11735,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11730\/revisions\/11735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11734"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}