{"id":11718,"date":"2021-12-03T16:00:00","date_gmt":"2021-12-03T21:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11718"},"modified":"2021-12-02T21:50:22","modified_gmt":"2021-12-03T02:50:22","slug":"its-time-for-women-to-rule-the-world-of-public-relations","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/12\/03\/its-time-for-women-to-rule-the-world-of-public-relations\/","title":{"rendered":"It\u2019s Time for Women To Rule the World of Public Relations"},"content":{"rendered":"\n
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Picture this: It is a post-pandemic world where stadium concerts are actually a thing and your best friend miraculously scored tickets to a Beyonc\u00e9 concert. The lights go dark and Queen B steps onto the stage to perform one of your favorite songs: \u201cRun the World.\u201d You sing along with Beyonc\u00e9 to this girl power anthem as she asks the audience, \u201cWho runs the world?\u201d Instead of hearing the background singers and dancers emphatically respond to Beyonc\u00e9\u2019s question with \u201cgirls,\u201d the music stops suddenly, the dancers stumble through their choreography and the backup singers scratch their heads and say, \u201cActually only about 20% of girls are running the world.\u201d <\/p>\n\n\n\n

That would be crazy.<\/p>\n\n\n\n

Unfortunately for women in public relations, this is reality. Brigham Young University communications researchers have been conducting research about women in public relations and <\/a>found that approximately 75% of public relations practitioners are female but women in public relations only make up 20% of senior-level positions<\/a>. Despite the challenges and setbacks that women in public relations face, there are things women can start doing today that will help them rise to the top of the industry.<\/p>\n\n\n\n

Is it that bad?<\/p>\n\n\n\n

There is no denying it, women are dominating public relations. Women hold around 59% of public relations management roles<\/a> and 63% of public relations specialist positions, but they are missing from the higher levels of management within companies.<\/p>\n\n\n\n

\u201cYou don\u2019t see as many women in leadership,\u201d says Pamela Brubaker, an associate professor of public relations in the School of Communications at Brigham Young University who has been one of the key researchers of the BYU study on women in public relations that will be published next year.<\/p>\n\n\n\n

Brubaker has been conducting research about the lack of women in leadership positions within public relations and found that, \u201cMen are more likely to tout themselves while women are less likely to do so \u2026 and are perceived as weaker leaders than their counterparts.\u201d <\/p>\n\n\n\n

Find support.<\/p>\n\n\n\n

Despite the heartbreaking statistics about the missing women in leadership roles, it does not mean that women have to stay where they are. There are ways that women can work toward advancement and challenge the status quo. Both Brubaker and Emily Spackman, a recent graduate from BYU in mass communications, agree on what women in public relations should do right now: Get a mentor.<\/p>\n\n\n\n

\u201cThere is something about being a woman and seeing another woman in a leadership position and realizing, wow, that could be me,\u201d says Brubaker.<\/p>\n\n\n\n

Spackman also agrees that to succeed in public relations, \u201cIt really helps to find a good mentor.\u201d <\/p>\n\n\n\n

Become a leader.<\/p>\n\n\n\n

In order for women to advance within public relations, they must stop selling themselves short. Brubaker\u2019s research noted that<\/a>, \u201cMen will apply for a job if they have 60% of the job requirements while women who have 90% of the qualifications will wait.\u201d <\/p>\n\n\n\n

Women need to realize the impact they have on their own lives and the lives around them both professionally and personally. <\/p>\n\n\n\n

\u201cI would love to see women be more empowered to fulfill the roles that they have because they have confidence in themselves,\u201d says Brubaker. <\/p>\n\n\n\n

If women find a mentor in public relations and gain confidence in their abilities as public relations practitioners, they can become the future leaders of the industry. It is time for the women of public relations to prove Beyonc\u00e9 right and run the world of communications.<\/p>\n\n\n\n

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Kailey Thompson is a junior at Brigham Young University studying public relations with a minor in English. She is a member of BYU\u2019s student council and helps run student-focused social media campaigns. She plans to pursue a master\u2019s degree in mass communications following graduation.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Picture this: It is a post-pandemic world where stadium concerts are actually a thing and your best friend miraculously scored tickets to a Beyonc\u00e9 concert. The lights go dark and Queen B steps onto the stage to perform one of your favorite songs: \u201cRun the World.\u201d You sing along with Beyonc\u00e9 to this girl power anthem as she asks the […]<\/p>\n","protected":false},"author":30,"featured_media":11725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3412],"tags":[76,2754,3573,422,3572],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11718"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11718"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11718\/revisions"}],"predecessor-version":[{"id":11726,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11718\/revisions\/11726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11725"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}