{"id":11497,"date":"2021-07-14T08:00:00","date_gmt":"2021-07-14T12:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11497"},"modified":"2021-07-13T09:02:14","modified_gmt":"2021-07-13T13:02:14","slug":"building-the-best-personal-brand","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/07\/14\/building-the-best-personal-brand\/","title":{"rendered":"Building the Best Personal Brand"},"content":{"rendered":"\n
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Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It\u2019s what people say about you when you\u2019re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. <\/p>\n\n\n\n

Here are 3 things to consider when beginning to develop your personal brand:<\/strong><\/p>\n\n\n\n

  1. Your personal branding MUST communicate your OWN story.<\/li>
  2. The goal of your branding is NOT to attract everyone; it is to attract the right people to resonate with you.<\/li>
  3. What are the identifiable aspects about you that make you, you?<\/li><\/ol>\n\n\n\n

    Take inspiration from how others represent themselves, sure. However, don\u2019t just copy elements from another\u2019s personal branding because they simply won\u2019t be accurate representations of you. How do YOU want to be seen by others? Is the work that you do consistent with the elements of your personal brand? Do you really care if a home construction company likes your work if your dream is to work for a fashion magazine? Find your niche, think about your goals, and move from there.<\/p>\n\n\n\n

    So, what makes up a personal brand? Is it how you look? Is it your Instagram page? Is it how you write an email? Truth be told, your personal brand is all of these things, and then some. <\/p>\n\n\n\n

    Here are a few components of a personal brand:<\/p>\n\n\n\n