{"id":11393,"date":"2021-05-24T08:00:00","date_gmt":"2021-05-24T12:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11393"},"modified":"2021-05-24T15:33:10","modified_gmt":"2021-05-24T19:33:10","slug":"be-confident-my-asian-friends-a-commentary-on-asian-representation-in-pr","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/05\/24\/be-confident-my-asian-friends-a-commentary-on-asian-representation-in-pr\/","title":{"rendered":"\u201cBe confident, my Asian friends.\u201d A Commentary on Asian Representation in PR"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing-1024x576.png\" alt=\"\" class=\"wp-image-11403\" width=\"768\" height=\"432\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing-1024x576.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing-300x169.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing-768x432.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing-1536x864.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/BeConfident_Yunjing.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>As I reflect on\u00a0<a href=\"https:\/\/www.cnet.com\/how-to\/aapi-heritage-month-what-it-is-and-what-you-can-do-today\/\">Asian American and Pacific Islander (AAPI) Heritage Month<\/a>, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi\u2019an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person\u2019s life story, language, experience and what brought them to my hometown. Even though I was young and knew very few English words, nothing really stopped me or the foreign friend from starting the conversation. We were very open and welcoming to the new things that were not common to us.<\/p>\n\n\n\n<p>The COVID-19 pandemic has caused a disruption of people meeting face to face. People may be getting more introverted <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-secret-lives-introverts\/201809\/its-true-we-become-more-introverted-age#:~:text=In%20a%20post%20on%20Quiet,with%20age%2C%E2%80%9D%20writes%20Cain.\">with age<\/a>, and most communications now <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">online\/digital<\/a> while many can be <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2020\/10\/15\/64-of-americans-say-social-media-have-a-mostly-negative-effect-on-the-way-things-are-going-in-the-u-s-today\/\">anonymous<\/a>. Online blog posts and events like a Twitter chat are good ways to explore the world and listen to others.<\/p>\n\n\n\n<p>In April 2021, I launched a Twitter chat, <a href=\"https:\/\/sites.psu.edu\/pennstateprssa\/2021\/04\/30\/standing-together-asian-voices-in-communications\/\">Standing Together: Asian Voices in Communications<\/a>, which highlighted the voices of people of Asian descent who lived or are living in the U.S. Today, In honor of AAPI Heritage Month, I want to highlight some Asian communications students\u2019 thoughts, including mine, on our representation in the PR industry of the U.S. I will also share my thoughts and what I learned from my Chinese friends who worked in PR in China, as I shared on this<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/student-stories-international-student-perspectives-on-pr\/id1400629358?i=1000507011509\"> PRSSA podcast<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Asian Students Think About Their Representation in PR<\/strong><\/h3>\n\n\n\n<p>I tried to imagine myself being very successful in the PR field in the U.S. and it was difficult. I asked my Asian American and International PR friends, they resonated with me. Not that we are not confident, but a lot of famous and successful PR people in the real world or on the television do not look like us.<\/p>\n\n\n\n<p>Here are some other thoughts regarding our representation in PR I collected from my Asian friends:<\/p>\n\n\n\n<ul><li>People have established stereotypes of what PR people should look like, where they are from, and their personalities, etc.<\/li><li>People of Asian descent are thought to be lacking experience in American culture and the language, English.<\/li><li>Many Asian students have heard that it is hard for an Asian student to start a PR career in the U.S. so they don\u2019t try.<\/li><li>Some people of color, including people of Asian descent, are now in high positions&nbsp; in the PR industry. Is their PR expertise being recognized?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What We Think Can Be Improved<\/strong><\/h3>\n\n\n\n<p>People need to know that many Asian Americans are native English speakers and are familiar with the American culture. Language&nbsp; is important but should not be a reason to discriminate or hurt others.<\/p>\n\n\n\n<p>About the expertise concern, check out the <a href=\"https:\/\/www.provokemedia.com\/events-awards\/agencies-of-the-year\/agencies-of-the-decade-2020\/asia-pacific-agencies-of-the-decade\">2020 Asia-Pacific PR Agencies of the Decade<\/a> by Provoke \u2014 \u201cOgilvy&#8217;s Asia-Pacific PR unit not only overtook its US earnings, but also held on to top spot in this part of the world despite fierce competition \u2014 submitting year after year of growth to nudge towards the $200m mark.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PR in My Hometown, China<\/strong><\/h3>\n\n\n\n<p>I have not worked in any PR firms in China, but I was able to connect with a few friends who have. Below are what I learned about China\u2019s PR landscape:<\/p>\n\n\n\n<ul><li>Brainstorms are musts, but most teams will lean toward past and proven methods to warrant results. This also depends on clients and company scale.<\/li><li>PR and advertising are mixed, similar to marketing and analytics. Most times an account is separated into two teams: social and events.<\/li><li>Public relations firms in China focus more on experience and expertise than educational background.<\/li><li>Fact: PR people always work overtime in China.<\/li><\/ul>\n\n\n\n<p>\u201cThe industry in China is less than 30 years old. It has only been within the past 10 years that PR as a discipline has begun to be understood and appreciated by Chinese businesses and stakeholders,\u201d said the executive vice president of Burson Marsteller China, David Zhao, in an interview with <a href=\"https:\/\/publicaffairsasia.com\/riding-the-wave-of-chinas-changing-pr-landscape\/\">PublicAffairsAsia<\/a>. We can find many similarities among PR firms in China and the U.S. Some of these findings can depend largely on the company we work for. One thing we can be sure about is: \u201clocal Chinese PR firms are catching up and aggressively expanding,\u201d said Zhao.<\/p>\n\n\n\n<p>Be confident, my Asian friends. Don\u2019t be limited by the fixed ideology in your head. We can do better than what we think.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 27%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-731x1024.jpg\" alt=\"\" class=\"wp-image-11394 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-731x1024.jpg 731w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-214x300.jpg 214w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-768x1075.jpg 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-1097x1536.jpg 1097w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang-1463x2048.jpg 1463w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/Yunjing-Zhang.jpg 1500w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Yunjing Zhang is a recent graduate of Pennsylvania State University, University Park. There she majored in Public Relations, minored in Digital Media Trends and Analytics and received a certificate in Business Fundamentals. Zhang was the diversity and inclusion chair at Penn State PRSSA and a PRoud Council member with PRSSA National. Connect with Zhang on <a href=\"https:\/\/www.linkedin.com\/in\/im-fiona-zhang\/\">LinkedIn <\/a>and <a href=\"https:\/\/twitter.com\/Fionaaaz\">Twitter<\/a>.<\/p>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>As I reflect on\u00a0Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi\u2019an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person\u2019s life story, language, experience and what brought [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":29,"featured_media":11403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2893,3412],"tags":[3481,3479,3480,1197,465,15,40],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11393"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11393"}],"version-history":[{"count":4,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11393\/revisions"}],"predecessor-version":[{"id":11408,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11393\/revisions\/11408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11403"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}