{"id":11371,"date":"2021-05-14T08:00:00","date_gmt":"2021-05-14T12:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11371"},"modified":"2021-05-10T12:56:07","modified_gmt":"2021-05-10T16:56:07","slug":"ben-jerrys-aims-420-csr-sights-on-cannabis-reform","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/05\/14\/ben-jerrys-aims-420-csr-sights-on-cannabis-reform\/","title":{"rendered":"Ben &#038; Jerry\u2019s Aims \u201c420\u201d CSR Sights on Cannabis Reform"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina-1024x576.png\" alt=\"\" class=\"wp-image-11373\" width=\"768\" height=\"432\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina-1024x576.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina-300x169.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina-768x432.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina-1536x864.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/05\/5.14.21_Christina.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>April 20, or \u201c420\u201d is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States<a href=\"https:\/\/www.prnewsonline.com\/420-pr-campaigns\/\">, Ben &amp; Jerry\u2019s made a series of social media posts discussing cannabis justice<\/a> and telling Congress to legalize cannabis for everyone in the country.<\/p>\n\n\n\n<p>Ben &amp; Jerry\u2019s, an ice cream company that is very well known for sharing its positions on social justice issues, shares posts each year on April 20 to discuss cannabis justice as a part of its corporate social responsibility (CSR) efforts. This year, it primarily focused on telling Congress to pass the <a href=\"https:\/\/www.mpp.org\/policy\/federal\/the-more-act\/\">MORE Act<\/a>, which would make cannabis legal in all 50 states and revoke all prior convictions.<\/p>\n\n\n\n<p>The company made a post on Twitter, educating people on what is happening right now with cannabis and the criminal justice system. The tweet reads as the following:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/hashtag\/MOREAct?src=hash&amp;ref_src=twsrc%5Etfw\">#MOREAct<\/a> would end the federal criminalization of cannabis, expunge cannabis arrest records, ensure the federal gov&#39;t couldn&#39;t discriminate based on cannabis use, and so much more. Learn more and take action now: <a href=\"https:\/\/t.co\/teGqKEfKWS\">https:\/\/t.co\/teGqKEfKWS<\/a> #420 <a href=\"https:\/\/t.co\/rfSJvtGDpV\">pic.twitter.com\/rfSJvtGDpV<\/a><\/p>&mdash; Ben &amp; Jerry&#39;s (@benandjerrys) <a href=\"https:\/\/twitter.com\/benandjerrys\/status\/1384507248060375041?ref_src=twsrc%5Etfw\">April 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The post also includes a Ben &amp; Jerry\u2019s truck in front of the US Capitol Building, saying \u201cTell Congress: Legalization without justice is half baked. Pass the MORE Act NOW!\u201d<\/p>\n\n\n\n<p>These posts got people talking about this issue and were calling on Congress to legalize cannabis while also bringing justice to people of color who are wrongly put in jail.<\/p>\n\n\n\n<p>Ben &amp; Jerry\u2019s is famous for its CSR efforts, and the company acknowledging the problem and sharing the statistics is a great way to gain awareness for this issue. With the Instagram post getting over 1.05 million likes and Twitter posts getting almost 40,000 views, it\u2019s safe to say Ben &amp; Jerry\u2019s got many people\u2019s attention, and a lot of people were talking about it. They brought a lot of awareness to this issue in hopes of Congress seeing it and doing something about this issue in the future.<\/p>\n\n\n\n<p>For the next generation of PR pros, CSR will continue to be a key area of focus. PRSSA leaders should look to incorporate CSR into their Chapters as well as their Student-run Firm clients. Standing for social justice issues will aid in generating trust for brands that follow through with actions to back up their words.<\/p>\n\n\n\n<p><em>Editor\u2019s note: Later that day, the company released a thread in response to the conviction of Derek Chauvin for the murder of George Floyd. <\/em><a href=\"https:\/\/twitter.com\/benandjerrys\/status\/1384673220628996097?s=20\"><em>Read the thread here.<\/em><\/a><em><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"1024\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-951x1024.png\" alt=\"Christina Billie\" class=\"wp-image-10618 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-951x1024.png 951w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-278x300.png 278w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-768x827.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-93x100.png 93w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot-186x200.png 186w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Christina-Billie-Headshot.png 1009w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Christina Billie is a junior public relations major at Temple University. She is the incoming Chapter president for Temple PRSSA and is also an account associate for PRowl Public Relations, Temple\u2019s student-run public\u00a0relations firm. She is currently interning at Breslow Partners, where she serves as a public relations intern.\u00a0<\/p>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>April 20, or \u201c420\u201d is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben &amp; Jerry\u2019s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben &amp; Jerry\u2019s, an ice cream company that is very [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":29,"featured_media":11373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13],"tags":[3467,3466,3465,2274,2273,3468,18],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11371"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11371"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11371\/revisions"}],"predecessor-version":[{"id":11374,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11371\/revisions\/11374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11373"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}