{"id":11136,"date":"2021-02-03T08:00:00","date_gmt":"2021-02-03T13:00:00","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11136"},"modified":"2021-01-31T20:26:01","modified_gmt":"2021-02-01T01:26:01","slug":"brands-respond-to-president-biden-inauguration-an-analysis","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/02\/03\/brands-respond-to-president-biden-inauguration-an-analysis\/","title":{"rendered":"Brands Respond to President Biden Inauguration- An Analysis"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter-1024x576.png\" alt=\"&quot;Brands Respond to President Biden Inauguration- An Analysis&quot; graphic with Dieter Tirado N\u00fa\u00f1ez headshot\" class=\"wp-image-11146\" width=\"768\" height=\"432\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter-1024x576.png 1024w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter-300x169.png 300w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter-768x432.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter-1536x864.png 1536w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2021\/01\/BrandsRespond_Dieter.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>After so many days of controversy surrounding the presidency of the United States, the inevitable day of the inauguration of the new president-elect, Joe Biden, finally arrived. The celebration of this event transcended to social networks, where the most recognized organizations and brands gave their support to the president this past Jan. 20.<\/p>\n\n\n\n<p>Patagonia <a href=\"https:\/\/twitter.com\/patagonia\/status\/1351963698902958081\">posted a tweet on its official account<\/a> where it welcomed the new president and Kamala Harris as vice president,&nbsp;and also thanked them for different actions that the new government\u2019s cabinet has taken in terms of protecting the environment.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">President Biden and Vice President Harris: Welcome! Thank you for taking action quickly to protect our communities and the natural world. We look forward to working together to combat the urgent threat of climate change and to create a cleaner, safer planet. <a href=\"https:\/\/twitter.com\/hashtag\/BuildBackFossilFree?src=hash&amp;ref_src=twsrc%5Etfw\">#BuildBackFossilFree<\/a><\/p>&mdash; Patagonia (@patagonia) <a href=\"https:\/\/twitter.com\/patagonia\/status\/1351963698902958081?ref_src=twsrc%5Etfw\">January 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Just hours after the inauguration, Biden also stated that his administration plans to reincorporate the United States into the Paris climate agreement, which was signed almost six years ago in order to take action to reverse global warming. In light of this news, Audi <a href=\"https:\/\/twitter.com\/Audi\/status\/1352018818416009220\">posted a photo on Twitter<\/a> with the new e-tron GT model inspired by the Paris agreement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here\u2019s to the art of moving forward. <br><br>The all-new e-tron GT, inspired by the <a href=\"https:\/\/twitter.com\/hashtag\/ParisClimateAgreement?src=hash&amp;ref_src=twsrc%5Etfw\">#ParisClimateAgreement<\/a>, and setting the standard for all that is to come. <a href=\"https:\/\/twitter.com\/hashtag\/FutureIsAnAttitude?src=hash&amp;ref_src=twsrc%5Etfw\">#FutureIsAnAttitude<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/etronGTConcept?src=hash&amp;ref_src=twsrc%5Etfw\">#etronGTConcept<\/a><br><br>Learn more: <a href=\"https:\/\/t.co\/sCoBzihgKM\">https:\/\/t.co\/sCoBzihgKM<\/a> <a href=\"https:\/\/t.co\/EPPfQy5M9g\">pic.twitter.com\/EPPfQy5M9g<\/a><\/p>&mdash; Audi USA (@Audi) <a href=\"https:\/\/twitter.com\/Audi\/status\/1352018818416009220?ref_src=twsrc%5Etfw\">January 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In addition, Ford Motor Company also spoke out about the Paris agreement with a <a href=\"https:\/\/twitter.com\/Ford\/status\/1352036627716186118\">statement in support of this new resolution.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/Ford\/status\/1352036627716186118\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, renowned ice cream brand Ben &amp; Jerry\u2019s did not miss the opportunity to comment on this event and <a href=\"https:\/\/twitter.com\/benandjerrys\/status\/1351933191930699779\">published a message in support<\/a> of Kamala Harris from the company\u2019s official Twitter account in which it expressed: \u201cfirst woman, first of color, first South Asian Vice President.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">First woman, first Black \u270a\ud83c\udffe, first South Asian \ud83c\uddee\ud83c\uddf3 Vice President.<\/p>&mdash; Ben &amp; Jerry&#39;s (@benandjerrys) <a href=\"https:\/\/twitter.com\/benandjerrys\/status\/1351933191930699779?ref_src=twsrc%5Etfw\">January 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We are starting to see more and more brands comment on the news and popular culture items. Consider this when crafting messages on behalf of your clients. Being able to read the room and communicate authentically will be key as brands look to continue this practice.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot-768x1024.png\" alt=\"Dieter Tirado N\u00fa\u00f1ez\" class=\"wp-image-10621 size-full\" srcset=\"https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot-768x1024.png 768w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot-225x300.png 225w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot-75x100.png 75w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot-150x200.png 150w, https:\/\/progressions.prsa.org\/wp-content\/uploads\/2020\/07\/Dieter-Headshot.png 893w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Dieter Tirado is a junior student at Universidad de San Mart\u00edn de Porres (USMP) in Lima, Peru. He is pursuing a major in PR with a minor in Advertisement. He has served as a PRSSA National Publications Subcommittee member since 2019.&nbsp;As PRSSA USMP\u2019s International Ambassador and the Assistant Director of its Student-run Firm, PR USMP, Dieter takes advantage of every moment and experience in the Society. During his free time, you can find him singing, connecting with people from his city and the world, and watching any kind of videos online just for fun. Connect with Dieter on&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/dieter-tirado-nu%C3%B1ez\/?locale=en_US\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/dieter_tirado\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>.<\/p>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>After so many days of controversy surrounding the presidency of the United States, the inevitable day of the inauguration of the new president-elect, Joe Biden, finally arrived. The celebration of this event transcended to social networks, where the most recognized organizations and brands gave their support to the president this past Jan. 20. Patagonia posted a tweet on its official [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":29,"featured_media":11146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896,13],"tags":[3358,3359,3357,3355,3360,3361,184,3356],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11136"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11136"}],"version-history":[{"count":4,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11136\/revisions"}],"predecessor-version":[{"id":11147,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11136\/revisions\/11147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11146"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}