{"id":11079,"date":"2021-01-18T09:06:08","date_gmt":"2021-01-18T14:06:08","guid":{"rendered":"https:\/\/progressions.prsa.org\/?p=11079"},"modified":"2021-01-24T14:28:58","modified_gmt":"2021-01-24T19:28:58","slug":"how-tiktok-helped-olivia-rodrigos-drivers-license-gain-its-popularity","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2021\/01\/18\/how-tiktok-helped-olivia-rodrigos-drivers-license-gain-its-popularity\/","title":{"rendered":"How TikTok Helped Olivia Rodrigo\u2019s \u201cdrivers license\u201d Gain Its Popularity"},"content":{"rendered":"\n
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On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled \u201cdrivers license.\u201d As of January 12, the song made it to the top of iTunes\u2019 charts, beating out \u201cLonely\u201d by Justin Bieber and \u201cBlinding Lights\u201d by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past few days, people have been using the sound in their videos, such as making edits or dances to the song.<\/p>\n\n\n\n

What really helped Rodrigo\u2019s song gain all this popularity, though, was the fan theories surrounding what, and who, the song is really about. While she didn\u2019t reveal herself who it was about, many people believe it is about her \u201cHigh School Musical: The Musical: The Series\u201d co-star, Joshua Bassett, 20.<\/p>\n\n\n\n

With lyrics in the song saying, \u201cI got my driver\u2019s license last week just like we always talked about\u201d hinting at how Joshua first taught Olivia how to drive in an In-n-Out parking lot, and \u201cYou\u2019re probably with that blonde girl who always made me doubt, she\u2019s so much older than me, she\u2019s everything I\u2019m insecure about\u201d hinting at Joshua\u2019s relationship with 21-year-old Sabrina Carpenter, this made fans automatically think of Bassett. Once people saw one theory, it blew up, and other people decided to make their own.<\/p>\n\n\n\n

Popular TikTok users such as Gabe Escobar (@gabesco)<\/a> went into detail about the song, making a two-part video on the app about how the song is about Bassett. With over 2.5 million followers, this circulated very quickly. Another popular user, Charli D\u2019Amelio (@charlidamelio)<\/a> made a video with a dance routine to the song, which got over 3.6 million likes. One user went viral after making a video with a fast-paced TikTok dance to the song (@aripine)<\/a>. This video got over 1.5 million likes and 5.6 million views. Rodrigo\u2019s song is also one of the top trending songs on the app; when you press the discover button, the first thing to pop up at the top is \u201ctrending: drivers license, Olivia Rodrigo.\u201d<\/p>\n\n\n\n

While \u201cHigh School Musical: The Musical: The Series\u201d fans did assist in helping the song gain popularity, Olivia Rodrigo has TikTok to thank for the success. With such powerful lyrics and a powerful voice, it really is no surprise that it got so popular. Influencers using the sound and analyzing the song introduced the song to a new audience on the app, which eventually led it to reaching number one on the iTunes music chart.<\/p>\n\n\n\n

With all of this being said, TikTok is such an important platform when it comes to reaching a wide audience. Videos that go viral on the app tend to have one thing in common: they all do something that grabs the audience\u2019s attention. In this case, TikTok users and influencers alike made videos surrounding Olivia Rodrigo\u2019s song because it will grab the audience\u2019s attention. That is how the song got to the top of the charts; with influencers talking about and making dances with the song, it made more users do the same. <\/p>\n\n\n\n

These users then allowed a different audience to be introduced to the song, and that\u2019s what made it popular. The key to using TikTok is to know what everyone likes and what will grab users\u2019 attention. That will create a viral video, and that is how you get your message heard on such a huge social media platform.<\/p>\n\n\n\n

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\"Christina<\/figure>
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Christina Billie is a junior public relations major at Temple University. She serves as her Chapter’s vice president and is also an account associate for PRowl Public Relations, Temple’s student-run public relations firm. She is currently interning at Breslow Partners, where she serves as a public relations intern. <\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled \u201cdrivers license.\u201d As of January 12, the song made it to the top of iTunes\u2019 charts, beating out \u201cLonely\u201d by Justin Bieber and \u201cBlinding Lights\u201d by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]<\/p>\n","protected":false},"author":29,"featured_media":11096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13],"tags":[3209,3334,3336,3337,3338,3335,3339,3340,3167],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11079"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=11079"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11079\/revisions"}],"predecessor-version":[{"id":11125,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/11079\/revisions\/11125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/11096"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=11079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=11079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=11079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}