{"id":10746,"date":"2020-09-09T08:00:49","date_gmt":"2020-09-09T12:00:49","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=10746"},"modified":"2020-09-09T15:18:15","modified_gmt":"2020-09-09T19:18:15","slug":"working-for-your-dream-brand-in-college-haley-elizabeth-williams-x-pink","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2020\/09\/09\/working-for-your-dream-brand-in-college-haley-elizabeth-williams-x-pink\/","title":{"rendered":"Working for your Dream Brand In College- Haley Elizabeth Williams x PINK"},"content":{"rendered":"
\"\"<\/a>
Haley Elizabeth Williams took up graphic design as a quarantine hobby. Now she has published graphic design work for Victoria’s Secret\/PINK.\u00a0(Note- PINK stickers are part of the Campus Reps Program. Not available for purchase in stores) (Images- provided by Haley Elizabeth Williams<\/a>. Layout by Zach Ferenchak)\u00a0<\/figcaption><\/figure>\n

One of the great things about a career in public relations is the ability to work with some of your favorite brands as you help them on their next chapter.<\/p>\n

For many of us, working for our dream brands may seem like a far-off career goal. For others, like Haley Elizabeth Williams, a senior at Temple University and director of membership at Temple PRSSA, working with an iconic brand such as Victoria\u2019s Secret\/PINK is actually part of her college experience.<\/p>\n

Recently I met with Williams to discuss how she ended up working for this brand while still in college, what the experience meant to her, and how she has developed her personal brand and skill sets along the way. See some of my insights below.<\/p>\n

For Williams, creativity has always been a part of her personality.<\/p>\n

\u201cI knew from a young age that I was good at writing and very creative, but I didn\u2019t know how that would translate into an actual job,\u201d said Williams.<\/p>\n

Williams recalls attending a women\u2019s leadership conference and meeting a woman who worked in sports PR. It was after meeting that person that Williams knew she wanted to pursue PR in college.<\/p>\n

Arriving as a first year at Temple, Williams didn\u2019t know exactly what section within PR she wanted to focus on, but she was sure of wanting to become involved with the PINK Campus Reps program at Temple University. This is something she would go on to do for the next three years. Her involvement in the program culminated in a dream internship offer as a campus and events marketing intern for PINK this past summer. Unfortunately, like so many other students, Williams was disappointed to hear soon after that her internship would be terminated due to COVID-19.<\/p>\n

\u201cThey were so incredibly kind about [the termination],\u201d said Williams. \u201cThey called us all personally afterwards, they sent us flowers, they absolutely went above and beyond.\u201d<\/p>\n

In response to this outpour of support from Victoria\u2019s Secret\/PINK, Williams decided to write an email back to her would-be internship supervisor. She wanted to go above and beyond as well and included a personal sketch of the supervisor.<\/p>\n

This resulted in the supervisor reaching back out to Williams. She asked if Williams would be interested in designing some laptop stickers for the Campus Reps program. Williams agreed and before she knew it she had created brand graphics for PINK itself.<\/p>\n

So what is the Campus Reps program? According to the organization\u2019s website<\/a>, PINK Campus
\nReps was launched in 2008 to build a supportive and inspiring community for students and offer real-world experience working with PINK on campus. The program allows college students at over 100 college campuses to be \u201csocial media influencers\u201d for PINK.<\/p>\n

Williams\u2019s LinkedIn post promoting her designs for PINK<\/a> gained a lot of traction, reaching nearly 3,000 likes at the writing of this article. I asked her about her reaction to all of this newfound attention after a seemingly simple post. For her, it was yet another reflection of kindness from people in her industry.<\/p>\n

\u201cIt goes to show that kindness really takes you far,\u201d she said. \u201cIf I never sent that doodle to my boss, I may have never been able to make the designs in the first place.\u201d<\/p>\n

Riding on the waves of her new graphic design success, I had to ask Williams about her personal brand. Her website portrays a unique and fun emerging professional that simply doesn\u2019t look like a lot of people in this space.<\/a> What makes the personal brand of Haley Elizabeth Williams unique?<\/p>\n

\u201cWhen I first started at Temple, a professor told me \u2018if you want to succeed in PR, and you want to be taken seriously, then you can\u2019t be a girly girl, you can\u2019t have a pink resume.\u2019 I have come to strongly disagree with that and I took that to heart. I feel like I\u2019m no longer afraid to be my full vibrant and glittery self now. I don\u2019t feel this pressure to fit myself into a corporate\/marketing box,\u201d said Williams.<\/p>\n

Williams certainly has leveraged personal branding to get her to where she is today. To finish up our conversation, I asked Williams what advice she would give to students starting out their college journey. Her biggest piece of advice: put yourself out there.<\/p>\n

\u201cIf you go in with kindness and network and introduce yourself to people you never know what kind of opportunities are going to open up for you,\u201d said Williams. \u201cNothing is owed to you at the end of the day, so don\u2019t hold yourself back!\u201d<\/p>\n

\n

\"Zach<\/a>Zach Ferenchak, 2020\u20132021 vice president of brand engagement, is a senior at Capital University, a private university in Columbus, Ohio. He is majoring in emerging media with an emphasis in public relations and minors in journalism and marketing. In his free time, Ferenchak can be found obsessing over the latest gadget or video game, exploring a coffee shop with friends, or going on a trail run. He hopes to elevate the voices of all PRSSA members through the organization\u2019s various brand platforms. Connect with him on\u00a0LinkedIn<\/a>\u00a0or\u00a0Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the great things about a career in public relations is the ability to work with some of your favorite brands as you help them on their next chapter. For many of us, working for our dream brands may seem like a far-off career goal. For others, like Haley Elizabeth Williams, a senior at Temple University and director of […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2894],"tags":[3207,28,301,3203,3205,3206,3204],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10746"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=10746"}],"version-history":[{"count":5,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10746\/revisions"}],"predecessor-version":[{"id":10754,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10746\/revisions\/10754"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=10746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=10746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=10746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}