{"id":10720,"date":"2020-09-02T08:00:23","date_gmt":"2020-09-02T12:00:23","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=10720"},"modified":"2020-08-31T11:47:36","modified_gmt":"2020-08-31T15:47:36","slug":"pr-news-recap-august-2020","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2020\/09\/02\/pr-news-recap-august-2020\/","title":{"rendered":"PR News Recap- August 2020"},"content":{"rendered":"

\"\"<\/a><\/p>\n

August 2020 is upon us. Students are heading back to class, Wendy\u2019s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer \u201cFinger Lickin\u2019 good.\u201d<\/p>\n

The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our favorite public relations news stories along with our takes on them below:<\/p>\n

Wendy\u2019s Does It All: Twitch Streaming, Podcasting and \u2026 Photoshop? \u2013 Zach Ferenchak<\/u><\/strong><\/h3>\n

August has been a pretty busy month for the hamburger joint Wendy\u2019s. During August, the brand embraced some new hobbies, and, of course, it made sure to tweet all about them.<\/p>\n

It all started with Minecraft and a Twitch stream from the official Wendy\u2019s Twitch account on Aug. 6. The brand has streamed before, but gained a lot more steam this go-round, receiving over 28,000 likes for a simple quote tweet promoting its stream and bantering with Xbox\u2019s Twitter account.<\/a><\/p>\n

Then, on Aug. 12, Wendy\u2019s embraced a new hobby: podcasting. The brand launched a new podcast titled \u201cSir, this is a Wendy\u2019s Podcast.\u201d<\/a> The first episode, cleverly numbered episode 44,444, is really just a Wendy\u2019s advertisement, running for one minute and 28 seconds and announcing the fact that you can now order a \u201c4 for $4\u201d from Grubhub or Postmates.<\/p>\n

Later, the brand started playing Fall Guys on Twitch using a win to further promote the new partnership with Grubhub and Postmates.<\/a><\/p>\n

The most highly engaged August Twitter stunt for the burger joint by far has to be Wendy\u2019s Photoshop thread.<\/a> It plays on the brand\u2019s popular roast day Twitter antics, but this time around focuses on using Photoshop to essentially \u201cmeme up\u201d photos that fans send in. Almost every Photoshop edit was used to further promote \u201c4 for $4.\u201d<\/p>\n

TikTok\u2019s Likely U.S. Ban:\u00a0 Will TikTok Survive It? \u2013 Ama Akoto-Boateng<\/u><\/strong><\/h3>\n

With a potential threat looming, the fortunes of TikTok, the most popular video creation app, seem to be taking a nose dive as the Sept. 15 ban deadline<\/a> fast approaches. It\u2019s a dicey situation that is sending chills down the spine of many Gen Z youth who have embraced the famous app since its inception in 2018. Having amassed over 2 billion downloads<\/a>, TikTok is speculated to face fierce competition from alternative apps<\/a> such as Byte, Triller or Instagram Reels, which are growing fast.<\/p>\n

In a bid to enhance its bleeding brand image, TikTok recently launched a public relations campaign<\/a> dubbed \u201cCelebrating You\u201d to appreciate its users for believing in the brand. Also, to aid in correcting misconceptions, TikTok recently launched www.tiktokus.info<\/a>, which is serving as an avenue to reiterate the brand\u2019s deep commitment to user safety and security, among others.<\/p>\n

Whatever the outcome will be on Sept. 15, it is undeniably true that TikTok has presented an impetus for public relations practitioners all across the globe to explore creative video-friendly ways of connecting with their target audience.<\/p>\n

Clever Copywriting or an Honest Mistake? IKEA\u2019s Sleep Promotion \u2013 Mauricio Lira<\/u><\/strong><\/h3>\n

In school you are always told to look over your work two or more times before submitting it to your professor. Even at a full-time job, your press release or copy should be looked over multiple times by various people before sending it to a reporter for print.<\/p>\n

Well, IKEA forgot to look over their work.<\/a><\/p>\n

In Bahrain, IKEA installed an ad on their store with a copy of \u201cCreate your perfect night\u2019s sleep\u201d in English, but the Arabic translation read, \u201cThe same as written, but in Arabic.\u201d People took to Twitter posting pictures of IKEA\u2019s mistranslation, and Bahraini news outlets covered the shocking mistake. A few days later, the original Arabic text was crossed out and underneath was written, in Arabic, \u201cThis is what happens when you don\u2019t get enough sleep. Enjoy your perfect sleep.\u201d The question is: Was this a mistake or intentional?<\/p>\n

KFC Tells Customers To Hold Off on the \u201cFinger Lickin\u2019\u201d \u2013 Dieter Tirado<\/u><\/strong><\/h3>\n

Companies continue aiming to sensitize users to deal with the coronavirus. On this occasion, KFC has decided to temporarily renounce its globally recognized slogan, \u201cIt\u2019s Finger Lickin\u2019 Good\u201d in order to promote responsible behavior among its customers.<\/p>\n

The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channels on Monday<\/a> showing various KFC chicken buckets with the \u201cFinger Lickin\u2019\u201d words blurred out from its captions.<\/p>\n

The ad then ends with the tagline, \u201cThat thing we always say? Ignore it. For now.\u201d<\/p>\n

After 64 years of history in which the restaurant chain has encouraged KFC consumers to enjoy its unique chicken until they \u201click their fingers,\u201d the popular chicken brand takes another step against the coronavirus by temporarily interrupting the use of this mythical slogan in its advertising, feeling that it is not the most appropriate at the moment.<\/p>\n

\u201cWe find ourselves in a unique situation \u2014 having an iconic slogan that doesn\u2019t quite fit in the current environment,\u201d said Catherine Tan-Gillespie, global chief marketing officer at KFC. \u201cWhile we are pausing the use of \u2018It\u2019s Finger Lickin\u2019 Good,\u2019 rest assured the food craved by so many people around the world isn\u2019t changing one bit.\u201d<\/p>\n

The company said the slogan would return, \u201cwhen the time is right.\u201d<\/p>\n

\n

\"Zach<\/a><\/p>\n

Zach Ferenchak, 2020\u20132021 vice president of brand engagement, is a senior at Capital University, a private university in Columbus, Ohio. He is majoring in emerging media with an emphasis in public relations and minors in journalism and marketing. In his free time, Ferenchak can be found obsessing over the latest gadget or video game, exploring a coffee shop with friends, or going on a trail run. He hopes to elevate the voices of all PRSSA members through the organization\u2019s various brand platforms. Connect with him on\u00a0LinkedIn<\/a>\u00a0or\u00a0Twitter<\/a>.<\/p>\n

\"Nana<\/a><\/p>\n

 <\/p>\n

Ama Akoto-Boateng is a graduate student pursuing a Master of Arts in communication at Andrews University in Berrien Springs, Michigan. She serves as a 2020\u20132021 PRSSA National Publications Subcommittee member. In her free time, she enjoys singing, trying out new recipes and going on a road trip. She is passionate about sustainability and public relations, and has been at the forefront of a number of award-winning sustainability initiatives. Connect with her on\u00a0LinkedIn<\/a>\u00a0or\u00a0Twitter<\/a>.<\/p>\n

 <\/p>\n

\"Mauricio<\/a><\/p>\n

 <\/p>\n

Mauricio Lira is a senior and founding treasurer of Texas Tech University PRSSA. Mauricio is majoring in Public Relations with a minor Spanish. Currently, he is part of the 4A\u2019s Multicultural Agency Internship Program and Digital Engagement Intern at Texas Tech University.<\/p>\n

 <\/p>\n

\"Dieter<\/a><\/p>\n

 <\/p>\n

Dieter Tirado is a junior student at Universidad de San Mart\u00edn de Porres (USMP) in Lima, Peru. He is pursuing a major in PR with a minor in Advertisement. He has served as a PRSSA National Publications Subcommittee member since 2019<\/span>.\u00a0As PRSSA USMP’s International Ambassador and the Assistant Director of its Student-run Firm, PR USMP, Dieter takes advantage of every moment and experience in the Society. During his free time, you can find him singing, connecting with people from his city and the world, and watching any kind of videos online just for fun. Connect with Dieter on LinkedIn<\/a>\u00a0and Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

August 2020 is upon us. Students are heading back to class, Wendy\u2019s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer \u201cFinger Lickin\u2019 good.\u201d The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications Subcommittee. See some of our […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2896],"tags":[3195,2181,3196,314,3167,3194,3193],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t