{"id":10413,"date":"2020-04-07T15:05:12","date_gmt":"2020-04-07T19:05:12","guid":{"rendered":"http:\/\/progressions.prsa.org\/?p=10413"},"modified":"2020-04-07T15:05:12","modified_gmt":"2020-04-07T19:05:12","slug":"networking-tips-coronavirus","status":"publish","type":"post","link":"https:\/\/progressions.prsa.org\/index.php\/2020\/04\/07\/networking-tips-coronavirus\/","title":{"rendered":"Dr. Knighton\u2019s Networking Tips in the Age of Coronavirus"},"content":{"rendered":"
\"Dr.<\/a>
Dr. Devin Knighton, a former member of the PRSSA National Committee, has more than a decade of industry experience.<\/figcaption><\/figure>\n

If there\u2019s any silver lining to canceling virtually every in-person event due to COVID-19, it\u2019s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they\u2019re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there\u2019s a better way for public relations students to network \u2014 even after the pandemic.<\/p>\n

As a preface and general rule, Dr. Knighton says you shouldn\u2019t procrastinate until the only option when you meet someone is to ask them to help you out. He likened it to \u201cproposing marriage on a first date.\u201d It\u2019s awkward.<\/p>\n

Instead, you should find ways for natural conversations around mutual interests where there\u2019s no \u201cask\u201d for an introduction, internship or a job. How do you do that?<\/p>\n

    \n
  1. Identify and create a list of people with whom you want to network.<\/strong><\/li>\n<\/ol>\n

    Use a digital spreadsheet to list public relations professionals who do something you\u2019d like to do after graduating. Include on the spreadsheet LinkedIn\/Twitter profiles of your people. You also should state where they work and their job titles. Most of this information should be readily accessible on LinkedIn or the PRSA website. This process will be good practice for the future, as keeping a media and influencer list is a must for public relations professionals.<\/p>\n

      \n
    1. Set aside at least 30 minutes per week to interact with people on your list.<\/strong><\/li>\n<\/ol>\n

      Go through the list to see what each person has posted recently on LinkedIn and Twitter. React to their posts in a natural way. Let them know why you\u2019re interested in their posts. That will help you develop a relationship in which they know who you are without you asking for anything. If the people aren\u2019t active on social media, you can instead watch for news coming from the organization or people they represent. You can then email them, asking if they\u2019re involved with the news before saying why it\u2019s interesting to you. The goal here is to start conversations.<\/p>\n

        \n
      1. Ask your new contacts for short, 15- or 20-minute Zoom calls to pick their brains.<\/strong><\/li>\n<\/ol>\n

        Again, do so in a way that makes them feel safe. Be upfront that there\u2019s no ask for an internship or a job. You just want to get to know public relations professionals and learn about their work. They\u2019ll respect you for this approach. Be prepared for your calls with questions about your contacts\u2019 industries and specific campaigns or projects you\u2019ve discussed with them. After your calls, your contacts will remember you when you continue weekly interactions with them via social media or email.<\/p>\n

        These three simple steps will help you network in a genuine, natural and human way that doesn\u2019t feel transactional. You\u2019ll stand out from the crowd. Those with whom you\u2019re networking will be more comfortable around you and may even want to work with you in the future.<\/p>\n

        What other quarantine-friendly networking ideas do you have? Please share them in the comments.<\/p>\n

        This post is part of a series for PRSSA\u2019s #FlattentheCurve campaign in collaboration with the University of Colorado Boulder Chapter, featuring posts about social distancing efforts and how members and Chapters are coping with the COVID-19 pandemic. To submit a post for this series, email progressions@prsa.org.<\/em><\/p>\n

        \n

        Riley Gilliland studies public relations at Brigham Young University in Provo, Utah. He currently helps manage the social media accounts for 1-800 Contacts. He wants to study law after graduating and to potentially work in communications law.<\/p>\n","protected":false},"excerpt":{"rendered":"

        If there\u2019s any silver lining to canceling virtually every in-person event due to COVID-19, it\u2019s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they\u2019re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there\u2019s a […]<\/p>\n","protected":false},"author":28,"featured_media":10415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2892],"tags":[33,76,3130,3132,3131,75],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10413"}],"collection":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/comments?post=10413"}],"version-history":[{"count":2,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10413\/revisions"}],"predecessor-version":[{"id":10416,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/posts\/10413\/revisions\/10416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media\/10415"}],"wp:attachment":[{"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/media?parent=10413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/categories?post=10413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/progressions.prsa.org\/index.php\/wp-json\/wp\/v2\/tags?post=10413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}