Here are five ways you can use Canva to strengthen brand identity:<\/p>\n
1. Set brand colors<\/h2>\n
Canva gives you the option to save color palettes. This allows you to use the exact brand colors you need every single time. When you create Instagram posts, they can all fit your company\u2019s brand standards. The free version gives you access to one pallet but upgrading lets you create multiple color pallets.<\/p>\n
2. Set brand fonts<\/h2>\n
Just like setting brand colors, adjusting your font settings saves you from having to scroll through endless fonts every time you want to add text to a flyer or presentation. Canva gives you access to many fonts for free. However, you must upgrade to the paid version to upload your own fonts.<\/p>\n
3. Use simple shapes and stickers<\/h2>\n
Canva has hundreds of graphics that are free to use. Utilize simple shapes like squares and circles to keep things proportional and consistent.<\/p>\n Do you have more than one person creating content? Connect with everyone and create a \u201cteam\u201d to easily share what you\u2019ve been working on with the rest of the group. You can change your settings so others can view what you\u2019ve made or you can give permissions to edit. Within a team, you can also create folders. This will help you organize your content by type, situation or season.<\/p>\n Put your logo, fonts and colors on one document. You can also add small photos or shapes that match the look for your company or brand. Keeping all your branding information on one page can be helpful to use as a reference or for new employees.<\/p>\n Canva makes it easy to establish your brand and strengthen identity. This is a great resource for college interns and professionals alike.<\/p>\n![\"\"](\"http:\/\/progressions.prsa.org\/wp-content\/uploads\/2019\/12\/Starbucks_Screen-241x300.png\")
<\/a>4. Create a team<\/h2>\n
5. Create a \u201cBrand Board\u201d<\/h2>\n
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