Session: Welcome and Keynote Address Presenter: Pam Jenkins, Powell Tate Recap: Pam Jenkins started the keynote address with inspirational words as she challenged members to change the world. Jenkins, president of Powell Tate, went onto to explain why the public relations field is a good choice. The world needs public relations because it is fundamental to everything an organization does, […]
Have you ever wanted to contribute to a blog but were unsure what to write about? Participate in “Progressions Writing Prompts,” a monthly writing exercise and contest held by PRSSA to enhance your skills and have the opportunity to get your personal blog recognized nationally. The October 2014 writing prompt is as follows: “How do you think connecting with your […]
Thank you to everyone who participated in our October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, the PRSSA 2014 National Conference Committee (tweeting from the @PRSSANC account) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Join us on Oct. 28 at 9 p.m. ET for the next PRSSA Twitter […]
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter fundraising: 1. Understand your audience. […]
Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.
As public relations students, we need to constantly remind ourselves that the world of communications is more complex than ever before. We may have to go a step further in our ethical practices than our mentors did. Though these precious people in our lives have done some amazing things, found success and made an impact on the industry, now is […]
It’s your first day on the job and you have a crucial decision to make. Should you ask as many questions as humanly possible or will you adopt the all-too-popular “fake it until you make it” outlook? It’s true that adopting this mentality has potential to lessen anxiety and build confidence, but when it comes to ethics, this is not […]
As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately while following your own ethical […]
Peer leadership comes with a unique set of challenges. Unlike in the professional world, almost everyone you are leading is within one to four years of your age. At times, you may question your authority to be giving orders or running meetings. The best advice I can offer is to consider yourself a partner — rather than an executive — […]
