Planning for a year of PRSSA meetings, socials and activities can be difficult. There are many things the Chapter president and executive board need to take into consideration. Don’t forget the following: 1. Consider University Calendar and Events When researching to plan your year, start with your school calendar. Make sure you look at breaks, holidays and other university events […]
I am a “survivor” of the PRSSA Regional Activity, “The Reality of PR: A Survivor’s Guide to the Public Relations World,” hosted by The Pennsylvania State University. Throughout the weekend I picked up the tools to be prepared for the “real world” from the speakers’ perspectives of their various sections in the public relations field. The opening social event involved […]
Going to a Regional Activity this spring is your chance to learn more about public relations, get career preparation advice, and network with professionals and peers — all in your area. But in addition to all this, you’ll have a chance to give back to the community and improve the profession through certain PRSSA National initiatives that are incorporated into […]
The situation: You are the public relations intern for Cisco Company. As the new intern, your boss has explained to you the reasons why his products are the best in the area. Your first assignment is to write an anonymous blog post praising Cisco. Is this ethical? The above situation imposes serious stress on the public relations profession. As new […]
On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner said that “H.P. would endure […]
What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond? What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or […]
With finals wrapping up for most of us, the semester break is a great time to gain writing experience. Below I’ve listed several opportunities to contribute your work and in turn, gain a sample for your portfolio. Your portfolio should have different writing samples, so consider writing for a variety of these outlets. FORUM. If you’re looking to write about […]
Below is a guest post from Vice President of Advocacy Janelle Huelsman. In the most recent PRSSA blog post, Nick Lucido writes about a recent ethics scandal involving a public relations firm that allegedly used its interns to post positive reviews on the iTunes app store for its clients. As Nick mentions in the post, the practices described are called […]
In the past several weeks, some major changes and developments have occurred within the blogosphere. Both of these directly affect public relations in some way, and each problem questions the integrity of the profession. Here are the main points of each argument as well as a glass-half-full perspective of what future blogger relations could look like: New FTC Guidelines — […]
This is contributed by Ryan Casey McShane, PRSSA 2007-08 FORUM Editor-in-Chief As a former National Committee member, who found the PRSSA Blog as a useful resource, I decided to start a blog of my own from the perspective of a young professional in the public relations industry. Members are more than welcome to visit http://www.ryanmcshane.com, as well as share their […]
