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# Progressions
Advancing the Profession and the Future Professional
## Sitemaps
- [XML Sitemap](https://progressions.prsa.org/sitemap.xml): Contains all public & indexable URLs for this website.
## Posts
- [Everyone Belongs in PR: Demystifying the Industry](https://progressions.prsa.org/index.php/2026/07/27/everyone-belongs-in-pr-demystifying-the-industry/) - The truth is, PR is a vast, dynamic field that thrives on diverse perspectives, unique skill sets and individuals from all walks of life. At its core, public relations is about communication, strategy and connection, and it truly is an industry where everyone can find their niche and belong.
- [Todos tienen un lugar en las relaciones públicas: quitando los mitos de la industria](https://progressions.prsa.org/index.php/2026/07/27/todos-tienen-un-lugar-en-las-relaciones-publicas-quitando-los-mitos-de-la-industria/) - En esencia, las relaciones públicas tratan sobre la comunicación, la estrategia y la conexión, y realmente son una industria en la que cualquier persona puede encontrar su nicho y pertenecer dentro de ella.
- [Relationships to Relatable Awe: The story of two PRSSA Olympic Storytellers](https://progressions.prsa.org/index.php/2026/07/28/relationships-to-relatable-awe-the-story-of-two-prssa-olympic-storytellers/) - From production rooms to social strategy discussions, both helped shape how audiences connected with athletes and their journeys. For PRSSA members interested in high-impact communications opportunities, their paths serve as a reminder that the road to global storytelling often begins closer to home than you might think.
- [Relaciones que generan asombro: La historia de dos narradores olímpicos de PRSSA](https://progressions.prsa.org/index.php/2026/07/28/relaciones-que-generan-asombro-la-historia-de-dos-narradores-olimpicos-de-prssa/) - Para los miembros de PRSSA interesados en desarrollarse en oportunidades de comunicación de alto impacto, sus experiencias recuerdan que el camino hacia el escenario global suele comenzar mucho más cerca de lo que imaginan.
- [Tomar el camino menos transitado](https://progressions.prsa.org/index.php/2026/07/15/tomar-el-camino-menos-transitado/) - Mi consejo para quienes están buscando una pasantía o tomando sus primeras decisiones profesionales es simple: no tengan miedo de aceptar esa oportunidad que quizás no luce perfecta en el currículum. Esa organización pequeña, ese puesto desconocido o ese trabajo al que nadie más parece prestarle atención.
- [Taking the Road Less Traveled](https://progressions.prsa.org/index.php/2026/07/15/taking-the-road-less-traveled/) - Here’s my advice to anyone navigating internships or early career decisions: Don’t be afraid to take the opportunity that doesn’t look perfect on a résumé — the smaller organization, the unfamiliar role, the job that no one else is paying attention to.
- [Encontrando Orgullo en tu Voz: Cómo ser un Defensor de los Demás](https://progressions.prsa.org/index.php/2026/06/30/encontrando-orgullo-en-tu-voz-como-ser-un-defensor-de-los-demas/) - Junio es un mes muy especial para la comunidad de PRSSA, ya que los miembros celebramos el Mes del Orgullo y las diversas voces que fortalecen tanto a la Sociedad como a la profesión de las relaciones públicas.
- [Finding Pride in your Voice: How to be an Advocate for Others](https://progressions.prsa.org/index.php/2026/06/30/finding-pride-in-your-voice-how-to-be-an-advocate-for-others/) - June is a very special month for the PRSSA community as members celebrate Pride Month and the diverse voices that strengthen both the Society and the public relations profession.
- [Lecciones aprendidas al navegar la búsqueda de empleo: Mi trayectoria de estudiante a pasante y a empleado de tiempo completo.](https://progressions.prsa.org/index.php/2026/05/21/lecciones-aprendidas-al-navegar-la-busqueda-de-empleo-mi-trayectoria-de-estudiante-a-pasante-y-a-empleado-de-tiempo-completo/) - Durante mi último año en la Universidad de Washington (UW), las preguntas sobre qué vendría después no dejaban de dar vueltas en mi cabeza. No tenía claro qué quería hacer dentro del mundo de la comunicación —aunque sí sabía lo que no quería— y fue en uno de esos momentos de mayor incertidumbre cuando encontré
- [Lessons Learned Navigating the Job Search: My Journey from Student to Intern to Full Time Employee](https://progressions.prsa.org/index.php/2026/05/21/lessons-learned-navigating-the-job-search-my-journey-from-student-to-intern-to-full-time-employee/) - During my senior year at the University of Washington (UW), questions about what came next constantly swirled in my mind. Unsure of what I wanted to do in communications — but knowing what I didn’t want — I found PRSSA at one of my most uncertain moments. In January 2025, I felt lost and insecure.
- [Aprende a liderar de manera inclusiva: cómo ir más allá del modelo de minoría está transformando el sector de las relaciones públicas](https://progressions.prsa.org/index.php/2026/05/19/aprende-a-liderar-de-manera-inclusiva-como-ir-mas-alla-del-modelo-de-minoria-esta-transformando-el-sector-de-las-relaciones-publicas/) - Este mes de mayo, los invito a todos a celebrar el mes de la herencia cultural asiática y de las islas del Pacífico de Estados Unidos (AAPI), así como a todos nuestros profesionales de las relaciones públicas y la comunicación de origen AAPI, tanto los ya consolidados como los que están en ascenso, quienes se mueven por nuestro panorama mediático en constante cambio con innovación y resiliencia.
- [Learn to Lead Inclusively: How Going Beyond the Model Minority is Transforming the PR Industry](https://progressions.prsa.org/index.php/2026/05/19/learn-to-lead-inclusively-how-going-beyond-the-model-minority-is-transforming-the-pr-industry/) - This May, I invite you all to celebrate Asian American and Pacific Islander (AAPI) Heritage Month and all our current and rising AAPI public relations and communications professionals who navigate our fast-changing media landscape with innovation and resilience.
- [Seis Maneras de Desarrollar el Liderazgo en las Relaciones Públicas Modernas](https://progressions.prsa.org/index.php/2026/05/12/seis-maneras-de-desarrollar-el-liderazgo-en-las-relaciones-publicas-modernas/) - Esta primavera, los graduados en comunicación ingresan a una industria transformada por la inteligencia artificial, la ética y la estrategia digital. Tener éxito implica dominar la cultura organizacional y las “reglas no escritas”.
- [Six Ways to Build Leadership in Modern Public Relations](https://progressions.prsa.org/index.php/2026/05/12/six-ways-to-build-leadership-in-modern-public-relations/) - This spring, communications graduates enter an industry reshaped by AI, ethics and digital strategy. Success requires mastering office culture and "unspoken rules."
- [Cómo decir “sí” me llevó a los Grammys](https://progressions.prsa.org/index.php/2026/04/30/como-decir-si-me-llevo-a-los-grammys/) - Como estudiante de relaciones públicas con pasión por la música y los eventos en vivo, ingresar al mundo de una de las noches más importantes de la industria musical me permitió comprender mejor cómo es realmente el PR de entretenimiento detrás de escena.
- [How Saying “Yes” Led Me to the Grammys](https://progressions.prsa.org/index.php/2026/04/30/how-saying-yes-led-me-to-the-grammys/) - As a public relations student passionate about music and live events, stepping into the world of one of the biggest nights in music gave me a deeper understanding of what entertainment PR really looks like behind the scenes.
- [Construyendo el puente: conectando a estudiantes de PRSSA con las principales agencias de Nueva York](https://progressions.prsa.org/index.php/2026/04/28/construyendo-el-puente-conectando-a-estudiantes-de-prssa-con-las-principales-agencias-de-nueva-york/) - En febrero pasado, 23 miembros del Capítulo viajaron a la ciudad de Nueva York para participar en un recorrido de cinco días por agencias, diseñado para brindar a los estudiantes una experiencia directa del mundo profesional de las relaciones públicas.
- [Building the Bridge: Connecting PRSSA Students With NYC's Top Agencies](https://progressions.prsa.org/index.php/2026/04/28/building-the-bridge-connecting-prssa-students-with-nycs-top-agencies/) - This past February, 23 Chapter members traveled to New York City for a five-day agency tour I designed to give students firsthand exposure to the professional world of public relations.
- [¿Qué puedo hacer después? – La historia de Philip Tate](https://progressions.prsa.org/index.php/2026/04/20/que-puedo-hacer-despues-la-historia-de-philip-tate/) - Esta es la historia de Philip Tate, un hombre que siguió avanzando hasta encontrar exactamente aquello para lo que estaba destinado.
- [What Can I Do Next? - The Philip Tate Story](https://progressions.prsa.org/index.php/2026/04/20/what-can-i-do-next-the-philip-tate-story/) - This is the story of Philip Tate, a man who kept pushing forward until he found exactly what he was meant to do.
- [El poder de la perspectiva: navegar las relaciones públicas con una discapacidad](https://progressions.prsa.org/index.php/2026/04/17/el-poder-de-la-perspectiva-navegar-las-relaciones-publicas-con-una-discapacidad/) - En comunicación y relaciones públicas, las estrategias son más sólidas cuando incluyen diversidad de perspectivas.
- [The Power of Perspective: Navigating PR with a Disability](https://progressions.prsa.org/index.php/2026/04/17/the-power-of-perspective-navigating-pr-with-a-disability/) - Emily Ladau works as a communications expert, author and disability rights activist who strives to promote accessibility through her storytelling efforts. She established her career through disability advocacy work while using her communications skills to support people with Larsen syndrome. She has written Demystifying Disability: What to Know, What to Say, and How to Be
- [¿Pensando en comunicación de crisis? Empieza con estos tres hábitos.](https://progressions.prsa.org/index.php/2026/04/15/pensando-en-comunicacion-de-crisis-empieza-con-estos-tres-habitos/) - El trabajo en crisis puede parecer tanto emocionante como difícil de abordar desde afuera. Requiere una combinación de pensamiento estratégico, buen criterio y la capacidad de procesar gran cantidad de información rápidamente a medida que las situaciones evolucionan.
- [Thinking About Crisis Communications? Start With These Three Habits](https://progressions.prsa.org/index.php/2026/04/15/thinking-about-crisis-communications-start-with-these-three-habits/) - Crisis work can seem both exciting and difficult to break into from the outside. It requires a mix of strategic thinking, strong judgment and the ability to process a lot of information quickly as situations evolve.
- [Más allá del campo de batalla: cómo la experiencia militar se traduce en relaciones públicas estratégicas](https://progressions.prsa.org/index.php/2026/04/14/mas-alla-del-campo-de-batalla-como-la-experiencia-militar-se-traduce-en-relaciones-publicas-estrategicas/) - Las relaciones públicas funcionan como un imán que capta la atención del público, atrayendo a estudiantes y profesionales de distintos contextos tanto profesionales como académicos. Para algunas personas, la transición hacia las relaciones públicas es directa.
- [Conferencia Internacional de Distrito 2026: Next Gen PR](https://progressions.prsa.org/index.php/2026/03/24/conferencia-internacional-de-distrito-2026-next-gen-pr/) - La Conferencia de Distrito es el evento insignia de UADE PRSSA. Más que una conferencia académica, es un espacio diseñado para conectar a los profesionales emergentes con los líderes que están dando forma al futuro de las relaciones públicas y la comunicación global.
- [2026 International District Conference: Next Gen PR](https://progressions.prsa.org/index.php/2026/03/24/2026-international-district-conference-next-gen-pr/) - This District Conference is the flagship event of UADE PRSSA. More than just an academic conference, it's a space designed to bridge the gap between rising professionals and the leaders who are shaping the future of public relations and global communication.
- [Beyond the Battlefield: How Military Experience Translates to Strategic PR](https://progressions.prsa.org/index.php/2026/04/14/beyond-the-battlefield-how-military-experience-translates-to-strategic-pr/) - Public relations is a magnet, attracting the public eye and drawing students and professionals from diverse backgrounds. For some, the transition to PR is straightforward. For others, it is a shift from a field that, at first glance, may seem unrelated.
- [Cómo resistir el “senioritis” y dar el último impulso hacia la graduación](https://progressions.prsa.org/index.php/2026/03/30/como-resistir-el-senioritis-y-dar-el-ultimo-impulso-hacia-la-graduacion/) - En algún momento, te golpeará: no falta nada para terminar la universidad. Al principio, ese pensamiento parecerá como un sueño lejano, pero con el tiempo te darás cuenta de que estás a tan solo unos pocos meses para que tu título de licenciado o licenciada quede en el pasado y que una carrera profesional (o más estudios) está muy cerca.
- [How to Resist Senioritis and Make the Final Push to Graduation](https://progressions.prsa.org/index.php/2026/03/30/how-to-resist-senioritis-and-make-the-final-push-to-graduation/) - At some point, it will hit you: I’m almost done with college. At first, the thought will creep in like a distant dream, but eventually, the realization will strike that you only have a few months left before your bachelor’s degree is in the past and a career (or more schooling) is in your near future.
- [2026 Tri-State District Conference](https://progressions.prsa.org/index.php/2026/03/26/2026-tri-state-district-conference/) - Sometimes the most important aspect of preparing for our future is overlooked: connecting with fellow PR students and taking the initiative to meet new people.
- [Conferencia del Distrito Triestatal de 2026](https://progressions.prsa.org/index.php/2026/03/26/conferencia-del-distrito-triestatal-de-2026/) - Sin embargo, a veces se pasa por alto uno de los aspectos más importantes para prepararnos para el futuro: conectar con otros estudiantes de relaciones públicas y tomar la iniciativa de conocer nuevas personas.
- [Navegando tu primera conferencia: por qué deberías asistir y qué saber](https://progressions.prsa.org/index.php/2026/03/25/navegando-tu-primera-conferencia-por-que-deberias-asistir-y-que-saber/) - Ya sea que estés buscando tu primera pasantía o intentando acortar la distancia entre tu Capítulo de PRSSA y la industria en general, asistir a una conferencia puede marcar un antes y un después en cualquier etapa.
- [Navigating Your First Conference: Why You Should Go and What to Know](https://progressions.prsa.org/index.php/2026/03/25/navigating-your-first-conference-why-you-should-go-and-what-to-know/) - Whether you are looking for your first internship or trying to bridge the gap between your PRSSA Chapter and the industry at large, attending a conference is a game-changer at any level.
- [Conferencia del Distrito del Atlántico Medio de 2026](https://progressions.prsa.org/index.php/2026/03/24/conferencia-del-distrito-del-atlantico-medio-de-2026/) - ¡Luces encendidas! Ven a vivir las relaciones públicas en el mundo del entretenimiento EN VIVO en Mic Drop: PR in Entertainment. Este evento, organizado por Temple University PRSSA, reunirá a profesionales de la industria para explorar el dinámico ecosistema de las relaciones públicas y la comunicación en entretenimiento.
- [2026 Mid-Atlantic District Conference](https://progressions.prsa.org/index.php/2026/03/24/2026-mid-atlantic-district-conference/) - Lights on! Come experience public relations in entertainment LIVE at Mic Drop: PR in Entertainment. This event, hosted by Temple University PRSSA, will gather industry professionals to explore the thriving scene of entertainment PR and communications.
- [“Acho Bad Bunny es otra cosa” - How Bad Bunny’s show reveals the NFL’s brilliant PR moves](https://progressions.prsa.org/index.php/2026/03/17/acho-bad-bunny-es-otra-cosa-how-bad-bunnys-show-reveals-the-nfls-brilliant-pr-moves/) - As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
- [“Acho, Bad Bunny es otra cosa” – Cómo el show de Bad Bunny revela los brillantes movimientos de PR de la NFL](https://progressions.prsa.org/index.php/2026/03/17/acho-bad-bunny-es-otra-cosa-como-el-show-de-bad-bunny-revela-los-brillantes-movimientos-de-pr-de-la-nfl/) - Se ha hablado mucho sobre el último show de medio tiempo, en el que Benito Antonio Martínez Ocasio, más conocido como Bad Bunny, subió al escenario en uno de los eventos más importantes del año —tanto para el deporte como para la música— haciendo historia como el primer artista en encabezar un espectáculo de medio tiempo completamente en español.
- [Más allá del networking: PRSSA y la comunidad](https://progressions.prsa.org/index.php/2026/02/19/mas-alla-del-networking-prssa-y-la-comunidad/) - Gracias a una planificación cuidadosa, a la resiliencia ante los contratiempos y a un compromiso renovado con la comunidad, el Capítulo de PRSSA de la Universidad Estatal de los Apalaches convirtió su relanzamiento en una declaración de crecimiento.
- [Going Beyond Networking: PRSSA and the Community](https://progressions.prsa.org/index.php/2026/02/19/going-beyond-networking-prssa-and-the-community/) - Through careful planning, resilience in the face of setbacks and a renewed commitment to community, Appalachian State’s PRSSA Chapter turned a relaunch into a statement of growth.
- [La fortaleza indispensable: por qué las voces negras son esenciales para las relaciones públicas](https://progressions.prsa.org/index.php/2026/02/17/la-fortaleza-indispensable-por-que-las-voces-negras-son-esenciales-para-las-relaciones-publicas/) - Abrazar y potenciar las voces negras en las relaciones públicas no se trata de cumplir con una obligación.
- [The Indispensable Strength: Why Black Voices Are Essential to Public Relations](https://progressions.prsa.org/index.php/2026/02/17/the-indispensable-strength-why-black-voices-are-essential-to-public-relations/) - Embracing and empowering Black voices in public relations is not about fulfilling an obligation. It is about strengthening the profession as a whole.
- [Welcoming New Members: A Guide to Building Involvement](https://progressions.prsa.org/index.php/2025/11/30/welcoming-new-members-a-guide-to-building-involvement/) - When Chapter leaders create spaces that are welcoming, we help inspire future professionals and create a community that lasts beyond our college years.
- [How Introverts Can Thrive at a District Conference](https://progressions.prsa.org/index.php/2026/02/02/how-introverts-can-thrive-at-a-district-conference/) - I’m sharing how I’m preparing — because introverts can absolutely thrive at a District Conference.
- [Cómo los introvertidos pueden prosperar en una Conferencia de Distrito](https://progressions.prsa.org/index.php/2026/02/02/como-los-introvertidos-pueden-prosperar-en-una-conferencia-de-distrito/) - Quiero compartir cómo me estoy preparando —porque los introvertidos sí pueden prosperar en una Conferencia de Distrito.
- [Por qué los pequeños logros importan en las relaciones públicas](https://progressions.prsa.org/index.php/2026/01/26/por-que-los-pequenos-logros-importan-en-las-relaciones-publicas/) - Las campañas inteligentes, las decisiones estratégicas de contratación y las elecciones creativas que muchas veces pasan desapercibidas son las que realmente muestran cómo está cambiando el mundo de las relaciones públicas.
- [Why the Little Wins Matter in PR ](https://progressions.prsa.org/index.php/2026/01/26/why-the-little-wins-matter-in-pr/) - The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
- [The Communications Paradigm Problem: Are We Really Listening? ](https://progressions.prsa.org/index.php/2025/12/22/the-communications-paradigm-problem-are-we-really-listening/) - This cyclical, mutual communication pattern is the proper communications paradigm. Our responsibility is not just to inform the public on behalf of our organization, but also to inform our organization on behalf of the public.
- [La locura del cold calling: cómo lograr que las pasantías se fijen en vos](https://progressions.prsa.org/index.php/2026/01/20/la-locura-del-cold-calling-como-lograr-que-las-pasantias-se-fijen-en-vos/) - Conseguir una pasantía es tarea difícil y eso no es ningún secreto. Como estudiante de segundo año finalizando mi semestre de primavera, estaba desesperado por conseguir una pasantía, algo que parecía tan cerca y, al mismo tiempo, tan fuera de mi alcance.
- [Agency vs. In-House: Finding the Right Fit ](https://progressions.prsa.org/index.php/2026/01/16/agency-vs-in-house-finding-the-right-fit/) - Starting at an agency can offer breadth, exposing you to multiple clients and industries, whereas an in-house role allows for depth and a deeper understanding of one organization. Experiencing both helped me better understand what type of work feels best for me.
- [Cold Calling Craziness: How to Get Internships to Notice](https://progressions.prsa.org/index.php/2026/01/20/cold-calling-craziness-how-to-get-internships-to-notice/) - Internships are hard to get. That is no secret. As a sophomore concluding my spring semester, I was desperate for an internship, something that seemed so close yet so far from my grasp.
- [Agencia vs. In-House: encontrar el encaje adecuado](https://progressions.prsa.org/index.php/2026/01/16/agencia-vs-in-house-encontrar-el-encaje-adecuado/) - Comenzar en una agencia puede ofrecer amplitud, ya que te expone a múltiples clientes e industrias, mientras que un rol in-house permite mayor profundidad y un entendimiento más completo de una sola organización. Vivir ambas experiencias me ayudó a entender qué tipo de trabajo se adapta mejor a mí.
- [From Loneliness to the TEDx Stage: How Showing Up Changed Everything](https://progressions.prsa.org/index.php/2026/01/09/from-loneliness-to-the-tedx-stage-how-showing-up-changed-everything/) - Storytelling isn’t just about sharing experiences. It’s about purpose. By sharing my feelings of loneliness and how I overcame them, I could connect with the audience and show it’s never too late to get involved and build meaningful connections.
- [De la soledad al escenario TEDx: cómo dar el paso lo cambió todo](https://progressions.prsa.org/index.php/2026/01/09/de-la-soledad-al-escenario-tedx-como-dar-el-paso-lo-cambio-todo/) - Contar historias no se trata solo de compartir experiencias, sino de hacerlo con propósito. Al compartir mis sentimientos de soledad y cómo los superé, pude conectar con la audiencia y mostrar que nunca es tarde para involucrarse y construir vínculos significativos.
- [How to Have a 5-to-9 During Your First 9-to-5](https://progressions.prsa.org/index.php/2025/07/21/how-to-have-a-5-to-9-during-your-first-9-to-5/) - If you had talked to me in April, you would have heard all about what now seem to be very ambitious summer plans. After accepting a position as a PR and Marketing Intern for the Ohio Expo Center & State Fairgrounds in Columbus, OH, I was excited to enjoy my 5-to-9 in a big city.
- [A Summer of Growth at Delta Air Lines](https://progressions.prsa.org/index.php/2025/07/14/a-summer-of-growth-at-delta-air-lines/) - My time at Delta Air Lines has been characterized by learning, building relationships, trying new things, and of course, traveling. This summer, I am working on the Global Communications team at Delta, where I support projects for the Delta Flight Museum. With 2025 marking the 100th anniversary of Delta Air Lines, it has been an
- [El RSI de una maestría en Relaciones Públicas en una era de incertidumbre ](https://progressions.prsa.org/index.php/2025/12/22/el-rsi-de-una-maestria-en-relaciones-publicas-en-una-era-de-incertidumbre/) - Ser parte de la educación superior hoy significa más que abrazar la complejidad: significa defenderla. Significa comprometerse con el aprendizaje permanente en un campo que exige agilidad y autenticidad, incluso cuando los sistemas que hacen posible ese aprendizaje atraviesan grandes desafíos.
- [The ROI of a PR Master's Degree in an Era of Uncertainty](https://progressions.prsa.org/index.php/2025/12/22/the-roi-of-a-pr-masters-degree-in-an-era-of-uncertainty/) - Being in higher education today means more than embracing complexity, it means defending it. It means committing to lifelong learning in a field that demands agility and authenticity, even when the systems that make that learning possible are facing significant challenges.
- [The Power of the Pause: Why Slowing Down Moves You Forward](https://progressions.prsa.org/index.php/2025/12/22/the-power-of-the-pause-why-slowing-down-moves-you-forward/) - Slowing down isn’t about losing momentum. It’s about maintaining it. It’s about coming back to yourself so you can keep showing up — for your work, your peers and your future self.
- [Dar La Bienvenida a Nuevos Miembros: Una Guía Para Fomentar La Participación](https://progressions.prsa.org/index.php/2025/11/30/dar-la-bienvenida-a-nuevos-miembros-una-guia-para-fomentar-la-participacion/) - Cuando los líderes de Capítulo crean espacios acogedores, inspiramos a futuros profesionales y construimos una comunidad que perdura más allá de nuestros años universitarios.
- [¿Cómo puede el Comité Internacional apoyar a mi Capítulo?](https://progressions.prsa.org/index.php/2025/11/29/como-puede-el-comite-internacional-apoyar-a-mi-capitulo/) - Como líderes de un Capítulo, es fundamental mirar más allá de los límites del propio entorno. El apoyo y los recursos desarrollados por el Comité Internacional son los que potencian el trabajo local, transformando un gran club en una comunidad profesional sólida y de alto impacto.
- [How Can the International Committee Support My Chapter?](https://progressions.prsa.org/index.php/2025/11/28/how-can-the-international-committee-support-my-chapter/) - As Chapter leaders, it’s vital to see past your campus borders. The support and resources designed by the International Committee are what elevate your local efforts, turning a great club into a powerful professional society.
- [La Anatomía De Un Capítulo](https://progressions.prsa.org/index.php/2025/11/21/la-anatomia-de-un-capitulo/) - Un Capítulo de PRSSA es tan fuerte como sus personas y comités. Trátalos bien, aliéntalos, ayúdalos a crecer y los resultados serán extraordinarios.
- [The Anatomy of a Chapter](https://progressions.prsa.org/index.php/2025/11/21/the-anatomy-of-a-chapter/) - A PRSSA Chapter is only as strong as its people and committees. Treat them well, nurture them, help them grow and the results will be extraordinary.
- [Más allá de la agenda: el éxito de un Capítulo comienza con la comunidad](https://progressions.prsa.org/index.php/2025/11/20/mas-alla-de-la-agenda-el-exito-de-un-capitulo-comienza-con-la-comunidad/) - Tu Capítulo de PRSSA puede ser una comunidad sólida que amplifique los beneficios de la organización.
- [Beyond the Meeting Agenda: Chapter Success Starts with Community](https://progressions.prsa.org/index.php/2025/11/20/beyond-the-meeting-agenda-chapter-success-starts-with-community/) - Your PRSSA Chapter can be a strong community that amplifies the benefits of the organization.
- [5 Lecciones de ICON Sobre El Crecimiento De Los Capítulos](https://progressions.prsa.org/index.php/2025/11/19/5-lecciones-de-icon-sobre-el-crecimiento-de-los-capitulos/) - Este año, PRSA ICON en Washington, D.C. reunió a miles de comunicadores —desde estudiantes hasta líderes de la industria— para explorar cómo la narración, la colaboración y el liderazgo moldean el futuro de las relaciones públicas.
- [5 Lessons from ICON About Chapter Growth](https://progressions.prsa.org/index.php/2025/11/19/5-lessons-from-icon-about-chapter-growth/) - This year’s PRSA ICON in Washington, D.C., brought together thousands of communicators, from students to industry leaders, to explore how storytelling, collaboration, and leadership shape the future of public relations.
- [La diversión te lleva más lejos](https://progressions.prsa.org/index.php/2025/11/14/la-diversion-te-lleva-mas-lejos/) - Todos somos profesionales de relaciones públicas muy trabajadores. Queremos ascender en la escala corporativa, asistir a eventos de networking todas las noches y trabajar hasta las 10 p. m., siempre yendo más allá.
- [Fun Takes You Further](https://progressions.prsa.org/index.php/2025/11/14/fun-takes-you-further/) - We’re all hardworking public relations professionals. We want to climb the corporate ladder, go to networking events every night and work until 10 p.m., always going above and beyond.
- [Guía para estudiantes confundidos sobre cómo hacer un pitch a periodistas](https://progressions.prsa.org/index.php/2025/11/12/guia-para-estudiantes-confundidos-sobre-como-hacer-un-pitch-a-periodistas/) - Las relaciones públicas se basan en las relaciones, y ninguna es más importante que la que construimos con los periodistas.
- [A Clueless Student's Guide to Pitching Journalists](https://progressions.prsa.org/index.php/2025/11/12/a-clueless-students-guide-to-pitching-journalists/) - Public relations is about relationships and none are more significant than the ones we build with journalists. Coming from a small university, it was challenging to transition from classwork to media relations work without practical experience.
- [Assembly Required: Lessons from Creating a Guest Relations Role](https://progressions.prsa.org/index.php/2025/11/11/assembly-required-lessons-from-creating-a-guest-relations-role/) - What I’ve discovered so far is that not having a manual has been the best leadership training I could ask for.
- [Se requiere unión: lecciones de la creación de un rol de Relaciones con Invitados](https://progressions.prsa.org/index.php/2025/11/11/se-requiere-union-lecciones-de-la-creacion-de-un-rol-de-relaciones-con-invitados/) - Lo que descubrí con el tiempo es que la falta de un manual de instrucciones había sido la mejor formación en liderazgo que podría haber pedido.
- [How PRSSA Helps You Practice Leadership⸺Not Just Talk About It](https://progressions.prsa.org/index.php/2025/11/03/how-prssa-helps-you-practice-leadership-not-just-talk-about-it/) - There are a lot of ways you can gain leadership experience, however, for public relations and communication/media studies majors out there, PRSSA happens to be one of the best organizations for procuring those vital leadership skills.
- [Cómo PRSSA te ayuda a practicar liderazgo—y no solo a hablar de él](https://progressions.prsa.org/index.php/2025/11/03/como-prssa-te-ayuda-a-practicar-liderazgo-y-no-solo-a-hablar-de-el/) - Existen muchas maneras de adquirir experiencia en liderazgo; sin embargo, para quienes estudian relaciones públicas o comunicación/medios, PRSSA resulta ser una de las mejores organizaciones para desarrollar estas habilidades esenciales.
- [Networking: qué hacer y qué no hacer](https://progressions.prsa.org/index.php/2025/10/24/networking-que-hacer-y-que-no-hacer/) - Estás una noche haciendo networking, con tu etiqueta con tu nombre puesta, con tu currículum en mano, esperando para hablar con la empresa de tus sueños. ¿Ahora qué? En las relaciones públicas, las conexiones lo son todo. Con un campo tan amplio, hay mucho espacio para crecer y aprender. El networking, si se hace de
- [First Impressions: The Art of the Elevator Pitch](https://progressions.prsa.org/index.php/2025/10/22/first-impressions-the-art-of-the-elevator-pitch/) - Networking isn’t always easy, and making a good first impression can be difficult. Deciding what to include in your 30-second introduction can feel overwhelming.
- [Primeras impresiones: el arte del elevator pitch](https://progressions.prsa.org/index.php/2025/10/22/primeras-impresiones-el-arte-del-elevator-pitch/) - Hacer networking no siempre es fácil, y causar una buena primera impresión puede resultar todo un desafío.
- [Networking Do’s and Don’ts](https://progressions.prsa.org/index.php/2025/10/24/networking-dos-and-donts/) - You’re standing at a networking night, name tag in place, clutching your résumé, waiting to talk to your dream company. Now what?
- [Pitching con propósito: cómo llegar a la bandeja de prioridad](https://progressions.prsa.org/index.php/2025/10/27/pitching-con-proposito-como-llegar-a-la-bandeja-de-prioridad/) - Con frecuencia, los profesionales de relaciones públicas y los periodistas no comprenden lo crucial que puede ser una relación simbiótica —y esta desconexión puede darse de ambos lados.
- [Pitching With Purpose: Making it Into the Priority Inbox](https://progressions.prsa.org/index.php/2025/10/27/pitching-with-purpose-making-it-into-the-priority-inbox/) - Oftentimes, public relations professionals and journalists don’t understand how crucial a symbiotic relationship can be⸺and this disconnect can happen on both sides of the aisle.
- [Corriendo tu propia carrera: redefiniendo lo que significa 'estar en camino'](https://progressions.prsa.org/index.php/2025/10/20/corriendo-tu-propia-carrera-redefiniendo-lo-que-significa-estar-en-camino/) - Los estudiantes suelen hablar de estar “en camino” en la universidad como si todos corrieran la misma carrera, en el mismo tiempo, intentando alcanzar la misma meta.
- [Running Your Own Race: Redefining What It Means To Be ‘On Track’](https://progressions.prsa.org/index.php/2025/10/20/running-your-own-race-redefining-what-it-means-to-be-on-track/) - Students talk about being “on track” in college as if everyone is running the same race on the same timeline, just trying to reach the finish line.
- [Construir relaciones puede ser el superpoder de relaciones públicas de la Generación Z](https://progressions.prsa.org/index.php/2025/10/15/construir-relaciones-puede-ser-el-superpoder-de-relaciones-publicas-de-la-generacion-z/) - Cuando empecé a abordar el networking de la misma forma en que me conecto en línea, dejó de parecer intimidante. Las charlas de café con compañeros de equipo, contactar a ejecutivos, felicitar el trabajo de periodistas… todo era simplemente otra forma de interactuar y construir relaciones, algo que había estado practicando desde el día en que tuve mi primer teléfono.
- [Relationship-Building Can Be Gen Z’s PR Superpower](https://progressions.prsa.org/index.php/2025/10/15/relationship-building-can-be-gen-zs-pr-superpower/) - Once I started approaching networking the way I approach connecting online, it no longer felt intimidating. Coffee chats with team members, reaching out to executives, complimenting journalists’ work — it’s just another way to engage and build relationships, something I’d been practicing since the day I got my first phone.
- [Lo que los Champions for PRSSA pueden hacer por ti: una conversación con Gary McCormick](https://progressions.prsa.org/index.php/2025/10/13/lo-que-los-champions-for-prssa-pueden-hacer-por-ti-una-conversacion-con-gary-mccormick/) - En 1981, Betsy Plank, APR, Fellow PRSA, fundadora de PRSSA, trabajó junto con varios miembros de la Sociedad para crear los Amigos de PRSSA.Su objetivo era construir un canal de conexión entre estudiantes de relaciones públicas y profesionales con más experiencia. Casi una década después, el programa fue absorbido por PRSA y renombrado como Champions
- [What the Champions for PRSSA Can Do for You: A Chat With Gary McCormick](https://progressions.prsa.org/index.php/2025/10/13/what-the-champions-for-prssa-can-do-for-you-a-chat-with-gary-mccormick/) - The key thing for students to know is that professionals who have become Champions are the easiest to approach to learn how to begin interacting with professionals. These people are actively saying they want to help, which means that the fear or intimidation of approaching them shouldn't be the same as reaching out to another professional you don't know.
- [¿Es comunicación la carrera más fácil?: desmitificando el camino profesional](https://progressions.prsa.org/index.php/2025/10/08/es-comunicacion-la-carrera-mas-facil-desmitificando-el-camino-profesional/) - La versatilidad de un título en comunicación es verdaderamente notable. Brinda habilidades de pensamiento crítico, investigación y comunicación persuasiva que pueden aplicarse en múltiples contextos.
- [Is Communications the Easiest Major?: Demystifying the Career Path](https://progressions.prsa.org/index.php/2025/10/08/is-communications-the-easiest-major-demystifying-the-career-path/) - The versatility of a communications degree is truly remarkable. It equips individuals with critical thinking, research, and persuasive communication skills that are highly transferable across diverse sectors.
- [Navegando la ética: lecciones de una profesional y una estudiante](https://progressions.prsa.org/index.php/2025/09/25/navegando-la-etica-lecciones-de-una-profesional-y-una-estudiante/) - Como futura profesional de las relaciones públicas, familiarizarse con la industria antes de graduarse parece abrumador. Los principios fundamentales abarcan a un rango de áreas, desde comunicación de crisis hasta las relaciones con los medios, aplicables a varias situaciones, incluyendo escándalos públicos y prácticas dañinas. En estos momentos, los profesionales de las RR. PP. deben
- [Navigating Ethics - Lessons from a Professional and Student](https://progressions.prsa.org/index.php/2025/09/25/navigating-ethics-lessons-from-a-professional-and-student/) - Ethics is vital for the successful function of the public relations industry. It is the responsibility of each professional to understand how to handle all situations with the utmost ethical behavior.
- [Cuando el fin no justifica los medios: una lección de ética en relaciones públicas](https://progressions.prsa.org/index.php/2025/09/08/cuando-el-fin-no-justifica-los-medios-una-leccion-de-etica-en-relaciones-publicas/) - La mayoría de nosotros hemos estado ahí. Empiezas un proyecto con confianza en tu potencial y con emoción de colaborar con un cliente nuevo. Las metas son claras, la relación promete y el trabajo parece alinear perfectamente con tus valores. Luego, en algún momento del camino, te das cuenta de que el proyecto ha tomado
- [Oportunidades que inspiran, conectan y transforman](https://progressions.prsa.org/index.php/2025/09/24/oportunidades-que-inspiran-conectan-y-transforman/) - Como Vicepresidenta del Capítulo de PRSSA en la Universidad del Sagrado Corazón en San Juan, Puerto Rico, constantemente me preguntan, ¿por qué debo entrar a PRSSA? ¿Cuál es el valor de PRSSA? La respuesta que comúnmente comparto toca tres puntos principales, junto con otros temas adicionales: El valor a la experiencia universitaria Networking con profesionales
- [Opportunities that Inspire, Connect, and Transform](https://progressions.prsa.org/index.php/2025/09/24/opportunities-that-inspire-connect-and-transform/) - As vice president of my PRSSA Chapter at the Universidad del Sagrado Corazón in San Juan, Puerto Rico, I’m constantly asked: “Why should I join PRSSA?” or “What’s the value of PRSSA?” The answer I usually give touches on three key points, along with other additional topics: The value PRSSA membership adds to the college
- [Más vale prevenir que lamentar: lecciones para prevenir y gestionar asuntos éticos en las relaciones públicas](https://progressions.prsa.org/index.php/2025/09/15/mas-vale-prevenir-que-lamentar-lecciones-para-prevenir-y-gestionar-asuntos-eticos-en-las-relaciones-publicas/) - En las Agencias Gestionadas por Estudiantes, cada campaña, cada cliente y cada conversación son una oportunidad para crecer, no solo en estrategia y ejecución, sino también en integridad. Como directora de Boiler Communication, la Agencia Gestionada por Estudiantes de la Universidad de Purdue, he tenido el privilegio de orientar a los estudiantes mientras se enfrentan
- [Better Safe Than Sorry: Lessons in Preventing and Navigating PR Ethics Issues](https://progressions.prsa.org/index.php/2025/09/15/better-safe-than-sorry-lessons-in-preventing-and-navigating-pr-ethics-issues/) - In Student-run Firms, every campaign, client, and conversation is an opportunity to grow—not just in strategy and execution, but in integrity. As director of Boiler Communication, Purdue University's Student-run Firm, I've had the privilege of mentoring students as they navigate real-world work with real-world stakes. What I've learned, is that even in the most exciting
- [La ventaja bilingüe (que no tiene nada que ver con la gramática)](https://progressions.prsa.org/index.php/2025/09/10/la-ventaja-bilingue-que-no-tiene-nada-que-ver-con-la-gramatica/) - Si no lo entiendes, no es para tí — y de eso se trata. 📸 Spotify Viviendo en Miami, suelo decir: si no hablas español, te estás perdiendo la mitad de la experiencia. Pero lo contrario también es cierto: si vives en EE. UU. y no hablás inglés, probablemente te estés perdiendo incluso más de
- [The Bilingual Advantage (That Has Nothing to Do With Grammar)](https://progressions.prsa.org/index.php/2025/09/10/the-bilingual-advantage-that-has-nothing-to-do-with-grammar/) - If you don’t get it, it’s not for you — and that’s the point. 📸 Spotify Living in Miami, I often say: If you don’t speak Spanish, you’re missing half the experience. But the opposite is just as true:If you live in the U.S. and don’t speak English, you’re likely missing even more than half.
- [When the Ends Do Not Justify the Means: A Lesson in PR Ethics](https://progressions.prsa.org/index.php/2025/09/08/when-the-ends-do-not-justify-the-means-a-lesson-in-pr-ethics/) - Most of us have been there. You begin a project confident in its potential and eager to collaborate with a new client. The goals are clear, the relationship is promising, and the work seems perfectly aligned with your values. Then, somewhere along the way, you realize the project has taken an unexpected turn, and not
- [Mantenerse seguro, inteligente y estratégico: evitando trampas éticas en tu Agencia Gestionada por Estudiantes](https://progressions.prsa.org/index.php/2025/09/03/mantenerse-seguro-inteligente-y-estrategico-evitando-trampas-eticas-en-tu-agencia-gestionada-por-estudiantes/) - La ética es un tema habitual tanto en nuestras aulas como en nuestros ámbitos laborales, por lo que no sorprende que también sea un tema crucial dentro de las Agencias Gestionadas por Estudiantes. En la agencia de James Madison University, Bluestone Communications, sabemos que manejar adecuadamente los problemas éticos no se trata solo de reaccionar
- [Staying Safe, Smart and Strategic: Avoiding Ethical Pitfalls in Your Student-run Firm](https://progressions.prsa.org/index.php/2025/09/03/staying-safe-smart-and-strategic-avoiding-ethical-pitfalls-in-your-student-run-firm/) - Ethics are a regular topic in both our classrooms and our workplaces, so it’s no surprise they’re front and center in Student-run Firms, which sit right at the intersection of both. At James Madison University’s Student-run Firm, Bluestone Communications, we know properly handling ethical issues isn’t just about reacting whenever an issue pops up. As
- [La vida de una Coordinadora de una Conferencia de Distrito: Q&A con Elena Erdley](https://progressions.prsa.org/index.php/2025/08/25/la-vida-de-una-coordinadora-de-una-conferencia-de-distrito-qa-con-elena-erdley/) - ¿Cómo es ser Coordinador a de una Conferencia de Distrito? A medida que se acerca la fecha límite para enviar el formulario de solicitud de la Conferencia de Distrito para 2026, quisimos conocer más sobre la experiencia de ser Coordinador de este tipo de eventos. Nuestra Vicepresidenta de Eventos y Recaudación de Fondos conversó con
- [The Life of a District Conference Coordinator: Q&A with Elena Erdley](https://progressions.prsa.org/index.php/2025/08/25/the-life-of-a-district-conference-coordinator-qa-with-elena-erdley/) - What’s it Like Being a District Conference Coordinator? As the submission deadline for the 2026 District Conference Application Form approaches, we wanted to gain more insight into the experience of being a District Conference Coordinator! Our Vice President of Events & Fundraising sat down with 2025 Conference Coordinator Elena Erdley to discuss her key learnings
- [La guía definitiva para coordinadores de Conferencias de Distrito](https://progressions.prsa.org/index.php/2025/08/20/la-guia-definitiva-para-coordinadores-de-conferencias-de-distrito/) - Hay una magia única que surge cuando la pasión, el propósito y las relaciones públicas se encuentran. Como expresidenta del Capítulo de la Public Relations Student Society of America (PRSSA) en Clark Atlanta University y fundadora de Panther Communications, tuve el honor —y el desafío— de liderar la planificación y ejecución de la Conferencia de
- [The Ultimate Playbook for District Conference Coordinators](https://progressions.prsa.org/index.php/2025/08/20/the-ultimate-playbook-for-district-conference-coordinators/) - There’s a unique kind of magic that’s formed when passion, purpose and public relations collide. As the former president of the Public Relations Student Society of America Chapter at Clark Atlanta University and founder of Panther Communications, I had the honor and challenge of leading the planning and execution of the PRSSA 2025 Southeast District
- [Haciendo que los esfuerzos de reclutamiento perduren: cómo mantener la membresía después de obtenerla](https://progressions.prsa.org/index.php/2025/08/15/haciendo-que-los-esfuerzos-de-reclutamiento-perduren-como-mantener-la-membresia-despues-de-obtenerla/) - ¡Bienvenido al “Club”! ¿Y ahora qué? Con el inicio del año académico acercándose, los Capítulos de PRSSA en todo el mundo se preparan para las ferias de participación y jornadas de captación. Si bien reclutar miembros presenta sus propios desafíos, la verdadera prueba comienza después de que los estudiantes se inscriben. La pizza gratis y
- [Making the Recruitment Efforts Stick: Maintaining Membership After Obtaining Membership](https://progressions.prsa.org/index.php/2025/08/15/making-the-recruitment-efforts-stick-maintaining-membership-after-obtaining-membership/) - Welcome to the “Club”! Now what? As the beginning of the school year approaches, PRSSA Chapters across the globe are gearing up for involvement fairs and club rushes. While recruiting members presents its own challenges, the real test begins after students sign up. Free pizza and stickers might draw crowds to your booth, but sustaining
- [Voces de PRSA: Perspectivas de la Sección de Nuevos Profesionales – Mariola Lach](https://progressions.prsa.org/index.php/2025/08/01/voces-de-prsa-perspectivas-de-la-seccion-de-nuevos-profesionales-mariola-lach/) - Nombre Mariola Lach Cargo Ejecutiva de Cuentas, Crisis e Issues en Zeno Group Rol dentro de la Sección de Nuevos Profesionales de PRSA Chair de la Sección ¿Qué te inspiró a involucrarte con PRSA y cómo ha evolucionado tu trayectoria dentro de la organización? Cuando comencé mi carrera en relaciones públicas, me di cuenta de
- [PRSA Voices: Insights from the New Professionals Section – Mariola Lach](https://progressions.prsa.org/index.php/2025/08/01/prsa-voices-insights-from-the-new-professionals-section-mariola-lach/) - Name Mariola Lach Position Account Executive, Crisis & Issues at Zeno Group Role Within the PRSA New Professionals Section Section Chair What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? When I first started my career in PR, I found that there was still a
- [Cómo tener un “5 a 9” durante tu primer “9 a 5”](https://progressions.prsa.org/index.php/2025/07/21/como-tener-un-5-a-9-durante-tu-primer-9-a-5/) - Si hubieras hablado conmigo en abril, te habría contado todos mis muy ambiciosos planes para el verano. Después de aceptar una pasantía en relaciones públicas y marketing en el Ohio Expo Center & State Fairgrounds en Columbus, Ohio, estaba emocionada por disfrutar mi “5 a 9” en una ciudad grande. Crecer y estudiar en un
- [Un verano de crecimiento en Delta Air Lines](https://progressions.prsa.org/index.php/2025/07/14/un-verano-de-crecimiento-en-delta-air-lines/) - Mi experiencia en Delta Air Lines se ha caracterizado por el aprendizaje, la construcción de relaciones, probar cosas nuevas y, por supuesto, viajar. Este verano, estoy trabajando en el equipo de Comunicaciones Globales de Delta, donde colaboro en proyectos para el Museo de Vuelo de Delta. Con 2025 marcando el centenario de Delta Air Lines,
- [Voces de PRSA: Perspectivas de la Sección de Nuevos Profesionales – Nigel Becker](https://progressions.prsa.org/index.php/2025/07/07/voces-de-prsa-perspectivas-de-la-seccion-de-nuevos-profesionales-nigel-becker/) - Nombre Nigel Becker Cargo Asociado de Cuentas en Slide Nine, una agencia moderna de comunicaciones, relaciones públicas y marketing digital con sede en Columbus, Ohio. Rol dentro de la Sección de Nuevos Profesionales de PRSA Responsable de Redes Sociales ¿Qué te inspiró a involucrarte con PRSA y cómo ha evolucionado tu camino dentro de la
- [PRSA Voices: Insights from the New Professionals Section – Nigel Becker](https://progressions.prsa.org/index.php/2025/07/07/prsa-voices-insights-from-the-new-professionals-section-nigel-becker/) - Name Nigel Becker Position Account Associate at Slide Nine, a modern communications, public relations, and digital marketing agency based in Columbus, Ohio. Role Within the PRSA New Professionals Section Social Media Chair What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? During my junior year,
- [The Power of the 3Ls: Reflecting on PRSSA's 2024-2025 National Committee Term](https://progressions.prsa.org/index.php/2025/05/26/the-power-of-the-3ls-reflecting-on-prssas-2024-2025-national-committee-term/) - As our term on the 2024–2025 National Committee comes to an end, we’re proud to look back on a year filled with growth, connection and new opportunities. Guided by the 3Ls (Link, Listen and Lift), we’ve worked hard to elevate the PRSSA experience for every single one of our members. Together, we launched new initiatives,
- [El Poder de las 3Ls: Reflexiones Sobre el Periodo del Comité Nacional 2024-2025 de PRSSA](https://progressions.prsa.org/index.php/2025/05/26/el-poder-de-las-3ls-reflexiones-sobre-el-periodo-del-comite-nacional-2024-2025-de-prssa/) - A medida que nuestro tiempo en el Comité Nacional 2024–2025 llega a su fin, nos llena de orgullo mirar hacia atrás y ver un año lleno de crecimiento, conexión y nuevas oportunidades. Guiados por las 3Ls (Link, Listen y Lift – Conectar, Escuchar y Elevar), trabajamos con dedicación para mejorar la experiencia PRSSA para cada
- [PRSA Voices: Insights from Joseph Abreu, APR, CPRC](https://progressions.prsa.org/index.php/2025/05/23/prsa-voices-insights-from-joseph-abreu-apr-cprc/) - Name Joseph Abreu, APR, CPRC Position Chief Communications Officer at Lee County Clerk & Comptroller PRSA Role Immediate Past Chair What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? My journey with PRSA began more than 22 years ago, right after college—but it really started
- [Voces de PRSA: Perspectives de Joseph Abreu, APR, CPRC](https://progressions.prsa.org/index.php/2025/05/23/voces-de-prsa-perspectives-de-joseph-abreu-apr-cprc/) - Nombre Joseph Abreu, APR, CPRC Cargo Director de Comunicaciones del Clerk & Comptroller del Condado de Lee Rol en PRSA Chair Anterior Inmediato ¿Qué te inspiró a involucrarte con PRSA y cómo ha evolucionado tu recorrido con la organización a lo largo del tiempo? Mi recorrido con PRSA comenzó hace más de 22 años, justo
- [El trabajo en equipo convirtió mi día en un “pitching perfecto”: mi primera experiencia en pitching en la Conferencia del Distrito Oeste 2025 de PRSA-LA.](https://progressions.prsa.org/index.php/2025/05/16/el-trabajo-en-equipo-convirtio-mi-dia-en-un-pitching-perfecto-mi-primera-experiencia-en-pitching-en-la-conferencia-del-distrito-oeste-2025-de-prsa-la/) - Como una estudiante que está a punto de graduarse y asistiendo a mi primera conferencia PRSA, viví muchas experiencias. Recibí consejos de profesionales de la industria sobre cómo mantener relaciones. Obtuve perspectivas sobre cómo construir amistades del cofundador de Allison Worldwide, Scott Pansky, en su historia “Playing Together in the Sandbox”. Hice networking con profesionales
- [Teamwork Made My Day “Pitch Perfect”: My First Pitching Experience at the 2025 PRSA-LA Western District Conference ](https://progressions.prsa.org/index.php/2025/05/16/teamwork-made-my-day-pitch-perfect-my-first-pitching-experience-at-the-2025-prsa-la-western-district-conference/) - As a graduating senior at my first PRSA conference, I experienced many activities. I took advice from industry professionals on maintaining relationships. I gained insight on building friendships from the co-founder of Allison Worldwide, Scott Pansky, in his “Playing Together in the Sandbox” story. I networked with industry professionals and students on the 21st floor
- [Poppi's Poppin' PR (Español)](https://progressions.prsa.org/index.php/2025/05/14/poppis-poppin-pr-espanol/) - Poppi comenzó como una propuesta en Shark Tank que se convirtió en una disrupción multimillonaria en la industria de bebidas directas al consumidor. Querida por todas las edades, Poppi ha causado sensación con su empaque único, colaboraciones con ropa y seguidores de renombre como Alix Earle y Rob Rausch. Originalmente conocida como Mother Beverage, Poppi
- [Poppi's Poppin' PR (English)](https://progressions.prsa.org/index.php/2025/05/14/poppis-poppin-pr-english/) - Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch. Originally Mother Beverage, Poppi is a prebiotic soft drink that allows you to enjoy the traditional soda flavors you know
- [Asamblea en acción: mi experiencia en la Asamblea de Liderazgo de 2025](https://progressions.prsa.org/index.php/2025/05/12/asamblea-en-accion-mi-experiencia-en-la-asamblea-de-liderazgo-de-2025/) - El liderazgo puede ser un concepto difícil de entender, especialmente como estudiante que tiene un millón de cosas por hacer al mismo tiempo. Por suerte, PRSSA organiza un evento anual para líderes de Capítulos de todo el mundo, donde pueden reunirse y aprender sobre liderazgo dentro de la sociedad. La Asamblea de Liderazgo es una
- [Assembly in Action: My Experience at the 2025 Leadership Assembly](https://progressions.prsa.org/index.php/2025/05/09/assembly-in-action-my-experience-at-the-2025-leadership-assembly/) - Leadership can be a tough concept to grasp, especially as a student who has a million things to do at once. Luckily, PRSSA hosts a yearly event for Chapter leaders around the world to come together and learn about leadership as a Society. Leadership Assembly is a great way to network with like-minded students and
- [50 Years Later and It's Still Saturday Night!](https://progressions.prsa.org/index.php/2025/05/02/50-years-later-and-its-still-saturday-night/) - The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins with its pilot in 1975, SNL has come a long way from its early days. The first airing of the show included a drunken production team, a set on
- [You're Exactly Where You Need To Be: A Full Circle Journey in PRSSA](https://progressions.prsa.org/index.php/2025/05/01/youre-exactly-where-you-need-to-be-a-full-circle-journey-in-prssa/) - It seems only fitting that I end my PRSSA journey the same way it began, with a Progressions Blog. My first PRSSA Conference was the 2023 Leadership Assembly in Scottsdale, Arizona. While attending this conference, I avidly took notes and absorbed the influx of information I received. These professionals spoke about life-changing advice that I
- [It's Award Season! Showcasing the Value of PRSSA Membership](https://progressions.prsa.org/index.php/2025/04/26/its-award-season-showcasing-the-value-of-prssa-membership/) - One of the most impactful benefits of being a PRSSA member is access to more than $100,000 in scholarships and awards distributed yearly. These opportunities extend far beyond financial support. They represent recognition, validation and momentum in a student’s public relations journey. PRSSA offers a range of individual scholarships and Chapter-level awards that honor everything
- [PRSA Voices: Insights from Heide Harrell, MA, APR](https://progressions.prsa.org/index.php/2025/04/16/prsa-voices-insights-from-heide-harrell-ma-apr/) - Name Heide Harrell, MA, APR Position Director of Communications at Central Arkansas Water PRSA Role Chair-elect What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? My journey with PRSA began in college through PRSSA, where I first discovered my passion for strategic communications and professional
- [Voces de PRSA: Perspectivas de Heide Harrell, MA, APR ](https://progressions.prsa.org/index.php/2025/04/16/voces-de-prsa-perspectivas-de-heide-harrell-ma-apr/) - Nombre Heide Harrell, M.A., APR Posición Directora de Comunicaciones en Central Arkansas Water Rol en PRSA Chair-elect ¿Qué te inspiró a involucrarte con PRSA y cómo ha evolucionado tu trayectoria con la organización a lo largo del tiempo? Mi trayectoria con PRSA comenzó en la universidad a través de PRSSA, donde descubrí por primera vez
- [Thriving, Not Just Surviving: How I Learned to Advocate for Myself as a Neurodivergent Student](https://progressions.prsa.org/index.php/2025/04/11/thriving-not-just-surviving-how-i-learned-to-advocate-for-myself-as-a-neurodivergent-student/) - Navigating college as a neurodivergent student can feel like trying to fit a square peg into a round hole. Traditional academic spaces aren’t always built with neurodivergence in mind, making things like rigid deadlines, sensory overload and unclear expectations overwhelming. I learned this the hard way when I transitioned from high school to college, where
- [A Look Back Into Women's History Month: Women's Voices in Public Relations](https://progressions.prsa.org/index.php/2025/04/10/a-look-back-into-womens-history-month-womens-voices-in-public-relations/) - Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry
- [Different is the New Unique](https://progressions.prsa.org/index.php/2025/03/20/different-is-the-new-unique/) - It is now widely accepted that human beings are not the same, despite the fact that we have a lot of things in common. We can share the same features, similar backstories or like-minded thoughts, but what is it that makes a person different from another? There are many answers to this question; it could
- [Voces de PRSA: Perspectivas de Ray Day, APR ](https://progressions.prsa.org/index.php/2025/03/27/voces-de-prsa-perspectivas-de-ray-day-apr/) - Nombre: Ray Day, APR Cargo: Vice Chair en Stagwell y Executive Chair en Allison Worldwide Rol en PRSA: Chair de PRSA 2025 ¿Qua te inspiró a involucrarte en PRSA y cómo ha evolucionado tu trayectoria dentro de la organización? Poco después de unirme a IBM en 2017, Brandi Boatner me visitó. Se presentó, me contó
- [PRSA Voices: Insights from Ray Day, APR](https://progressions.prsa.org/index.php/2025/03/27/prsa-voices-insights-from-ray-day-apr/) - Name: Ray Day, APR Position: Vice Chair at Stafwell and Executive Chair at Allison Worldwide PRSA Role: 2025 Chair of PRSA What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? Soon after I joined IBM in 2017, Brandi Boatner visited me. She introduced herself, told
- [Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds](https://progressions.prsa.org/index.php/2025/04/02/clicks-at-what-cost-the-potential-pr-price-of-ad-overload-in-our-social-feeds/) - As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others. Instagram Shopping makes me long for the app
- [District Conference Preview | Game On: PR in Sports, Mid-Atlantic District Hosted by Temple PRSSA ](https://progressions.prsa.org/index.php/2025/03/24/district-conference-preview-game-on-pr-in-sports-mid-atlantic-district-hosted-by-temple-prssa/) - Ready to “Get’cha Head in the Game” this spring? There is no better place to do it than one of the best sports cities: Philadelphia, Pennsylvania. Temple University PRSSA is thrilled to host the PRSSA’s 2025 Mid-Atlantic District Conference. “Game On: PR in Sports,” being held on Temple University’s main campus on March 28 and
- [Finding Myself: How I Fell in Love with PR](https://progressions.prsa.org/index.php/2025/03/25/finding-myself-how-i-fell-in-love-with-pr/) - Looking back on my 17-year-old self, struggling to decide a career path—I can’t believe I didn’t find public relations sooner. It was senior year of high school; everyone was committing to colleges and areas of study. I felt so left out. Nothing was speaking to me like I thought it would. In my hunt for
- [Storytelling – El Porqué Detrás De Las Relaciones Públicas](https://progressions.prsa.org/index.php/2025/03/18/storytelling-el-porque-detras-de-las-relaciones-publicas/) - Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el
- [Storytelling – The Why Behind Public Relations ](https://progressions.prsa.org/index.php/2025/03/18/storytelling-the-why-behind-public-relations/) - Storytelling has always been at the core of who I am. As the storyteller in my family, I’ve spent years weaving narratives that bring people together and leave lasting impressions. It wasn’t until I explored storytelling through a professional lens that I truly began to see its transformative power — especially in the world of
- [Behind the Scenes: My Journey with the FINN Partners for Diversity Program](https://progressions.prsa.org/index.php/2025/02/25/behind-the-scenes-my-journey-with-the-finn-partners-for-diversity-program/) - The FINN Partners for Diversity Program is an amazing opportunity which lets students get a glimpse of what it can be like to work in a global marketing agency. The program is a great way to determine if agency life is right for you. Participants are exposed to different types of panels, meet with mentors,
- [When Outside of the Box is Inside the Box: Unpacking the 'Severance' Promotion and How Creative Promotion Campaigns Benefit Companies](https://progressions.prsa.org/index.php/2025/02/27/when-outside-of-the-box-is-inside-the-box-unpacking-the-severance-promotion-and-how-creative-promotion-campaigns-benefit-companies/) - If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion
- [Detrás de escena: mi experiencia con el programa FINN Partners for Diversity ](https://progressions.prsa.org/index.php/2025/02/25/detras-de-escena-mi-experiencia-con-el-programa-finn-partners-for-diversity/) - El programa FINN Partners for Diversity es una oportunidad increíble que permite a los estudiantes obtener una visión de lo que puede ser trabajar en una agencia global de marketing. Es una excelente manera de determinar si la vida en una agencia es adecuada para ti. Los participantes tienen acceso a diferentes paneles, se reúnen con mentores,
- [Mattress in Manhattan: My Experience with FINN Partners for Diversity](https://progressions.prsa.org/index.php/2025/02/11/mattress-in-manhattan-my-experience-with-finn-partners-for-diversity/) - As a student looking to dive into the world of communications, my experience in the PRSSA x FINN Partners for Diversity Program allowed me to explore ideas and learn from fellow PRSSA peers and industry leaders. One activity — a brainstorming session — gave me the clarity and confidence to pursue my interest in healthcare
- [Colchones en Manhattan: Mi Experiencia con FINN Partners for Diversity ](https://progressions.prsa.org/index.php/2025/02/11/colchones-en-manhattan-mi-experiencia-con-finn-partners-for-diversity/) - Como estudiante interesada en sumergirme en el mundo de las comunicaciones, mi experiencia en el PRSSA x FINN Partners for Diversity Program me brindó un espacio para explorar ideas y aprender de otros compañeros de PRSSA y líderes de la industria. Una actividad en particular, una sesión de lluvia de ideas, me dio la claridad
- [Construyendo Pertenencia: Implementando BEDI y Accesibilidad en una District Conference](https://progressions.prsa.org/index.php/2025/02/07/construyendo-pertenencia-implementando-bedi-y-accesibilidad-en-una-district-conference/) - La accesibilidad y BEDI (pertenencia, equidad, diversidad e inclusión) no son sólo conceptos de los que hablar. Son profundamente personales y humanos. Sin embargo, nuestra comprensión de estos temas a menudo está moldeada por nuestras propias experiencias y las personas que conocemos. Para mí, mi relación con mi hermano menor, que está dentro del espectro
- [Building Belonging: Implementing BEDI & Accessibility at a District Conference ](https://progressions.prsa.org/index.php/2025/02/07/building-belonging-implementing-bedi-accessibility-at-a-district-conference/) - Accessibility and BEDI (belonging, equity, diversity and inclusion) are not just concepts we talk about. They have a profound effect on human lives; yet our understanding of these topics are often shaped by our own experiences and the people we meet. For me personally, my relationship with my younger brother, who is on the autism
- [Celebrities & Performative Activism—Why You Shouldn't Care What Your Favorite Celebrity Thinks (As Much) ](https://progressions.prsa.org/index.php/2025/02/05/celebrities-performative-activism-why-you-shouldnt-care-what-your-favorite-celebrity-thinks-as-much/) - In recent months, social media content has been influenced by two things: political conflict and what your favorite influencer has to say about it. More of today’s issues, no matter the content, must be fed through the internet’s perspective. The Edelman Trust Barometer of 2024 tells us about the significant decline in trust in media
- [District Conference Preview | PR Advanced: Find Passion in the PRofession](https://progressions.prsa.org/index.php/2025/01/30/district-conference-preview-pr-advanced-find-passion-in-the-profession/) - For the 18th consecutive year, Boston University's PRSSA Chapter is thrilled to host the Northeast District Conference. 2025 PR Advanced: Find Passion in the PRofession, will be hosted on February 22, 2025, at Boston University's Photonics Center! In a fast-paced and ever-changing world of communications, students often face challenges finding their place as they enter
- [Del conocimiento a la inspiración—lecciones aprendidas en el Program FINN Partners for Diversity: The Internship Preview](https://progressions.prsa.org/index.php/2025/01/28/del-conocimiento-a-la-inspiracion-lecciones-aprendidas-en-el-program-finn-partners-for-diversity-the-internship-preview/) - Cuando llegué al programa FINN Partners for Diversity: The Internship Preview, no sabía exactamente qué esperar. Lo que sí sabía era que estaba a punto de ingresar a un espacio dedicado a fomentar la inclusión y a crear caminos para que las voces diversas tengan un lugar en la industria de las relaciones públicas. Desde
- [From Insight to Inspiration—Lessons Learned at the FINN Partners for Diversity: The Internship Preview](https://progressions.prsa.org/index.php/2025/01/28/from-insight-to-inspiration-lessons-learned-at-the-finn-partners-for-diversity-the-internship-preview/) - When I walked into the FINN Partners for Diversity: The Internship Preview, I didn’t fully know what to expect. What I did know was that I was about to enter a space dedicated to fostering inclusivity and creating pathways for diverse voices in the public relations industry. From the moment the program began, I was
- [District Conference Preview: I <3 PR: Find Your PR Dream Job](https://progressions.prsa.org/index.php/2025/01/25/district-conference-preview-i-3-pr-find-your-pr-dream-job/) - Named “'I ❤️ PR”, North Carolina State University hosts PRSSA’s Southeast District Conference, aimed to celebrate the world of public relations and allow students to explore their passion and carve their path in an inspiring and immersive experience. Our conference will be held in person, on February 27, 2025 in the Talley Student Union at
- [Conferencing 101 - How to Prep for a Conference](https://progressions.prsa.org/index.php/2025/01/22/conferencing-101-how-to-prep-for-a-conference/) - Attending a conference can be intimidating. Preparation is key to making the most of it (I learned this the hard way). From packing to networking, this article has you covered. Follow these tips and you’ll be a conference pro in no time. Planning & Prep Three keys: Mark all conference dates and session times in
- [Beyond the Game: Exploring the Intersection of Sports and Public Relations](https://progressions.prsa.org/index.php/2025/01/10/beyond-the-game-exploring-the-intersection-of-sports-and-public-relations/) - As an aspiring sports journalist, I am consistently tracking player and team statistics, logistics, headlines and any other news in sports. However, public relations plays a crucial role in the sports world too. Think about the people behind the scenes — the ones shaping a team’s reputation. Some teams build their entire legacy on the
- [The Battle for Views: The Clash of YouTube Icons](https://progressions.prsa.org/index.php/2025/01/17/the-battle-for-views-the-clash-of-youtube-icons/) - YouTube has been the premiere platform for content creators since 2005. One downfall? Controversies spread like wildfire. One of the latest feuds occured between YouTube icons KSI and DanTDM, two prolific gaming influencers hailing from the UK, is no exception. It all stemmed from a product launch – but how did we get here? What sparked
- [Postularse para el Comité Nacional de PRSSA: da el salto y lidera ](https://progressions.prsa.org/index.php/2025/01/15/postularse-para-el-comite-nacional-de-prssa-da-el-salto-y-lidera/) - ¿Estás listo para llevar tu experiencia en PRSSA al siguiente nivel? Postularse para un puesto en el Comité Nacional es una oportunidad increíble para crecer como líder, conectar con estudiantes y profesionales de todo el mundo, y dejar un impacto duradero en nuestra Sociedad. Formar parte del Comité Nacional es una experiencia transformadora. Trabajarás junto
- [Running for the PRSSA National Committee: Take the Leap and Lead](https://progressions.prsa.org/index.php/2025/01/15/running-for-the-prssa-national-committee-take-the-leap-and-lead/) - Are you ready to take your PRSSA journey to the next level? Running for a National Committee position is an incredible opportunity to grow as a leader, connect with peers and professionals from across the globe and make a lasting impact on our Society. Serving on the National Committee is a transformative experience. You’ll work
- [Tuning into Trends: How Brands Are Making the Most of Spotify Wrapped in PR](https://progressions.prsa.org/index.php/2025/01/13/tuning-into-trends-how-brands-are-making-the-most-of-spotify-wrapped-in-pr/) - Companies continue to join in on what has been branded as “Gen Z humor,” seen in coordination with this year’s release of Spotify Wrapped. Spotify Wrapped is a campaign that collects its user’s listening habits, and compiles them into a colorful and humorous interactive tap-through experience. The 2024 campaign was released on December 4th. The
- [Starbucks y el espíritu navideño: vasos coleccionables que unen consumidores](https://progressions.prsa.org/index.php/2025/01/08/starbucks-y-el-espiritu-navideno-vasos-coleccionables-que-unen-consumidores/) - Hace unos días junto a mi hermana fuimos a nuestro Starbucks local en busca de una promoción que habíamos visto por redes sociales. Esta promoción decía que por la compra de una bebida tamaño grande, te regalaban un vaso navideño edición limitada. Para nosotras, la Navidad es muy especial y pensamos “Obviamente, debemos tener nuestros
- [Starbucks and the Holiday Spirit: Collectible Cups that Bring Consumers Together](https://progressions.prsa.org/index.php/2025/01/08/starbucks-and-the-holiday-spirit-collectible-cups-that-bring-consumers-together/) - Read the article in Spanish here. A few days ago, my sister and I went to our local Starbucks, drawn in by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we
- [Utilizing On-Campus Resources to Set Up for a Semester of Success](https://progressions.prsa.org/index.php/2025/01/06/utilizing-on-campus-resources-to-set-up-for-a-semester-of-success/) - As a college student, you are in a unique position of having an array of resources at your fingertips -- especially resources on your school's campus. On top of that, being a member of PRSSA offers you a network of supportive students as well as professionals who want to help you jump start your career.
- [How to Engage with Your Professional Adviser / Cómo interactuar con tu Asesor Profesional](https://progressions.prsa.org/index.php/2024/12/27/how-to-engage-with-your-professional-adviser-como-interactuar-con-to-assessor-profesional/) - We know that one of the most important membership benefits for PRSSA members is the opportunity to connect with professionals in the field. Sometimes, it can feel overwhelming to know where to start when it comes to securing speakers, finding mentors or needing help with your Chapter. Did you know that each PRSSA Chapter is
- [Why the Champions for PRSSA Are An Invaluable Resource / Por qué los Champions for PRSSA son un recurso invaluable](https://progressions.prsa.org/index.php/2024/12/21/why-champions-for-prssa-is-an-invaluable-resource-for-que-los-champions-for-prssa-son-un-recurso-invaluable/) - At ICON 2024, I had the pleasure of recording a podcast with a great role model of mine, Gina Laughlin. Gina is the Vice President of Global Communications at Delta Air Lines and serves as a Co-chair for Champions for PRSSA. Her leadership, poise and passion for mentorship shines through in everything she does. You
- [ICON 2024: Building Our Network](https://progressions.prsa.org/index.php/2024/12/21/icon-2024-building-our-network/) - Breaking into your career can be nerve-wracking. Many of us feel anxious about what to do after graduation -- job, more school, travel, gap year -- and I have found myself in the same boat. PRSSA's ICON was extremely helpful in preparing for my future career. The Conference taught me so many new things, but
- [Mentorship, Mistakes and Magic: My ICON Experience](https://progressions.prsa.org/index.php/2024/12/13/mentorship-mistakes-and-magic-my-icon-experience/) - Attending PRSSA ICON was more than just a trip; it was a transformative experience that left me inspired and equipped with the tools to navigate my future in public relations. From networking breakfasts to behind-the-scenes tours, each moment was packed with valuable lessons and unforgettable memories. The Power of Mentorship As I mingled with industry
- [My Experience at Leadership Assembly: A Space for Growth and International Connection / Mi experience en la Leadership Assembly: un espacio de crecimiento y conexión international](https://progressions.prsa.org/index.php/2024/12/10/my-experience-at-leadership-assembly-a-space-for-growth-and-international-connection-mi-experience-en-la-leadership-assembly-un-espacio-de-crecimiento-y-conexion-international/) - Attending the PRSSA 2024 Leadership Assembly in Seattle, Washington was one of the most enriching experiences of my academic and professional life. As an active member of the Universidad de San Martín de Porres (USMP) PRSSA Chapter in Lima, Perú, I had the honor of representing my university and participating in the elections for the
- [Building Global bridges in Public Relations: Reflections From PRSSA ICON 2024 / Construyendo puentes globales en las relaciones públicas: reflexiones de PRSSA ICON 2024](https://progressions.prsa.org/index.php/2024/12/04/building-global-bridges-in-public-relations-reflections-from-prssa-icon-2024-construyendo-puentes-globules-en-las-relaciones-publicas-reflexiones-de-prssa-icon-2024/) - Attending PRSSA ICON 2024 in Anaheim, California, was more than just a professional event; it was an experience that, as a student and representative of the University of San Martín de Porres in Lima, Perú, allowed me to dive into a sea of cultures, knowledge and human connections. The idea of traveling to the United
- [Why Are There So Few Black Men in Public Relations?](https://progressions.prsa.org/index.php/2024/12/05/why-are-there-so-few-black-men-in-public-relations/) - The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many Black men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do
- [Latino Voices for the Planet: A Global Challenge for a Sustainable Future / Voces Latinas por el Planeta: un desafío global para un futuro sostenible](https://progressions.prsa.org/index.php/2024/12/06/latino-voices-for-the-planet-a-global-challenge-for-a-sustainable-future-voces-latinas-por-el-planeta-un-desafio-global-para-un-futuro-sostenible/) - “Be the change you wish to see in the world.” This powerful phrase resonated with each of us when we decided to take part in the International Communications Challenge organized by PRSSA. The task was not easy: Raising awareness among the Latin American population about the risks of global warming and the importance of sustainability.
- [Unlocking Opportunities: The Power of ICON 2024 for Young Professionals](https://progressions.prsa.org/index.php/2024/11/21/unlocking-opportunities-the-power-of-icon-2024-for-young-professionals/) - Do you want to experience the most transformative experience of your young professional life? Then you need to prioritize attending ICON! Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in
- [A Transformative Experience: Reflections on PRSSA ICON 2024](https://progressions.prsa.org/index.php/2024/11/19/a-transformative-experience-reflections-on-prssa-icon-2024/) - I didn't know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to
- [Leading with Purpose: How Brands Can Harness Sustainability Through Storytelling](https://progressions.prsa.org/index.php/2024/11/20/leading-with-purpose-how-brands-can-harness-sustainability-through-storytelling/) - Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition
- [The Mystical World of LinkedIn / El mundo místico de LinkedIn](https://progressions.prsa.org/index.php/2024/11/14/the-mystical-world-of-linkedin-el-mundo-mistico-de-linkedin/) - LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though
- [My ICONIC Experience: A First-Timer's Journey at PRSSA ICON 2024 / Mi experience ICONica: la aventura de una asistente primeriza en PRSSA ICON 2024](https://progressions.prsa.org/index.php/2024/11/12/my-iconic-experience-a-first-timers-journey-at-prssa-icon-2024-mi-experience-iconica-la-aventura-de-una-asistente-primeriza-en-prssa-icon-2024/) - As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first
- [Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento](https://progressions.prsa.org/index.php/2024/11/04/differences-between-personal-image-and-personal-brand-impact-through-knowledge-differences-entre-imagen-y-marca-personal-impactando-desde-conocimiento/) - Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los
- [When Stars Align: How a Chance Meeting Turned Into a Mentor](https://progressions.prsa.org/index.php/2024/06/26/when-stars-align-how-a-chance-meeting-turned-into-a-mentor/) - Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative
- [From Fear to Success: My PR Transformation in USMP PRSSA / Del miedo al éxito: mi transformación en relaciones públicas en USMP PRSSA](https://progressions.prsa.org/index.php/2024/10/29/from-fear-to-success-my-pr-transformation-in-usmp-prssa-del-miedo-al-exito-mi-transformacion-en-relaciones-publicas-en-usmp-prssa/) - English Version I was born in Callao, Peru, a city well-known for being the country’s main port and a key hub for international maritime trade. I am the daughter of parents who didn’t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to
- [The Stanley Comeback / El regreso de Stanley](https://progressions.prsa.org/index.php/2024/11/01/the-stanley-comeback-el-regreso-de-stanley/) - English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913.
- [Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers](https://progressions.prsa.org/index.php/2024/10/30/are-political-candidates-products-contending-with-endorsement-guidelines-in-the-influencer-era-son-los-candidatos-politicos-productos-enfrentando-las-pautas-de-respaldo-en-la-era-de-los-infl/) - English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are
- [Perfectionism Unleashed: Tapping Into Its True Superpower](https://progressions.prsa.org/index.php/2024/10/22/perfectionism-unleashed-tapping-into-its-true-superpower/) - I remember the first time my therapist told me I was a perfectionist. I thought to myself, “There’s no way I could be a perfectionist; I’m not good enough at anything.” Little did I know that was exactly the kind of thinking that makes me the type of perfectionist I am. Perfectionism seems to be
- [Back to the Future](https://progressions.prsa.org/index.php/2024/10/15/back-to-the-future/) - Everybody loves a good comeback story. Yet to experience a comeback, you must have weathered a setback. At the PRSA 2018 International Conference, the University of Oregon PRSSA Chapter, the oldest in the Pacific Northwest since its founding by UO Associate Professor Jack Ewan in 1972, was as strong as ever. At the Conference, UO
- [Travis Kelce's PR Team: What is the Motive?](https://progressions.prsa.org/index.php/2024/10/11/travis-kelces-pr-team-what-is-the-motive/) - The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team. The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s
- [Fostering Inclusivity: How PRSSA Chapters and Cross-Organization Collaboration Can Support Hispanic Students](https://progressions.prsa.org/index.php/2024/10/10/fostering-inclusivity-how-prssa-chapters-and-cross-organization-collaboration-can-support-hispanic-students/) - Everyone goes through a time in their life where they feel like the odd one out. Growing up in rural Ohio, I felt disconnected from Latino and Mexican culture simply because there was almost no one like me. When I was at home, I would see my mom and my grandpa whose Latino heritage was
- [The ICON Style Guide](https://progressions.prsa.org/index.php/2024/10/09/the-icon-style-guide/) - Each year, PRSSA students gather to celebrate connections, leadership, community and professional development in PR, but what about the opportunity to do it in style? Corporate fashion is on the rise and ICON is the place to make your professional statement — with an outfit. If first impressions are everything when meeting professionals and students
- [The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú](https://progressions.prsa.org/index.php/2024/09/24/the-importance-of-networking-in-a-globalized-world-the-visit-of-isabella-albertini-president-of-lsu-prssa-in-peru/) - For a PRSSA Chapter in Latin America, like the Universidad de San Martín de Porres (USMP), connecting with other Chapters not only in South America but also in the United States is vital for the growth and development of its members. These exchanges foster a rich wealth of ideas, the creation of strategic alliances, and
- [From the Ground Up: A Summer Internship with AdFarm](https://progressions.prsa.org/index.php/2024/09/19/from-the-ground-up-a-summer-internship-with-adfarm/) - Throughout my childhood, I raised cattle with my family on a small rural operation - through which my gratitude for farmers and ranchers was instantly formed. Unsurprisingly, I gravitated toward this industry when pursuing my first public relations internship. In May, I began my time with AdFarm, a full-service agency with a range of agricultural
- [More Than Just Networking: Why PRSSA Became My PR Passion](https://progressions.prsa.org/index.php/2024/09/11/more-than-just-networking-why-prssa-became-my-pr-passion/) - When I joined the Public Relations Student Society of America (PRSSA), I knew I had found a community that built my professional skills and, more importantly, helped me find my voice in the PR world. The opportunities to connect with industry leaders, collaborate with like-minded peers, and get hands-on experience have been an incredible journey.
- [Empowering Futures: My Nonprofit PR Intern Journey with the Boys and Girls Club](https://progressions.prsa.org/index.php/2024/09/03/empowering-futures-my-nonprofit-pr-intern-journey-with-the-boys-and-girls-club/) - Since June, I’ve had the privilege of serving as a social media intern for the Boys & Girls Club of Fullerton, California. My main focus has been capturing and sharing the organization’s vibrant moments. This experience has been inspiring, educational and has shown me the difference you can make in your community. One of the
- [The Sky is the Limit: An Internship Experience with Delta Air Lines](https://progressions.prsa.org/index.php/2024/08/26/the-sky-is-the-limit-an-internship-experience-with-delta-air-lines/) - After completing my Global Communications Internship at Delta Air Lines, I find myself reflecting on an experience that has been both professionally enriching and personally transformative. From May through early August, I had the opportunity to work with Delta's HR Communications team, and it was a plethora of learning, growth and unforgettable experiences. The Delta
- [My Experience Interning at a PR Agency–The Bliss Group](https://progressions.prsa.org/index.php/2024/08/22/my-experience-interning-at-a-pr-agency-the-bliss-group/) - There's a First Time for Everything This summer I had my first internship with The Bliss Group because I was awarded the Bliss-Baker fellowship through PRSSA. So, before I start a big thank you to PRSSA for giving me this opportunity. As excited as I was, the imposter syndrome kicked in pretty quickly afterward. This
- [Turning Uncertainty into Opportunity: How a Spark of Curiosity Ignited the Revival of Baruch's PRSSA Chapter](https://progressions.prsa.org/index.php/2024/08/20/turning-uncertainty-into-opportunity-how-a-spark-of-curiosity-ignited-the-revival-of-baruchs-prssa-chapter/) - In the beginning of 2024, I stood at a crossroads, contemplating the bridge between my studies in Corporate Communications and Marketing and their practical impact. It was a period filled with questions rather than answers, leading me to seek insights beyond the textbooks. Conversations with my professors revealed a previously unrecognized opportunity—the revival of the
- [Expanding Chapter Horizons with District Conferences](https://progressions.prsa.org/index.php/2024/08/15/expanding-chapter-horizons-with-district-conferences/) - When you hear PRSSA, what is your first thought? Is it a communications organization on your campus or an international society of students who want to learn and grow together? During my freshman year, I thought PRSSA was a small club, but now I know it is so much more. The thing that changed my
- [My PRSSA Journey: From Aspiring Student to Chapter Leader](https://progressions.prsa.org/index.php/2024/08/13/my-prssa-journey-from-aspiring-student-to-chapter-leader/) - As I look back on my academic and professional journey, I feel compelled to share the profound impact that the Public Relations Student Society of America (PRSSA) has had on my development. My name is Korpo Parks, and my involvement with PRSSA at the University of South Florida (USF) has been a pivotal aspect of
- [Inspiring the Future Generations of PR to Become More Diverse and Inclusive](https://progressions.prsa.org/index.php/2024/07/31/inspiring-the-future-generations-of-pr-to-become-more-diverse-and-inclusive/) - Written for BIPOC Mental Health Month My journey in public relations started when a friend, a fellow student at historically black college Florida A&M University, informed me about a major that combines journalism with marketing. At school, I was surrounded by incredibly talented, high-achieving peers, the majority of whom were African American. It was truly
- [Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members' Mental Health](https://progressions.prsa.org/index.php/2024/07/24/uncovering-isolation-simple-ways-for-prssa-chapters-to-support-bipoc-members-mental-health/) - Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals,
- [Step Up and Stand Out: Apply for a PRSSA National Subcommittee](https://progressions.prsa.org/index.php/2024/07/22/step-up-and-stand-out-apply-for-a-prssa-national-subcommittee/) - Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering
- [Strength in Uniqueness: Navigating Anxiety as a BIPOC PRSSA Member](https://progressions.prsa.org/index.php/2024/07/17/strength-in-uniqueness-navigating-anxiety-as-a-bipoc-prssa-member/) - Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn't feel
- [Rising from the Ashes: How Western Washington University’s PRSSA Chapter Was Revived in 3 Months](https://progressions.prsa.org/index.php/2024/07/15/rising-from-the-ashes-how-western-washington-universitys-prssa-chapter-was-revived-in-3-months/) - Winter break of my sophomore year marked a pivotal moment in my college journey. Nestled on the couch with my laptop, I stumbled upon the Public Relations Student Society of America (PRSSA) website. A wave of excitement surged through me. "How am I just now discovering this?” I thought. The Society's name sounded vaguely familiar,
- [Changing the Mental Health Conversation One PR Campaign At A Time](https://progressions.prsa.org/index.php/2024/07/12/changing-the-mental-health-conversation-one-pr-campaign-at-a-time/) - Written for BIPOC Mental Health Month The rise of mental health importance over recent years brings forth significant conversations about how individuals understand it, live with it, and support others in their communities. Even with a significant rise in popularity, however, the topic of mental health remains filled with misconceptions, resistance and cultural taboos- most
- [Everything You Need to Know About Greenwashing and The Harm It Does to The Environment](https://progressions.prsa.org/index.php/2024/07/10/everything-you-need-to-know-about-greenwashing-and-the-harm-it-does-to-the-environment/) - What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if
- [Intersectionality and Public Relations: My Practice and Perceptions as a Queer PR Professional](https://progressions.prsa.org/index.php/2024/07/03/intersectionality-and-public-relations-my-practice-and-perceptions-as-a-queer-pr-professional/) - As a young queer PR professional pursuing a career in America, I feel privileged to say that I’m lucky to have an overall inclusive and supportive academic, social and work environment that allows me to accept and present myself in the ways that I’m comfortable with. It was not until my last semester of college
- [Becoming a Supportive Ally for the LGBTQIA+ Community in Today’s World ](https://progressions.prsa.org/index.php/2024/06/28/becoming-a-supportive-ally-for-the-lgbtqia-community-in-todays-world/) - It is important for every individual to feel empowered in a community. Being an ally is essential in fostering an inclusive environment for everyone, including the LGBTQIA+ community. But the real question is: how do we become good allies in this society? Being a good ally is an ongoing process that requires continuous learning, self-reflection,
- [Empowered by Community: Navigating Gender Identity in Journalism School and PRSSA](https://progressions.prsa.org/index.php/2024/06/17/empowered-by-community-navigating-gender-identity-in-journalism-school-and-prssa/) - I didn’t start my public relations studies identifying as my current gender. I always had some understanding that I was likely transgender and began my transition while in college. Transferring to another university gave me the opportunity to explore my gender identity, and the community I found through PRSSA Nevada encouraged me to embrace who
- [The Comeback Chapter: How Engagement and Strategy Revitalized Appalachian State University's PRSSA Chapter](https://progressions.prsa.org/index.php/2024/06/19/the-comeback-chapter-how-engagement-and-strategy-revitalized-appalachian-state-universitys-prssa-chapter/) - Our PRSSA Chapter at Appalachian State University has experienced remarkable growth after nearly falling apart two years ago. By focusing on key strategies and engaging activities, we were able to revive the Chapter while doubling our membership. As the president, one of the first steps in our Chapter's turnaround was creating a sense of community.
- [Three Tips To Successfully Do Public Relations When You Have Autism ](https://progressions.prsa.org/index.php/2024/06/14/three-tips-to-successfully-do-public-relations-when-you-have-autism/) - Public relations is a field where you have to do your best to manage a company’s image. Whether it be through corporate social responsibility, organizing events, or social media management, you have a really important job. This job can be much more complicated if you have autism. Autism can make you incredibly intelligent and talented.
- [Navigating Public Relations as a Gay Student: My Journey and Insights](https://progressions.prsa.org/index.php/2024/06/12/navigating-public-relations-as-a-gay-student-my-journey-and-insights/) - As a student pursuing a career in public relations, my journey has been significantly shaped by my identity as a gay individual. Navigating this field, both academically and within PRSSA, has presented me with unique challenges and opportunities that have enriched my understanding and passion for this profession. Being a gay student in PR has
- [From Dolls to Dermis: The 10-Year-Old Takeover](https://progressions.prsa.org/index.php/2024/06/10/from-dolls-to-dermis-the-10-year-old-takeover/) - This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are
- [Letting Your Heart Lead: Lessons from 2024 Leadership Assembly](https://progressions.prsa.org/index.php/2024/06/06/letting-your-heart-lead-lessons-from-2024-leadership-assembly/) - What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these
- [Social Media and Global Citizenship: Navigating Responsibility in the Digital Age](https://progressions.prsa.org/index.php/2024/06/03/social-media-and-global-citizenship-navigating-responsibility-in-the-digital-age/) - In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness
- [5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century ](https://progressions.prsa.org/index.php/2024/05/16/5-lessons-i-learned-from-creating-a-campaign-as-a-student-in-the-21st-century/) - Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a
- [TU Invitational Conference Recap: Authenticity and Accountability Wins Votes ](https://progressions.prsa.org/index.php/2024/04/23/tu-invitational-conference-recap-authenticity-and-accountability-wins-votes/) - Among the highest and most powerful individuals in the government, there is someone in the background curating their image. They may not always be recognized but deserve the same amount of credit as the elected official. Temple University’s Public Relations Student Society of America hosted its TU Invitational Conference on Saturday, April 6, 2024. This
- [What is the Edelman Trust Barometer?](https://progressions.prsa.org/index.php/2024/04/12/what-is-the-edelman-trust-barometer/) - Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category
- [District Conference Preview: Bloomfest! Grow Into Your Potential (East Stroudsburg University 2024)](https://progressions.prsa.org/index.php/2024/04/08/district-conference-preview-bloomfest-grow-into-your-potential-east-stroudsburg-university-2024/) - The East Stroudsburg University Chapter of PRSSA is preparing to host our first-ever District Conference on April 19-20, 2024. Our conference, Bloomfest, will showcase a variety of panels ranging from crisis communication, government and financial PR to celebrity PR, news PR and more. We have over 20 alumni attending to help further amplify your career.
- [District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter](https://progressions.prsa.org/index.php/2024/04/01/district-conference-recap-pr-advanced-through-the-eyes-of-a-first-year-pr-major-in-a-new-prssa-chapter/) - One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge. On Feb. 24, Boston University hosted the 2024 PRSSA
- [District Conference Preview: Ready, Steady, RACE! (Universidad Argentina de la Empresa 2024)](https://progressions.prsa.org/index.php/2024/03/29/district-conference-preview-ready-steady-race-universidad-argentina-de-la-empresa-2024/) - The Universidad Argentina de la Empresa Chapter of PRSSA is thrilled to announce its upcoming major event. On April 12, 2024, our District Conference — “Ready, Steady, RACE!” — will unfold at the Universidad Argentina de la Empresa (UADE) in a hybrid format. The concept behind the theme “Ready, Steady, RACE!” holds a dual significance.
- [The NFL is branding themselves for Taylor Swift Fans](https://progressions.prsa.org/index.php/2024/03/19/the-nfl-is-branding-themselves-for-taylor-swift-fans/) - There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall.
- [Mastering the Art of Pitching - Tips From a Media Relations Expert ](https://progressions.prsa.org/index.php/2024/03/11/mastering-the-art-of-pitching-tips-from-a-media-relations-expert/) - As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching
- [District Conference Preview: Zooming + Booming: How To Fast Track Your Career (University of Nebraska at Omaha 2024)](https://progressions.prsa.org/index.php/2024/03/05/district-conference-preview-zooming-booming-how-to-fast-track-your-career-university-of-nebraska-at-omaha-2024/) - Gen Z is reaching the finish line of their education and the start of their careers. Just like a good NASCAR race, the competition in the professional world is fierce. With the right pit crew of support and a toolbox of tips, Gen Z can zoom into their careers at lightning speed. That’s why the
- [Supporting Black PR Students: Allies’ Role in Fostering Inclusivity](https://progressions.prsa.org/index.php/2024/02/29/supporting-black-pr-students-allies-role-in-fostering-inclusivity/) - Black History Month serves as a reflective time, where we can look back on the contributions and sacrifices made by Black people. It also serves as a time to call for action, a reminder that there is still much work to be done in the pursuit of true equality and justice for all. In recent
- [Connecting for Success: How Networking Fuels UVU PRSSA's Chapter Development](https://progressions.prsa.org/index.php/2024/02/29/connecting-for-success-how-networking-fuels-uvu-prssas-chapter-development/) - Throughout my education in public relations, I’ve been reminded of how important it is to make connections with the peers and professionals around me. Networking has proven to be one of the most useful tools that has helped the Utah Valley University (UVU) Chapter grow. Learning to utilize networking to your advantage can be an
- [5 Signs that you’re a True PR Enthusiast](https://progressions.prsa.org/index.php/2022/10/27/5-signs-that-youre-a-true-pr-enthusiast/) - Few fields are as involved in our daily lives as public relations. Whether in popular culture or politics, its recurring societal presence can spark interest in the career. Once involved, many public relations professionals find themselves enthusiasts of the career, with elements of their profession seeping into their personal lives. Here, I’ve noted a few
- [Engaging the Over-Engaged ](https://progressions.prsa.org/index.php/2024/02/26/engaging-the-over-engaged/) - 1 … 2 … scroll. 1 … 2 … 3 … scroll. Check the comments … scroll. In a culture shaped by instant gratification and constant amusing stimulants, many of us do not know the last time that we were truly bored. We live in a world that never faces an undersupply of media for
- [Growing through challenges: Sagrado PRSSA’s first-time in the Latin American Challenge](https://progressions.prsa.org/index.php/2024/02/22/growing-through-challenges-sagrado-prssas-first-time-in-the-latin-american-challenge/) - As a recently established Chapter, there is one thing that is clear: growth is not linear, and it comes with many challenges. Nevertheless, although it’s not a straightforward process, it doesn’t mean it’s unachievable. The PRSSA Sagrado Chapter is a clear embodiment of this notion. The PRSSA Sagrado Chapter was established in 2019, which made
- [The Power of Collaboration: Mizzou and UMSL PRSSA Chapters Join Forces](https://progressions.prsa.org/index.php/2024/02/13/the-power-of-collaboration-mizzou-and-umsl-prssa-chapters-join-forces/) - PRSSA emphasizes the importance of enhancing your education, broadening your network and launching your career. After becoming nationally affiliated in the fall of 2022, the University of Missouri executive board placed high priority on these three pillars. In an effort to support this, the Chapter collaborated with PRSSA students at the University of Missouri -
- [Setting the Standard: Nebraska Volleyball 2023's PR Triumph](https://progressions.prsa.org/index.php/2024/02/08/setting-the-standard-nebraska-volleyball-2023s-pr-triumph/) - The Nebraska Volleyball team of 2023 not only dominated the court but also left an indelible mark in the realm of public relations. Let's dissect the various elements that contributed to the team's stellar PR success. On-Court Excellence The foundation of Nebraska Volleyball's PR triumph lies in their exceptional on-court performance. The team's strategic plays,
- [District Conference Preview: PR Advanced: See Through Boundaries and Unlock Potential (Boston University 2024)](https://progressions.prsa.org/index.php/2024/02/05/district-conference-preview-pr-advanced-see-through-boundaries-and-unlock-potential-boston-university-2024/) - Titled “See Through Boundaries and Unlock Potential,” the 2024 PR Advanced Northeast District Conference on Feb. 24, 2024, aims to prepare young professionals with the tools and mindsets needed to stay at the top of emerging industry trends and thrive in the new age of communication. In an age defined by rapid technological advancements and
- [Embracing Collaboration: Launching the First-Ever Chapter Development Month](https://progressions.prsa.org/index.php/2024/02/02/embracing-collaboration-launching-the-first-ever-chapter-development-month/) - It all began with two simple yet powerful words: grow and together. These words didn’t just randomly pop into my mind; they came as a wave of inspiration that I caught just before ICON. These words became a mantra for me, a guiding light toward something greater than me. When Sankalp Sharma, our esteemed National
- [District Conference Preview: PRess Play (DePaul University 2024)](https://progressions.prsa.org/index.php/2024/02/01/district-conference-preview-press-play-depaul-university-2024/) - Get ready to PRess Play on your future in the communications industry at the PRSSA 2024 Midwest District Conference hosted by DePaul University in Chicago! Following the success of last year's PR eLevated conference, this year promises an even more dynamic and insightful experience for students eager to explore the ever-evolving world of public relations.
- [District Conference Preview: The PoweR of Sports Media (University of South Carolina 2024)](https://progressions.prsa.org/index.php/2024/01/29/district-conference-preview-the-power-of-sports-media-university-of-south-carolina-2024/) - The University of South Carolina’s PRSSA Chapter is incredibly excited to host the 2024 Southeast District Conference: The PoweR of Sports Media. The conference takes place in person on Feb. 16-17, 2024. The city of Columbia is united through university athletics. Students and Columbia natives all share one thing: a passion for supporting the Gamecocks.
- [Intern Talk: Finance Industry](https://progressions.prsa.org/index.php/2024/01/30/intern-talk-finance-industry/) - Money makes the world go round, and nowadays, there are more and more ways to be involved with it, aside from making it. Financial communications is a way for public relations students to become involved in the field, representing various companies within the field, whether it's a bank, money management service or much more. In
- [Taylor Swift's Branding Triumph: A Journey from Country Princess to Pop Icon](https://progressions.prsa.org/index.php/2024/01/22/taylor-swifts-branding-triumph-a-journey-from-country-princess-to-pop-icon/) - Everybody knows Taylor Swift, we might even know her All Too Well. But Taylor Swift is not just a singer we all know and love – her branding evolution is a masterclass in strategic adaptation and an example of effective public relations. Why You Might Ask? Taylor Swift's journey from a country singer to a
- [Brewing Success: Dutch Bros’ Southern Expansion ](https://progressions.prsa.org/index.php/2024/01/18/brewing-success-dutch-bros-southern-expansion/) - Let’s talk about Dutch Bros moving its way south and how it’s winning over new customers one cup of coffee at a time. As someone who grew up in the Midwest with brands like Starbucks and Dunkin’ Donuts, I have always been fascinated by the iconic West Coast staple, Dutch Bros. Its fun, energetic branding
- [District Conference Preview: IMC Connect! (University of Mississippi 2024)](https://progressions.prsa.org/index.php/2024/01/16/district-conference-preview-imc-connect-university-of-mississippi-2024/) - Join the University of Mississippi PRSSA Chapter during the 2024 District Conference, “IMC Connect!” on March 25-27 in Oxford, Mississippi. How did you arrive at your conference theme and what can members expect to see at this conference? The idea behind IMC Connect! was born three years ago. Integrated Marketing Communication (IMC) is one of
- [7 PR Mistakes That Can Ruin Your Career](https://progressions.prsa.org/index.php/2024/01/10/7-pr-mistakes-that-can-ruin-your-career/) - Making mistakes is a part of life. It’s important to learn and grow from them. It can give us motivation to do better and move forward. We may get second chances in certain situations but when it comes to work we may not. Your boss may not be happy with your mistakes and choose to
- [Network, Learn, and Thrive at a PRSSA District Conference](https://progressions.prsa.org/index.php/2024/01/09/network-learn-and-thrive-at-a-prssa-district-conference/) - The PRSSA community is very unique. We have 7,000+ members and 300+ Chapters across the continent. Embracing the diverse backgrounds, stories, and experiences within our community, we embark on a journey of continual discovery and growth. The depth of what we can learn from and about each other is immeasurable. There are multiple ways to
- [How Gen Z is Catalyzing the Evolution of the PR Industry](https://progressions.prsa.org/index.php/2023/12/21/how-gen-z-is-catalyzing-the-evolution-of-the-pr-industry/) - In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton's presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the
- [Women in PR: Shattering Barriers and Creating Tomorrow at PRSSA ICON 2023](https://progressions.prsa.org/index.php/2023/11/30/women-in-pr-shattering-barriers-and-creating-tomorrow-at-prssa-icon-2023/) - Throughout our lives, we all experience many “first-times” moments that shape our journey. Learning to walk, ride a bike and write, were many unforgettable “first-times.” PRSSA ICON 2023 is certainly one of those life-altering “first-time” moments for me. Like many of my fellow PRSSA members there, this was my first time at a nationwide Conference.
- [Oakwood University PRSSA Celebrates Attending Its First PRSA ICON](https://progressions.prsa.org/index.php/2023/11/22/oakwood-university-prssa-celebrates-attending-its-first-prsa-icon/) - Faith-based HBCU Recognizes Allies in Overcoming Barriers for Inclusion, Professional Development One of PRSSA’s newest Chapters attended its first ICON this year. Oakwood University, the Seventh-day Adventist historic black college and university (HBCU), chartered its PRSSA Chapter in the midst of the pandemic, in October of 2020, when ICON was originally scheduled for Nashville. However,
- [Navigating ICON 2023: My Reflection and Insights as a PRSA Foundation Travel Grant Recipient](https://progressions.prsa.org/index.php/2023/11/21/navigating-icon-2023-my-reflection-and-insights-as-a-prsa-foundation-travel-grant-recipient/) - In the connected community of public relations and communications professionals, PRSSA ICON 2023 in Nashville, Tenn. offered a unique platform for diverse voices to connect, interact and inspire. Here are my reflections from this year's Conference. I want to express my gratitude to former Immediate Past President Aerial Ellis, Ed.D., who recognized me as one
- [Delta's Gina Laughlin teaches PRSSA students to be scrappy and flexible.](https://progressions.prsa.org/index.php/2023/11/17/deltas-gina-laughlin-teaches-prssa-students-to-be-scrappy-and-flexible/) - “The most pivotal moments in my career were raising my hand and taking jobs that no one wanted,” Gina Laughlin told the hundreds of PRSSA members that filled the room at the Gaylord Opryland Convention Center. Laughlin is the vice president of global employee communications at Delta Airlines, and she was the keynote speaker at
- [The PR Power of Pink: Breast Cancer Awareness Month](https://progressions.prsa.org/index.php/2023/10/30/the-pr-power-of-pink-breast-cancer-awareness-month/) - When I was growing up, October always meant all things pink: a huge pink ribbon on my softball bag, pink-outs for high school football games and pink clip-in hair extensions. Everything, that was able to became pink. But pink in October was much more than just a pretty color to wear. In October, the color
- [The Transformative Impact of Attending ICON: Champions Breakfast and Key Takeaways.](https://progressions.prsa.org/index.php/2023/11/01/the-transformative-impact-of-attending-icon-champions-breakfast-and-key-takeaways/) - You’re a senior in college, months away from graduating and entering the real world. What do you do now? This feeling is not foreign to any of us. I’m sure we’ve all had these internal questions and worries in the back of our minds. As college flies by and graduation seems to creep up in
- [Our Thoughts and Prayers are No Longer With You](https://progressions.prsa.org/index.php/2023/10/25/our-thoughts-and-prayers-are-no-longer-with-you/) - Twenty two people walked into Robb Elementary School on May 24, 2022 and never walked out. That day Ted Cruz, Texas senator, said in an X post “Heidi and I are fervently lifting up in prayer the children and families in the horrific shooting in Uvalde. We are in close contact with local officials, but
- [PR Imposter ](https://progressions.prsa.org/index.php/2023/10/10/pr-imposter/) - We’ve all been there. It’s your first day on the job. You’re excited and ready to start, but then, the doubts start to creep in. Suddenly you ask yourself, why did they even hire me in the first place? Am I meant to be here? You know you worked hard to get this position, but
- [College Student or the Perfect Specimen?](https://progressions.prsa.org/index.php/2023/10/12/college-student-or-the-perfect-specimen/) - The stress of schoolwork, Greek life functions and simply everyday life can take a toll on college students. Now, imagine adding the pressure of being a college athlete who lives in the limelight every day. They strive to be perfect to protect their, their team’s and their university’s image. So, what do you do, as
- [Lessons I’ve Learned about PR as a Sorority President](https://progressions.prsa.org/index.php/2023/10/06/lessons-ive-learned-about-pr-as-a-sorority-president/) - I’ve learned a lot about public relations in the classroom. I’ve memorized the RPIE model, the five strategies of Benoit's image repair theory and PRSA’s ethical values. I know the definition of public relations by heart. As much as I’ve learned in a classroom setting, I’ve found the most practice in an unlikely setting. By
- [Making the Right Choice: Everything About PR Ethics.](https://progressions.prsa.org/index.php/2023/10/05/making-the-right-choice-everything-about-pr-ethics/) - What is the right choice? As students, we constantly face this question. Whether we are choosing a major, what to get for lunch or whether to hang out with friends or study; we constantly have to make choices. The choices we make today have an impact on our futures and sometimes making the wrong choice
- [The Power of Body Language: What Your Movements Are Really Saying](https://progressions.prsa.org/index.php/2023/09/28/the-power-of-body-language-what-your-movements-are-really-saying/) - Have you ever had a conversation with someone without uttering a single word? It might sound unusual, but in fact, we all do it every day. The secret lies in the silent language of our bodies. Albert Mehrabian, a pioneer in body language studies, once stated that 55% of communication is through body language, 38%
- [Academic Reset: How to get back on track when feeling unmotivated.](https://progressions.prsa.org/index.php/2023/09/21/academic-reset-how-to-get-back-on-track-when-feeling-unmotivated/) - Have you ever tried to stick to a new study routine, attend lectures with full concentration and energy, and keep your coursework organized, only to slip back into those old procrastination habits? If so, you have come to the right spot! I'm here to offer you five simple tips for regaining motivation and overcoming lack
- [5 Tips to Enhance Your Chapter’s Outreach and Member Recruitment](https://progressions.prsa.org/index.php/2023/09/18/5-tips-to-enhance-your-chapters-outreach-and-member-recruitment/) - The start of the fall semester symbolizes a period of exciting change for all PRSSA Chapters. While many Chapters experience leadership and membership changes from the previous year, they are welcomed with the opportunity to recruit new students to join PRSSA. Although new member recruitment and outreach can be fun and rewarding for your Chapter,
- [Tips For Effective Conference Networking](https://progressions.prsa.org/index.php/2023/09/12/tips-for-effective-conference-networking/) - Attending the PRSSA International Conference is one of the best steps a public relations/communications student can take to prepare for their career. I had the opportunity to attend ICON in 2021 and 2022 and, without a doubt, I wouldn’t be where I am today if it weren’t for everything I learned and everyone I met
- [Fall Into ICON: Harvesting Growth at the Conference](https://progressions.prsa.org/index.php/2023/09/06/fall-into-icon-harvesting-growth-at-the-conference/) - As August slips away and the cool autumn breeze starts to make its presence known (especially here on the East Coast), there’s a certain enchantment in the air. Students return to lecture halls and corridors. Their hands are wrapped around warm cups brimming with pumpkin-infused brews — an annual ritual marking summer’s retreat and autumn’s
- [Travel Around the Globe Through International PR](https://progressions.prsa.org/index.php/2023/08/28/travel-around-the-globe-through-international-pr/) - We all have a list of dream destinations we hope to visit someday. Imagine the thrill of experiencing new cultures, touring sites you’ve only seen in pictures or trying the unique cuisines. Life in another country is intriguing to many young professionals but often seems unattainable due to what appears to be a lack of
- [Challenge the Clock: How To Make The Most Of Your Time](https://progressions.prsa.org/index.php/2023/08/30/challenge-the-clock-how-to-make-the-most-of-your-time/) - Have you ever wondered why you can’t complete your daily to-do list? Would you like the day to have more than 24 hours? If so, you are like me. Over time, I learned that there is a big mistake in thinking that we need more time; instead, we need to learn how to boost our
- [Starting the Semester Off Right: Tips From the National Committee ](https://progressions.prsa.org/index.php/2023/08/23/starting-the-semester-off-right-tips-from-the-national-committee/) - Colorful notebooks, new books, gel pens, and sticky notes. As a child, starting a new semester always meant shopping for new school supplies with my mom, writing out my schedule on a big board in my room and picking out my new school outfits. It was always a new adventure filled with endless possibilities. Even
- [Intern Talk: The Sports Industry](https://progressions.prsa.org/index.php/2023/08/21/intern-talk-the-sports-industry/) - Sports are a cultural experience that many hold close because of human connection, community excitement and powerful emotions. With a variation of activities occurring year-round, it’s hard to not get wrapped up in the spirit and want to be involved yourself. While you can be a part of this phenomenon on a personal level, it
- [ICON](https://progressions.prsa.org/index.php/2023/08/16/icon/) - To those unfamiliar with or new to PRSSA, ICON may appear like any other Conference. However, for those deeply involved in the organization, ICON holds the potential to be a life-changing event. When I first got involved with PRSSA, I had little knowledge about what it entailed; what it means to be a Chapter leader
- [Do not work in PR, be PR! ](https://progressions.prsa.org/index.php/2023/08/14/do-not-work-in-pr-be-pr/) - René Descartes, one of the most important philosophers of modern thought, is famous for his phrase "I think, therefore I am", but it is not a matter of temporal order, that first we do one thing and then another, but that the philosopher could replace "then" for "implies", so, the correct formulation would be "we
- [Meta Threads: A Game Changer or Just Another Feature?](https://progressions.prsa.org/index.php/2023/08/09/meta-threads-a-game-changer-or-just-another-feature/) - Hey there, social media enthusiasts! Today, we're diving headfirst into one of Instagram’s latest features that has everyone buzzing: Meta Threads. So, what's all the fuss about? Will Meta Threads truly change how we use social media, or is it just another fancy add-on? And more importantly, is Meta Threads a copycat or not? Let's
- [2023 Leadership Assembly: Shaping the Future of PR Leadership](https://progressions.prsa.org/index.php/2023/08/07/2023-leadership-assembly-shaping-the-future-of-pr-leadership/) - Back in April, PRSSA held its annual Leadership Assembly, at the Embassy Suites in Scottsdale, Ariz. During the event, PRSSA leaders from all over the country gathered to network with peers, learn from PR industry leaders and participate in the voting process for the PRSSA 2023-2024 National Committee. The opening night of the Leadership Assembly
- [The Best Public Relations Practice is to Stay Away From Public Relations](https://progressions.prsa.org/index.php/2023/07/31/the-best-public-relations-practice-is-to-stay-away-from-public-relations/) - Okay, not really. But there are a lot of missed opportunities when public relations pre-professionals and professionals ignore other disciplines. Diversifying your worldview. Communication and PR-focused education and resources give professionals and pre-professionals the outlets and technical skills to effectively communicate and organize messages. But other disciplines can help with understanding audiences that PR professionals
- [Intern Talk: Entertainment Industry (Part Two)](https://progressions.prsa.org/index.php/2023/07/28/intern-talk-entertainment-industry-part-two/) - The entertainment industry is often one of the most sought after for students and young professionals, motivated to be on the screen or behind the scenes. Six PRSSA members, introduced in part one of this article series, share how their experiences in their internships, jobs, and PRSSA helped them plan their careers, and give advice
- [Intern Talk: Entertainment Industry (Part One)](https://progressions.prsa.org/index.php/2023/07/27/intern-talk-entertainment-industry-part-one/) - The entertainment industry is often one of the most sought-after for students and young professionals, motivated to be on the screen or behind the scenes. North America holds many of the largest media and entertainment markets, including sectors such as film, television, music and live events. But as a public relations student, where do you
- [Applying to Host a District Conference: Everything You Need To Know](https://progressions.prsa.org/index.php/2023/07/24/applying-to-host-a-district-conference-everything-you-need-to-know/) - Have you ever attended a District Conference? Has your Chapter hosted or considered hosting one? Next year could be your Chapter’s chance to host a District Conference! The Interest Form to host a District Conference in 2024 is now open. In this article, you’ll find all the information you need to know about the application
- [Changing the Conversation on Mental Health: Seizing the Awkward](https://progressions.prsa.org/index.php/2023/07/20/changing-the-conversation-on-mental-health-seizing-the-awkward-2/) - During this year’s PRSSA Leadership Assembly in Scottsdale, Ariz., attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health.” It was conducted by Doreen Marshall, Ph.D., vice president of mission engagement of the American Foundation for Suicide Prevention (AFSP). This was an excellent opportunity to raise awareness on such an important topic
- [Inspirational Quotes from Emerging Leaders](https://progressions.prsa.org/index.php/2023/07/17/inspirational-quotes-from-emerging-leaders/) - In April, I was honored to attend the PRSSA 2023 Leadership Assembly in Scottsdale, Ariz. The event hosted two official representatives from each Chapter and allowed us all to grow our individual leadership abilities. One session I found particularly interesting was “Emerging Leaders.” It was an extremely engaging experience that provided various perspectives on leadership.
- [From the Heart of Cairo to Sunny California: An Egyptian Student's Journey into American PR at California State University Fullerton.](https://progressions.prsa.org/index.php/2023/07/12/from-the-heart-of-cairo-to-sunny-california-an-egyptian-students-journey-into-american-pr-at-california-state-university-fullerton/) - In the 21st century, we are witnessing the collapse of global communication barriers. One such example of this is an international student from Egypt, endeavoring to comprehend the vast and complex media landscape of the U.S. and its nuanced public relations industry. Our protagonist in this tale is Dina Saad, a resolute and driven woman
- [More than a Clothing Brand: Happiness Project](https://progressions.prsa.org/index.php/2023/07/10/more-than-a-clothing-brand-happiness-project/) - Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters
- [Social Media Management for Niche Audiences](https://progressions.prsa.org/index.php/2023/07/05/social-media-management-for-niche-audiences/) - How do you manage social media for a niche audience with limited content, resources and support? In April 2022, I was thrown into the world of social media management. I was named the social media coordinator for the Division I Manhattan College Jasper Dancers. Going into my third year as a team member, I was excited to be a part of
- [How to Successfully Navigate Job Applications](https://progressions.prsa.org/index.php/2023/07/03/how-to-successfully-navigate-job-applications/) - Along with being a Junior comes the reality of facing an intimidating topic: finding an internship. This process often feels scary, overwhelming and even hopeless. Searching for an internship sometimes start with unrealistic expectations of needing to find the “perfect one,” but there are some steps students can take to help with the search. In
- [How Serving on the PRSSA National Committee Has Helped Me Become the Leader I Always Aspired To Be](https://progressions.prsa.org/index.php/2023/06/28/how-serving-on-the-prssa-national-committee-has-helped-me-become-the-leader-i-always-aspired-to-be/) - I joined PRSSA as a freshman in 2021. During that year, I had the opportunity to serve as my Chapter’s events committee coordinator. I remember attending the webinars and in-person events we planned and feeling beyond inspired by the professionals that spoke there. I admired these leaders’ kindness, proactivity and confidence. If I worked hard
- [Chat GPT: Not a Threat to Public Relations](https://progressions.prsa.org/index.php/2023/06/26/chat-gpt-not-a-threat-to-public-relations/) - Chat GPT has taken over the news cycle, often described as a tool taking human jobs or leading people to laziness. The platform’s writing capabilities have been compared to human capabilities when writing blog articles, university papers and press releases. Whether you are an avid user, ambivalent, or afraid of it, Chat GPT is not
- [Social Media’s Role in Public Relations](https://progressions.prsa.org/index.php/2023/06/15/social-medias-role-in-public-relations/) - Is social media part of public relations? Many people, even professionals, ponder what umbrella social media falls under. Is it public relations, advertising, marketing, or its own category? As a public relations student, you know that “public relations” and “social media” aren’t interchangeable terms, but what differentiates them? Social media plays an invaluable role in
- [Effective Mentorship and Becoming an Impactful Leader: Advice from Ray Day](https://progressions.prsa.org/index.php/2023/06/21/effective-mentorship-and-becoming-an-impactful-leader-advice-from-ray-day/) - This past April, a number of leaders from PRSSA Chapters around the country and also some international Chapters came together for the 2023 Leadership Assembly. Throughout the weekend, student leaders heard from a variety of speakers. One of the events the students attended was a leadership training session featuring Ray Day. Day is the vice
- [All About the PSA](https://progressions.prsa.org/index.php/2023/06/19/all-about-the-psa/) - Public service announcement: everyone has heard one. The famous title “PSA” is known throughout the world and has been a tool used to share important information for years. Public service announcements can be used for any type of topic. They range from important issues concerning the climate to silly cartoons telling children not to do
- [Rosanna Fiske inspires PRSSA students with her E.R.A.S. Tour](https://progressions.prsa.org/index.php/2023/06/16/rosanna-fiske-inspires-prssa-students-with-her-e-r-a-s-tour/) - As a junior college transfer student, going to a four-year university can be intimidating when trying to find a sense of belonging and a dynamic routine that works with your schedule. Luckily for me, I decided to join PRSSA last fall semester and since then I have only elevated my PR skills, networking toolbox and
- [Let’s Vote, Nova: Campaign Analysis](https://progressions.prsa.org/index.php/2023/06/07/lets-vote-nova-campaign-analysis/) - Go Vote! We’ve all heard and seen that saying before, whether it is in the news or on a poster in the grocery store. In the past few years, we have probably seen it most on our Instagram and Twitter feeds. Voting initiatives have become an incredibly popular campaign. Most of these organizations use social
- [Chapter Discussions at the PRSSA 2023 Leadership Assembly](https://progressions.prsa.org/index.php/2023/06/05/chapter-discussions-at-the-prssa-2023-leadership-assembly/) - The PRSSA 2023 Leadership Assembly provided students with the chance to enhance their skills as Chapter and industry leaders, while also addressing crucial topics such as mental health, DEI, and the skills required to navigate uncertain times. One aspect of the PRSSA Leadership Assembly that particularly resonated with me was the Chapter discussions. These sessions
- [Changing the Conversation on Mental Health: Seizing the Awkward](https://progressions.prsa.org/index.php/2023/05/29/changing-the-conversation-on-mental-health-seizing-the-awkward/) - During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have
- [Position Spotlight: National President, Alyson Hoffman](https://progressions.prsa.org/index.php/2023/05/31/position-spotlight-national-president-alyson-hoffman/) - ABOUT THE NATIONAL PRESIDENT What is your role? The role of the National President is not only to support the nine other National Committee members and communicate with PRSA Headquarters, but it is also to serve as the person who leads the Society into the following year. When serving in this leadership position, you are
- [A Robot May or May Not Have Written This](https://progressions.prsa.org/index.php/2023/05/24/a-robot-may-or-may-not-have-written-this/) - It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,”
- [Long-Term Senioritis: How Declining Attention Spans Affect PR ](https://progressions.prsa.org/index.php/2023/05/17/long-term-senioritis-how-declining-attention-spans-affect-pr/) - In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard
- [District Conference Preview: PR GEN: A Digital Generation (Universidad de San Martín de Porres 2023)](https://progressions.prsa.org/index.php/2023/05/10/district-conference-preview-pr-gen-a-digital-generation-universidad-de-san-martin-de-porres-2023/) - The PRSSA Chapter of the Universidad de San Martín de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event — aimed at students, graduates, and faculty members in the field of communications — will focus on the changes
- [My Journey with FINN Partners: Embracing Diversity and Gaining Invaluable Insights](https://progressions.prsa.org/index.php/2023/05/12/my-journey-with-finn-partners-embracing-diversity-and-gaining-invaluable-insights/) - The FINN Partners Program for PR and Diversity focuses on educating and training both new and existing employees on the significance of diversity and inclusion while providing guidance on how to effectively implement these principles in their work. The program aims to actively engage with the broader PR industry by sharing best practices, stories, and
- [The Significance of Networking at PRSSA Conferences](https://progressions.prsa.org/index.php/2023/05/05/the-significance-of-networking-at-prssa-conferences/) - Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few
- [The PRSSA and FINN Partners Program Experience: Brainstorming Session](https://progressions.prsa.org/index.php/2023/05/03/the-prssa-and-finn-partners-program-experience-brainstorming-session/) - In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency,
- [Rejection to Redirection ](https://progressions.prsa.org/index.php/2023/04/27/rejection-to-redirection/) - Like most typical college freshmen, I, too, had hopes and dreams of landing my “dream job” at one of the top public relations agencies in the world. I must have applied to every possible internship that mentioned public relations and marketing in the job description, praying that I’d wake up the next morning to an
- [Position Spotlight: Vice President of Member Services, Lauren Casole](https://progressions.prsa.org/index.php/2023/04/24/position-spotlight-vice-president-of-member-services-lauren-casole/) - ABOUT THE VP OF MEMBER SERVICES: What is your role? I currently serve as the Vice President of Member Services for PRSSA National. In this role, I oversee PRSSA membership opportunities and various aspects of helping students maximize their time in PRSSA. For example, I host a monthly membership webinar for new PRSSA members, helped
- [Understanding ChatGPT for Future PRos](https://progressions.prsa.org/index.php/2023/04/19/understanding-chatgpt-for-future-pros/) - The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry?
- [PRSSA Chapters Collaborate with Local Agency and Matt Prince ](https://progressions.prsa.org/index.php/2023/04/14/prssa-chapters-collaborate-with-local-agency-and-matt-prince/) - This past March, California State University, Fullerton’s PRSSA Chapter collaborated with four other Chapters in Orange County, California to put on a crossover event for all our members. The event took place at Reveille headquarters and consisted of a short brunch, agency tour and presentation on Gen Z by the director of marketing at Taco
- [Women’s Rights Activist Promotes the Value of Ethics ](https://progressions.prsa.org/index.php/2023/04/13/womens-rights-activist-promotes-the-value-of-ethics/) - On Sept. 8, 2022, our PRSSA Chapter at Jacksonville State University collaborated with the National PRSA Board of Ethics to host the iconic Lilly Ledbetter to speak about the ethical implications associated with her campaign for the Fair Pay Act, which was signed into law on Jan. 29, 2009, as the first piece of legislation
- [District Conference Preview: PRacticing Sustainability (Temple University 2023)](https://progressions.prsa.org/index.php/2023/04/07/district-conference-preview-practicing-sustainability-temple-university-2023/) - The Temple University Chapter of PRSSA is excited to announce the 2023 Mid-Atlantic District Conference: “PRacticing Sustainability.” This event will be taking place on Sunday, April 16, 2023, and will be held online via Zoom. The Conference will focus on the ever-changing concept of sustainability and how it affects our public relations practices. Some aspects
- [Position Spotlight: Vice President of Brand Engagement, Nicole Steele](https://progressions.prsa.org/index.php/2023/03/24/about-the-vp-of-brand-engagement-nicole-steele/) - ABOUT THE VP OF BRAND ENGAGEMENT: What is your role? As the Vice President of Brand Engagement, my role involves several different functions. My primary focus is on our blog, Progressions. With Progressions, I reach out to various potential authors or sift through the article pitches I receive, then I edit each blog post to
- [Three Lessons I Learned About PR While Studying Abroad ](https://progressions.prsa.org/index.php/2023/04/05/three-lessons-i-learned-about-pr-while-studying-abroad/) - Studying abroad is filled with incredible opportunities and benefits that last a lifetime. Some of these include new experiences, diving deep into a different culture, and even grasping another language. When I embarked on my first journey abroad in Spain, these benefits were so evident. However, I realized that studying abroad not only shaped me
- [District Conference Preview: The Greatest of All Time: PR’s New Generation (Syracuse University 2023)](https://progressions.prsa.org/index.php/2023/03/31/district-conference-preview-the-greatest-of-all-time-prs-new-generation-syracuse-university-2023/) - The W.P. Ehling Chapter of PRSSA at Syracuse University is proud to host the 2023 Northeast District Conference. “The Greatest of All Time: PR’s New Generation” will take place in person on Friday, April 14, 2023, at the S.I. Newhouse School of Public Communications. We propose that the year 2023 will carry on the number
- [Career Advice from "The Crown"](https://progressions.prsa.org/index.php/2023/03/29/career-advice-from-the-crown/) - What do Elizabeth Holmes, Tommy Lee, Pamela Anderson, and King Charles all have in common? If you keep up with today’s television scene, you may know that these celebrities have all recently become central characters in television series dramatizing the events and scandals of their lives. The Crown, a television drama recounting the life and
- [District Conference Preview: PR Perspectives (Universidad Argentina de la Empresa 2023)](https://progressions.prsa.org/index.php/2023/03/20/district-conference-preview-pr-perspectives-universidad-argentina-de-la-empresa-2023/) - Universidad Argentina de la Empresa’s PRSSA Chapter is proud to host its second District Conference, PR Perspectives, on Friday, March 31, 2023. All the topics addressed in PR Perspectives will be under the slogan "Think globally, act locally." During the conference, we will identify global communication trends, then analyze how these trends are adopted and
- [District Conference Preview: Know Your PoweR (University of Texas at San Antonio 2023)](https://progressions.prsa.org/index.php/2023/03/17/district-conference-preview-know-your-power-university-of-texas-at-san-antonio-2023/) - The University of Texas San Antonio PRSSA Chapter is honored to be hosting the 2023 Southwest District Conference: Know Your PoweR. We are excited to announce the Conference will take place from Friday, March 24 to Sunday, March 26 at the UTSA Main Campus on 1604. The hybrid event will include an online attendance option
- [
The Power of Networking: PRSSA ICON Leadership Recognition Lunch & Champions for PRSSA Breakfast](https://progressions.prsa.org/index.php/2023/03/15/the-power-of-networking-prssa-icon-leadership-recognition-lunch-champions-for-prssa-breakfast/) - During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and Nationally Affiliates Student-Run Firm directors to share tips and tricks.
- [PR & Pre-Law: The Case for PR Students to Study Law ](https://progressions.prsa.org/index.php/2023/03/13/pr-pre-law-the-case-for-pr-students-to-study-law/) - If Elle Woods from the classic movie “Legally Blonde” taught us anything, it is that getting into law school is all about good PR. The UCLA fashion merchandising major crafted messages for her video essay that, combined with her near-perfect LSAT score, earned her a spot at Harvard Law. Although the American Bar Association does
- [Position Spotlight: Vice President of Digital Communications, Mary Kate Hale](https://progressions.prsa.org/index.php/2023/03/06/position-spotlight-vice-president-of-digital-communications-mary-kate-hale/) - ABOUT THE VP OF DIGITAL COMMUNICATIONS What does the vice president of digital communications do? My role as vice president of digital communications is to create content for PRSSA National across all digital channels such as Instagram, Facebook, Twitter and LinkedIn. I collaborate with PRSA and other National Committee members to create graphics and post
- [Position Spotlight: Vice President of Chapter Development, Sankalp Sharma](https://progressions.prsa.org/index.php/2023/03/03/position-spotlight-vice-president-of-chapter-development-sankalp-sharma/) - ABOUT THE VP OF CHAPTER DEVELOPMENT: What does the vice president of chapter development do? As the vice president of Chapter development, I handle outreach to the PRSSA Chapters. I lead the the District Ambassadors, who help promote PRSSA events, share updates from PRSSA National, and support Chapters in various ways. I also lead the
- [Position Spotlight: Vice President of Events and Fundraising, Milagros Orcoyen](https://progressions.prsa.org/index.php/2023/03/02/position-spotlight-vice-president-of-events-and-fundraising-milagros-orcoyen/) - ABOUT THE VP OF EVENTS AND FUNDRAISING What does the vice president of events and fundraising do? As the vice president of events and fundraising, I advise Chapters and members on anything related to events, fundraising, and sponsorship. This is done through meetings, handbooks, social media content, Progressions articles, and more. I am also responsible
- [District Conference Preview: PR eLevated (DePaul University and Columbia College Chicago 2023)](https://progressions.prsa.org/index.php/2023/02/22/district-conference-preview-pr-elevated-depaul-university-and-columbia-college-chicago-2023/) - DePaul University and Columbia College Chicago’s PRSSA Chapters are thrilled to announce the highly anticipated 2023 Midwest District Conference: PR eLevated. The conference will take place in person on March 2–3, 2023. Chicago's "L" trains are like the veins of the city, pumping life and energy into every neighborhood by connecting people and communities like
- [PR Has a PR Problem](https://progressions.prsa.org/index.php/2023/02/17/pr-has-a-pr-problem/) - The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized
- [District Conference Preview: PR Advanced: Looking Back to Move Forward (Boston University 2023) ](https://progressions.prsa.org/index.php/2023/02/14/district-conference-preview-pr-advanced-looking-back-to-move-forward-boston-university-2023/) - After two years of being virtual, Boston University’s PRSSA Chapter is proud to finally host its in-person conference, PR Advanced: Looking Back to Move Forward, on Saturday, Feb. 25th, 2023. The Northeast conference invites all Chapters from the District to join us in the Photonics Center from 8 a.m. to 6 p.m.. The BU Chapter’s
- [District Conference Preview: Explore. Experience. Engage (University of South Carolina 2023)](https://progressions.prsa.org/index.php/2023/02/13/district-conference-preview-explore-experience-engage-university-of-south-carolina-2023/) - The University of South Carolina’s PRSSA Chapter is excited to host our 2023 District Conference: “Explore. Experience. Engage.” The conference will be in person from Feb. 24–25,2023 on the campus of the University of South Carolina in Columbia, SC. “Explore. Experience. Engage.” is centered around travel and tourism public relations, and will include speakers who
- [Creating a Classic: Learning from PepsiCo at ICON 2022](https://progressions.prsa.org/index.php/2023/02/10/creating-a-classic-learning-from-pepsico-at-icon-2022/) - Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able
- [District Conference Preview: PR Pioneers (The Ohio State University 2023)](https://progressions.prsa.org/index.php/2023/02/08/district-conference-preview-pr-pioneers-the-ohio-state-university-2023/) - The Ohio State University Chapter of PRSSA is happy to announce that we are hosting the 2023 East Central District Conference: PR Pioneers. The conference will take place on Feb. 17 from 9 a.m. to 5 p.m. EST at the Fawcett Center on OSU’s campus. Those that cannot attend the Conference in person will have
- [Smokey Wildfire Prevention: The Longest-Running Public Service Campaign in U.S. History](https://progressions.prsa.org/index.php/2023/02/03/smokey-wildfire-prevention-the-longest-running-public-service-campaign-in-u-s-history/) - “Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign
- [District Conference Preview: PR Beyond Zoom: Expanding Your Professional Network (University of Georgia & Kennesaw State University 2023)](https://progressions.prsa.org/index.php/2023/01/30/district-conference-preview-pr-beyond-zoom-expanding-your-professional-network-university-of-georgia-kennesaw-state-university-2023/) - Join the University of Georgia and Kennesaw State University’s PRSSA Chapters as we host the 2023 Southeast District Conference, “PR Beyond Zoom: Expanding Your Professional Network,” on Friday, Feb. 10, 2023. The theme for this year’s conference focuses on networking, the most crucial skill in today’s job market. Forming and maintaining relationships with professionals in
- [Tips for Predicting Future Trends in the PR Industry ](https://progressions.prsa.org/index.php/2023/01/25/tips-for-predicting-future-trends-in-the-pr-industry/) - Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I
- [How to Organize your First Press Event and not Freak Out](https://progressions.prsa.org/index.php/2023/01/23/how-to-organize-your-first-press-event-and-not-freak-out/) - In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental
- [Bringing Professional Networking to Life ](https://progressions.prsa.org/index.php/2023/01/18/bringing-professional-networking-to-life/) - Unexpectedly on a Tuesday morning, recent BYU graduate Courtney Nelson got a text from a friend, “There’s an email from Weber Shandwick in your inbox right now, when’s the soonest you can talk?” That email led to an interview the same day where Nelson was offered her dream position working for Weber Shandwick. Months before,
- [A Look into the Award-Winning Scripps PRSSA Chapter](https://progressions.prsa.org/index.php/2023/01/13/a-look-into-the-award-winning-scripps-prssa-chapter/) - At this past year’s PRSSA International Conference in Texas, outstanding PRSSA Chapters and students were recognized for their hard work and dedication to the profession through various awards and scholarships. As Chapter President of Ohio University’s Scripps PRSSA, it was an amazing experience to connect with other outstanding Chapters and individuals, share our love for
- [My PR Resolutions](https://progressions.prsa.org/index.php/2022/12/31/my-pr-resolutions/) - Around this time every year, people start making lists of what they hope to accomplish in the new year. Well, I thought it would be nice to have my own list of PR New Year’s Resolutions. Some of these resolutions are for advancing my career, and some are just because my enthusiasm for PR has
- [The Spirit of Delta ](https://progressions.prsa.org/index.php/2023/01/06/the-spirit-of-delta/) - Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has
- [PRSSA Latin American Competition 2022: Rising PR Talents from Latin America](https://progressions.prsa.org/index.php/2023/01/11/prssa-latin-american-competition-2022-rising-pr-talents-from-latin-america/) - The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín
- [Motherhood Empowers Women to Succeed in PR ](https://progressions.prsa.org/index.php/2023/01/02/motherhood-empowers-women-to-succeed-in-pr/) - I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth
- [Reaching For the Stars: A Look into PR Relationships with Celebrities ](https://progressions.prsa.org/index.php/2022/12/14/reaching-for-the-stars-a-look-into-pr-relationships-with-celebrities/) - Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source,
- [The Growing Trend of PR Packages and Their Long-Term Effects ](https://progressions.prsa.org/index.php/2022/12/29/the-growing-trend-of-pr-packages-and-their-long-term-effects/) - Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might
- [Learning from YouTubers’ Apology Videos at ICON 2022](https://progressions.prsa.org/index.php/2022/12/27/learning-from-youtubers-apology-videos-at-icon-2022/) - Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department
- [The Problem with Brand Social Media ](https://progressions.prsa.org/index.php/2022/12/21/the-problem-with-brand-social-media/) - When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family's trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media
- [Boosting Your Brand on a Budget](https://progressions.prsa.org/index.php/2022/12/16/boosting-your-brand-on-a-budget/) - Every college student knows the struggle of having an idea they want to bring to life, but lacking a budget to finance their idea. Even if finances may be low, your client’s brand doesn’t have to suffer from it. In today’s tech-based world, finding affordable ways to bring ideas to life has become easier than
- [Tips for Running a Thriving Student-Run Firm](https://progressions.prsa.org/index.php/2022/12/08/tips-for-running-a-thriving-student-run-firm/) - The benefits of getting involved in a Student-run Firm are plentiful. From networking opportunities to bulking up your portfolio and gaining leadership experience, joining a firm that focuses on professional development will better prepare future PR practitioners. Founded in 2008, PRowl Public Relations is Temple University's Student-run Firm. Here are some ways we, as PRowl
- [How Studying Abroad Made Me a Better PR Professional ](https://progressions.prsa.org/index.php/2022/12/09/how-studying-abroad-made-me-a-better-pr-professional/) - Several years ago, I found myself standing in the middle of Westminster Abbey wondering how I was lucky enough to get there and why I had not taken all my classes abroad. During high school, I was given the opportunity to join my fellow honor students in taking a British literature course in England. I
- [What PRSSA Faculty Advisers Bring to the Table](https://progressions.prsa.org/index.php/2022/12/01/what-prssa-faculty-advisers-bring-to-the-table/) - When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a
- [Taylor Swift: The Queen of Public Relations](https://progressions.prsa.org/index.php/2022/11/29/taylor-swift-the-queen-of-public-relations/) - After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She
- [The Evolution of Black Friday](https://progressions.prsa.org/index.php/2022/11/25/the-evolution-of-black-friday/) - The holidays will always be the biggest shopping season of them all. Regardless of whether you participate in the festivities or roll your eyes when Christmas items roll onto shelves in October, Black Friday is the most notable shopping occasion of the season and serves as a renowned tradition for retailers and consumers alike. Despite
- [PR During the Holiday Season](https://progressions.prsa.org/index.php/2022/11/22/pr-during-the-holiday-season/) - The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry —
- [7 Sports Lessons to Apply to Your Public Relations Career](https://progressions.prsa.org/index.php/2022/11/17/7-sports-lessons-to-apply-to-your-public-relations-career/) - Sports and a career in public relations may have more in common than you might initially think. Being an athlete provides many valuable lessons in life: focus, discipline, risk, and reward. I’ve found that many of these sports lessons can also be applied to a public relations career Practice is the key to success. Have
- [The Future of Public Relations Must Be Inclusive ](https://progressions.prsa.org/index.php/2022/11/09/the-future-of-public-relations-must-be-inclusive/) - As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry
- [Connecting to Gen Z Voters](https://progressions.prsa.org/index.php/2022/11/04/connecting-to-gen-z-voters/) - At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly
- [Public Relations is Getting Stranger](https://progressions.prsa.org/index.php/2022/11/02/public-relations-is-getting-stranger/) - Are you still “Running Up That Hill” like the rest of us? With it being all over the internet and daily conversations, most people have heard about the Stranger Things season four release this past summer. After a two-year gap between seasons, the show still managed to be wildly successful. The cast and crew of
- [What’s in my Conference bag?](https://progressions.prsa.org/index.php/2022/11/03/whats-in-my-conference-bag/) - Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you
- [Activism Through a PR Lens](https://progressions.prsa.org/index.php/2022/10/25/activism-through-a-pr-lens/) - We live in a world where activists and protesters are around every corner. On numerous occasions, this could be a wonderful thing that leads to changing America for the better. However, not all protests are civil and not all activists have a loud enough voice to be heard by the audience they need to conduct
- [5 Ways To Juggle A PR Career and School](https://progressions.prsa.org/index.php/2022/10/20/5-ways-to-juggle-a-pr-career-and-school/) - Public Relations is a rapidly evolving career, and in the age of technology, it’s easy for PR students to find a career while in school. Whether it’s managing social media accounts, working communications for a campaign, or another PR opportunity, students can find themselves juggling schoolwork and their career, which is a lot to handle
- [Promoting Ethical Tourism](https://progressions.prsa.org/index.php/2022/10/17/promoting-ethical-tourism/) - It’s time to hang up the fanny pack, lose the socks with sandals, and reframe the way we think about tourism. The pandemic revealed the tourism industry’s complicated influence on economic and environmental affairs. Globally, greenhouse gas emissions and air pollution dropped, and many popular destinations saw the restoration of ecological systems; however, we are
- [How to Elevate Your Writing: 5 Grammar Tips](https://progressions.prsa.org/index.php/2022/09/24/grammar-tips/) - "I think the written word is probably the best medium of communication because you have time to reflect, you have time to choose your words, to get your sentences exactly right." As author and Oxford professor Richard Dawkins stated, writing is powerful. With it, we have the ability to take people through journeys of either
- [How to Succeed in Your PR Internship](https://progressions.prsa.org/index.php/2022/10/14/how-to-succeed-in-your-pr-internship/) - College students hit the job market every season in search of real-world experience. We market our personal brand of dean’s list awards, volunteer time, and clubs. We throw ourselves into the battle of resume survival as we submit each application. Your first win of getting offered an internship feels like a victory. That is, it
- [Local Professional Sports PR: 3 Steps to Reach Your Audience](https://progressions.prsa.org/index.php/2022/10/10/local-professional-sports-pr-3-steps-to-reach-your-audience/) - Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain
- [The Disadvantage that can become an Advantage: The Dyslexic Voice](https://progressions.prsa.org/index.php/2022/10/06/the-disadvantage-that-can-become-an-advantage-the-dyslexic-voice/) - Going back to the third grade, the teacher passes out a piece of paper and tells the class that we will have a timed writing assignment on the chapter we just read. For the average student, this might be scary, but doable. For a student who has dyslexia, however, this task seems impossible. Timed writing
- [Using PR To Help Others](https://progressions.prsa.org/index.php/2022/10/04/using-pr-to-help-others/) - Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important
- [Diversity and Political Communication: A Debt to be Paid](https://progressions.prsa.org/index.php/2022/09/30/diversity-and-political-communication-a-debt-to-be-paid/) - Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but
- [A Professional’s Advice for College Students](https://progressions.prsa.org/index.php/2022/09/28/a-professionals-advice-for-college-students/) - There are hundreds of thousands, maybe millions of pieces of advice for students and soon-to-be graduates about what works best or what path to take. The thing is, however, no one’s path is the same and what works for one might not work for another. Still, through a couple of jobs, internships, hiring interns, and
- [Biden’s Student Loan Debt Plan: Analyzing Media Reactions](https://progressions.prsa.org/index.php/2022/09/22/bidens-student-loan-debt-plan-analyzing-media-reactions/) - On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers
- [Agency v. In-House PR](https://progressions.prsa.org/index.php/2022/09/14/agency-v-in-house-pr/) - As college students meeting new people, we have the universally shared experience of countless interactions that go something like this: “Hi, nice to meet you. What’s your major?” “Public Relations.”“Oh cool! What do you want to do with that?” Now, if you’re anything like me, you may not have a clue what you want to
- [The Power of a Campaign: Staten Islanders Against Drug Abuse](https://progressions.prsa.org/index.php/2022/09/12/the-power-of-a-campaign/) - A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had
- [Three Ways to Advance your Public Relations Career During the First Month of College](https://progressions.prsa.org/index.php/2022/09/06/three-ways-to-advance-your-public-relations-career-during-the-first-month-of-college/) - The first month back to campus is the most exciting part of the entire year for many, but it’s also the perfect time to get a head start on career preparation. By harnessing the motivation developed after a long break and utilizing the following methods, students can prepare for opportunities to improve skills and gain
- [Why I’m Getting a Master’s Degree](https://progressions.prsa.org/index.php/2022/08/19/why-im-getting-a-masters-degree/) - The field of public relations is dynamic, with different paths for everyone. With numerous options for those entering the job search, it can be overwhelming to decide where to take your next steps. That is how I felt entering my senior year of college. I was at a loss. I did not know where I
- [Gaining and Retaining Members](https://progressions.prsa.org/index.php/2022/09/08/gaining-and-retaining-members/) - With the new school year kicking off, you’re likely planning out how you want this year to look for your Chapter. Maybe your Chapter is already thriving, or maybe it has dwindled down to a few remaining members. Either way, there’s always room for improvement to make your Chapter the best it can be. At
- [Questions to ask at the end of an Interview](https://progressions.prsa.org/index.php/2022/08/30/questions-to-ask-at-the-end-of-an-interview/) - It’s interview time, and your nerves are heightened. You want to make the best possible impression on the hiring managers. After finally getting through all of their questions, it’s almost time to breathe a sigh of relief when they ask if you have any questions for them. This may seem like a signifier of the
- [College Colors Day: a PR Perspective](https://progressions.prsa.org/index.php/2022/09/02/college-colors-day-a-pr-perspective/) - With summer coming to an end and schools starting up again, people across the nation are celebrating College Colors Day today, Sept. 2, 2022. College Colors Day is a date of recognition for associated members to show off their pride for an educational institution. But College color day is much more than a day of
- [Dress to Impress for that Remote Interview](https://progressions.prsa.org/index.php/2022/08/26/dress-to-impress-for-that-remote-interview/) - The term “dress for the job you want” is a popular phrase used when referring to job interviews. However, when interviewing for a remote position, it is not the best idea to show up in your lounge clothes. While perks of remote work include the ability to wear less formal clothes, you want to make
- [Six Tips and Tricks for New PR Professionals](https://progressions.prsa.org/index.php/2022/08/22/six-tips-and-tricks-for-new-pr-professionals/) - Getting a start in the world of public relations (PR) can be daunting. If you’re a new PR professional with your foot in the door, you may be wondering how to manage your day-to-day tasks while upskilling your strategic know-how. Here’s my advice, as someone who was recently in your shoes. To impress your superiors,
- [The Importance of Body Language in Interviews: 3 Tips to Give a Good Impression ](https://progressions.prsa.org/index.php/2022/08/17/the-importance-of-body-language-in-interviews-3-tips-to-give-a-good-impression/) - Have you ever read a text from a friend and struggled to understand the meaning behind it? Or have you fought with someone through social media because you misinterpreted the intention behind their messages? Miscommunication through various forms of media occurs often because a big part of the communication process is missing: body language. Communication
- [Communication in the Metaverse: The Challenge we Still Don’t Know](https://progressions.prsa.org/index.php/2022/08/12/communication-in-the-metaverse-the-challenge-we-still-dont-know/) - The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time
- [The Campaign that Made Society Aware of Unwanted Loneliness](https://progressions.prsa.org/index.php/2022/08/10/the-campaign-that-made-society-aware-of-unwanted-loneliness/) - Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to
- [EL ABC DE ORGANIZAR LAS DISTRICT CONFERENCES](https://progressions.prsa.org/index.php/2022/08/03/el-abc-de-organizar-las-district-conferences/) - ¿Has asistido alguna vez a una District Conference? ¿Ha organizado tu Capítulo una? ¡2023 podría ser la oportunidad de tu Capítulo para organizar una District Conference! El período de aplicación ya ha comenzado, por lo que pensamos en describir el ABC de las District Conferences. En este artículo podrás encontrar información clave acerca de las
- [THE ABC’s OF HOSTING DISTRICT CONFERENCES](https://progressions.prsa.org/index.php/2022/08/03/the-abcs-of-hosting-district-conferences/) - Have you ever attended a District Conference? Has your Chapter hosted one? Next year could be your Chapter’s chance to host a District Conference! Applications to host PRSSA’s next District Conferences are now open, so we thought we’d outline the ABC’s of hosting. In this article, you will find useful information about the application and
- [3 Ways that Stepping into Leadership Roles as an Undergrad will Unlock Doors in the Post-Graduate PR World](https://progressions.prsa.org/index.php/2022/06/29/3-ways-that-stepping-into-leadership-roles-as-an-undergrad-will-unlock-doors-in-the-post-graduate-pr-world/) - What is actually worth doing? Every student has endless internships, service projects, clubs, jobs, and competitions demanding their limited time outside their course load. There are limitless ways to use your time and energy in order to bolster your resume, get real world experience, and secure a great job after graduation. That leaves us with
- [Guiding a Team Through a Leadership Transition](https://progressions.prsa.org/index.php/2022/08/01/guiding-a-team-through-a-leadership-transition/) - Transitions can be tough. Still, we must all go through transitions in our lives to reach the next step, be it the next job position, the next city, or just the next stage in life. As leaders, it is our responsibility to guide individuals through the process, no matter how hard the transition may be.
- [National Intern Day: Why Internships are Beneficial to Students](https://progressions.prsa.org/index.php/2022/07/28/national-intern-day-why-internships-are-beneficial-to-students/) - Everyone always says internships are “good experience,” but what does that even mean? Today — July 28, 2022 — is National Intern Day, so naturally, I wanted to share a blog post about internships. With this being what seems like Progression’s most published topic, I looked back on our previous articles to see what could
- [How PRSSA Led to Where I am Today](https://progressions.prsa.org/index.php/2022/07/25/how-prssa-led-to-where-i-am-today/) - Public Relations is one of the most complicated, diverse, and impactful fields someone can enter. Not only do you have to be a “people person,” but you also have to be a storyteller, writer, creator, social media expert, and communicator. With all of their different responsibilities, PR professionals have the opportunity to make a huge
- [Entering the Real World: Advice for Transitioning from School to Workforce](https://progressions.prsa.org/index.php/2022/07/18/entering-the-real-world-advice-for-transitioning-from-school-to-workforce/) - Graduation is an exciting moment for college students, but there is also a lot of uncertainty that comes with it. Many students are nervous to enter the “real world,” and can you blame them? For most college graduates, school has been their primary focus for years. Now, they have to adjust to a new lifestyle.
- [Hunting for the Golden Egg Internship](https://progressions.prsa.org/index.php/2022/07/20/hunting-for-the-golden-egg-internship/) - As college students, many of us can relate to trying to find the “golden egg” internship — an internship that equally challenges us and allows us to further our learning in the public relations field. The internship search can begin to feel like it’s Easter morning all over again, with you searching for Easter eggs
- [Pro’s and Con’s of Instagram’s New Update](https://progressions.prsa.org/index.php/2022/07/13/pros-and-cons-of-instagrams-new-update/) - I hate change. I’ve never been good at it. When my friends updated our group chat’s name, I made them do it in several steps so that I was eased into the new name. Needless to say, when Instagram redesigned their platform, my gut reaction was very negative. However, I was not alone. I put
- [Netflix's Bridgerton Success is Due to Social Media Trends and Praise from Fans](https://progressions.prsa.org/index.php/2022/07/11/netflixs-bridgerton-success-is-due-to-social-media-trends-and-praise-from-fans/) - A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important
- [Celebrating America: Why the First Amendment is Important for PR](https://progressions.prsa.org/index.php/2022/07/04/celebrating-america-why-the-first-amendment-is-important-for-pr/) - Today marks 246 years of independence for the United States of America. While our nation is still learning and growing in many ways, it is important to recognize and celebrate some of America’s core values that allow us to live freely. The first amendment written into the constitution by our founding fathers states, “Congress shall
- [Social Media Managing: 3 Things To Ask Yourself Before Uploading That Post](https://progressions.prsa.org/index.php/2022/06/27/social-media-managing-3-things-to-ask-yourself-before-uploading-that-post/) - Business owners know Instagram and TikTok are the way to go for today’s marketing, but they don’t understand how to do it. That’s why they turn to you, someone who probably spends too much time on the platforms anyway. They think social media marketing will come as second nature to you. Except, oops: it doesn’t.
- [How to Pitch Yourself to the Sports Industry](https://progressions.prsa.org/index.php/2022/06/24/how-to-pitch-yourself-to-the-sports-industry/) - The thing that I love most about public relations is the broadness of the career paths you can take. You don’t have to stick to one industry — you can take your talents to the fashion industry, the tech industry, or even to the sports industry. As a PR professional who is interested in sports,
- [What "The Bachelor" can Teach you About Pitching a Journalist](https://progressions.prsa.org/index.php/2022/06/22/what-the-bachelor-can-teach-you-about-pitching-a-journalist/) - Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there
- [How to Reignite Your PRSSA Chapter](https://progressions.prsa.org/index.php/2022/03/23/how-to-reignite-your-prssa-chapter/) - Cultivating a thriving PRSSA Chapter culture, especially during a pandemic, is not easy. That being said, there are many ways that PRSSA Chapters can reignite their membership. Here are some of the steps that GVPRSSA has taken to ensure our members gain valuable experience that gets them connected within their industry, promotes their professional growth,
- [How to Hack Your Empty Resume (and Land Your Dream Job!)](https://progressions.prsa.org/index.php/2022/06/17/how-to-hack-your-empty-resume-and-land-your-dream-job/) - You’ve put in the work and have your degree, but now you’re stepping into the professional world, and you feel that you don’t have the experience necessary for a “real job.” And how could you? When most employers want you to have a degree plus ten years of experience, all while being young, hip, and
- [The Oscars' Attempt at a Rebrand Ends in Disaster on Social Media](https://progressions.prsa.org/index.php/2022/06/15/the-oscars-attempt-at-a-rebrand-ends-in-disaster-on-social-media/) - Award shows have always been a huge topic amongst social media users, especially in regards to their lack of diversity in guests, winners, and movies. This year’s Oscars were no exception in their ability to get people talking. Hosted on March 27, 2022, the Oscars award show featured a number of changes that viewers were
- [Career Advice from Industry Pros](https://progressions.prsa.org/index.php/2022/06/10/career-advice-from-industry-pros/) - This past semester, the University of Mississippi PRSSA hosted a Chapter meeting in conjunction with the IMC Connect! conference at the School of Journalism and New Media. Dr. Amanda Bradshaw, co-chair of IMC Connect!, stated that “The purpose of this event is to foster connections and collaborations among multiple stakeholders, including integrated marketing communications practitioners,
- [Why is a College Degree Advantageous to a PR Professional in 2022?](https://progressions.prsa.org/index.php/2022/06/09/why-is-a-college-degree-advantageous-to-a-pr-professional-in-2022/) - Why is a College Degree Advantageous to a PR Professional in 2022? A few months ago, I met with a mentor who shared valuable tips with me regarding my job. At the end of the conversation, he asked me why I was in college when I already had the skills needed to “start my career.”
- [5 W’s and 1 H of Informational Interviews](https://progressions.prsa.org/index.php/2022/06/03/5-ws-and-1-h-of-informational-interviews/) - Informational interviews are your ticket into the big leagues. And by big leagues, I mean getting a job. So, let’s get into the 5 W’s and 1 H of informational interviews. WHO. Who should you do an informational interview with? A professional currently in the position that you want in the future.A professional currently at
- [How to Nail Your Virtual Public Relations Internship](https://progressions.prsa.org/index.php/2022/06/01/how-to-nail-your-virtual-public-relations-internship/) - As corporate and agency professionals slowly return back to the office, many students have been given the option to work virtually or hybrid in their internships. When sitting behind a Zoom screen (as opposed to that face-to-face work) it may be challenging to connect with your colleagues and show off your personality. Here are seven
- [Get Drafted as the Number One Pick in Sports PR](https://progressions.prsa.org/index.php/2022/05/23/get-drafted-as-the-number-one-pick-in-sports-pr/) - Remember when you played on your high school football, basketball or golf team? Can you still see that incredible pass or shot that had everyone in your school talking about you? That’s when you knew that sports were your calling, but are they still? Maybe your practice schedule has changed from hours of running or
- [Maximize Your Time with Google Calendar](https://progressions.prsa.org/index.php/2022/05/20/maximize-your-time-with-google-calendar/) - For many public relations students, it’s hard to find the time to be creative with such a busy schedule. PR students spend their time just trying to get work done rather than figuring out how to do better work. I’ve found that many successful PR majors invest their time in other opportunities in addition to
- [A Restaurant Made Me Want to Study Public Relations](https://progressions.prsa.org/index.php/2022/04/22/a-restaurant-made-me-want-to-study-public-relations/) - In my hometown of Red Bank, New Jersey, there is mainly one industry that will hire you at the age of 16, and that is the restaurant industry. Each day, hundreds of high school students from my town would leave right after their last period class to go to their restaurant job as a host
- [District Conference Preview: Roadmap to Success (Hofstra University 2022)](https://progressions.prsa.org/index.php/2022/04/20/district-conference-preview-roadmap-to-success-hofstra-university-2022/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? The Hofstra PRSSA 2022 District Conference, “Roadmap to Success,” will take place on April 22–23. While the
- [Working for My Dream Company at 17 Years Old](https://progressions.prsa.org/index.php/2022/04/15/working-for-my-dream-company-at-17-years-old/) - Hi, I’m Samantha Spinale and yes, you read that right — I began working for my dream company at just 17 years old. For as long as I can remember, I wanted to work in sports. I grew up in Cleveland, Ohio, raised by a sport-loving family. At any point in the day, either the
- [Big Win for Diverse Actors at 2022 SAG Awards](https://progressions.prsa.org/index.php/2022/04/13/big-win-for-diverse-actors-at-2022-sag-awards/) - The only way Hollywood and the entertainment industry evolve and reflect the society that we live in today is by embracing diversity. As public relations professionals, it is important we pay attention to diversity issues in the media now and in the future. Seeing how representation and diversity can make a difference in the media
- [PR Spiders: Building Your Web](https://progressions.prsa.org/index.php/2022/04/08/pr-spiders-building-your-web/) - Spiders are amazing creatures that can build webs almost anywhere. The orb weaver spider, which is most common in the United States, works quickly to shoot out silk strands. These sturdy strands can attach themselves to a variety of surfaces, including leaves, branches and poles. The purpose of a spider web varies from being used as protection to serving as
- [District Conference Preview - PRos Leaders: The Art of Leadership in Communications (The University of San Martin de Porres 2022)](https://progressions.prsa.org/index.php/2022/04/05/district-conference-preview-pros-leaders-the-art-of-leadership-in-communications-the-university-of-san-martin-de-porres-2022/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? In a world that is constantly changing, one key ability that stays constant is being a leader.
- [Philosophy Makes Better PR Students](https://progressions.prsa.org/index.php/2022/03/25/philosophy-makes-better-pr-students/) - “True knowledge consists in knowing that you know nothing.” - Socrates Philosophy, and social sciences, are intertwined in our careers; political science, sociology and psychology all play roles in the workplace. These areas, inspired and influenced by famous philosophers and scientists, are responsible for our thoughts and actions today. So many philosophical concepts and theories
- [District Conference Preview: Get to the Point (Duquesne University & Point Park University 2022)](https://progressions.prsa.org/index.php/2022/03/28/duquesne-conference/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? Get to the Point is all about helping students reach their goals in the PR industry. Whether
- [Clean the World x PRSSA: A Perfect Pair](https://progressions.prsa.org/index.php/2022/03/18/clean-the-world-x-prssa-a-perfect-pair/) - Sometimes it can be easy to lose sight of the many things we are lucky to have access to. Access to basic hygiene products is one of these things that can easily be taken for granted. Hygiene poverty is an issue that impacts many communities around the world. This inability to afford basic hygiene products
- [District Conference Preview - Making the Final Cut: A Strategic Communications Plan for Sports Public Relations](https://progressions.prsa.org/index.php/2022/03/16/waynesburg-conference/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Experience Pittsburgh sports from the perspective of public relations professionals at Waynesburg University’s 2022 District Conference titled, Making the Final Cut: A Strategic Communications Plan for Sports Public Relations. It’s not every day that you
- [National Committee Spotlight: Vice President of Member Services](https://progressions.prsa.org/index.php/2022/03/11/national-committee-spotlight-vice-president-of-member-services/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Alyson Hoffman — Vice President of Member Services What
- [National Committee Spotlight: Vice President of Brand Engagement](https://progressions.prsa.org/index.php/2022/03/09/national-committee-spotlight-vice-president-of-brand-engagement/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Cat Kalogeros — Vice President of Brand Engagement What
- [Powerful of Connections: The Importance of Networking and District Conferences](https://progressions.prsa.org/index.php/2022/03/07/powerful-of-connections-the-importance-of-networking-and-district-conferences/) - PRSSA hosted a Twitter Chat on February 28, 2022 at 9 p.m. ET. Titled “Power of Connections: The Importance of Networking and District Conferences” this chat, hosted by PRSSA National and Erin Lewis, vice president of events and fundraising, allowed Chapter members to share networking tips and tricks. Highlights can be found below.
- [National Committee Spotlight: Vice President of Diversity and Inclusion](https://progressions.prsa.org/index.php/2022/03/02/national-committee-spotlight-vice-president-of-diversity-and-inclusion/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. What is your role? Please give a brief overview
- [District Conference Preview: PR Stages (Universidad Argentina de la Empresa 2022)](https://progressions.prsa.org/index.php/2022/02/28/uade-district-conference-preview/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Universidad Argentina de la Empresa’s PRSSA Chapter is very excited to announce that we will be hosting our virtual District Conference, PR Stages. It will take place from March 2–4 virtually on Zoom. There is
- [District Conference Preview: Eyes on the PRize (University of South Carolina 2022)](https://progressions.prsa.org/index.php/2022/02/24/district-conference-preview-eyes-on-the-prize-university-of-south-carolina-2022/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. The University of South Carolina Chapter of PRSSA is excited to announce the 2022 Southeast District Conference: Eyes on the PRize. Taking place Feb. 25–26 at the School of Journalism and Mass Communication, the hybrid event
- [National Committee Spotlight: Vice President of Events and Fundraising](https://progressions.prsa.org/index.php/2022/02/18/national-committee-spotlight-vice-president-of-events-and-fundraising/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. What is your role? Please give a brief overview
- [District Conference Preview - Breaking Barriers: Diversity, Equity & Inclusion (California State University Fullerton 2022)](https://progressions.prsa.org/index.php/2022/02/25/csuf-wdc-conference/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. How did you arrive at your conference theme and what can members expect to see at this conference? The California State University, Fullerton’s PRSSA Chapter is excited to present our District Conference — Breaking Barriers: Diversity,
- [District Conference Preview: PRogress Report (DePaul University 2022)](https://progressions.prsa.org/index.php/2022/02/16/progressreport/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. The Midwest District Conference is fast approaching. DePaul University’s PRSSA Chapter invites all Chapters from the Midwest and beyond to join us virtually Thursday, Feb. 24 through Friday, Feb. 25 for our District Conference, PRogress
- [National Committee Spotlight: Vice President of Chapter Development](https://progressions.prsa.org/index.php/2022/02/11/national-committee-spotlight-vice-president-of-chapter-development/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Alyssa Gormley — Vice President of Chapter Development What
- [Podcasting is the Future of PR](https://progressions.prsa.org/index.php/2022/02/09/podcasting-is-the-future-of-pr/) - Public relations has come a long way from Eduard Bernays, political propaganda and even the press release. We’ve watched it take on the role of social media manager, integrate with marketing, advertising and other communications, as well as dive into the rise of influencers. Today, PR primarily focuses on digital over print. We have been
- [District Conference Preview - PR Advanced: Navigating an Unchartered Future (Boston University 2022)](https://progressions.prsa.org/index.php/2022/02/04/bu-conference/) - This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Boston University’s PRSSA Chapter is proud to host their 15th annual District Conference PR Advanced: Navigating an Unchartered Future on Saturday, February 12, 2022. How did you arrive at your conference theme and what can
- [January 2022 Twitter Chat Recap Back to Basics: Best Practices for Elevating Yourself](https://progressions.prsa.org/index.php/2022/02/02/january-2022-twitter-chat-recap-back-to-basics-best-practices-for-elevating-yourself/) - PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve
- [Three Things December Grads Need to do Right Now](https://progressions.prsa.org/index.php/2022/01/28/three-things-december-grads-need-to-do-right-now/) - First off, congratulations on making it through your college career! It’s an incredible achievement and so exciting that you’ll be entering what we call “the big-kid world.” Whether you know your exact next steps or are still figuring it all out, here are three things that you can do right now to prepare for this
- [The Benefits of Working an Office Job in College](https://progressions.prsa.org/index.php/2022/01/26/the-benefits-of-working-an-office-job-in-college/) - While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus. Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From
- [2021 Rewind: The Top PR Stunts of the Year](https://progressions.prsa.org/index.php/2022/01/21/2021-rewind-the-top-pr-stunts-of-the-year/) - 2021 was an amazing year for PR and marketing campaigns. As brands were continuing to regain lost revenue from the COVID-19 pandemic, they had to figure out ways to creatively engage the consumer. Many of these brands turned to public relations to gain extraordinary, earned media coverage that increased their lost exposure and consumer base
- [Comfort Zone, a Student's Biggest Enemy](https://progressions.prsa.org/index.php/2022/01/14/comfort-zone-a-students-biggest-enemy/) - According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close
- [DEI Practices in PRSSA Chapters](https://progressions.prsa.org/index.php/2022/01/12/dei-practices-in-prssa-chapters/) - For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by
- [A Scoop of Ice Cream With a Dash of PR](https://progressions.prsa.org/index.php/2021/08/06/a-scoop-of-ice-cream-with-a-dash-of-pr/) - Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would
- [Paying Attention to Newsletters Pays Off](https://progressions.prsa.org/index.php/2022/01/07/paying-attention-to-newsletters-pays-off/) - We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information
- [Ignorance is NOT Bliss in Public Relations](https://progressions.prsa.org/index.php/2022/01/05/ignorance-is-not-bliss-in-public-relations/) - “She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better. Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct
- [#LitforPR: Enter the New Year Untamed](https://progressions.prsa.org/index.php/2021/12/31/litforpr-enter-the-new-year-untamed/) - “Untamed” by Glennon Doyle was my second read of 2021 and I think it should be your first of 2022. Doyle recounts her moments of clarity and teaches readers how to find their voices and themselves. While this book is about self-help and not public relations, we produce the best work when we are bringing
- [District Conference Preview: Next Gen: Smashing PRecedents (University of Rhode Island)](https://progressions.prsa.org/index.php/2021/03/10/district-conference-preview-next-gen-smashing-precedents-university-of-rhode-island/) - This article is part of our 2021 District Conference coverage series. For more information on PRSSA District Conferences, click here. The University of Rhode Island’s PRSSA Chapter is thrilled to present our virtual District Conference Next Gen: Smashing PRecedents taking place March 12–13, 2021. We arrived at this theme by reflecting on the ways public
- [#LitforPR: The 7 Habits of Highly Effective PR Pros](https://progressions.prsa.org/index.php/2021/12/22/litforpr-the-7-habits-of-highly-effective-pr-pros/) - Note: This blog was inspired by the book "The 7 Habits of Highly Effective People" by Stephen R. Covey and applied to the field of public relations in the title and body. Your eyes are red from a lack of sleep and too much screen time. The little voice inside your head screams at you
- [How Brands Can Reach Gen Z Every Holiday](https://progressions.prsa.org/index.php/2021/12/29/how-brands-can-reach-gen-z-every-holiday/) - The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find
- [Surviving the Holiday Interrogation as a PR Student](https://progressions.prsa.org/index.php/2021/12/23/surviving-the-holiday-interrogation-as-a-pr-student/) - The smell of soft, buttery rolls wafts into your nose. The aroma comes from the kitchen where your mom is preparing for the family feast. Christmas is a much-needed break from the college grind of microwave meals and little to no sleep. Then the doorbell rings and in comes your distant relatives who you’ve never
- [What's In My Tote: PR Edition](https://progressions.prsa.org/index.php/2021/12/15/whats-in-my-tote-pr-edition/) - Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many
- [“Hope This Blog Finds You Well” — Informal vs. Formal Language](https://progressions.prsa.org/index.php/2021/12/08/hope-this-blog-finds-you-well-informal-vs-formal-language/) - As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important
- [The Perfect Product Launch (Taylor's Version)](https://progressions.prsa.org/index.php/2021/12/10/the-perfect-product-launch-taylors-version/) - Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was
- [It’s Time for Women To Rule the World of Public Relations](https://progressions.prsa.org/index.php/2021/12/03/its-time-for-women-to-rule-the-world-of-public-relations/) - Picture this: It is a post-pandemic world where stadium concerts are actually a thing and your best friend miraculously scored tickets to a Beyoncé concert. The lights go dark and Queen B steps onto the stage to perform one of your favorite songs: “Run the World.” You sing along with Beyoncé to this girl power
- [Scripps PRSSA Shares Its Secrets on How To Be an Outstanding Chapter](https://progressions.prsa.org/index.php/2021/12/02/scripps-prssa-shares-its-secrets-on-how-to-be-an-outstanding-chapter/) - Ohio University’s Hugh M. Culbertson Public Relations Student Society of America Chapter received the 2020–2021 Dr. F.H. Teahan Award for Outstanding Chapter during the 2021 PRSSA International Conference. Winning Outstanding Chapter recognizes Scripps PRSSA as the finest Chapter across the nation, a high honor that the entire Chapter was humbled to receive. However, the successes
- [Why Listening to Podcasts is Important as a PR Professional](https://progressions.prsa.org/index.php/2021/11/24/why-listening-to-podcasts-is-important-as-a-pr-professional/) - Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained
- [Headshot Happy Hour: An Invaluable Fundraising Event](https://progressions.prsa.org/index.php/2021/11/22/headshot-happy-hour-an-invaluable-fundraising-event/) - According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with.
- [YouTubers & Instagrammers & TikTokers, Oh My!](https://progressions.prsa.org/index.php/2021/11/19/youtubers-instagrammers-tiktokers-oh-my/) - From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their
- [PRSSA Latin American Competition: Rising PR Talents from Latin America](https://progressions.prsa.org/index.php/2021/11/17/prssa-latin-american-competition-rising-pr-talents-from-latin-america/) - The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign. The competition was hosted by Universidad Argentina de
- [Healthy Hacks Before Exams](https://progressions.prsa.org/index.php/2021/11/12/healthy-hacks-before-exams/) - *Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health. You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others
- [The ICON Webinar That Changed My Way of Thinking](https://progressions.prsa.org/index.php/2021/11/10/the-icon-webinar-that-changed-my-way-of-thinking/) - As someone who is eager for a career in public relations, thinking about where the industry will be in years to come is fascinating, but also poses lots of questions. However, when Ray Day, the vice chair of Stagwell, spoke at ICON on Oct. 18, he painted a clear way of how we can currently
- [Emily Zugay: TikTok's Graphic Design "Prodigy"](https://progressions.prsa.org/index.php/2021/11/08/emily-zugay-tiktoks-graphic-design-prodigy/) - Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found
- [Fandom and Brand Advocacy](https://progressions.prsa.org/index.php/2021/11/04/fandom-and-brand-advocacy/) - What do you think of when you hear the word “fandom”? How about the word “stan”? Your first thought might be a crowd of screaming girls at a Harry Styles concert. Or maybe you think of a bunch of crazed teenagers fighting for the attention of celebrities online. When I think of fandoms and stans,
- [October Twitter Chat Recap: #PRSSAPRoud: Promoting DE&I in Chapters](https://progressions.prsa.org/index.php/2021/10/29/october-twitter-chat-recap-prssaproud-promoting-dei-in-chapters/) - PRSSA hosted their third Twitter chat of the 2021-2022 school year on October 25, 2021 at 9 p.m. ET. Titled “#PRSSAPRoud: Promoting DE&I in Chapters” this chat, hosted by PRSSA National and Rayna van Beuzekom, vice president of diversity and inclusion, provided a space for important discussions surrounding diversity and inclusion implementation within PRSSA Chapters.
- [3 Scary Social Media Stories and What We Can Learn From Them](https://progressions.prsa.org/index.php/2021/10/29/3-scary-social-media-stories-and-what-we-can-learn-from-them/) - Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer
- [College Athletics: A Brand's Next Sponsorship Candidate?](https://progressions.prsa.org/index.php/2021/10/28/college-athletics-a-brands-next-sponsorship-candidate/) - Many of us are probably familiar with how professional athletes and even head coaches appear in different commercials promoting brands or post on social media about their favorite products. For the longest time, you may have wondered, why can’t college athletes have this opportunity? That has all changed. The NCAA (National Collegiate Athletic Association) ruled on June 30, 2021, that college
- [Why Doesn't Hollywood Award Diverse Artists?](https://progressions.prsa.org/index.php/2021/10/20/why-doesnt-hollywood-award-diverse-artists/) - Diversity is a major issue within the entertainment industry. With major callouts every year from film creatives and celebrities, industry award shows have not changed their ways when choosing a winner for their major categories. The Oscars, Emmys, Academy Awards, Golden Globes are some of the award shows that have lacked showcasing diversity among their
- [Why Companies Should Hire International Students](https://progressions.prsa.org/index.php/2021/10/15/why-companies-should-hire-international-students/) - Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics. International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with
- [How to Be An All-Star PRSSA Member](https://progressions.prsa.org/index.php/2021/10/13/how-to-be-an-all-star-prssa-member/) - After a year and a half of a global pandemic and a long, hot summer, PRSSA is back and better than ever. Whether you’re a new or a returning member, you can kill it as a Chapter member this school year. Be sure to follow your Chapter on Instagram, Twitter and Facebook so you don’t
- [Social Activism and Social Media](https://progressions.prsa.org/index.php/2021/10/08/social-activism-and-social-media/) - For better or worse, social media has been a source of education as people have turned to their phones to guide them through this unprecedented time. It is important to recognize that there is no harm in learning from social media as long as you research what you take in before believing it to be
- [A Professional's Take on Why You Should Attend ICON](https://progressions.prsa.org/index.php/2021/10/05/a-professionals-take-on-why-you-should-attend-icon/) - This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to
- [What Marvel's "Shang-Chi" Means For Asian Representation in Hollywood](https://progressions.prsa.org/index.php/2021/09/29/what-marvels-shang-chi-means-for-asian-representation-in-hollywood/) - Hit sensation, “Crazy Rich Asians” in 2018 directed by Jon M. Chu and written by Kevin Kwan, led to a void in Hollywood that wasn’t fulfilled for many years. That void was the lack of representation in films for all cultures including Asians. While Asian actors have been in Hollywood, they haven’t been the center
- [September Twitter Chat Recap #EthicsMonth: The Importance of Ethics in PR](https://progressions.prsa.org/index.php/2021/09/24/september-twitter-chat-recap-ethicsmonth-the-importance-of-ethics-in-pr/) - PRSSA hosted their second Twitter chat of the 2021-2022 school year on September 20, 2021 at 9 p.m. ET. Titled “#EthicsMonth: The Importance of Ethics in PR” this chat, hosted by PRSSA National and Kayla Holley, vice president of professional development, served as an insightful and informative discussion surrounding ethical practices in PR and how
- [The Importance of News Knowledge in PR](https://progressions.prsa.org/index.php/2021/09/22/the-importance-of-news-knowledge-in-pr/) - It often happens to us that for different reasons, emotional and rational, we move away from the consumption of news, whether on television, radio or social networks. Don't you feel that sometimes the news, especially political news, intoxicates you, makes you feel bad? Possibly yes. In contexts such as those of political campaigns, fake news
- [The Perks of Learning In-Person Again](https://progressions.prsa.org/index.php/2021/09/17/the-perks-of-learning-in-person-again/) - After a year and a half of Zoom University, we are finally back to face-to-face learning at the University of Florida. Let me start out by saying that I do feel safe being in a classroom. Each student does their part by wearing a mask and being vaccinated and/or getting COVID tested regularly. It feels
- [3 Reasons Why You Should Attend Chapter Development Sessions](https://progressions.prsa.org/index.php/2021/09/13/three-reasons-why-you-should-attend-chapter-development-sessions/) - Join PRSSA on September 22nd from 5–7:15 p.m. EDT for the 2021 Chapter Development Sessions. During these sessions, fellow Chapter leaders will speak on numerous topics and share their best practices for other Chapters to implement. In between sessions, participants will have the opportunity to network with hosting Chapter leaders as well as other participants
- [SEO for Future Entrepreneurs](https://progressions.prsa.org/index.php/2021/09/08/seo-for-future-entrepreneurs/) - Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site. Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks
- [August 2021 Twitter Chat Recap #WeArePRSSA](https://progressions.prsa.org/index.php/2021/09/03/august-2021-twitter-chat-recap-weareprssa/) - PRSSA hosted their first Twitter chat of the 2021-2022 school year on August 30, 2021 at 8 p.m. ET. Titled "#WeArePRSSA: Best Practices for Chapters" this chat served as a great resource for Chapter leaders as everyone shared their ideas, experiences and more. Highlights can be found below.
- [How to Rock Your Next Interview](https://progressions.prsa.org/index.php/2021/08/25/how-to-rock-your-next-interview/) - As the summer draws to a close, a new semester approaches with new opportunities. Whether you’re starting your professional career, searching for an internship or gaining a leadership position, you’ll want to nail every interview you walk into. After a year of practicing myself, below are the best tips I have picked up for interviewing.
- [Keys for Success: District Conference Hosting Application Edition](https://progressions.prsa.org/index.php/2021/08/20/keys-for-success-district-conference-hosting-application-edition/) - District Conferences. They’re one of the best ways to help your Chapter with professional development, recruitment and fundraising. Your Chapter will also create meaningful connections and memories along the way. Conferences are also at the forefront of PRSSA brand exposure and overall advancement of the Society. On top of being incredibly rewarding and exciting, there
- [#LitforPR: Why You Should Read How to Win Friends and Influence People by Dale Carnegie](https://progressions.prsa.org/index.php/2021/08/18/litforpr-why-you-should-read-how-to-win-friends-and-influence-people-by-dale-carnegie/) - As a rising senior, I’ve grown to enjoy books that make me feel more prepared for life after college. ‘The real world’, as we like to call it. One day this summer, I found myself roaming through the local Barnes and Nobles in search of an enlightening tale on how to be successful. When I
- [3 Things I Learned From Reaching Out](https://progressions.prsa.org/index.php/2021/08/11/3-things-i-learned-from-reaching-out/) - “The currency of real networking is not greed but generosity.” I believe this quote to be true. Over the past month, I have experienced it firsthand. Like many college students, I began applying to numerous internships before my spring classes even ended. Unfortunately, I was not hired, and I was left wondering how I was
- [SEO is the Future of PR: Here's Why](https://progressions.prsa.org/index.php/2021/08/04/seo-is-the-future-of-pr-heres-why/) - A wise professor once told me, “Your network is your net worth” and “to be effective in publicity, consider PR to stand for personal relationships.” Any PR hopeful worth their salt knows that public relations is a relationship game. That’s why we go out of our way to join organizations like PRSSA/PRSA; we don’t just
- [Strat Comm Without Borders](https://progressions.prsa.org/index.php/2021/07/30/strat-comm-without-borders/) - Communication is often one of the first concerns students who study abroad have. Language is such a big part of experiencing a culture that it may completely isolate an outsider. While it is true that understanding the language is a critical part of communicating, learning how to correctly pronounce parmesan or bruschetta is much easier
- [Why Apply to Host A Chapter Development Session](https://progressions.prsa.org/index.php/2021/07/28/why-apply-to-host-a-chapter-development-session/) - Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year. Previously, Chapter Development Sessions were held during the International Conference but
- [Podcasting: A New Way to Popularize Old TV Favorites](https://progressions.prsa.org/index.php/2021/07/21/podcasting-a-new-way-to-popularize-old-tv-favorites/) - Podcasts have been rising in popularity for years now and celebrities are hopping on the trend. Actors are switching to the role of the viewers by hosting their own podcasts as they rewatch their shows episode by episode. Others use their podcasts to interview fellow cast and crew members about their time on the show
- [Building the Best Personal Brand](https://progressions.prsa.org/index.php/2021/07/14/building-the-best-personal-brand/) - Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking
- [What You Could Be Doing This Summer to Improve](https://progressions.prsa.org/index.php/2021/07/07/what-you-could-be-doing-this-summer-to-improve/) - What You Could Be Doing This Summer to Improve We’ve all been there — it’s summer, classes are out and you want to continue building your resume. If you don’t have an internship, what else can you do? The options for online learning opportunities are endless, but which ones are worth your time? I’m here
- [Why Communicators Need to be Video Fluent](https://progressions.prsa.org/index.php/2021/07/02/why-communicators-need-to-be-video-fluent/) - Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos
- [Victoria's Secret Rebrand: Better Late Than Never](https://progressions.prsa.org/index.php/2021/06/30/victorias-secret-rebrand-better-late-than-never/) - Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act
- [#LitforPR: Applying The Four Agreements by Don Miguel Ruiz to Public Relations](https://progressions.prsa.org/index.php/2021/06/25/litforpr-applying-the-four-agreements-by-don-miguel-ruiz-to-public-relations/) - The Four Agreements by Don Miguel Ruiz is a short and sweet book about living your best life. Ruiz highlights four main agreements that we must hold ourselves to in order to achieve greatness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. Though we should implement
- [Navigating A Virtual World](https://progressions.prsa.org/index.php/2021/06/23/navigating-a-virtual-world/) - Like many other students, I was not prepared for my entire life to become virtual in March 2020. As we approach over a year of everything being virtual, I am reflecting on what I’ve learned. While it has not been easy, there are a few things we can do to improve our virtual world. The
- [Battling Burnout](https://progressions.prsa.org/index.php/2021/06/16/battling-burnout/) - Burnout is “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration,” according to Merriam-Webster. If this definition applies to you, you’re not alone. College students across the globe recently concluded that 2020 has been the most challenging and mentally-exhausting year to date due to the pandemic. Virtual
- [From Meme to Dream: Crocs](https://progressions.prsa.org/index.php/2021/06/18/from-meme-to-dream-crocs/) - 2020 was truly an unusual year, and the recent comeback of Crocs is remarkable. The company is known for its trendy shoes that went from popular to passé as its demographic shifted from the young to older individuals. With revolutionary rebranding, Crocs has reemerged as a fashionable brand again. Like every child growing up in
- [The Case of Glossier and @outtathegloss: How to Handle a PR Crisis](https://progressions.prsa.org/index.php/2021/06/14/the-case-of-glossier-and-outtathegloss-how-to-handle-a-pr-crisis/) - Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London.
- [How to Celebrate APIDA Heritage All Year Long](https://progressions.prsa.org/index.php/2021/05/31/how-to-celebrate-apida-heritage-all-year-long/) - Asian, Pacific Islander, and Desi American (APIDA) Heritage Month may be ending soon, but the celebration is not over. We are living through an extraordinary moment in our nation’s history as we begin to shed light on ALL communities and work to become fully inclusive. As an Asian American, I cannot tell you how excited
- [Be A Fan of What You Do](https://progressions.prsa.org/index.php/2021/06/11/be-a-fan-of-what-you-do/) - “Do what you love and love what you do” is one cliché that I have found to be accurate. However, I feel that it does have to be altered to “be a fan of what you do.” That’s right, a fan. The past few years of my life have been marked by music, more specifically,
- [The Importance of Diversifying Your Internship Portfolio](https://progressions.prsa.org/index.php/2021/06/09/the-importance-of-diversifying-your-internship-portfolio/) - There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn't agree more. Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition
- [Small Town Life Offers Opportunity for PR Greatness](https://progressions.prsa.org/index.php/2021/06/07/small-town-life-offers-opportunity-for-pr-greatness/) - “Just a small-town girl, living in a lonely world…” If my life were a movie, these famous Journey lyrics would play as the opening scene begins. Fast-forward and I am a senior in college envisioning my future after I walk across the stage, bachelor’s degree in hand, ready to start the next chapter of my
- [The Principles of Pronouns](https://progressions.prsa.org/index.php/2021/06/04/the-principles-of-pronouns/) - Preface: Using she/they pronouns does not make me understand the trans experience. The following article is based on my personal experience using she/they pronouns. I have not and will not face the discrimination trans-identifying people do. I can only speak on behalf of myself. Why Do Pronouns Matter? I started using she/they pronouns last year.
- [Juggling Expectations and Reality in an Internship](https://progressions.prsa.org/index.php/2021/06/02/juggling-expectations-and-reality-in-an-internship/) - What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it's important to acknowledge what you're expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running
- [“Be confident, my Asian friends.” A Commentary on Asian Representation in PR](https://progressions.prsa.org/index.php/2021/05/24/be-confident-my-asian-friends-a-commentary-on-asian-representation-in-pr/) - As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story,
- [Toggl Tracking Hours Leads to a Better Workflow](https://progressions.prsa.org/index.php/2021/05/26/toggl-tracking-hours-leads-to-a-better-workflow/) - For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s
- [All for Autism Awareness: Montclair State University PRSSA Hosts PRofessional Development Week](https://progressions.prsa.org/index.php/2021/05/21/all-for-autism-awareness-montclair-state-university-prssa-hosts-professional-development-week/) - For its annual Autism New Jersey Fundraiser, Montclair State University PRSSA faced a challenge like never before. Over the past eight years, Montclair’s Chapter has raised over $40,000 collectively in donations for the organization. However, this year’s fundraiser would have to be done completely online due to COVID-19. Despite this challenge, the Chapter moved forward
- [Save The Crew: Breaking Down the Columbus SC Rebrand](https://progressions.prsa.org/index.php/2021/05/17/save-the-crew-breaking-down-the-columbus-sc-rebrand/) - A learning experience. This PR crisis shows just how powerful brand affinity is in sports. As my sports marketing professor recited to my class this past semester multiple times “marketing sports is a lot different than marketing toothpaste,” and this example illustrates just that and then some. Sports PR pros in particular need to be
- [Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace](https://progressions.prsa.org/index.php/2021/05/19/changing-your-outlook-on-unfortunate-circumstances-the-importance-of-flexibility-in-the-workplace/) - Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the
- [Ben & Jerry’s Aims “420” CSR Sights on Cannabis Reform](https://progressions.prsa.org/index.php/2021/05/14/ben-jerrys-aims-420-csr-sights-on-cannabis-reform/) - The post also includes a Ben & Jerry’s truck in front of the US Capitol Building, saying “Tell Congress: Legalization without justice is half baked. Pass the MORE Act NOW!” These posts got people talking about this issue and were calling on Congress to legalize cannabis while also bringing justice to people of color who
- [How to Sell Yourself](https://progressions.prsa.org/index.php/2021/05/12/how-to-sell-yourself/) - COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and
- [Lessons From Essay Contests: How to Write Faster and Easier](https://progressions.prsa.org/index.php/2021/05/10/lessons-from-essay-contests-how-to-write-faster-and-easier/) - Writing is hard. Especially PR writing. When I heard that PR students do a ton of writing, I pictured sitting at a clean desk with big windows, writing witty and delightful content that everyone loved. I didn’t realize that PR writing was grueling, messy, frustrating work — the type of writing that makes revision feel
- [The Bright Side: How Virtual Learning Opened Opportunities To Network](https://progressions.prsa.org/index.php/2021/05/07/the-bright-side-how-virtual-learning-opened-opportunities-to-network/) - A little over a year ago, my university was unexpectedly shut down out of an ‘abundance of caution’ amid the emerging COVID-19 pandemic, like a multitude of other universities. Not a week had passed when we received the email that stated we would be moving to virtual learning for the rest of the semester, followed
- [Communicating the Truth](https://progressions.prsa.org/index.php/2021/05/04/communicating-the-truth/) - Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve. These are not new concepts. What is new and causing greater concern and
- [What I’ve Learned from Being a District Ambassador](https://progressions.prsa.org/index.php/2021/05/05/what-ive-learned-from-being-a-district-ambassador/) - Without any hesitation, last June I applied to be a PRSSA District Ambassador. I was so excited to apply and yearned to be more involved with PRSSA on the National level. I knew this was a huge leap and when I found out I had been accepted to be a District Ambassador, I was ecstatic.
- [How to Build Your Confidence Without Work Experience](https://progressions.prsa.org/index.php/2021/05/03/how-to-build-your-confidence-without-work-experience/) - If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage
- [Learning From Mistakes: How PR Students Feel About University Communications During COVID-19](https://progressions.prsa.org/index.php/2021/04/30/learning-from-mistakes-how-pr-students-feel-about-university-communications-during-covid-19/) - Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a
- [Resumen del District Conference ImPRoving: The Revolution of PR (Universidad de San Martín de Porres 2021)](https://progressions.prsa.org/index.php/2021/04/28/resumen-del-district-conference-improving-the-revolution-of-pr-universidad-de-san-martin-de-porres-2021/) - Por segunda vez en su historia, el capítulo PRSSA de la Universidad de San Martín de Porres (USMP) organizó una District Conference titulada “ImPRoving: The Revolution of PR.” En esta oportunidad, los estudiantes peruanos hicieron un árduo trabajo organizando esta conferencia virtual de tres días en Zoom del 6 al 8 de abril y que
- [District Conference Recap: ImPRoving: The Revolution of PR (Universidad de San Martín de Porres 2021)](https://progressions.prsa.org/index.php/2021/04/28/district-conference-recap-improving-the-revolution-of-pr-universidad-de-san-martin-de-porres-2021/) - For the second time in its history, the Universidad de San Martín de Porres (USMP) PRSSA Chapter hosted a District Conference. In this opportunity, the Peruvian Chapter hosted a three-day virtual conference that received more than 290 students each day. “ImPRoving: The Revolution of PR” was held on April 6, 7 and 8, being the
- [Leadership Assembly Recap (Virtual — 2021)](https://progressions.prsa.org/index.php/2021/04/26/leadership-assembly-recap-virtual-2021/) - On April 15 and 16, PRSSA National held its annual Leadership Assembly, where leaders of PRSSA Chapters around the country gathered to learn more about leadership and networking with their peers. This was also a chance for members to meet the PRSSA 2021–2022 National Committee. To start off the Assembly, networking began in a virtual
- [The PRSSA and Finn Partners Program Experience — Part 2](https://progressions.prsa.org/index.php/2021/04/23/the-prssa-and-finn-partners-program-experience-part-2/) - This article offers reflections from various PRSSA students who participated in “Partners for Diversity: The Internship Preview” a collaborative program created by PRSSA and FINN Partners. To learn more about the program, see part one of our coverage here. Giselle Gallegos — California State University, Fullerton My recent participation in the FINN Partners x PRSSA
- [On the Line: Promoting Civility at the University of South Carolina and Beyond](https://progressions.prsa.org/index.php/2021/04/21/on-the-line-promoting-civility-at-the-university-of-south-carolina-and-beyond/) - Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical
- [April Twitter Chat Recap: #NeverStopLearning](https://progressions.prsa.org/index.php/2021/04/19/april-twitter-chat-recap-neverstoplearning/) - PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled "Never Stop Learning: Transitions and Mentorship", this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be
- [My PRSSA and FINN Partners Journey](https://progressions.prsa.org/index.php/2021/04/12/my-prssa-and-finn-partners-journey/) - ICYMI: Check out The PRSSA and Finn Partners Program Experience – Part 1 I was first introduced to public relations in one of my news writing classes at the University of North Texas. As a broadcast journalism major, our assignment was to write a press release. It didn’t mean much then, but when I began
- [The Nexus of Net Net Synergy — Interview with Matt Prince](https://progressions.prsa.org/index.php/2021/04/16/the-nexus-of-net-net-synergy-interview-with-matt-prince/) - A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped
- [Why You Need To Join Clubhouse](https://progressions.prsa.org/index.php/2021/04/14/why-you-need-to-join-clubhouse/) - If by now you do not have the Clubhouse app downloaded, you might be living under a rock ... No worries. I am here to put you up to speed on the latest tech news. Word on the street is there is a new social networking app in town, but this one is different. Clubhouse
- [The PRSSA and Finn Partners Program Experience — Part 1](https://progressions.prsa.org/index.php/2021/04/07/the-prssa-and-finn-partners-program-experience-part-1/) - Last year, I wrote an article about how unpaid internships perpetuate the racial wealth gap inequity and therefore prevent the PR industry from becoming more diverse. To address this issue, PRSSA teamed up with Finn Partners to launch a two-day mentorship program for diverse members, called “Partners for Diversity: The Internship Preview.” The program aimed
- [Tools of the Trade: New Software for your Workflow](https://progressions.prsa.org/index.php/2021/04/09/tools-of-the-trade-new-software-for-your-workflow/) - Academics, student involvement, internships, work — oh my! Sometimes it can feel that students need to be involved in everything and have it all together. Let's be real — as much as we would all love to, most of us don't have it all together. However, I've compiled a few of my favorite digital tools
- [Standing in Solidarity with the AAPI Community to #StopAsianHate](https://progressions.prsa.org/index.php/2021/04/05/standing-in-solidarity-with-the-aapi-community-to-stopasianhate/) - Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”. Comments such as those referring to COVID-19 as the “Chinese Virus” are
- [March Twitter Chat Recap: #MarchOnPRSSA](https://progressions.prsa.org/index.php/2021/03/31/march-twitter-chat-recap-marchonprssa/) - PRSSA’s celebration of Women’s History Month continued with our latest Twitter chat. “March On: Building the Courage to Create Change” was hosted by PRSSA National and Haniya Shariff, vice president of diversity and inclusion on March 22nd, 2021 at 9 p.m. ET. The chat cultivated discussions around the current challenges women face in their careers
- [PR News Recap— March 2021](https://progressions.prsa.org/index.php/2021/03/29/pr-news-recap-march-2021/) - The end of March is upon us and so is our March PR News Recap. Members of the Publications Subcommittee are here to recap some of our top news stories of the month in the world of public relations and communications. This time around we have Harry Styles, brackets galore, and a new initiative from
- [Please, Don’t Tell Me “Happy Women’s Day”](https://progressions.prsa.org/index.php/2021/03/26/please-dont-tell-me-happy-womens-day/) - Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this
- [District Conference Preview- Welcome to the Neighborhood (Point Park University and Duquesne University)](https://progressions.prsa.org/index.php/2021/03/25/district-conference-preview-welcome-to-the-neighborhood-point-park-university-and-duquesne-university/) - This article is part of our 2021 District Conference coverage series. For more information on PRSSA District Conferences, click here. (Answers from Emma Christley, Chapter president and Conference Committee co-chair, Point Park University) Q1: How did you arrive at your conference theme, and what can members expect to see at this conference? We thought about this
- [District Conference Recap: Next Gen: Smashing Precedents (University of Rhode Island 2021)](https://progressions.prsa.org/index.php/2021/03/24/district-conference-recap-next-gen-smashing-precedents-university-of-rhode-island-2021/) - This article is part of our 2021 District Conference coverage series. For more information on PRSSA District Conferences, click here. For the first time in the Chapter’s history, University of Rhode Island PRSSA was able to host a District Conference. This virtual conference, titled “Next Gen: Smashing Precedents,” took place on Friday, March 12 and Saturday,
- [District Conference Recap: PRogress Through Tech (Temple University 2021)](https://progressions.prsa.org/index.php/2021/03/23/district-conference-recap-progress-through-tech-temple-university-2021/) - This article is part of our 2021 District Conference coverage series. For more information on PRSSA District Conferences, click here. After almost two years in the making, “PRogress Through Tech” was brought to life by Temple University’s PRSSA Chapter on March 13, 2021. With attendance from seven different schools and over 60 students and professionals, “PRogress
- [The Importance of Passion in PR](https://progressions.prsa.org/index.php/2021/03/19/the-importance-of-passion-in-pr/) - In a field driven by storytelling, passion drives public relations. This is something I've especially noticed during my time with Relief Communications, LLC., a small public relations firm in Philadelphia working within the nonprofit sector. As the firm’s only intern, I've completed a variety of projects for clients such as Mural Arts Philadelphia, Historic Philadelphia,
- [“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding](https://progressions.prsa.org/index.php/2021/03/17/youve-got-mail-tips-to-deliver-a-successful-rebranding/) - “Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987,
- [Practicing Public Relations in the Age of Cancel Culture](https://progressions.prsa.org/index.php/2021/03/15/practicing-public-relations-in-the-age-of-cancel-culture/) - The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas
- [Taylor Swift’s Hidden Message- a Smart Marketing Move](https://progressions.prsa.org/index.php/2021/03/12/taylor-swifts-hidden-message-a-smart-marketing-move/) - On February 11, Taylor Swift announced “Fearless” would be the first rerecorded album to be released, and “Love Story” is going to be the first single. When she announced this in an Instagram post, she posted a message that says how the original album, released in 2008, doesn’t tell her whole story, and she is
- [National Committee Spotlight: Career Services](https://progressions.prsa.org/index.php/2021/03/08/national-committee-spotlight-career-services/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Zane Landin — Vice President of Career Services What is
- [District Conference Recap: PR Advanced Powered by Purpose (Boston University 2021)](https://progressions.prsa.org/index.php/2021/03/05/district-conference-recap-pr-advanced-powered-by-purpose-boston-university-2021/) - The much-awaited Boston University PRSSA District Conference dubbed “PR Advanced Powered By Purpose”, was held virtually on Saturday February 20, 2021. With about 50 students in attendance, the conference aimed to bridge the gap between industry professionals and public relations students who wish to pursue successful careers after school. There were 14 conference speakers drawn
- [PR News Recap— February 2021](https://progressions.prsa.org/index.php/2021/03/03/pr-news-recap-february-2021/) - 2021 is well underway and there is plenty to talk about in this month’s PR News Recap. Members of the Publications Subcommittee and I break down some of our favorite news stories below, ranging from streaming services and the Super Bowl to Edelman and more. See more below: iCarly Debuts on Netflix, setting the stage
- [February Twitter Chat Recap— #PRSSAPower](https://progressions.prsa.org/index.php/2021/03/01/february-twitter-chat-recap-prssapower/) - PRSSA’s District Conference season for 2021 kicked off recently with the successful hosting of both Boston University’s and the University of Florida’s respective District Conferences. Following this, PRSSA National hosted our latest Twitter chat, “Power of Connections: The Importance of Networking & District Conferences.” Hosted by PRSSA National and Rachel Meltzer, vice president of events
- [Investing in the Future of Public Relations: UTA PRSSA Launches Diversity Fund](https://progressions.prsa.org/index.php/2021/02/24/investing-in-the-future-of-public-relations-uta-prssa-launches-diversity-fund/) - Adapted Diversity Fund Graphic courtesy of Chelsea Akpan, a UTA alumna. The events from the last few years that have caused outrage and called for social justice serve as a wakeup call to everyone. This past summer when the entire country witnessed the unjust killing of George Floyd and social movements took center stage, the
- [Black History Month Spotlight: Communicating While Black After 2020](https://progressions.prsa.org/index.php/2021/02/25/black-history-month-spotlight-communicating-while-black-after-2020/) - Black Lives Matter. This should be obvious, yet last spring led to these three words screaming loudly in the consciousness of the United States of America. The country (and the world) was facing a surging coronavirus pandemic, yet we were in the midst of what some called a “second pandemic” — one of racism and
- [National Committee Spotlight: Member Services](https://progressions.prsa.org/index.php/2021/02/26/national-committee-spotlight-member-services/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Jenna Renaud — Vice President of Member Services What is
- [National Committee Spotlight: Events and Fundraising](https://progressions.prsa.org/index.php/2021/02/19/national-committee-spotlight-events-and-fundraising/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Rachel Meltzer — Vice President of Events and Fundraising
- [District Conference Preview- Stories of the Sunshine State (University of Florida)](https://progressions.prsa.org/index.php/2021/02/18/district-conference-preview-stories-of-the-sunshine-state-university-of-florida/) - In anticipation of our upcoming 2021 District Conferences, I recently asked our District Conference Committees to give us a sneak preview at what we can expect at each conference. Starting with “Stories of the Sunshine State,” Progressions will offer readers some insider information about our District Conferences. For more information (including registration links) click here.
- [National Committee Spotlight: Chapter Development](https://progressions.prsa.org/index.php/2021/02/17/national-committee-spotlight-chapter-development/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Tiffany Ellington – Vice President of Chapter Development What
- [Black History Month Spotlight- Black or Best?](https://progressions.prsa.org/index.php/2021/02/10/black-history-month-spotlight-black-or-best/) - Have you ever felt entitled to something because of your race? Do you feel that you deserve a seat in a top company because you are Black? Perhaps, Black History Month might be a rare occasion to reflect on our rightful place as “Black people”. This year’s theme on “The Black Family: Representation, Identity and
- [National Committee Spotlight: Professional Development](https://progressions.prsa.org/index.php/2021/02/12/national-committee-spotlight-professional-development/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Rachel Kimmel – Vice President of Professional Development
- [National Committee Spotlight: Brand Engagement](https://progressions.prsa.org/index.php/2021/02/08/national-committee-spotlight-brand-engagement/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Zach Ferenchak – Vice President of Brand Engagement
- [National Committee Spotlight: Diversity and Inclusion](https://progressions.prsa.org/index.php/2021/02/05/national-committee-spotlight-diversity-and-inclusion/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Haniya Shariff – Vice President of Diversity and
- [Brands Respond to President Biden Inauguration- An Analysis](https://progressions.prsa.org/index.php/2021/02/03/brands-respond-to-president-biden-inauguration-an-analysis/) - Just hours after the inauguration, Biden also stated that his administration plans to reincorporate the United States into the Paris climate agreement, which was signed almost six years ago in order to take action to reverse global warming. In light of this news, Audi posted a photo on Twitter with the new e-tron GT model
- [Black History Month Spotlight- Recognizing Creative Talent](https://progressions.prsa.org/index.php/2021/02/01/black-history-month-spotlight-recognizing-creative-talent/) - This post is part of PRSSA National’s series highlighting the experiences of Black members in our community. Have a story to share? Reach out to us. I stumbled across public relations around my sophomore year when I was in community college. I was very unaware of what I wanted to major in at a full-time
- [National Committee Spotlight: Digital Communications](https://progressions.prsa.org/index.php/2021/01/29/national-committee-spotlight-digital-communications/) - This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Katy Belanger – Vice President of Digital Communications
- [National Committee Spotlight: National President](https://progressions.prsa.org/index.php/2021/01/27/national-committee-spotlight-national-president/) - As we start the second half of this National Committee’s term, I wanted to give an opportunity for each member to briefly reflect on their experience and offer some insight into their respective roles. Starting with our National President, the National Committee Spotlight series will highlight each National Committee member as we approach our National
- [January Twitter Chat Recap- Career Development Month](https://progressions.prsa.org/index.php/2021/01/25/january-twitter-chat-recap-career-development-month/) - PRSSA's Career Development Month celebration continued with our January 2021 Twitter chat. Titled "Career Development Month - Distinguish Yourself", this chat brought PRSSA students together to discuss how we all can take charge of our careers as we begin the new year. Highlights can be found below or at this link. Be sure to join
- [How TikTok Helped Olivia Rodrigo’s “drivers license” Gain Its Popularity](https://progressions.prsa.org/index.php/2021/01/18/how-tiktok-helped-olivia-rodrigos-drivers-license-gain-its-popularity/) - On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media
- [Among Us- Virtual Socials that go Beyond Zoom](https://progressions.prsa.org/index.php/2021/01/21/among-us-virtual-socials-that-go-beyond-zoom/) - One of the long-term results of the COVID-19 pandemic has been the shift to a virtual work environment. Many companies are continuing to embrace remote workforces and are even expanding their recruitment tactics to build a workforce that is spread across states, countries, and even continents. This shift to a virtual workplace has resulted in
- [How To Conquer The Most Dreaded Interview Question](https://progressions.prsa.org/index.php/2021/01/22/how-to-conquer-the-most-dreaded-interview-question/) - Who knew four little words could be so intimidating? It seems so simple, yet no one ever knows the best way to respond. If you’ve been struggling to find the perfect answer to this daunting question, don’t worry. You are not alone. I, too, have found myself stumped, scrolling through interview TikTok hoping someone would
- [How to Plan Virtual Events During a Pandemic](https://progressions.prsa.org/index.php/2021/01/13/how-to-plan-virtual-events-during-a-pandemic/) - As a result of COVID-19, companies have had to learn how to best communicate with their customers and their employees virtually. Platforms such as Zoom, Microsoft Teams, Cisco WebEx and many more have allowed for companies to continue to meet in large groups. For public relations professionals, this meant many of the traditional forms of
- [Making the Most of Your Internships](https://progressions.prsa.org/index.php/2021/01/15/making-the-most-of-your-internships/) - It was my first day at my first internship at a marketing and public relations agency in Rocky Mount, NC. A writer at heart, I prefer to be behind the scenes, and the thought of doing broadcast journalism or being on a green screen, quite frankly, made me want to run and hide. The morning
- [Best Practices For Chapter Recruitment During COVID-19](https://progressions.prsa.org/index.php/2021/01/12/best-practices-for-chapter-recruitment-during-covid-19/) - Recruiting new members for your Chapter can seem like a challenge, but especially now. Chapters large and small are revamping their current membership tactics to retain and recruit new members. Take a look at the tactics and ideas below to help your Chapter recruit new members even during COVID-19. Let’s Get Personal! Social media posts
- [“For You”: TikTok as a Networking Tool](https://progressions.prsa.org/index.php/2020/12/21/for-you-tiktok-as-a-networking-tool/) - As many other Gen Zer’s do on their casual Tuesday nights, I found myself scrolling through the “For You Page” on the vastly popular app, TikTok. I stumbled upon a video of another college student starting a “LinkedIn chain”. Although I didn’t know what to expect, nor did I know what a LinkedIn chain entailed,
- [Student Reflection: Serving as Director of Diversity and Inclusion](https://progressions.prsa.org/index.php/2020/12/18/student-reflection-serving-as-director-of-diversity-and-inclusion/) - This time last year, if someone told me I would be the director of Diversity and Inclusion (D&I) for Temple University’s Chapter of PRSSA, I would’ve thought they were crazy. Our mentorship program put me in the pathway of Cindy Chen, who was the Chapter’s treasurer at the time. Even though I had little to
- [The Power of a Portfolio](https://progressions.prsa.org/index.php/2020/12/16/the-power-of-a-portfolio/) - When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application,
- [Stop Looking, Start Acting: Why You Should Cold Email](https://progressions.prsa.org/index.php/2020/12/14/stop-looking-start-acting-why-you-should-cold-email/) - Have you ever caught yourself browsing online for hours looking for the perfect internship? You might come across thousands of internships but realize they are not exactly what you are looking for. I can relate to this. I think we all can relate to this. Living in a small town with no public relations firms
- [TikTok Your Way to the Top](https://progressions.prsa.org/index.php/2020/12/11/tiktok-your-way-to-the-top/) - Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the
- [Student Insight- PRSSA Celebrates National Native American Heritage Month](https://progressions.prsa.org/index.php/2020/12/07/student-insight-prssa-celebrates-national-native-american-heritage-month/) - The Combatting Misconceptions and Overcoming Challenges Confirmation Panel, celebrating Native American Heritage Month, was an eye-opening conversation about the obstacles, experiences and stereotypes Native Americans encounter in the media and in the public relations field. When I first saw this panel advertised on Twitter, I was immediately intrigued. I had never seen PRSSA or PRSA
- [Being Out in a Professional Environment](https://progressions.prsa.org/index.php/2020/12/09/being-out-in-a-professional-environment/) - I came out at 15. When I came out, I was attending a high school in a progressive neighborhood that had an openly gay principal, and I had multiple gay teachers. I never felt scared to show up as myself. Now, I attend the University of Florida, a southern school with a primarily white, cisgender
- [The Influencer Intersection of PR](https://progressions.prsa.org/index.php/2020/12/04/the-influencer-intersection-of-pr/) - As a student in the public relations industry, I have become consumed with all things social media. I find myself drawn to brand identities and taking a behind-the-scenes peek at how a company can be successful in the social media space. One avenue that I have always found particularly fascinating is influencers. As someone who
- [How Should PR Handle Suicide Awareness?](https://progressions.prsa.org/index.php/2020/12/02/how-should-pr-handle-suicide-awareness/) - In the United States, suicide is one of the leading causes of death among Americans. According to the CDC, in 2018, there were 48,344 suicides among Americans, making it one of the leading causes of death. When it comes to the public relations industry, suicide can be a hard topic to discuss. Organizations like The
- [Books to Read Before This Year Ends](https://progressions.prsa.org/index.php/2020/11/30/books-to-read-before-this-year-ends/) - With the weather getting cooler and holidays approaching, it is that time of year where we are about to find ourselves inside more with a little extra free time. Instead of watching Netflix for countless hours, we could spend our time learning about how to get ahead in the ever-evolving public relations industry. Here are
- [Should You Continue to Research During a Global Pandemic?](https://progressions.prsa.org/index.php/2020/11/25/should-you-continue-to-research-during-a-global-pandemic/) - The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility. Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social
- [How Are Hospitals Using Instagram to Promote Masks?](https://progressions.prsa.org/index.php/2020/11/23/how-are-hospitals-using-instagram-to-promote-masks/) - Many government and non-government organizations alike are currently communicating the importance of wearing a mask. Strategies for communicating this, along with reactions to these strategies, have varied. Much to the reflection of America’s attitude towards masks, hospitals have mixed strategies towards mask encouragement on Instagram. Some take a more passive, “all in this together” approach, while
- [How to Enhance Your Digital Portfolio](https://progressions.prsa.org/index.php/2020/11/20/how-to-enhance-your-digital-portfolio/) - In present day, it appears everything has gone digital, and that includes portfolios. We are doing away with bringing in physical copies of our work to potential employers and, instead, showing them our work digitally or what we have done on the Internet. When making a digital portfolio, it is important for it to stand
- [Technology for a more Inclusive world](https://progressions.prsa.org/index.php/2020/11/13/technology-for-a-more-inclusive-world/) - When you wake up in the morning, you may check your phone for a few minutes, get out of bed, walk to the bathroom, brush your teeth, walk back to your room, change clothes, go downstairs for breakfast and head out the door. You most likely do these things without real thought and care about
- [Five Ways Your Voice Isn’t Making You Stand Out](https://progressions.prsa.org/index.php/2020/11/09/five-ways-your-voice-isnt-making-you-stand-out/) - Have you ever encountered someone who projected so much power in the sound of their voice that they instantly became the center of attention in the room? Did you know that your first few seconds of speech has an influence on how people perceive your socio-economic status, intelligence level and the amount of attention you
- [Artificial Intelligence in Public Relations](https://progressions.prsa.org/index.php/2020/11/11/artificial-intelligence-in-public-relations/) - Editor’s note: Artificial intelligence is a growing technology in the public relations and communications world. At ICON 2020, there were multiple sessions detailing how the technology could impact the future of analytics, media buying, message curation and more. Emelie Brown, a junior at Samford University, recently submitted a piece detailing some of the ways AI crosses
- [Leading Temple PRSSA to the Diversity Action Alliance](https://progressions.prsa.org/index.php/2020/11/06/leading-temple-prssa-to-the-diversity-action-alliance/) - This year I have the opportunity to lead the Temple University Chapter of PRSSA. One of my personal goals for our Chapter is to lead in diversity and inclusion by truly committing to the best practices. This summer, as the Black Lives Matter movement was picking up, I realized how important it is to stand
- [ICON 2020 Session Highlight- Inclusion and Addressing Imposter Syndrome](https://progressions.prsa.org/index.php/2020/11/04/icon-2020-session-highlight-inclusion-and-addressing-imposter-syndrome/) - This post is part of PRSSA’s ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay,the official blog of PRSA. Corporate diversity and inclusion have been hot topics for the past few years and lately have gained more attention through social justice movements like Black Lives
- [ICON 2020 Session Highlights](https://progressions.prsa.org/index.php/2020/11/02/icon-2020-session-highlights/) - This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. ICON 2020 featured four days full of breakout sessions covering various areas of the communications industry. PRSSA student attendees were able to attend
- [PRSSA at ICON 2020](https://progressions.prsa.org/index.php/2020/10/30/prssa-at-icon-2020/) - This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty.
- [ICON 2020: How to Prepare for a Virtual Conference](https://progressions.prsa.org/index.php/2020/10/23/icon-2020-how-to-prepare-for-a-virtual-conference/) - Every year, PRSSA hosts an International Conference for PRSSA member and students. This event changes locations every year; last year it was in San Diego, Calif. and this year it was supposed to be in Nashville, Tenn. The now virtual conference, ICON 2020, will be held from October 26–29 online and will feature many amazing
- [How to Pivot and Grow during a pandemic](https://progressions.prsa.org/index.php/2020/10/21/how-to-pivot-and-grow-during-a-pandemic/) - A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused,
- [BLM– Do not let it be a PR boost](https://progressions.prsa.org/index.php/2020/10/19/blm-do-not-let-it-be-a-pr-boost/) - Diversity is a discussion that comes and goes. Earlier this year the death of George Floyd, Breonna Taylor, Daniel Prude, and many others within the Black community sparked protests in the United States, followed by a burst of support around the world. This became an unavoidable topic within the corporate world as organizations across all
- [Cancel Culture Hits Disney's Mulan- An Explanation](https://progressions.prsa.org/index.php/2020/10/16/cancel-culture-hits-disneys-mulan-an-explanation/) - Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney's live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive
- [PRoud to be Latin- Stories of PRSSA Students in Latin America](https://progressions.prsa.org/index.php/2020/10/14/proud-to-be-latin-stories-of-prssa-students-in-latin-america/) - As Hispanic Heritage Month comes to an end, it is important to remember that our responsibility, as future professionals, is to keep promoting D&I initiatives in our future organizations and companies in order to build a better society. In fact, thanks to an Instagram post made by PRSSA National, we now know that only 5.7%
- [October Twitter Chat Recap- #PRoud to be Diverse](https://progressions.prsa.org/index.php/2020/10/12/october-twitter-chat-recap-proud-to-be-diverse/) - The ongoing discussion around diversity, equity, and inclusion hit Twitter recently for many PRSSA students as PRSSA National hosted their latest Twitter chat. “#PRoud to be Diverse: The Importance of D&I in Chapters” was hosted by PRSSA National and Haniya Shariff, the PRSSA vice president of diversity and inclusion. The Twitter chat generated discussions on
- [In the Game: Chatting Xbox PR and More with Henry Kenney III](https://progressions.prsa.org/index.php/2020/10/09/in-the-game-chatting-xbox-pr-and-more-with-henry-kenney-iii/) - One of the great things about pursuing a career in public relations is the opportunity to work with some of your all-time favorite brands in an industry you love. For those of you who know me, my favorite industry is without a doubt the video games industry. I hope to one day use my storytelling
- [PR News Recap- September](https://progressions.prsa.org/index.php/2020/10/05/pr-news-recap-september/) - September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In
- [Clash of the Coffees](https://progressions.prsa.org/index.php/2020/10/07/clash-of-the-coffees/) - On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content
- [It Builds Character](https://progressions.prsa.org/index.php/2020/10/04/it-builds-character/) - Editor’s Note: The following blog post reflects the opinions and thoughts of the author alone and should not be viewed as official statements or positions of PRSSA. PRSA/PRSSA advocates for employers to offer interns compensation in the form of class credit or financial compensation. For more information on content guidelines, see the Progressions blog policy.
- [The Internship the Universe Didn’t Want Me to Have](https://progressions.prsa.org/index.php/2020/09/30/the-internship-the-universe-didnt-want-me-to-have/) - At the beginning of sophomore year of college, I switched my major to public relations. It was then I realized I had absolutely no idea what I was doing. Don’t get me wrong, I did well in my classes and was enjoying what I was learning, I just didn’t know what I was supposed to
- [You've Completed Your Internship: Now What?](https://progressions.prsa.org/index.php/2020/09/28/youve-completed-your-internship-now-what/) - Internships are pivotal steps towards landing the job of your dreams. As public relations students, we need to take full advantage of different internships, extracurriculars and volunteer opportunities. If you’ve recently completed a summer internship, you are probably wondering what to do next. Remain connected with your previous colleagues. One of the most important ways
- [Never Stop Until You Make It](https://progressions.prsa.org/index.php/2020/09/25/never-stop-until-you-make-it/) - I remember one day asking myself, is it really important to believe in myself to be able to accomplish my dreams? And a short answer to this question is yes! My name is Steve Munoz and I am a Mexican-American first-generation student majoring in public relations with a minor in Teaching English to Speakers of
- [The Meaning of PR](https://progressions.prsa.org/index.php/2020/09/23/the-meaning-of-pr/) - When I immigrated from El Salvador five years ago and became a first-generation student in Los Angeles, I never thought I would pick public relations as a career. But looking back, that was the path I wanted to follow all along but did not think I could chase. I was always attracted to communication, science,
- [September Twitter Chat Recap- #PRSSAEthics](https://progressions.prsa.org/index.php/2020/09/21/september-twitter-chat-recap-prssaethics/) - As part of PRSSA’s ongoing Ethics Month celebration, recently students and professionals alike engaged in our latest Twitter chat “Uphold Values: Ethics in Public Relations”. This Twitter chat, hosted by PRSSA National and Rachel Kimmel, PRSSA national vice president of professional development, started discussions around the ethical dilemmas that current-day PR pros face along with
- [How The PRSA Code of Ethics Guides 6th Street Public Relations](https://progressions.prsa.org/index.php/2020/09/18/how-the-prsa-code-of-ethics-guides-6th-street-public-relations/) - Getting to be one of the only two PRSSA Nationally Affiliated and award-winning Student-run Firms in California does not happen overnight. At 6th Street Public Relations, we adhere to standards of PRSSA. Ethics Month is important for us because it is a reminder of our ethical responsibilities as an agency and public relations professionals. Throughout
- [How TikTok Has Changed the Way We Do Public Relations](https://progressions.prsa.org/index.php/2020/09/14/how-tiktok-has-changed-the-way-we-do-public-relations/) - TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app,
- [Generalization or Specialization? How to Determine your Professional Path](https://progressions.prsa.org/index.php/2020/09/16/generalization-or-specialization-how-to-determine-your-professional-path/) - “Jack of all trades, master of none.” This phrase’s meaning has shifted since its origination in the late 16th century. During that time period it was virtually an insult, whereas today we admire people who can do almost anything. However, the question arises: should I learn as many skills as I can or should I
- [Working for your Dream Brand In College- Haley Elizabeth Williams x PINK](https://progressions.prsa.org/index.php/2020/09/09/working-for-your-dream-brand-in-college-haley-elizabeth-williams-x-pink/) - One of the great things about a career in public relations is the ability to work with some of your favorite brands as you help them on their next chapter. For many of us, working for our dream brands may seem like a far-off career goal. For others, like Haley Elizabeth Williams, a senior at
- [Exposed and Blessed](https://progressions.prsa.org/index.php/2020/09/07/exposed-and-blessed/) - In the process of attaining my public relations degree, I’ve been exposed. Not in the way you’re thinking, though. The public relations program at Central Michigan University requires a diverse course load. My classes include graphic design, journalism, broadcasting and even business. I’ve learned how to work and be comfortable in Adobe Creative Cloud applications
- [PR News Recap- August 2020](https://progressions.prsa.org/index.php/2020/09/02/pr-news-recap-august-2020/) - August 2020 is upon us. Students are heading back to class, Wendy’s is podcasting, TikTok might be banned, IKEA is forgetting to check their ad copy and KFC is no longer “Finger Lickin’ good.” The August 2020 edition of PR News Recap from PRSSA is here, this time featuring recaps from members of the Publications
- [August Twitter Chat Recap- #WeArePRSSA](https://progressions.prsa.org/index.php/2020/08/31/august-twitter-chat-recap-weareprssa/) - The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the
- [Top Two Mistakes To Avoid When Running an IMC campaign](https://progressions.prsa.org/index.php/2020/08/28/top-two-mistakes-to-avoid-when-running-an-imc-campaign/) - Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal,
- [Tips for the PRSA Certificate in Principles of Public Relations Exam](https://progressions.prsa.org/index.php/2020/08/24/tips-for-the-prsa-certificate-in-principles-of-public-relations-exam/) - When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I
- [What’s Wrong with Unpaid PR Internships: A Lot](https://progressions.prsa.org/index.php/2020/08/21/whats-wrong-with-unpaid-pr-internships-a-lot/) - In a perfect world, students would complete a paid internship in their junior or senior year of college and then receive a full-time offer from the employer they have been working for. But that’s not always the case for students majoring in public relations. In several cases, PR internships are unpaid. While it’s true that
- [How to Stay Calm While Internship Hunting During a Pandemic](https://progressions.prsa.org/index.php/2020/08/17/how-to-stay-calm-while-internship-hunting-during-a-pandemic/) - Finding an internship — or even a job — during the COVID-19 pandemic has not been easy. I’m still trying to find my first internship as a junior. With all of this in mind, one has to wonder, “how do you stay calm in this situation?” “I need an internship to graduate college, so what
- [A look into 1804 Communication- the Student-run Firm of Scripps PRSSA](https://progressions.prsa.org/index.php/2020/08/14/a-look-into-1804-communication-the-student-run-firm-of-scripps-prssa/) - The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems
- [Launching Your Career and Defining Your Brand During COVID-19](https://progressions.prsa.org/index.php/2020/08/10/launching-your-career-and-defining-your-brand-during-covid-19/) - As rising public relations professionals, we are always looking to continue our professional development and further enhance our brand. This year the ongoing COVID-19 pandemic has caused a major disruption for many, and our industry is no exception. Many students have seen internships canceled and recent graduates are facing the tall task of finding a
- [How Remote Internships lead to Diverse Workforces](https://progressions.prsa.org/index.php/2020/08/07/how-remote-internships-lead-to-diverse-workforces/) - “You need experience.” Many young communication professionals have heard these three words. It’s true. Entry level positions and even some internships require past experience to be considered. There is nothing wrong with requiring previous skill, but finances and other factors may exclude diverse talent from having relevant experience on their resume. New York, Chicago, Los
- [Five PR Skills to Build at Your Non-PR Part-time Job](https://progressions.prsa.org/index.php/2020/08/05/five-pr-skills-to-build-at-your-non-pr-part-time-job/) - Whether it be working a part-time job for extra cash or juggling multiple gigs in order to help your family or even working for enjoyment, people don’t always have a job in their career field. However, amidst pressure to gain real-world experience and hone the necessary skills for a communications profession, many may feel like
- [PR News Recap- July 2020](https://progressions.prsa.org/index.php/2020/07/31/pr-news-recap-july-2020/) - July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my
- [Enacting Change: Three Takeaways from PRSA's Recent Diverse Dialogues Webinar](https://progressions.prsa.org/index.php/2020/08/03/enacting-change-three-takeaways-from-prsas-recent-diverse-dialogues-webinar/) - In a time of racial crisis, how should companies respond? This ongoing conversation reached a new peak in June with the death of George Floyd and the ensuing protests across the country. As professional communicators, we must be at the forefront of these conversations within our organizations to ensure every public has an equal
- [My Virtual Internship With the State Fair of Texas](https://progressions.prsa.org/index.php/2020/07/29/my-virtual-internship-with-the-state-fair-of-texas/) - This past semester led to a new and unusual college experience amid the COVID-19 pandemic. My bedroom became my classroom and my class discussions became Zoom breakout rooms. As the world moved virtual, I wondered what the future of internships would hold. As a college student, internships are a vital way to gain real-world
- [How to Still Get Your Dream Job in a COVID-19 World](https://progressions.prsa.org/index.php/2020/07/27/how-to-still-get-your-dream-job-in-a-covid-19-world/) - “What do you want to be when you grow up?” You’ve heard this question your whole life. You’ve dreamed and hoped for what the future held and now, after sifting through options, you have a better idea of what you really want. Plus, you’ve put in years of work to get there. Yet, just
- [Why I am a Disability Advocate](https://progressions.prsa.org/index.php/2020/07/24/why-i-am-a-disability-advocate/) - Did you know that July is Disability Pride Month? This celebratory month is dedicated to increasing visibility and commemorating the disability community. The first Disability Pride parade took place in the year of 1990 in Boston. Now, there are many cities throughout the United States celebrating disability identity, culture, and positivity. My journey advocating for
- [Let’s Chat: Telling Stories Through Virtual Events](https://progressions.prsa.org/index.php/2020/07/22/lets-chat-telling-stories-through-virtual-events/) - Welcome to the new era of virtual events! It is certainly a turbulent time, but an exciting one filled with so much potential. While we all pivot into this “new normal,” here are three key thoughts to keep in mind while planning and executing virtual events or conferences. We are currently redefining what connection looks
- [Introducing the 2020-2021 Publications Subcommittee](https://progressions.prsa.org/index.php/2020/07/15/introducing-the-2020-2021-publications-subcommittee/) - One aspect of PRSSA that members enjoy is increased opportunities for leadership and involvement at the National level. One of those opportunities is participating in subcommittees. Members of the Publications Subcommittee have the opportunity to recruit for submissions and submit to Progressions, the official blog of PRSSA. As an alumnus of the 2019–2020 Publications Subcommittee,
- [Why Understanding Cancel Culture Is More Important Than Ever](https://progressions.prsa.org/index.php/2020/07/10/why-understanding-cancel-culture-is-more-important-than-ever/) - Have you ever had something canceled? An event? A meeting? I think we can all relate to this just a little, especially during the last couple of months. How did that feel? Maybe, you were disappointed, angry, sad, or maybe relieved. Now imagine if thousands of people vocally expressed those emotions through social media about
- [Keeping Members Engaged During a Summer of Quarantine](https://progressions.prsa.org/index.php/2020/07/08/keeping-members-engaged-during-a-summer-of-quarantine/) - PRSSA executive boards across the country typically have meetings or at least summer check-ins to prep for the upcoming school year. They’re working on gathering speakers, making social media plans, prepping topics for professional development sessions and of course brainstorming about recruitment strategies. Half of the battle of recruitment in the fall is encouraging members
- [#MeToo in the Gaming Industry](https://progressions.prsa.org/index.php/2020/07/07/metoo-in-the-gaming-industry/) - Recently, a wave of allegations surrounding abuse targeted towards women has hit the gaming industry, affecting everyone from Twitch streamers to YouTube stars and top executives at some of the world’s most highly-acclaimed publishers. For an industry that has traditionally been male-dominated, this is a huge wake-up call that some may consider long overdue. As
- [Newly Nationally Affiliated Student-run Firms share Best Practices](https://progressions.prsa.org/index.php/2020/07/01/newly-nationally-affiliated-student-run-firms-share-best-practices/) - Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton,
- [Doughnut Lose Customers: Krispy Kreme Pandemic PR](https://progressions.prsa.org/index.php/2020/06/29/doughnut-lose-customers-krispy-kreme-pandemic-pr/) - What drives thousands of graduates, including high school senior Ashleigh Panton, to voluntarily trade the comfort of home for drive-through traffic during quarantine? The Krispy Kreme Grad Dozen. On May 19, 2020, Krispy Kreme gifted the “Grad Dozen” to high school and college graduates when they visited with their cap and gown or other senior
- [PR News Recap-June 2020](https://progressions.prsa.org/index.php/2020/06/26/pr-news-recap-june-2020/) - June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing
- [High School outreach goes virtual during COVID-19](https://progressions.prsa.org/index.php/2020/06/24/high-school-outreach-goes-virtual-during-covid-19/) - A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining
- [Got Stress? A PR Profesional Gives Helpful Tips](https://progressions.prsa.org/index.php/2020/06/22/got-stress-a-pr-profesional-gives-helpful-tips/) - Imagine you are working at your first public relations job. A news release needs to be drafted by the end of the night, you need to customize pitches for journalists, one of your clients is in the middle of a crisis and you are stressed out. Welcome to the demanding work of a public relations
- [How Mentors Guided GM Communications Coordinator to Dream Job](https://progressions.prsa.org/index.php/2020/06/19/how-mentors-guided-gm-communications-coordinator-to-dream-job/) - The difference between getting an internship at your top pick company and settling for one of your lower choices often comes down to knowing the right people. You’ve heard over and over again about the importance of networking and mentoring, but have you seen any real-life mentoring success stories? In a recent interview, Chris Bonelli,
- [How to Move Forward While Staying in Place](https://progressions.prsa.org/index.php/2020/06/17/how-to-move-forward-while-staying-in-place/) - First and foremost, breathe. We’re living during a time in which the world, in many ways, has turned upside down. As a young professional and recent college graduate, I am overwhelmed by case numbers and a career that has not started off the way that I planned. But what I’ve learned during this time can
- [The story of an aspiring, bi-sexual public relations leader.](https://progressions.prsa.org/index.php/2020/06/15/the-story-of-an-aspiring-bi-sexual-public-relations-leader/) - Throughout the month of June we continue to celebrate the LGBTQ+ community across the globe. I was inspired to share my story because I want other LGBTQ+ students to understand that they can succeed in this industry. I would like to begin this story by sharing my LGBTQ+ journey. It wasn’t until middle school that
- [How to find Your PR Niche!- an Infographic](https://progressions.prsa.org/index.php/2020/06/12/how-to-find-your-pr-niche-an-infographic/) - View the infographic here We have all been asked the most daunting question for college students: “What are you going to do with your life with your degree?” This question is very overwhelming considering how vast the options are in our field. There are opportunities for public relations specialists in every line of work, from
- [The Betsy Plank Scholarship- a Reflection Comic](https://progressions.prsa.org/index.php/2020/06/10/the-betsy-plank-scholarship-a-reflection-comic/) - View the reflection comic here A wave of shock hit me the moment I refreshed my email in the Walmart checkout line to reveal that I received the 2019 Betsy Plank Scholarship from the PRSA Foundation. This scholarship is an incredible honor and one that I will hold close to me forever, though it did
- [Entering a New Era of Uncertainty and Learning](https://progressions.prsa.org/index.php/2020/06/03/entering-a-new-era-of-uncertainty-and-learning/) - As I witness the unfolding scenes of unrest and violence in the United States, my heart breaks. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many more innocent Black lives, are a symptom of deeply institutionalized racism that exists ubiquitously. As each death transpires, we find spirit and action in the digital
- [Let’s #FlattenTheCurve!](https://progressions.prsa.org/index.php/2020/06/08/lets-flattenthecurve/) - As time goes on, COVID-19 still puts us in uncertainty and in quarantine. Being at home every day for a month (or maybe longer) sounds crazy, right?! Let's avoid quarantine extensions by taking this pandemic seriously and staying home as much as we can. Here are some ways we can all #FlattenTheCurve! SOCIAL DISTANCE +
- [A Letter to Current and Rising Communications Professionals](https://progressions.prsa.org/index.php/2020/05/29/open-letter-flattenthecurve/) - It is currently a Thursday afternoon as I am writing this and I am tired. Like many around me and perhaps the many more that will read this post, I am tired of being constrained to my house, only leaving for the occasional fast-food drive-thru run or shift at the sandwich shop I work at.
- [Three Times Representation Helped Me Feel Home in Public Relations](https://progressions.prsa.org/index.php/2020/05/31/representation-pr/) - PRSSA marked February 2020 as “PRoud Month,” and I used that month to reflect on the power of pride. A Twitter Chat was hosted on the topic led by Adriênne Bolden, PRSSA’s inaugural vice president of diversity and inclusion. The chat left me thinking about the power of representation. How did I get here, able
- [Four Lessons Learned from Bateman](https://progressions.prsa.org/index.php/2020/05/27/bateman/) - PRSSA has provided countless opportunities that have helped me grow, both personally and professionally, but by far the most rewarding experience has been being a part of PRSSA’s Bateman Case Study Competition. The Bateman Case Study Competition is PRSSA’s national case study Competition, where participants research, plan, execute and evaluate a full-on public relations campaign. PRSSA
- [What it Really Means to be a Star Chapter](https://progressions.prsa.org/index.php/2020/05/21/star-chapter-2/) - The James Madison University Chapter of PRSSA has won five Star Chapter awards in a row, but it's not the recognition that has meant the most to us. When you break down what it means to be awarded Star Chapter, you realize what it's all about: giving back and making a difference. First of all,
- [Self-Leadership: A 3-Step Guide to Achieving Personal Success](https://progressions.prsa.org/index.php/2020/05/06/self-leadership/) - By Mihaela Plugarasu and Heather Bermudez, APR J.K. Rowling, LeBron James, Serena Williams, Michael Jordan, Dwayne "The Rock" Johnson, Walt Disney, Dr. Seuss, Steve Jobs, and other well-admired individuals, made the impossible the inevitable through their exquisite ability to self-lead. What do these leaders have in common? How did they beat all the odds? There
- [A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser](https://progressions.prsa.org/index.php/2020/05/04/professional-adviser-qa/) - Editor’s Note: The PRSSA National Professional Adviser is a two-year position held by an accredited public relations professional. The role serves on the PRSSA National Committee. PRSSA 2018-2020 National Professional Adviser Ben Butler, APR interviews his successor — Michael Cherenson, APR, Fellow PRSA — who will take the baton on June 1, 2020. I want
- [To Grad School or not to Grad School, That is the Question](https://progressions.prsa.org/index.php/2020/04/30/grad-school/) - Many people have strong opinions on whether or not graduate school is necessary for people in the communications industry. The short answer to “Should I go to grad school?” is that it depends. It’s not like the medical field where further education is a must, but there are still many public relations graduate programs across
- [What Winning the Ofield Dukes Multicultural Student Award Did for Me](https://progressions.prsa.org/index.php/2020/04/23/ofield-dukes/) - Like a lot of students entering their freshman year of college, I was nervous but excited to start. Undecided in my major, I was unsure of what exactly I wanted to be involved in. At the freshman student involvement fair, I came across the PRSSA table where the executive board enthusiastically went on about all
- [Ending the Decade on the Right Note](https://progressions.prsa.org/index.php/2020/04/22/ending-the-decade-on-the-right-note/) - As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective
- [Together is Much Better](https://progressions.prsa.org/index.php/2020/04/10/together-is-much-better/) - “If you always do what you've always done, you will always get what you've always got.” Have you ever heard this quote? The main purpose of this expression is to point out the fact that if you want to change the final result, you need to change the way you do things. In a globalized, well-connected world, we are always surrounded
- [Dr. Knighton’s Networking Tips in the Age of Coronavirus](https://progressions.prsa.org/index.php/2020/04/07/networking-tips-coronavirus/) - If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at
- [Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA](https://progressions.prsa.org/index.php/2020/03/30/women-leadership-karen-mateo/) - So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder
- [Growing During the COVID-19 Pandemic](https://progressions.prsa.org/index.php/2020/03/25/growing-during-covid-19/) - As a person who is known on campus for spending more time than necessary at school, I have been struggling to adjust to being confined to my apartment. I am one who appreciates certainty and direction, so constantly hearing that the COVID-19 pandemic is a “dynamic situation” causes some anxiety. Despite the fear and concerns,
- [The Death of Mr. Peanut](https://progressions.prsa.org/index.php/2020/03/10/death-of-mr-peanut/) - For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public
- [Teahan Award Presented for “Sawyers Day” Success](https://progressions.prsa.org/index.php/2020/03/04/teahan-university-service-award/) - The Dr. F. H. Teahan Chapter Awards Program recognizes the outstanding achievements of PRSSA Chapters in 12 categories each year: Outstanding Chapter, Chapter Firm, Chapter Development, PRSA/PRSSA Chapter Relationship, Community Service, University Service, Chapter Diversity, Chapter Newsletter, Chapter Website, District Conference, Chapter Faculty Adviser and Chapter Professional Adviser. This past year, Grand Valley State University
- [Breaking Public Relations Stereotypes](https://progressions.prsa.org/index.php/2020/02/25/pr-stereotypes/) - There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are
- [Your Boss was an Intern too, Once.](https://progressions.prsa.org/index.php/2020/02/20/your-boss-was-an-intern-too-once/) - So you’ve locked down that internship. Your perfect cover letter, resume and portfolio did the job and your interview couldn’t have gone better. The dream internship is finally in your lap and you are antsy to start. Before you jump the gun and sell your soul to your new job, take a step back. Because
- [Star Chapter: It's More Than a Certificate](https://progressions.prsa.org/index.php/2020/02/13/star-chapter/) - Earning the Star Chapter Award is an accomplishment for PRSSA Chapters throughout the Society. Every year, Central Michigan University’s Chapter of PRSSA works hard to fulfill the requirements and has received the award every year since 2017. The Star Chapter Award is one of the most prestigious awards a PRSSA Chapter can receive. The purpose
- [PRSSA PRoud Month — Twitter Chat Recap](https://progressions.prsa.org/index.php/2020/02/10/proud-month-twitter-chat-recap/) - Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from
- [Career Development Month — Twitter Chat Recap](https://progressions.prsa.org/index.php/2020/01/13/career-twitter-chat-recap/) - Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information
- [How the New Instagram and Facebook Algorithm Will Affect Businesses](https://progressions.prsa.org/index.php/2020/02/03/how-the-new-instagram-and-facebook-algorithm-will-affect-businesses/) - Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from
- [A-list Celebrities Are Out of Your League – Here’s How it Can Benefit You](https://progressions.prsa.org/index.php/2020/01/28/a-list-celebrities-social-media/) - When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she
- [All Industries Can Benefit from the PRSA Code of Ethics](https://progressions.prsa.org/index.php/2020/01/27/industries-benefit-prsa-ethics/) - I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I
- [Reverse Marketing: An Unexpected but Very Effective PR Strategy](https://progressions.prsa.org/index.php/2020/01/22/reverse-marketing/) - In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran
- [How You Can Make Your Social Media More Inclusive to the Disability Community](https://progressions.prsa.org/index.php/2020/01/16/social-media-accessibility/) - The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where
- [Press Release Writing 101](https://progressions.prsa.org/index.php/2020/01/13/press-release-writing/) - Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google,
- [Takeaways from DePaul PRSSA’s Chapter Development Session: Networking is So Fetch](https://progressions.prsa.org/index.php/2020/01/10/depaul-chapter-development-session/) - At the PRSSA 2019 International Conference, DePaul PRSSA presented a Chapter development session called Networking is So Fetch! The Mean Girls spin-off showcased tips on the world of networking and how to best use your network for professional development. Here are a few of the key takeaways: Never burn a bridge, personal or professional. There
- [Epic Games and Fortnite: A Year in PR Review](https://progressions.prsa.org/index.php/2020/01/09/epic-games-fortnite-pr-review/) - It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of
## Pages
- [Submissions](https://progressions.prsa.org/index.php/submissions/) - Progressions is a way to share experience, offer advice for other students and share resources while building your portfolio. Writing for Progressions The following are guidelines for submitting content to PRSSA publications. For more information or questions about the writing process, email the vice president of brand engagement at vpbrandengagement@prsa.org or progressions@prsa.org. Topics Acceptable topics for submission include
- [Blog Policy](https://progressions.prsa.org/index.php/blog-policy/) - Public Relations Student Society of America (PRSSA) provides its members the opportunity to address issues pertaining to public relations and join the discussion with other students on the Progressions, making them open for discussion. Progressions Guidelines: Progressions is designed and will allow for immediate, topical discussions of news items posted by the content managers. PRSSA
## Categories
- [Uncategorized](https://progressions.prsa.org/index.php/category/uncategorized/)
- [Chapter Development](https://progressions.prsa.org/index.php/category/chapter-development/)
- [Social Media](https://progressions.prsa.org/index.php/category/social-media/)
- [PRSA](https://progressions.prsa.org/index.php/category/prsa/)
- [District Conferences](https://progressions.prsa.org/index.php/category/district-conferences/)
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- [Internships](https://progressions.prsa.org/index.php/category/internships/)
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- [Ethics](https://progressions.prsa.org/index.php/category/ethics/)
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- [Intern Talk](https://progressions.prsa.org/index.php/category/internships/intern-talk/)
- [Case Studies](https://progressions.prsa.org/index.php/category/case-studies/)
- [Chapter Development Month](https://progressions.prsa.org/index.php/category/chapter-development/chapter-development-month/)
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- [Personal Development](https://progressions.prsa.org/index.php/category/personal-development/)
- [Different PR Industries](https://progressions.prsa.org/index.php/category/internships/different-pr-industries/)
- [PRSA Voices](https://progressions.prsa.org/index.php/category/prsa-voices/)
- [Demystify](https://progressions.prsa.org/index.php/category/diversity-and-inclusion/demystify/)
- [Champions for PRSSA](https://progressions.prsa.org/index.php/category/prsa/champions-for-prssa/)
- [Networking](https://progressions.prsa.org/index.php/category/networking/)
- [Spanish](https://progressions.prsa.org/index.php/category/spanish/)
- [Desarrollo Personal](https://progressions.prsa.org/index.php/category/spanish/desarrollo-personal/)
- [Journalism](https://progressions.prsa.org/index.php/category/journalism/)
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- [Periodismo](https://progressions.prsa.org/index.php/category/spanish/periodismo/)
- [Consejos](https://progressions.prsa.org/index.php/category/spanish/consejos/)
- [Desarrollo de Capítulos](https://progressions.prsa.org/index.php/category/spanish/desarrollo-de-capitulos/)
- [Liderazgo](https://progressions.prsa.org/index.php/category/spanish/liderazgo/)
- [Desarrollo Profesional](https://progressions.prsa.org/index.php/category/spanish/desarrollo-profesional/)
- [Mes del Desarrollo de Capítulos](https://progressions.prsa.org/index.php/category/spanish/mes-del-desarrollo-de-capitulos/)
- [Comité Internacional](https://progressions.prsa.org/index.php/category/spanish/comite-internacional/)
- [Guía de Carrera](https://progressions.prsa.org/index.php/category/spanish/guia-de-carrera/)
- [Pasantías](https://progressions.prsa.org/index.php/category/spanish/pasantias/)
- [Conversación de Pasante](https://progressions.prsa.org/index.php/category/spanish/conversacion-de-pasante-spanish/)
- [Tendencia](https://progressions.prsa.org/index.php/category/spanish/tendencia/)
- [Liderazgo Consciente](https://progressions.prsa.org/index.php/category/spanish/liderazgo-consciente/)
- [Conferencias de Distrito](https://progressions.prsa.org/index.php/category/spanish/conferencias-de-distrito/)
- [Diversidad e Inclusión](https://progressions.prsa.org/index.php/category/spanish/diversidad-e-inclusion/)
- [Desmitificar](https://progressions.prsa.org/index.php/category/spanish/desmitificar/)
- [Estudio de Casos](https://progressions.prsa.org/index.php/category/spanish/estudio-de-casos/)
- [Eventos Internacionales](https://progressions.prsa.org/index.php/category/spanish/eventos-internacionales/)
- [Asamblea de Liderazgo](https://progressions.prsa.org/index.php/category/spanish/asamblea-de-liderazgo/)
- [Autoayuda](https://progressions.prsa.org/index.php/category/spanish/autoayuda/)
- [Voces de PRSA](https://progressions.prsa.org/index.php/category/spanish/voces-de-prsa/)
- [Charla de Pasante](https://progressions.prsa.org/index.php/category/spanish/charla-de-pasante/)
- [Diferentes Industrias de RR. PP.](https://progressions.prsa.org/index.php/category/spanish/diferentes-industrias-de-rr-pp/)
- [Diversidad e inclusión](https://progressions.prsa.org/index.php/category/diversidad-e-inclusion-2/)
- [Desarrollo Personal](https://progressions.prsa.org/index.php/category/desarrollo-personal-2/)
- [Comité Internacional](https://progressions.prsa.org/index.php/category/comite-internacional-2/)
- [Autoayuda](https://progressions.prsa.org/index.php/category/autoayuda-2/)
- [PRSSA Comité Internacional](https://progressions.prsa.org/index.php/category/prssa-comite-internacional/)
- [Liderazgo de Pensamiento](https://progressions.prsa.org/index.php/category/liderazgo-de-pensamiento/)
## Tags
- [PRSSA](https://progressions.prsa.org/index.php/tag/prssa/)
- [twitter](https://progressions.prsa.org/index.php/tag/twitter/)
- [chapter presidents](https://progressions.prsa.org/index.php/tag/chapter-presidents/)
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- [competition](https://progressions.prsa.org/index.php/tag/competition/)
- [communication](https://progressions.prsa.org/index.php/tag/communication/)
- [dunkin' donuts](https://progressions.prsa.org/index.php/tag/dunkin-donuts/)
- [fundraising](https://progressions.prsa.org/index.php/tag/fundraising/)
- [account management](https://progressions.prsa.org/index.php/tag/account-management/)
- [clients](https://progressions.prsa.org/index.php/tag/clients/)
- [starbucks](https://progressions.prsa.org/index.php/tag/starbucks/)
- [campaign](https://progressions.prsa.org/index.php/tag/campaign/)
- [team](https://progressions.prsa.org/index.php/tag/team/)
- [pittsburgh](https://progressions.prsa.org/index.php/tag/pittsburgh/)
- [public relations olympics](https://progressions.prsa.org/index.php/tag/public-relations-olympics/)
- [prweek](https://progressions.prsa.org/index.php/tag/prweek/)
- [chapter president](https://progressions.prsa.org/index.php/tag/chapter-president/)
- [public affairs](https://progressions.prsa.org/index.php/tag/public-affairs/)
- [recruitment](https://progressions.prsa.org/index.php/tag/recruitment/)
- [planning](https://progressions.prsa.org/index.php/tag/planning/)
- [executive board](https://progressions.prsa.org/index.php/tag/executive-board/)
- [brand](https://progressions.prsa.org/index.php/tag/brand/)
- [personal branding](https://progressions.prsa.org/index.php/tag/personal-branding/)
- [betsy plank](https://progressions.prsa.org/index.php/tag/betsy-plank/)
- [public relations education](https://progressions.prsa.org/index.php/tag/public-relations-education/)
- [Bateman Case Study Competition](https://progressions.prsa.org/index.php/tag/bateman-case-study-competition/)
- [student-run agency](https://progressions.prsa.org/index.php/tag/student-run-agency/)
- [PR News](https://progressions.prsa.org/index.php/tag/pr-news/)
- [target audience](https://progressions.prsa.org/index.php/tag/target-audience/)
- [LinkedIn](https://progressions.prsa.org/index.php/tag/linkedin/)
- [video editing](https://progressions.prsa.org/index.php/tag/video-editing/)
- [Conference](https://progressions.prsa.org/index.php/tag/conference/)
- [passion](https://progressions.prsa.org/index.php/tag/passion/)
- [rejection](https://progressions.prsa.org/index.php/tag/rejection/)
- [Adobe](https://progressions.prsa.org/index.php/tag/adobe/)
- [portfolio](https://progressions.prsa.org/index.php/tag/portfolio/)
- [leaders](https://progressions.prsa.org/index.php/tag/leaders/)
- [membership recruitment](https://progressions.prsa.org/index.php/tag/membership-recruitment/)
- [community](https://progressions.prsa.org/index.php/tag/community/)
- [support](https://progressions.prsa.org/index.php/tag/support/)
- [pride](https://progressions.prsa.org/index.php/tag/pride/)
- [mentorship](https://progressions.prsa.org/index.php/tag/mentorship/)
- [network](https://progressions.prsa.org/index.php/tag/network/)
- [job](https://progressions.prsa.org/index.php/tag/job/)
- [Myers-Briggs Type Indicator](https://progressions.prsa.org/index.php/tag/myers-briggs-type-indicator/)
- [introvert](https://progressions.prsa.org/index.php/tag/introvert/)
- [creative](https://progressions.prsa.org/index.php/tag/creative/)
- [PRSSA Chapters](https://progressions.prsa.org/index.php/tag/prssa-chapters/)
- [branding campaign](https://progressions.prsa.org/index.php/tag/branding-campaign/)
- [hosting](https://progressions.prsa.org/index.php/tag/hosting/)
- [event planning](https://progressions.prsa.org/index.php/tag/event-planning/)
- [communications](https://progressions.prsa.org/index.php/tag/communications/)
- [trust](https://progressions.prsa.org/index.php/tag/trust/)
- [organization](https://progressions.prsa.org/index.php/tag/organization/)
- [social media management](https://progressions.prsa.org/index.php/tag/social-media-management/)
- [public relations students](https://progressions.prsa.org/index.php/tag/public-relations-students/)
- [public relations intern](https://progressions.prsa.org/index.php/tag/public-relations-intern/)
- [PRSSA students](https://progressions.prsa.org/index.php/tag/prssa-students/)
- [student-run firm](https://progressions.prsa.org/index.php/tag/student-run-firm-2/)
- [international public relations](https://progressions.prsa.org/index.php/tag/international-public-relations/)
- [international internship](https://progressions.prsa.org/index.php/tag/international-internship/)
- [media monitoring](https://progressions.prsa.org/index.php/tag/media-monitoring/)
- [journalism skills](https://progressions.prsa.org/index.php/tag/journalism-skills/)
- [productivity](https://progressions.prsa.org/index.php/tag/productivity/)
- [skills](https://progressions.prsa.org/index.php/tag/skills/)
- [Situation Analysis](https://progressions.prsa.org/index.php/tag/situation-analysis/)
- [job hunting](https://progressions.prsa.org/index.php/tag/job-hunting/)
- [graduate school](https://progressions.prsa.org/index.php/tag/graduate-school/)
- [senioritis](https://progressions.prsa.org/index.php/tag/senioritis/)
- [HBCU](https://progressions.prsa.org/index.php/tag/hbcu/)
- [plan](https://progressions.prsa.org/index.php/tag/plan/)
- [public relations agency](https://progressions.prsa.org/index.php/tag/public-relations-agency/)
- [media coverage](https://progressions.prsa.org/index.php/tag/media-coverage/)
- [publications](https://progressions.prsa.org/index.php/tag/publications/)
- [corporate communications](https://progressions.prsa.org/index.php/tag/corporate-communications/)
- [event planners](https://progressions.prsa.org/index.php/tag/event-planners/)
- [environmental public relations](https://progressions.prsa.org/index.php/tag/environmental-public-relations/)
- [tourism public relations](https://progressions.prsa.org/index.php/tag/tourism-public-relations/)
- [interpersonal communication](https://progressions.prsa.org/index.php/tag/interpersonal-communication/)
- [career advancement](https://progressions.prsa.org/index.php/tag/career-advancement/)
- [life-long learning](https://progressions.prsa.org/index.php/tag/life-long-learning/)
- [crisis communication](https://progressions.prsa.org/index.php/tag/crisis-communication/)
- [interview](https://progressions.prsa.org/index.php/tag/interview/)
- [intern](https://progressions.prsa.org/index.php/tag/intern/)
- [events](https://progressions.prsa.org/index.php/tag/events/)
- [trends](https://progressions.prsa.org/index.php/tag/trends/)
- [entertainment](https://progressions.prsa.org/index.php/tag/entertainment/)
- [sports](https://progressions.prsa.org/index.php/tag/sports/)
- [news](https://progressions.prsa.org/index.php/tag/news/)
- [travel](https://progressions.prsa.org/index.php/tag/travel/)
- [sponsorship](https://progressions.prsa.org/index.php/tag/sponsorship/)
- [job search](https://progressions.prsa.org/index.php/tag/job-search/)
- [education](https://progressions.prsa.org/index.php/tag/education/)
- [business](https://progressions.prsa.org/index.php/tag/business/)
- [relationships](https://progressions.prsa.org/index.php/tag/relationships/)
- [high school](https://progressions.prsa.org/index.php/tag/high-school/)
- [star Chapter](https://progressions.prsa.org/index.php/tag/star-chapter/)
- [goals](https://progressions.prsa.org/index.php/tag/goals/)
- [strategies](https://progressions.prsa.org/index.php/tag/strategies/)
- [organizations](https://progressions.prsa.org/index.php/tag/organizations/)
- [logistics](https://progressions.prsa.org/index.php/tag/logistics/)
- [storytelling](https://progressions.prsa.org/index.php/tag/storytelling/)
- [brand marketing](https://progressions.prsa.org/index.php/tag/brand-marketing/)
- [pitching](https://progressions.prsa.org/index.php/tag/pitching/)
- [new professionals](https://progressions.prsa.org/index.php/tag/new-professionals/)
- [confidence](https://progressions.prsa.org/index.php/tag/confidence/)
- [style guide](https://progressions.prsa.org/index.php/tag/style-guide/)
- [branding identity](https://progressions.prsa.org/index.php/tag/branding-identity/)
- [development](https://progressions.prsa.org/index.php/tag/development/)
- [engagement](https://progressions.prsa.org/index.php/tag/engagement/)
- [motivation](https://progressions.prsa.org/index.php/tag/motivation/)
- [PR firm](https://progressions.prsa.org/index.php/tag/pr-firm/)
- [PR agency](https://progressions.prsa.org/index.php/tag/pr-agency/)
- [top PR agency](https://progressions.prsa.org/index.php/tag/top-pr-agency/)
- [application](https://progressions.prsa.org/index.php/tag/application/)
- [diversity](https://progressions.prsa.org/index.php/tag/diversity-2/)
- [cultural diversity](https://progressions.prsa.org/index.php/tag/cultural-diversity/)
- [workplace diversity](https://progressions.prsa.org/index.php/tag/workplace-diversity/)
- [involvement](https://progressions.prsa.org/index.php/tag/involvement/)
- [large PR agency](https://progressions.prsa.org/index.php/tag/large-pr-agency/)
- [PR careers](https://progressions.prsa.org/index.php/tag/pr-careers/)
- [public relations conference](https://progressions.prsa.org/index.php/tag/public-relations-conference/)
- [strategic planning](https://progressions.prsa.org/index.php/tag/strategic-planning/)
- [hotels](https://progressions.prsa.org/index.php/tag/hotels/)
- [schedule](https://progressions.prsa.org/index.php/tag/schedule/)
- [public relations careers](https://progressions.prsa.org/index.php/tag/public-relations-careers/)
- [social media marketing](https://progressions.prsa.org/index.php/tag/social-media-marketing/)
- [social media strategy](https://progressions.prsa.org/index.php/tag/social-media-strategy/)
- [public relations internships](https://progressions.prsa.org/index.php/tag/public-relations-internships/)
- [pr podcast](https://progressions.prsa.org/index.php/tag/pr-podcast/)
- [faculty adviser](https://progressions.prsa.org/index.php/tag/faculty-adviser/)
- [professional adviser](https://progressions.prsa.org/index.php/tag/professional-adviser/)
- [newsletter](https://progressions.prsa.org/index.php/tag/newsletter/)
- [public relations student society of america](https://progressions.prsa.org/index.php/tag/public-relations-student-society-of-america/)
- [apply for scholarships](https://progressions.prsa.org/index.php/tag/apply-for-scholarships/)
- [PRSSA events](https://progressions.prsa.org/index.php/tag/prssa-events/)
- [PRSSA national conference](https://progressions.prsa.org/index.php/tag/prssa-national-conference/)
- [prssa leadership rally](https://progressions.prsa.org/index.php/tag/prssa-leadership-rally/)
- [career development](https://progressions.prsa.org/index.php/tag/career-development/)
- [PRSSA members](https://progressions.prsa.org/index.php/tag/prssa-members/)
- [PRSSA chapter diversity](https://progressions.prsa.org/index.php/tag/prssa-chapter-diversity/)
- [public relations portfolio](https://progressions.prsa.org/index.php/tag/public-relations-portfolio/)
- [AP stylebook](https://progressions.prsa.org/index.php/tag/ap-stylebook/)
- [interview questions](https://progressions.prsa.org/index.php/tag/interview-questions/)
- [interview tips](https://progressions.prsa.org/index.php/tag/interview-tips/)
- [PRSA international conference](https://progressions.prsa.org/index.php/tag/prsa-international-conference/)
- [passionate students](https://progressions.prsa.org/index.php/tag/passionate-students/)
- [ethics month](https://progressions.prsa.org/index.php/tag/ethics-month/)
- [PRSA ethics month](https://progressions.prsa.org/index.php/tag/prsa-ethics-month/)
- [ethics in PR](https://progressions.prsa.org/index.php/tag/ethics-in-pr/)
- [ethical decision making](https://progressions.prsa.org/index.php/tag/ethical-decision-making/)
- [internship advice](https://progressions.prsa.org/index.php/tag/internship-advice/)
- [PRSSA twitter chat](https://progressions.prsa.org/index.php/tag/prssa-twitter-chat/)
- [public relations twitter](https://progressions.prsa.org/index.php/tag/public-relations-twitter/)
- [social change](https://progressions.prsa.org/index.php/tag/social-change/)
- [ethics advocacy](https://progressions.prsa.org/index.php/tag/ethics-advocacy-2/)
- [chapter awards](https://progressions.prsa.org/index.php/tag/chapter-awards/)
- [public relations student](https://progressions.prsa.org/index.php/tag/public-relations-student/)
- [bateman](https://progressions.prsa.org/index.php/tag/bateman/)
- [PRSSA conference](https://progressions.prsa.org/index.php/tag/prssa-conference/)
- [global PR](https://progressions.prsa.org/index.php/tag/global-pr/)
- [global public relations](https://progressions.prsa.org/index.php/tag/global-public-relations/)
- [press release](https://progressions.prsa.org/index.php/tag/press-release/)
- [political communication](https://progressions.prsa.org/index.php/tag/political-communication/)
- [campaigns](https://progressions.prsa.org/index.php/tag/campaigns/)
- [community relations](https://progressions.prsa.org/index.php/tag/community-relations/)
- [PR students](https://progressions.prsa.org/index.php/tag/pr-students/)
- [passionate leaders](https://progressions.prsa.org/index.php/tag/passionate-leaders/)
- [prssa national committee](https://progressions.prsa.org/index.php/tag/prssa-national-committee/)
- [communicators](https://progressions.prsa.org/index.php/tag/communicators/)
- [influencers](https://progressions.prsa.org/index.php/tag/influencers/)
- [public speaking](https://progressions.prsa.org/index.php/tag/public-speaking/)
- [sustainability](https://progressions.prsa.org/index.php/tag/sustainability/)
- [dream job](https://progressions.prsa.org/index.php/tag/dream-job/)
- [work experience](https://progressions.prsa.org/index.php/tag/work-experience/)
- [networking tips](https://progressions.prsa.org/index.php/tag/networking-tips/)
- [professional networking](https://progressions.prsa.org/index.php/tag/professional-networking/)
- [PRSSA National](https://progressions.prsa.org/index.php/tag/prssa-national/)
- [cover letter](https://progressions.prsa.org/index.php/tag/cover-letter/)
- [paid internships](https://progressions.prsa.org/index.php/tag/paid-internships/)
- [unpaid internships](https://progressions.prsa.org/index.php/tag/unpaid-internships/)
- [resume advice](https://progressions.prsa.org/index.php/tag/resume-advice/)
- [summer internships](https://progressions.prsa.org/index.php/tag/summer-internships/)
- [Boston University PRSSA](https://progressions.prsa.org/index.php/tag/boston-university-prssa/)
- [HubSpot](https://progressions.prsa.org/index.php/tag/hubspot/)
- [work ethic](https://progressions.prsa.org/index.php/tag/work-ethic/)
- [public relations news](https://progressions.prsa.org/index.php/tag/public-relations-news/)
- [public relations videos](https://progressions.prsa.org/index.php/tag/public-relations-videos/)
- [public relations youtube](https://progressions.prsa.org/index.php/tag/public-relations-youtube/)
- [PRSA Foundation](https://progressions.prsa.org/index.php/tag/prsa-foundation/)
- [passion for public relations](https://progressions.prsa.org/index.php/tag/passion-for-public-relations/)
- [internship search](https://progressions.prsa.org/index.php/tag/internship-search/)
- [resume tips](https://progressions.prsa.org/index.php/tag/resume-tips/)
- [PRSSA internship center](https://progressions.prsa.org/index.php/tag/prssa-internship-center/)
- [healthcare PR](https://progressions.prsa.org/index.php/tag/healthcare-pr/)
- [PR agency internships](https://progressions.prsa.org/index.php/tag/pr-agency-internships/)
- [college internships](https://progressions.prsa.org/index.php/tag/college-internships/)
- [college students](https://progressions.prsa.org/index.php/tag/college-students/)
- [public relations advice](https://progressions.prsa.org/index.php/tag/public-relations-advice/)
- [building a brand](https://progressions.prsa.org/index.php/tag/building-a-brand/)
- [social media engagement](https://progressions.prsa.org/index.php/tag/social-media-engagement/)
- [creative marketing](https://progressions.prsa.org/index.php/tag/creative-marketing/)
- [audience research](https://progressions.prsa.org/index.php/tag/audience-research/)
- [know your audience](https://progressions.prsa.org/index.php/tag/know-your-audience/)
- [PRSSA membership](https://progressions.prsa.org/index.php/tag/prssa-membership/)
- [PR internships](https://progressions.prsa.org/index.php/tag/pr-internships/)
- [PRSSA scholarships](https://progressions.prsa.org/index.php/tag/prssa-scholarships/)
- [public relations scholarships](https://progressions.prsa.org/index.php/tag/public-relations-scholarships/)
- [travel PR](https://progressions.prsa.org/index.php/tag/travel-pr/)
- [jobs in PR](https://progressions.prsa.org/index.php/tag/jobs-in-pr/)
- [media relations practices](https://progressions.prsa.org/index.php/tag/media-relations-practices/)
- [PR Trends](https://progressions.prsa.org/index.php/tag/pr-trends/)
- [technology](https://progressions.prsa.org/index.php/tag/technology/)
- [value of PR](https://progressions.prsa.org/index.php/tag/value-of-pr/)
- [future of PR](https://progressions.prsa.org/index.php/tag/future-of-pr/)
- [international PR](https://progressions.prsa.org/index.php/tag/international-pr/)
- [PRSSA internships](https://progressions.prsa.org/index.php/tag/prssa-internships/)
- [student leadership](https://progressions.prsa.org/index.php/tag/student-leadership/)
- [super bowl](https://progressions.prsa.org/index.php/tag/super-bowl/)
- [Indianapolis](https://progressions.prsa.org/index.php/tag/indianapolis/)
- [social media monitoring](https://progressions.prsa.org/index.php/tag/social-media-monitoring/)
- [PRSA ethics](https://progressions.prsa.org/index.php/tag/prsa-ethics/)
- [PR student-run firm](https://progressions.prsa.org/index.php/tag/pr-student-run-firm/)
- [PR student](https://progressions.prsa.org/index.php/tag/pr-student/)
- [PR career paths](https://progressions.prsa.org/index.php/tag/pr-career-paths/)
- [corporate PR](https://progressions.prsa.org/index.php/tag/corporate-pr/)
- [agency PR](https://progressions.prsa.org/index.php/tag/agency-pr/)
- [Teahan Awards](https://progressions.prsa.org/index.php/tag/teahan-awards/)
- [PRSSA Chapter awards](https://progressions.prsa.org/index.php/tag/prssa-chapter-awards/)
- [Chapter recognition](https://progressions.prsa.org/index.php/tag/chapter-recognition/)
- [social media news](https://progressions.prsa.org/index.php/tag/social-media-news/)
- [PR internship advice](https://progressions.prsa.org/index.php/tag/pr-internship-advice/)
- [General Motors](https://progressions.prsa.org/index.php/tag/general-motors/)
- [successful pr campaigns](https://progressions.prsa.org/index.php/tag/successful-pr-campaigns/)
- [PRSSA conferences](https://progressions.prsa.org/index.php/tag/prssa-conferences/)
- [interviews](https://progressions.prsa.org/index.php/tag/interviews/)
- [event logistics](https://progressions.prsa.org/index.php/tag/event-logistics/)
- [leadership transitions](https://progressions.prsa.org/index.php/tag/leadership-transitions/)
- [alumni](https://progressions.prsa.org/index.php/tag/alumni/)
- [politics](https://progressions.prsa.org/index.php/tag/politics/)
- [sports PR](https://progressions.prsa.org/index.php/tag/sports-pr/)
- [entertainment PR](https://progressions.prsa.org/index.php/tag/entertainment-pr/)
- [work life balance](https://progressions.prsa.org/index.php/tag/work-life-balance/)
- [leadership development](https://progressions.prsa.org/index.php/tag/leadership-development/)
- [teamwork](https://progressions.prsa.org/index.php/tag/teamwork/)
- [PR conferences](https://progressions.prsa.org/index.php/tag/pr-conferences/)
- [digital media](https://progressions.prsa.org/index.php/tag/digital-media/)
- [Instagram](https://progressions.prsa.org/index.php/tag/instagram/)
- [PRSSA national events](https://progressions.prsa.org/index.php/tag/prssa-national-events/)
- [PR ethics](https://progressions.prsa.org/index.php/tag/pr-ethics/)
- [sports industry](https://progressions.prsa.org/index.php/tag/sports-industry/)
- [Member services](https://progressions.prsa.org/index.php/tag/member-services-2/)
- [stress management](https://progressions.prsa.org/index.php/tag/stress-management/)
- [time management](https://progressions.prsa.org/index.php/tag/time-management/)
- [collaboration](https://progressions.prsa.org/index.php/tag/collaboration/)
- [NYC pr](https://progressions.prsa.org/index.php/tag/nyc-pr/)
- [young professionals](https://progressions.prsa.org/index.php/tag/young-professionals/)
- [leadership advice](https://progressions.prsa.org/index.php/tag/leadership-advice/)
- [PRSSA leadership](https://progressions.prsa.org/index.php/tag/prssa-leadership/)
- [Chapter leadership](https://progressions.prsa.org/index.php/tag/chapter-leadership/)
- [study abroad](https://progressions.prsa.org/index.php/tag/study-abroad/)
- [advice for new professionals](https://progressions.prsa.org/index.php/tag/advice-for-new-professionals/)
- [graduation](https://progressions.prsa.org/index.php/tag/graduation/)
- [first job](https://progressions.prsa.org/index.php/tag/first-job/)
- [scholarships and awards](https://progressions.prsa.org/index.php/tag/scholarships-and-awards/)
- [graduate](https://progressions.prsa.org/index.php/tag/graduate/)
- [student](https://progressions.prsa.org/index.php/tag/student/)
- [media pitching](https://progressions.prsa.org/index.php/tag/media-pitching/)
- [journalist](https://progressions.prsa.org/index.php/tag/journalist/)
- [professional develoment](https://progressions.prsa.org/index.php/tag/professional-develoment/)
- [industry](https://progressions.prsa.org/index.php/tag/industry/)
- [college](https://progressions.prsa.org/index.php/tag/college/)
- [campus](https://progressions.prsa.org/index.php/tag/campus/)
- [member benefit](https://progressions.prsa.org/index.php/tag/member-benefit/)
- [first amendment](https://progressions.prsa.org/index.php/tag/first-amendment/)
- [balance](https://progressions.prsa.org/index.php/tag/balance/)
- [loyalty](https://progressions.prsa.org/index.php/tag/loyalty/)
- [podcast](https://progressions.prsa.org/index.php/tag/podcast/)
- [relationship](https://progressions.prsa.org/index.php/tag/relationship/)
- [community service initiative](https://progressions.prsa.org/index.php/tag/community-service-initiative/)
- [AP style](https://progressions.prsa.org/index.php/tag/ap-style/)
- [school](https://progressions.prsa.org/index.php/tag/school/)
- [thanksgiving](https://progressions.prsa.org/index.php/tag/thanksgiving/)
- [PR writing](https://progressions.prsa.org/index.php/tag/pr-writing/)
- [member benefits](https://progressions.prsa.org/index.php/tag/member-benefits/)
- [learning](https://progressions.prsa.org/index.php/tag/learning/)
- [Chapter members](https://progressions.prsa.org/index.php/tag/chapter-members/)
- [pr agencies](https://progressions.prsa.org/index.php/tag/pr-agencies/)
- [accountability](https://progressions.prsa.org/index.php/tag/accountability/)
- [broadcast](https://progressions.prsa.org/index.php/tag/broadcast/)
- [netflix](https://progressions.prsa.org/index.php/tag/netflix/)
- [case study](https://progressions.prsa.org/index.php/tag/case-study/)
- [disability](https://progressions.prsa.org/index.php/tag/disability/)
- [history](https://progressions.prsa.org/index.php/tag/history/)
- [PR Twitter Chat](https://progressions.prsa.org/index.php/tag/pr-twitter-chat/)
- [interviewing](https://progressions.prsa.org/index.php/tag/interviewing/)
- [change](https://progressions.prsa.org/index.php/tag/change/)
- [chapter development session](https://progressions.prsa.org/index.php/tag/chapter-development-session/)
- [intern talk](https://progressions.prsa.org/index.php/tag/intern-talk/)
- [senior](https://progressions.prsa.org/index.php/tag/senior/)
- [football](https://progressions.prsa.org/index.php/tag/football/)
- [apology](https://progressions.prsa.org/index.php/tag/apology/)
- [Canva](https://progressions.prsa.org/index.php/tag/canva/)
- [update](https://progressions.prsa.org/index.php/tag/update/)
- [Chapter events](https://progressions.prsa.org/index.php/tag/chapter-events/)
- [video](https://progressions.prsa.org/index.php/tag/video/)
- [online portfolio](https://progressions.prsa.org/index.php/tag/online-portfolio/)
- [website](https://progressions.prsa.org/index.php/tag/website/)
- [software](https://progressions.prsa.org/index.php/tag/software/)
- [genuine](https://progressions.prsa.org/index.php/tag/genuine/)
- [women](https://progressions.prsa.org/index.php/tag/women/)
- [new Chapters](https://progressions.prsa.org/index.php/tag/new-chapters/)
- [google drive](https://progressions.prsa.org/index.php/tag/google-drive/)
- [CSI](https://progressions.prsa.org/index.php/tag/csi/)
- [follow up](https://progressions.prsa.org/index.php/tag/follow-up/)
- [tourism](https://progressions.prsa.org/index.php/tag/tourism/)
- [in-house](https://progressions.prsa.org/index.php/tag/in-house/)
- [decisions](https://progressions.prsa.org/index.php/tag/decisions/)
- [coffee](https://progressions.prsa.org/index.php/tag/coffee/)
- [holiday](https://progressions.prsa.org/index.php/tag/holiday/)
- [voting](https://progressions.prsa.org/index.php/tag/voting/)
- [summer internship](https://progressions.prsa.org/index.php/tag/summer-internship/)
- [semester](https://progressions.prsa.org/index.php/tag/semester/)
- [national](https://progressions.prsa.org/index.php/tag/national/)
- [PRSSA chapter](https://progressions.prsa.org/index.php/tag/prssa-chapter/)
- [preparation](https://progressions.prsa.org/index.php/tag/preparation/)
- [opportunity](https://progressions.prsa.org/index.php/tag/opportunity/)
- [photography](https://progressions.prsa.org/index.php/tag/photography/)
- [psychology](https://progressions.prsa.org/index.php/tag/psychology/)
- [humanity](https://progressions.prsa.org/index.php/tag/humanity/)
- [big city](https://progressions.prsa.org/index.php/tag/big-city/)
- [agriculture](https://progressions.prsa.org/index.php/tag/agriculture/)
- [finance](https://progressions.prsa.org/index.php/tag/finance/)
- [growth](https://progressions.prsa.org/index.php/tag/growth/)
- [graduates](https://progressions.prsa.org/index.php/tag/graduates/)
- [first impression](https://progressions.prsa.org/index.php/tag/first-impression/)
- [conferences](https://progressions.prsa.org/index.php/tag/conferences/)
- [daily routine](https://progressions.prsa.org/index.php/tag/daily-routine/)
- [current events](https://progressions.prsa.org/index.php/tag/current-events/)
- [ikea](https://progressions.prsa.org/index.php/tag/ikea/)
- [Golin](https://progressions.prsa.org/index.php/tag/golin/)
- [multicultural](https://progressions.prsa.org/index.php/tag/multicultural/)
- [Professional Development](https://progressions.prsa.org/index.php/tag/professional-development/)
- [National Committee](https://progressions.prsa.org/index.php/tag/national-committee/)
- [National Conference](https://progressions.prsa.org/index.php/tag/national-conference/)
- [Chapter Development](https://progressions.prsa.org/index.php/tag/chapter-development/)
- [Advocacy](https://progressions.prsa.org/index.php/tag/advocacy/)
- [Social Media](https://progressions.prsa.org/index.php/tag/social-media/)
- [PRSA](https://progressions.prsa.org/index.php/tag/prsa/)
- [conversation](https://progressions.prsa.org/index.php/tag/conversation/)
- [lessons](https://progressions.prsa.org/index.php/tag/lessons/)
- [organized](https://progressions.prsa.org/index.php/tag/organized/)
- [music](https://progressions.prsa.org/index.php/tag/music/)
- [be yourself](https://progressions.prsa.org/index.php/tag/be-yourself/)
- [information](https://progressions.prsa.org/index.php/tag/information/)
- [CSR](https://progressions.prsa.org/index.php/tag/csr/)
- [corporate social responsibility](https://progressions.prsa.org/index.php/tag/corporate-social-responsibility/)
- [APR](https://progressions.prsa.org/index.php/tag/apr/)
- [McDonalds](https://progressions.prsa.org/index.php/tag/mcdonalds/)
- [Apple](https://progressions.prsa.org/index.php/tag/apple/)
- [restaurants](https://progressions.prsa.org/index.php/tag/restaurants/)
- [strategic thinking](https://progressions.prsa.org/index.php/tag/strategic-thinking/)
- [international](https://progressions.prsa.org/index.php/tag/international/)
- [athletics](https://progressions.prsa.org/index.php/tag/athletics/)
- [law](https://progressions.prsa.org/index.php/tag/law/)
- [miami](https://progressions.prsa.org/index.php/tag/miami/)
- [LGBTQ](https://progressions.prsa.org/index.php/tag/lgbtq/)
- [career development month](https://progressions.prsa.org/index.php/tag/career-development-month/)
- [audiences](https://progressions.prsa.org/index.php/tag/audiences/)
- [informational interview](https://progressions.prsa.org/index.php/tag/informational-interview/)
- [consistent](https://progressions.prsa.org/index.php/tag/consistent/)
- [virtual internships](https://progressions.prsa.org/index.php/tag/virtual-internships/)
- [membership benefits](https://progressions.prsa.org/index.php/tag/membership-benefits/)
- [International Conference](https://progressions.prsa.org/index.php/tag/international-conference/)
- [agency tour](https://progressions.prsa.org/index.php/tag/agency-tour/)
- [ICON](https://progressions.prsa.org/index.php/tag/icon/)
- [potential](https://progressions.prsa.org/index.php/tag/potential/)
- [rebrand](https://progressions.prsa.org/index.php/tag/rebrand/)
- [influencer](https://progressions.prsa.org/index.php/tag/influencer/)
- [comfort zone](https://progressions.prsa.org/index.php/tag/comfort-zone/)
- [Nationally Affiliated Student-run Firm](https://progressions.prsa.org/index.php/tag/nationally-affiliated-student-run-firm/)
- [grammar](https://progressions.prsa.org/index.php/tag/grammar/)
- [punctuation](https://progressions.prsa.org/index.php/tag/punctuation/)
- [master's degree](https://progressions.prsa.org/index.php/tag/masters-degree/)
- [crisis management](https://progressions.prsa.org/index.php/tag/crisis-management/)
- [TED Talk](https://progressions.prsa.org/index.php/tag/ted-talk/)
- [inclusion](https://progressions.prsa.org/index.php/tag/inclusion/)
- [Olympics](https://progressions.prsa.org/index.php/tag/olympics/)
- [NFL](https://progressions.prsa.org/index.php/tag/nfl/)
- [Gen Z](https://progressions.prsa.org/index.php/tag/gen-z/)
- [generation](https://progressions.prsa.org/index.php/tag/generation/)
- [Halloween](https://progressions.prsa.org/index.php/tag/halloween/)
- [transitions](https://progressions.prsa.org/index.php/tag/transitions/)
- [specialization](https://progressions.prsa.org/index.php/tag/specialization/)
- [mental health](https://progressions.prsa.org/index.php/tag/mental-health/)
- [Oxford comma](https://progressions.prsa.org/index.php/tag/oxford-comma/)
- [career services](https://progressions.prsa.org/index.php/tag/career-services/)
- [The Bachelor](https://progressions.prsa.org/index.php/tag/the-bachelor/)
- [legally blonde](https://progressions.prsa.org/index.php/tag/legally-blonde/)
- [pop culture](https://progressions.prsa.org/index.php/tag/pop-culture/)
- [PRSSA mentors](https://progressions.prsa.org/index.php/tag/prssa-mentors/)
- [elevator pitch](https://progressions.prsa.org/index.php/tag/elevator-pitch/)
- [gender gap](https://progressions.prsa.org/index.php/tag/gender-gap/)
- [diversity chat](https://progressions.prsa.org/index.php/tag/diversity-chat/)
- [diversity and inclusion](https://progressions.prsa.org/index.php/tag/diversity-and-inclusion/)
- [higher education](https://progressions.prsa.org/index.php/tag/higher-education/)
- [public relations certificate](https://progressions.prsa.org/index.php/tag/public-relations-certificate/)
- [Taylor Swift](https://progressions.prsa.org/index.php/tag/taylor-swift/)
- [SEO](https://progressions.prsa.org/index.php/tag/seo/)
- [search engine optimization](https://progressions.prsa.org/index.php/tag/search-engine-optimization/)
- [reading roundup](https://progressions.prsa.org/index.php/tag/reading-roundup/)
- [agency life](https://progressions.prsa.org/index.php/tag/agency-life/)
- [personal development](https://progressions.prsa.org/index.php/tag/personal-development/)
- [internship season](https://progressions.prsa.org/index.php/tag/internship-season/)
- [invest in yourself](https://progressions.prsa.org/index.php/tag/invest-in-yourself/)
- [Scholarship](https://progressions.prsa.org/index.php/tag/scholarship/)
- [digital portfolio](https://progressions.prsa.org/index.php/tag/digital-portfolio/)
- [PRSSA National president](https://progressions.prsa.org/index.php/tag/prssa-national-president/)
- [member recruitment](https://progressions.prsa.org/index.php/tag/member-recruitment/)
- [member retention](https://progressions.prsa.org/index.php/tag/member-retention/)
- [Stranger Things](https://progressions.prsa.org/index.php/tag/stranger-things/)
- [social media influencers](https://progressions.prsa.org/index.php/tag/social-media-influencers/)
- [political PR](https://progressions.prsa.org/index.php/tag/political-pr/)
- [advice for students](https://progressions.prsa.org/index.php/tag/advice-for-students/)
- [journey](https://progressions.prsa.org/index.php/tag/journey/)
- [Podcasts](https://progressions.prsa.org/index.php/tag/podcasts/)
- [Peru](https://progressions.prsa.org/index.php/tag/peru/)
- [PR Roundup](https://progressions.prsa.org/index.php/tag/pr-roundup/)
- [content creation](https://progressions.prsa.org/index.php/tag/content-creation/)
- [guide](https://progressions.prsa.org/index.php/tag/guide/)
- [global communication](https://progressions.prsa.org/index.php/tag/global-communication/)
- [boss](https://progressions.prsa.org/index.php/tag/boss/)
- [problem solving](https://progressions.prsa.org/index.php/tag/problem-solving/)
- [Argentina](https://progressions.prsa.org/index.php/tag/argentina/)
- [South America](https://progressions.prsa.org/index.php/tag/south-america/)
- [activism](https://progressions.prsa.org/index.php/tag/activism/)
- [stress](https://progressions.prsa.org/index.php/tag/stress/)
- [black history month](https://progressions.prsa.org/index.php/tag/black-history-month/)
- [rebranding](https://progressions.prsa.org/index.php/tag/rebranding/)
- [Travel Grant](https://progressions.prsa.org/index.php/tag/travel-grant/)
- [celebrities](https://progressions.prsa.org/index.php/tag/celebrities/)
- [mistakes](https://progressions.prsa.org/index.php/tag/mistakes/)
- [deadline](https://progressions.prsa.org/index.php/tag/deadline/)
- [ally](https://progressions.prsa.org/index.php/tag/ally/)
- [business formal](https://progressions.prsa.org/index.php/tag/business-formal/)
- [equity](https://progressions.prsa.org/index.php/tag/equity/)
- [growing](https://progressions.prsa.org/index.php/tag/growing/)
- [gaming](https://progressions.prsa.org/index.php/tag/gaming/)
- [district conference](https://progressions.prsa.org/index.php/tag/district-conference/)
- [subcommittee](https://progressions.prsa.org/index.php/tag/subcommittee/)
- [book club](https://progressions.prsa.org/index.php/tag/book-club/)
- [taco bell](https://progressions.prsa.org/index.php/tag/taco-bell/)
- [epic games](https://progressions.prsa.org/index.php/tag/epic-games/)
- [release](https://progressions.prsa.org/index.php/tag/release/)
- [career guide](https://progressions.prsa.org/index.php/tag/career-guide/)
- [accessibility](https://progressions.prsa.org/index.php/tag/accessibility/)
- [algorithm](https://progressions.prsa.org/index.php/tag/algorithm/)
- [award](https://progressions.prsa.org/index.php/tag/award/)
- [mr. peanut](https://progressions.prsa.org/index.php/tag/mr-peanut/)
- [planters](https://progressions.prsa.org/index.php/tag/planters/)
- [coronavirus](https://progressions.prsa.org/index.php/tag/coronavirus/)
- [flattenthecurve](https://progressions.prsa.org/index.php/tag/flattenthecurve/)
- [covid-19](https://progressions.prsa.org/index.php/tag/covid-19/)
- [women's history month](https://progressions.prsa.org/index.php/tag/womens-history-month/)
- [international chapter](https://progressions.prsa.org/index.php/tag/international-chapter/)
- [nature](https://progressions.prsa.org/index.php/tag/nature/)
- [grad school](https://progressions.prsa.org/index.php/tag/grad-school/)
- [FIU](https://progressions.prsa.org/index.php/tag/fiu/)
- [representation](https://progressions.prsa.org/index.php/tag/representation/)
- [PRSSAPride](https://progressions.prsa.org/index.php/tag/prssapride/)
- [social distancing](https://progressions.prsa.org/index.php/tag/social-distancing/)
- [pr niche](https://progressions.prsa.org/index.php/tag/pr-niche/)
- [black lives matter](https://progressions.prsa.org/index.php/tag/black-lives-matter/)
- [#PRSSAatHome](https://progressions.prsa.org/index.php/tag/prssaathome/)
- [high school outreach](https://progressions.prsa.org/index.php/tag/high-school-outreach/)
- [Aunt Jemima](https://progressions.prsa.org/index.php/tag/aunt-jemima/)
- [brand communication](https://progressions.prsa.org/index.php/tag/brand-communication/)
- [Quaker Foods](https://progressions.prsa.org/index.php/tag/quaker-foods/)
- [Kripy Kreme](https://progressions.prsa.org/index.php/tag/kripy-kreme/)
- [video games](https://progressions.prsa.org/index.php/tag/video-games/)
- [gaming industry](https://progressions.prsa.org/index.php/tag/gaming-industry/)
- [#MeToo](https://progressions.prsa.org/index.php/tag/metoo/)
- [member engagement](https://progressions.prsa.org/index.php/tag/member-engagement/)
- [event ideas](https://progressions.prsa.org/index.php/tag/event-ideas/)
- [cancel culture](https://progressions.prsa.org/index.php/tag/cancel-culture/)
- [James Charles](https://progressions.prsa.org/index.php/tag/james-charles/)
- [Chick-fil-A](https://progressions.prsa.org/index.php/tag/chick-fil-a/)
- [Publications Subcommittee](https://progressions.prsa.org/index.php/tag/publications-subcommittee/)
- [virtual events](https://progressions.prsa.org/index.php/tag/virtual-events/)
- [Zoom](https://progressions.prsa.org/index.php/tag/zoom/)
- [disability awareness](https://progressions.prsa.org/index.php/tag/disability-awareness/)
- [United with Differences](https://progressions.prsa.org/index.php/tag/united-with-differences/)
- [virtual internship](https://progressions.prsa.org/index.php/tag/virtual-internship/)
- [State Fair of Texas](https://progressions.prsa.org/index.php/tag/state-fair-of-texas/)
- [Big Tex](https://progressions.prsa.org/index.php/tag/big-tex/)
- [Procter and Gamble](https://progressions.prsa.org/index.php/tag/procter-and-gamble/)
- [Damon Jones](https://progressions.prsa.org/index.php/tag/damon-jones/)
- [TikTok](https://progressions.prsa.org/index.php/tag/tiktok/)
- [Mask Up](https://progressions.prsa.org/index.php/tag/mask-up/)
- [part-time job](https://progressions.prsa.org/index.php/tag/part-time-job/)
- [PR skills](https://progressions.prsa.org/index.php/tag/pr-skills/)
- [PR leadership](https://progressions.prsa.org/index.php/tag/pr-leadership/)
- [remote internships](https://progressions.prsa.org/index.php/tag/remote-internships/)
- [cost of living](https://progressions.prsa.org/index.php/tag/cost-of-living/)
- [internship cancelled](https://progressions.prsa.org/index.php/tag/internship-cancelled/)
- [dream internship](https://progressions.prsa.org/index.php/tag/dream-internship/)
- [1804 Communication](https://progressions.prsa.org/index.php/tag/1804-communication/)
- [Scripps PRSSA](https://progressions.prsa.org/index.php/tag/scripps-prssa/)
- [PR Council](https://progressions.prsa.org/index.php/tag/pr-council/)
- [paid internship](https://progressions.prsa.org/index.php/tag/paid-internship/)
- [unpaid internship](https://progressions.prsa.org/index.php/tag/unpaid-internship/)
- [paid PR internship](https://progressions.prsa.org/index.php/tag/paid-pr-internship/)
- [accessibility in PR](https://progressions.prsa.org/index.php/tag/accessibility-in-pr/)
- [Principles of Public Relations](https://progressions.prsa.org/index.php/tag/principles-of-public-relations/)
- [PRSA Certificate](https://progressions.prsa.org/index.php/tag/prsa-certificate/)
- [PRSA Public Relations Certificate](https://progressions.prsa.org/index.php/tag/prsa-public-relations-certificate/)
- [IMC Strategy](https://progressions.prsa.org/index.php/tag/imc-strategy/)
- [IMC Success](https://progressions.prsa.org/index.php/tag/imc-success/)
- [Account Planning](https://progressions.prsa.org/index.php/tag/account-planning/)
- [Account Manager](https://progressions.prsa.org/index.php/tag/account-manager/)
- [#WeArePRSSA](https://progressions.prsa.org/index.php/tag/weareprssa/)
- [#WhyPRSSA](https://progressions.prsa.org/index.php/tag/whyprssa/)
- [Wendy's](https://progressions.prsa.org/index.php/tag/wendys/)
- [TikTok Ban](https://progressions.prsa.org/index.php/tag/tiktok-ban/)
- [Copywriting](https://progressions.prsa.org/index.php/tag/copywriting/)
- [KFC](https://progressions.prsa.org/index.php/tag/kfc/)
- [student journey](https://progressions.prsa.org/index.php/tag/student-journey/)
- [student reflection](https://progressions.prsa.org/index.php/tag/student-reflection/)
- [College journey](https://progressions.prsa.org/index.php/tag/college-journey/)
- [Generalization](https://progressions.prsa.org/index.php/tag/generalization/)
- [PR Generalist versus Specialist](https://progressions.prsa.org/index.php/tag/pr-generalist-versus-specialist/)
- [professional path](https://progressions.prsa.org/index.php/tag/professional-path/)
- [PINK](https://progressions.prsa.org/index.php/tag/pink/)
- [Victoria's Secret](https://progressions.prsa.org/index.php/tag/victorias-secret/)
- [PINK Campus Reps](https://progressions.prsa.org/index.php/tag/pink-campus-reps/)
- [PR Internship](https://progressions.prsa.org/index.php/tag/pr-internship/)
- [Graphic Design Internship](https://progressions.prsa.org/index.php/tag/graphic-design-internship/)
- [Social Media PR](https://progressions.prsa.org/index.php/tag/social-media-pr/)
- [Charli D'amelio](https://progressions.prsa.org/index.php/tag/charli-damelio/)
- [Phineas and Ferb](https://progressions.prsa.org/index.php/tag/phineas-and-ferb/)
- [brand TikTok](https://progressions.prsa.org/index.php/tag/brand-tiktok/)
- [Dunkin'](https://progressions.prsa.org/index.php/tag/dunkin/)
- [6th street PR](https://progressions.prsa.org/index.php/tag/6th-street-pr/)
- [Ethics in media](https://progressions.prsa.org/index.php/tag/ethics-in-media/)
- [Hispanic Heritage Month](https://progressions.prsa.org/index.php/tag/hispanic-heritage-month/)
- [PRSSALB](https://progressions.prsa.org/index.php/tag/prssalb/)
- [CSULB](https://progressions.prsa.org/index.php/tag/csulb/)
- [HHM](https://progressions.prsa.org/index.php/tag/hhm/)
- [Diversity in PR](https://progressions.prsa.org/index.php/tag/diversity-in-pr/)
- [Student Stories](https://progressions.prsa.org/index.php/tag/student-stories/)
- [internship skills](https://progressions.prsa.org/index.php/tag/internship-skills/)
- [internship follow-up](https://progressions.prsa.org/index.php/tag/internship-follow-up/)
- [COVID19](https://progressions.prsa.org/index.php/tag/covid19/)
- [Internship during pandemic](https://progressions.prsa.org/index.php/tag/internship-during-pandemic/)
- [Internship reflection](https://progressions.prsa.org/index.php/tag/internship-reflection/)
- [Universe](https://progressions.prsa.org/index.php/tag/universe/)
- [Victory Sun](https://progressions.prsa.org/index.php/tag/victory-sun/)
- [Mulan](https://progressions.prsa.org/index.php/tag/mulan/)
- [Mulan Controversy](https://progressions.prsa.org/index.php/tag/mulan-controversy/)
- [Travis Scott](https://progressions.prsa.org/index.php/tag/travis-scott/)
- [National Coffee Day](https://progressions.prsa.org/index.php/tag/national-coffee-day/)
- [Brand Enagement](https://progressions.prsa.org/index.php/tag/brand-enagement/)
- [Social media tactics](https://progressions.prsa.org/index.php/tag/social-media-tactics/)
- [Instagram strategy](https://progressions.prsa.org/index.php/tag/instagram-strategy/)
- [Xbox](https://progressions.prsa.org/index.php/tag/xbox/)
- [Games PR](https://progressions.prsa.org/index.php/tag/games-pr/)
- [PR for Gaming](https://progressions.prsa.org/index.php/tag/pr-for-gaming/)
- [Diversity an Inclusion](https://progressions.prsa.org/index.php/tag/diversity-an-inclusion/)
- [Xbox Game Pass](https://progressions.prsa.org/index.php/tag/xbox-game-pass/)
- [Edelman Assembly](https://progressions.prsa.org/index.php/tag/edelman-assembly/)
- [DnI](https://progressions.prsa.org/index.php/tag/dni/)
- [D&I](https://progressions.prsa.org/index.php/tag/di/)
- [PR Diversity](https://progressions.prsa.org/index.php/tag/pr-diversity/)
- [PE Ethics](https://progressions.prsa.org/index.php/tag/pe-ethics/)
- [Cultural awareness](https://progressions.prsa.org/index.php/tag/cultural-awareness/)
- [BLM](https://progressions.prsa.org/index.php/tag/blm/)
- [Ubisoft](https://progressions.prsa.org/index.php/tag/ubisoft/)
- [Tom Clancy](https://progressions.prsa.org/index.php/tag/tom-clancy/)
- [Umbra](https://progressions.prsa.org/index.php/tag/umbra/)
- [Advocacy in PR](https://progressions.prsa.org/index.php/tag/advocacy-in-pr/)
- [Remote work](https://progressions.prsa.org/index.php/tag/remote-work/)
- [New normal](https://progressions.prsa.org/index.php/tag/new-normal/)
- [working remotely](https://progressions.prsa.org/index.php/tag/working-remotely/)
- [business pivot](https://progressions.prsa.org/index.php/tag/business-pivot/)
- [A. Victoria MAE](https://progressions.prsa.org/index.php/tag/a-victoria-mae/)
- [PRSAICON2020](https://progressions.prsa.org/index.php/tag/prsaicon2020/)
- [ICON2020](https://progressions.prsa.org/index.php/tag/icon2020/)
- [Virtual Conference](https://progressions.prsa.org/index.php/tag/virtual-conference/)
- [ICON 2020](https://progressions.prsa.org/index.php/tag/icon-2020/)
- [PRSA ICON](https://progressions.prsa.org/index.php/tag/prsa-icon/)
- [PRSA 2020 International Conference](https://progressions.prsa.org/index.php/tag/prsa-2020-international-conference/)
- [Disinformation](https://progressions.prsa.org/index.php/tag/disinformation/)
- [PR Talent](https://progressions.prsa.org/index.php/tag/pr-talent/)
- [Creative storytelling](https://progressions.prsa.org/index.php/tag/creative-storytelling/)
- [PRSA ICON 2020](https://progressions.prsa.org/index.php/tag/prsa-icon-2020/)
- [Imposter Syndrome](https://progressions.prsa.org/index.php/tag/imposter-syndrome/)
- [Diversity Action Alliance](https://progressions.prsa.org/index.php/tag/diversity-action-alliance/)
- [Temple PRSSA](https://progressions.prsa.org/index.php/tag/temple-prssa/)
- [Presentation tips](https://progressions.prsa.org/index.php/tag/presentation-tips/)
- [pitch meeting](https://progressions.prsa.org/index.php/tag/pitch-meeting/)
- [meeting tips](https://progressions.prsa.org/index.php/tag/meeting-tips/)
- [Press briefing](https://progressions.prsa.org/index.php/tag/press-briefing/)
- [PR advice](https://progressions.prsa.org/index.php/tag/pr-advice/)
- [Artificial Intelligence](https://progressions.prsa.org/index.php/tag/artificial-intelligence/)
- [AI](https://progressions.prsa.org/index.php/tag/ai/)
- [AI in PR](https://progressions.prsa.org/index.php/tag/ai-in-pr/)
- [Marcomm](https://progressions.prsa.org/index.php/tag/marcomm/)
- [Marcom](https://progressions.prsa.org/index.php/tag/marcom/)
- [PR tech](https://progressions.prsa.org/index.php/tag/pr-tech/)
- [AI PR](https://progressions.prsa.org/index.php/tag/ai-pr/)
- [Artificial intelligence trends](https://progressions.prsa.org/index.php/tag/artificial-intelligence-trends/)
- [accessibility awareness](https://progressions.prsa.org/index.php/tag/accessibility-awareness/)
- [accessibility technology](https://progressions.prsa.org/index.php/tag/accessibility-technology/)
- [Xbox Adaptive Controller](https://progressions.prsa.org/index.php/tag/xbox-adaptive-controller/)
- [Soundscape](https://progressions.prsa.org/index.php/tag/soundscape/)
- [Go Baby Go Cafe](https://progressions.prsa.org/index.php/tag/go-baby-go-cafe/)
- [University of Delaware](https://progressions.prsa.org/index.php/tag/university-of-delaware/)
- [UAB Medicine](https://progressions.prsa.org/index.php/tag/uab-medicine/)
- [St. Vincent Health](https://progressions.prsa.org/index.php/tag/st-vincent-health/)
- [Children's of Alabama](https://progressions.prsa.org/index.php/tag/childrens-of-alabama/)
- [Mask wearing](https://progressions.prsa.org/index.php/tag/mask-wearing/)
- [mask awareness](https://progressions.prsa.org/index.php/tag/mask-awareness/)
- [PR research](https://progressions.prsa.org/index.php/tag/pr-research/)
- [Marketing research](https://progressions.prsa.org/index.php/tag/marketing-research/)
- [Primary research](https://progressions.prsa.org/index.php/tag/primary-research/)
- [Secondary research](https://progressions.prsa.org/index.php/tag/secondary-research/)
- [#BooksForPRSSA](https://progressions.prsa.org/index.php/tag/booksforprssa/)
- [Reading list](https://progressions.prsa.org/index.php/tag/reading-list/)
- [The Culture Map](https://progressions.prsa.org/index.php/tag/the-culture-map/)
- [All You Need to Know About the Music Business](https://progressions.prsa.org/index.php/tag/all-you-need-to-know-about-the-music-business/)
- [Suicide Awareness Month](https://progressions.prsa.org/index.php/tag/suicide-awareness-month/)
- [Suicide Awareness](https://progressions.prsa.org/index.php/tag/suicide-awareness/)
- [Communicate with care](https://progressions.prsa.org/index.php/tag/communicate-with-care/)
- [Shes Going Places](https://progressions.prsa.org/index.php/tag/shes-going-places-2/)
- [National Native American Heritage Month](https://progressions.prsa.org/index.php/tag/national-native-american-heritage-month/)
- [NNAHM](https://progressions.prsa.org/index.php/tag/nnahm/)
- [Diversity and Inclusion in PR](https://progressions.prsa.org/index.php/tag/diversity-and-inclusion-in-pr/)
- [Native American Stereotypes](https://progressions.prsa.org/index.php/tag/native-american-stereotypes/)
- [Combatting Stereotypes](https://progressions.prsa.org/index.php/tag/combatting-stereotypes/)
- [PR Career Advice](https://progressions.prsa.org/index.php/tag/pr-career-advice/)
- [LGBTQ+](https://progressions.prsa.org/index.php/tag/lgbtq-2/)
- [Employee resource groups](https://progressions.prsa.org/index.php/tag/employee-resource-groups/)
- [workplace etiquette](https://progressions.prsa.org/index.php/tag/workplace-etiquette/)
- [inclusion and diversity](https://progressions.prsa.org/index.php/tag/inclusion-and-diversity/)
- [#MakeMomSmile](https://progressions.prsa.org/index.php/tag/makemomsmile/)
- [TikTok challenge](https://progressions.prsa.org/index.php/tag/tiktok-challenge/)
- [TikTok success](https://progressions.prsa.org/index.php/tag/tiktok-success/)
- [public relations internship](https://progressions.prsa.org/index.php/tag/public-relations-internship/)
- [cold emailing](https://progressions.prsa.org/index.php/tag/cold-emailing/)
- [diversity leadership](https://progressions.prsa.org/index.php/tag/diversity-leadership/)
- [director of D&I](https://progressions.prsa.org/index.php/tag/director-of-di/)
- [TikTok networking](https://progressions.prsa.org/index.php/tag/tiktok-networking/)
- [professional network](https://progressions.prsa.org/index.php/tag/professional-network/)
- [LinkedIn network](https://progressions.prsa.org/index.php/tag/linkedin-network/)
- [Chapter recruitment](https://progressions.prsa.org/index.php/tag/chapter-recruitment/)
- [PRSSA recruitment](https://progressions.prsa.org/index.php/tag/prssa-recruitment/)
- [College organization recruitment](https://progressions.prsa.org/index.php/tag/college-organization-recruitment/)
- [recruitment tips](https://progressions.prsa.org/index.php/tag/recruitment-tips/)
- [virtual event planning](https://progressions.prsa.org/index.php/tag/virtual-event-planning/)
- [zoom event ideas](https://progressions.prsa.org/index.php/tag/zoom-event-ideas/)
- [zoom events](https://progressions.prsa.org/index.php/tag/zoom-events/)
- [drivers license](https://progressions.prsa.org/index.php/tag/drivers-license/)
- [Olivia Rodrigo](https://progressions.prsa.org/index.php/tag/olivia-rodrigo/)
- [Gabe Escobar](https://progressions.prsa.org/index.php/tag/gabe-escobar/)
- [gabesco](https://progressions.prsa.org/index.php/tag/gabesco/)
- [High School Musical](https://progressions.prsa.org/index.php/tag/high-school-musical/)
- [PR case study](https://progressions.prsa.org/index.php/tag/pr-case-study/)
- [social media case study](https://progressions.prsa.org/index.php/tag/social-media-case-study/)
- [Zoom socials](https://progressions.prsa.org/index.php/tag/zoom-socials/)
- [Zoom fatigue](https://progressions.prsa.org/index.php/tag/zoom-fatigue/)
- [Among Us](https://progressions.prsa.org/index.php/tag/among-us/)
- [Exploding Kittens](https://progressions.prsa.org/index.php/tag/exploding-kittens/)
- [Kahoot!](https://progressions.prsa.org/index.php/tag/kahoot/)
- [Enneagram Test](https://progressions.prsa.org/index.php/tag/enneagram-test/)
- [Carolyn Lok](https://progressions.prsa.org/index.php/tag/carolyn-lok/)
- [PR student leadership](https://progressions.prsa.org/index.php/tag/pr-student-leadership/)
- [digital comminications](https://progressions.prsa.org/index.php/tag/digital-comminications/)
- [social media manager](https://progressions.prsa.org/index.php/tag/social-media-manager/)
- [ICON Conference](https://progressions.prsa.org/index.php/tag/icon-conference/)
- [NBC Chicago](https://progressions.prsa.org/index.php/tag/nbc-chicago/)
- [Student experience](https://progressions.prsa.org/index.php/tag/student-experience/)
- [Biden Inauguration](https://progressions.prsa.org/index.php/tag/biden-inauguration/)
- [Patagonia](https://progressions.prsa.org/index.php/tag/patagonia/)
- [Ben and Jerry's](https://progressions.prsa.org/index.php/tag/ben-and-jerrys-2/)
- [Audi](https://progressions.prsa.org/index.php/tag/audi/)
- [Audi e-tron](https://progressions.prsa.org/index.php/tag/audi-e-tron/)
- [Brand communications](https://progressions.prsa.org/index.php/tag/brand-communications/)
- [Brand Twitter](https://progressions.prsa.org/index.php/tag/brand-twitter/)
- [Ariana Grande](https://progressions.prsa.org/index.php/tag/ariana-grande/)
- [Nintendogs](https://progressions.prsa.org/index.php/tag/nintendogs/)
- [PRSSA vice president of brand engagement](https://progressions.prsa.org/index.php/tag/prssa-vice-president-of-brand-engagement/)
- [Zach Ferenchak](https://progressions.prsa.org/index.php/tag/zach-ferenchak/)
- [PRSSA Podcasts](https://progressions.prsa.org/index.php/tag/prssa-podcasts/)
- [PRSSA vice president of professional development](https://progressions.prsa.org/index.php/tag/prssa-vice-president-of-professional-development/)
- [public relations ethics](https://progressions.prsa.org/index.php/tag/public-relations-ethics/)
- [ethics competition](https://progressions.prsa.org/index.php/tag/ethics-competition/)
- [Black Excellence](https://progressions.prsa.org/index.php/tag/black-excellence/)
- [winning in PR](https://progressions.prsa.org/index.php/tag/winning-in-pr/)
- [PRSSA Chapter Development](https://progressions.prsa.org/index.php/tag/prssa-chapter-development/)
- [PR student leader](https://progressions.prsa.org/index.php/tag/pr-student-leader/)
- [University of Florida](https://progressions.prsa.org/index.php/tag/university-of-florida/)
- [UF PRSSA](https://progressions.prsa.org/index.php/tag/uf-prssa/)
- [Stories of the Sunshine State](https://progressions.prsa.org/index.php/tag/stories-of-the-sunshine-state/)
- [prssa district conference](https://progressions.prsa.org/index.php/tag/prssa-district-conference/)
- [prssa district conferences](https://progressions.prsa.org/index.php/tag/prssa-district-conferences/)
- [events and fundraising](https://progressions.prsa.org/index.php/tag/events-and-fundraising/)
- [UTA PRSSA](https://progressions.prsa.org/index.php/tag/uta-prssa/)
- [Diversity Fund](https://progressions.prsa.org/index.php/tag/diversity-fund/)
- [PRSSA student member funding](https://progressions.prsa.org/index.php/tag/prssa-student-member-funding/)
- [social justice](https://progressions.prsa.org/index.php/tag/social-justice/)
- [authentic brand communications](https://progressions.prsa.org/index.php/tag/authentic-brand-communications/)
- [communicating with care](https://progressions.prsa.org/index.php/tag/communicating-with-care/)
- [PRSSA vice president of member services](https://progressions.prsa.org/index.php/tag/prssa-vice-president-of-member-services/)
- [PRSSA member benefits](https://progressions.prsa.org/index.php/tag/prssa-member-benefits/)
- [PR student organization](https://progressions.prsa.org/index.php/tag/pr-student-organization/)
- [student thought leadership](https://progressions.prsa.org/index.php/tag/student-thought-leadership/)
- [District Conferences](https://progressions.prsa.org/index.php/tag/district-conferences/)
- [iCarly](https://progressions.prsa.org/index.php/tag/icarly/)
- [iCarly Netflix](https://progressions.prsa.org/index.php/tag/icarly-netflix/)
- [Paramount+](https://progressions.prsa.org/index.php/tag/paramount/)
- [Streaming services](https://progressions.prsa.org/index.php/tag/streaming-services/)
- [Super Bowl LV](https://progressions.prsa.org/index.php/tag/super-bowl-lv/)
- [the Big Game](https://progressions.prsa.org/index.php/tag/the-big-game/)
- [Edelman Disinformation Shield](https://progressions.prsa.org/index.php/tag/edelman-disinformation-shield/)
- [Miami Tech](https://progressions.prsa.org/index.php/tag/miami-tech/)
- [Miami Mayor Twitter](https://progressions.prsa.org/index.php/tag/miami-mayor-twitter/)
- [Boston University District Conference](https://progressions.prsa.org/index.php/tag/boston-university-district-conference/)
- [PR Advanced District Conference](https://progressions.prsa.org/index.php/tag/pr-advanced-district-conference/)
- [URI PRSSA](https://progressions.prsa.org/index.php/tag/uri-prssa/)
- [PR Social Justice](https://progressions.prsa.org/index.php/tag/pr-social-justice/)
- [Fearless album](https://progressions.prsa.org/index.php/tag/fearless-album/)
- [Taylor's Version](https://progressions.prsa.org/index.php/tag/taylors-version/)
- [April Ninth](https://progressions.prsa.org/index.php/tag/april-ninth/)
- [Instagram marketing](https://progressions.prsa.org/index.php/tag/instagram-marketing/)
- [Viral Marketing](https://progressions.prsa.org/index.php/tag/viral-marketing/)
- [Cancelled](https://progressions.prsa.org/index.php/tag/cancelled/)
- [social media trends](https://progressions.prsa.org/index.php/tag/social-media-trends/)
- [public relations success](https://progressions.prsa.org/index.php/tag/public-relations-success/)
- [public relations tips](https://progressions.prsa.org/index.php/tag/public-relations-tips/)
- [good public relations](https://progressions.prsa.org/index.php/tag/good-public-relations/)
- [Temple University](https://progressions.prsa.org/index.php/tag/temple-university/)
- [PR conference](https://progressions.prsa.org/index.php/tag/pr-conference/)
- [University of Rhode Island](https://progressions.prsa.org/index.php/tag/university-of-rhode-island/)
- [University of Rhode Island PRSSA](https://progressions.prsa.org/index.php/tag/university-of-rhode-island-prssa/)
- [Mr. Rogers](https://progressions.prsa.org/index.php/tag/mr-rogers/)
- [Welcome to the Neighborhood](https://progressions.prsa.org/index.php/tag/welcome-to-the-neighborhood/)
- [Ni una Menos](https://progressions.prsa.org/index.php/tag/ni-una-menos/)
- [Femicides](https://progressions.prsa.org/index.php/tag/femicides/)
- [Harry Styles](https://progressions.prsa.org/index.php/tag/harry-styles/)
- [Harry Styles Grammys](https://progressions.prsa.org/index.php/tag/harry-styles-grammys/)
- [March Brackets](https://progressions.prsa.org/index.php/tag/march-brackets/)
- [StopAsianHate](https://progressions.prsa.org/index.php/tag/stopasianhate/)
- [Stop Asian Hate](https://progressions.prsa.org/index.php/tag/stop-asian-hate/)
- [FINN Partners](https://progressions.prsa.org/index.php/tag/finn-partners/)
- [Notion](https://progressions.prsa.org/index.php/tag/notion/)
- [Linq app](https://progressions.prsa.org/index.php/tag/linq-app/)
- [Woven calendar](https://progressions.prsa.org/index.php/tag/woven-calendar/)
- [PR software](https://progressions.prsa.org/index.php/tag/pr-software/)
- [workflow software](https://progressions.prsa.org/index.php/tag/workflow-software/)
- [Clubhouse](https://progressions.prsa.org/index.php/tag/clubhouse/)
- [Clubhouse app](https://progressions.prsa.org/index.php/tag/clubhouse-app/)
- [Net Net Synergy](https://progressions.prsa.org/index.php/tag/net-net-synergy/)
- [Matt Prince Taco Bell](https://progressions.prsa.org/index.php/tag/matt-prince-taco-bell/)
- [Career Development TikTok](https://progressions.prsa.org/index.php/tag/career-development-tiktok/)
- [civility](https://progressions.prsa.org/index.php/tag/civility/)
- [civil discourse](https://progressions.prsa.org/index.php/tag/civil-discourse/)
- [University of South Carolina](https://progressions.prsa.org/index.php/tag/university-of-south-carolina/)
- [Columbia S.C.](https://progressions.prsa.org/index.php/tag/columbia-s-c/)
- [PRSSA USMP](https://progressions.prsa.org/index.php/tag/prssa-usmp/)
- [PRSSA International Chapter](https://progressions.prsa.org/index.php/tag/prssa-international-chapter/)
- [PR experience](https://progressions.prsa.org/index.php/tag/pr-experience/)
- [misinformation](https://progressions.prsa.org/index.php/tag/misinformation/)
- [malinformation](https://progressions.prsa.org/index.php/tag/malinformation/)
- [communications professionals](https://progressions.prsa.org/index.php/tag/communications-professionals/)
- [combatting misninformation](https://progressions.prsa.org/index.php/tag/combatting-misninformation/)
- [PR Thought Leadership](https://progressions.prsa.org/index.php/tag/pr-thought-leadership/)
- [Florida International University](https://progressions.prsa.org/index.php/tag/florida-international-university/)
- [District Ambassador](https://progressions.prsa.org/index.php/tag/district-ambassador/)
- [PRSSA District Ambassador](https://progressions.prsa.org/index.php/tag/prssa-district-ambassador/)
- [PRSSA National Subcommittee](https://progressions.prsa.org/index.php/tag/prssa-national-subcommittee/)
- [Virtual Networking](https://progressions.prsa.org/index.php/tag/virtual-networking/)
- [PRSSA Network](https://progressions.prsa.org/index.php/tag/prssa-network/)
- [Public Relations Writing](https://progressions.prsa.org/index.php/tag/public-relations-writing/)
- [PR copywriting](https://progressions.prsa.org/index.php/tag/pr-copywriting/)
- [Essay contest](https://progressions.prsa.org/index.php/tag/essay-contest/)
- [Selling yourself](https://progressions.prsa.org/index.php/tag/selling-yourself/)
- [Ben & Jerrys](https://progressions.prsa.org/index.php/tag/ben-jerrys/)
- [420](https://progressions.prsa.org/index.php/tag/420/)
- [4/20](https://progressions.prsa.org/index.php/tag/4-20/)
- [MORE Act](https://progressions.prsa.org/index.php/tag/more-act/)
- [Columbus SC](https://progressions.prsa.org/index.php/tag/columbus-sc/)
- [Columbus Crew SC](https://progressions.prsa.org/index.php/tag/columbus-crew-sc/)
- [PR Crisis](https://progressions.prsa.org/index.php/tag/pr-crisis/)
- [#SavetheCrew](https://progressions.prsa.org/index.php/tag/savethecrew/)
- [Montclair State University](https://progressions.prsa.org/index.php/tag/montclair-state-university/)
- [Autism Awareness](https://progressions.prsa.org/index.php/tag/autism-awareness/)
- [Autism Awareness Month](https://progressions.prsa.org/index.php/tag/autism-awareness-month/)
- [Autism New Jersey](https://progressions.prsa.org/index.php/tag/autism-new-jersey/)
- [PRSSA fundraiser](https://progressions.prsa.org/index.php/tag/prssa-fundraiser/)
- [fundraising tips](https://progressions.prsa.org/index.php/tag/fundraising-tips/)
- [AAPI Heritage Month](https://progressions.prsa.org/index.php/tag/aapi-heritage-month/)
- [APDA Month](https://progressions.prsa.org/index.php/tag/apda-month/)
- [#StopAsianHate](https://progressions.prsa.org/index.php/tag/stopasianhate-2/)
- [Toggl Track](https://progressions.prsa.org/index.php/tag/toggl-track/)
- [Toggl](https://progressions.prsa.org/index.php/tag/toggl/)
- [Time logging](https://progressions.prsa.org/index.php/tag/time-logging/)
- [PR life hacks](https://progressions.prsa.org/index.php/tag/pr-life-hacks/)
- [APIDA](https://progressions.prsa.org/index.php/tag/apida/)
- [AAPI](https://progressions.prsa.org/index.php/tag/aapi/)
- [experiential learning](https://progressions.prsa.org/index.php/tag/experiential-learning/)
- [expectationsvsreality](https://progressions.prsa.org/index.php/tag/expectationsvsreality/)
- [pronouns](https://progressions.prsa.org/index.php/tag/pronouns/)
- [pridemonth](https://progressions.prsa.org/index.php/tag/pridemonth/)
- [small town life](https://progressions.prsa.org/index.php/tag/small-town-life/)
- [pr greatness](https://progressions.prsa.org/index.php/tag/pr-greatness/)
- [importance of education](https://progressions.prsa.org/index.php/tag/importance-of-education/)
- [student thoughts](https://progressions.prsa.org/index.php/tag/student-thoughts/)
- [internship experience](https://progressions.prsa.org/index.php/tag/internship-experience/)
- [building a portfolio](https://progressions.prsa.org/index.php/tag/building-a-portfolio/)
- [public relations fan](https://progressions.prsa.org/index.php/tag/public-relations-fan/)
- [do what you love](https://progressions.prsa.org/index.php/tag/do-what-you-love/)
- [glossier](https://progressions.prsa.org/index.php/tag/glossier/)
- [glossier public relations](https://progressions.prsa.org/index.php/tag/glossier-public-relations/)
- [public relations crisis](https://progressions.prsa.org/index.php/tag/public-relations-crisis/)
- [burnout](https://progressions.prsa.org/index.php/tag/burnout/)
- [work burnout](https://progressions.prsa.org/index.php/tag/work-burnout/)
- [self-help](https://progressions.prsa.org/index.php/tag/self-help/)
- [self-care](https://progressions.prsa.org/index.php/tag/self-care-2/)
- [crocs](https://progressions.prsa.org/index.php/tag/crocs/)
- [meme to dream](https://progressions.prsa.org/index.php/tag/meme-to-dream/)
- [virtual classes](https://progressions.prsa.org/index.php/tag/virtual-classes/)
- [the four agreements](https://progressions.prsa.org/index.php/tag/the-four-agreements/)
- [books for public relations](https://progressions.prsa.org/index.php/tag/books-for-public-relations/)
- [don miguel ruiz](https://progressions.prsa.org/index.php/tag/don-miguel-ruiz/)
- [video editing skills](https://progressions.prsa.org/index.php/tag/video-editing-skills/)
- [VS Collective](https://progressions.prsa.org/index.php/tag/vs-collective/)
- [body positivity](https://progressions.prsa.org/index.php/tag/body-positivity/)
- [#literatureforpr](https://progressions.prsa.org/index.php/tag/literatureforpr/)
- [#litforpr](https://progressions.prsa.org/index.php/tag/litforpr/)
- [google analytics](https://progressions.prsa.org/index.php/tag/google-analytics/)
- [book recommendations](https://progressions.prsa.org/index.php/tag/book-recommendations/)
- [broaden your network](https://progressions.prsa.org/index.php/tag/broaden-your-network/)
- [communicate your story](https://progressions.prsa.org/index.php/tag/communicate-your-story/)
- [tv shows](https://progressions.prsa.org/index.php/tag/tv-shows/)
- [Gilmore girls](https://progressions.prsa.org/index.php/tag/gilmore-girls/)
- [The Office](https://progressions.prsa.org/index.php/tag/the-office/)
- [The Vampire Diaries](https://progressions.prsa.org/index.php/tag/the-vampire-diaries/)
- [One Tree Hill](https://progressions.prsa.org/index.php/tag/one-tree-hill/)
- [spotify](https://progressions.prsa.org/index.php/tag/spotify/)
- [apple music](https://progressions.prsa.org/index.php/tag/apple-music/)
- [abroad in italy](https://progressions.prsa.org/index.php/tag/abroad-in-italy/)
- [strategic communications](https://progressions.prsa.org/index.php/tag/strategic-communications/)
- [public relations seo](https://progressions.prsa.org/index.php/tag/public-relations-seo/)
- [link building](https://progressions.prsa.org/index.php/tag/link-building/)
- [ice cream](https://progressions.prsa.org/index.php/tag/ice-cream/)
- [book recommendation](https://progressions.prsa.org/index.php/tag/book-recommendation/)
- [literature for pr](https://progressions.prsa.org/index.php/tag/literature-for-pr/)
- [networking skills](https://progressions.prsa.org/index.php/tag/networking-skills/)
- [networking opportunity](https://progressions.prsa.org/index.php/tag/networking-opportunity/)
- [rocking your interview](https://progressions.prsa.org/index.php/tag/rocking-your-interview/)
- [in person learning](https://progressions.prsa.org/index.php/tag/in-person-learning/)
- [back to school](https://progressions.prsa.org/index.php/tag/back-to-school/)
- [PRSSA back to school](https://progressions.prsa.org/index.php/tag/prssa-back-to-school/)
- [college campus](https://progressions.prsa.org/index.php/tag/college-campus/)
- [journalism and PR](https://progressions.prsa.org/index.php/tag/journalism-and-pr/)
- [daily news](https://progressions.prsa.org/index.php/tag/daily-news/)
- [Shang chi](https://progressions.prsa.org/index.php/tag/shang-chi/)
- [representation in media](https://progressions.prsa.org/index.php/tag/representation-in-media/)
- [social media activism](https://progressions.prsa.org/index.php/tag/social-media-activism/)
- [PR and activism](https://progressions.prsa.org/index.php/tag/pr-and-activism/)
- [international students](https://progressions.prsa.org/index.php/tag/international-students/)
- [dei](https://progressions.prsa.org/index.php/tag/dei/)
- [Emmy awards](https://progressions.prsa.org/index.php/tag/emmy-awards/)
- [college athletics](https://progressions.prsa.org/index.php/tag/college-athletics/)
- [brand deals](https://progressions.prsa.org/index.php/tag/brand-deals/)
- [college branding](https://progressions.prsa.org/index.php/tag/college-branding/)
- [fandom](https://progressions.prsa.org/index.php/tag/fandom/)
- [PRSSA inclusion](https://progressions.prsa.org/index.php/tag/prssa-inclusion/)
- [Emily zugay](https://progressions.prsa.org/index.php/tag/emily-zugay/)
- [study skills](https://progressions.prsa.org/index.php/tag/study-skills/)
- [student advice](https://progressions.prsa.org/index.php/tag/student-advice/)
- [academic success](https://progressions.prsa.org/index.php/tag/academic-success/)
- [PRSSA Latin America](https://progressions.prsa.org/index.php/tag/prssa-latin-america/)
- [headshot](https://progressions.prsa.org/index.php/tag/headshot/)
- [PRSSA fundraising](https://progressions.prsa.org/index.php/tag/prssa-fundraising/)
- [student podcasts](https://progressions.prsa.org/index.php/tag/student-podcasts/)
- [women in PR](https://progressions.prsa.org/index.php/tag/women-in-pr/)
- [public relations history](https://progressions.prsa.org/index.php/tag/public-relations-history/)
- [public relations gifts](https://progressions.prsa.org/index.php/tag/public-relations-gifts/)
- [PR must haves](https://progressions.prsa.org/index.php/tag/pr-must-haves/)
- [what is public relations](https://progressions.prsa.org/index.php/tag/what-is-public-relations/)
- [Wieden + Kennedy](https://progressions.prsa.org/index.php/tag/wieden-kennedy/)
- [PR books](https://progressions.prsa.org/index.php/tag/pr-books/)
- [untamed](https://progressions.prsa.org/index.php/tag/untamed/)
- [public relations reads](https://progressions.prsa.org/index.php/tag/public-relations-reads/)
- [2021 PR Trends](https://progressions.prsa.org/index.php/tag/2021-pr-trends/)
- [public relations leadership](https://progressions.prsa.org/index.php/tag/public-relations-leadership/)
- [PRSSA networking](https://progressions.prsa.org/index.php/tag/prssa-networking/)
- [public relations conferences](https://progressions.prsa.org/index.php/tag/public-relations-conferences/)
- [clean the world](https://progressions.prsa.org/index.php/tag/clean-the-world/)
- [PRSSA community service](https://progressions.prsa.org/index.php/tag/prssa-community-service/)
- [philosophy and PR](https://progressions.prsa.org/index.php/tag/philosophy-and-pr/)
- [PR networking](https://progressions.prsa.org/index.php/tag/pr-networking/)
- [SAG awards](https://progressions.prsa.org/index.php/tag/sag-awards/)
- [student writers](https://progressions.prsa.org/index.php/tag/student-writers/)
- [PR dream job](https://progressions.prsa.org/index.php/tag/pr-dream-job/)
- [PR practice](https://progressions.prsa.org/index.php/tag/pr-practice/)
- [google calendar](https://progressions.prsa.org/index.php/tag/google-calendar/)
- [organization tips](https://progressions.prsa.org/index.php/tag/organization-tips/)
- [Sports public relations](https://progressions.prsa.org/index.php/tag/sports-public-relations/)
- [Oscars](https://progressions.prsa.org/index.php/tag/oscars/)
- [press coverage](https://progressions.prsa.org/index.php/tag/press-coverage/)
- [undergrad](https://progressions.prsa.org/index.php/tag/undergrad/)
- [America](https://progressions.prsa.org/index.php/tag/america/)
- [freedom](https://progressions.prsa.org/index.php/tag/freedom/)
- [independence day](https://progressions.prsa.org/index.php/tag/independence-day/)
- [fourth of july](https://progressions.prsa.org/index.php/tag/fourth-of-july/)
- [page priciples](https://progressions.prsa.org/index.php/tag/page-priciples/)
- [bridgerton](https://progressions.prsa.org/index.php/tag/bridgerton/)
- [opinion](https://progressions.prsa.org/index.php/tag/opinion/)
- [reflection](https://progressions.prsa.org/index.php/tag/reflection/)
- [aplicación](https://progressions.prsa.org/index.php/tag/aplicacion/)
- [organizar](https://progressions.prsa.org/index.php/tag/organizar/)
- [información](https://progressions.prsa.org/index.php/tag/informacion/)
- [estudiantes](https://progressions.prsa.org/index.php/tag/estudiantes/)
- [loneliness](https://progressions.prsa.org/index.php/tag/loneliness/)
- [Metaverse](https://progressions.prsa.org/index.php/tag/metaverse/)
- [body language](https://progressions.prsa.org/index.php/tag/body-language/)
- [nonverbal communication](https://progressions.prsa.org/index.php/tag/nonverbal-communication/)
- [recent graduates](https://progressions.prsa.org/index.php/tag/recent-graduates/)
- [college colors day](https://progressions.prsa.org/index.php/tag/college-colors-day/)
- [analysis](https://progressions.prsa.org/index.php/tag/analysis/)
- [gaining members](https://progressions.prsa.org/index.php/tag/gaining-members/)
- [retaining members](https://progressions.prsa.org/index.php/tag/retaining-members/)
- [celebrate](https://progressions.prsa.org/index.php/tag/celebrate/)
- [points system](https://progressions.prsa.org/index.php/tag/points-system/)
- [collaborate](https://progressions.prsa.org/index.php/tag/collaborate/)
- [interest forms](https://progressions.prsa.org/index.php/tag/interest-forms/)
- [in-house pr](https://progressions.prsa.org/index.php/tag/in-house-pr-2/)